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2020-2025 Global Mobile Engagement Market Report - Production and Consumption Professional Analysis (Impact of COVID-19)

August 2021 | 114 pages | ID: 23D84E032468EN
Maia Research

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Mobile engagement is an act of engaging the customers by an omni-channel inside and outside of the application and how brands interact with consumers via a mobile device. The interaction of brands with their consumers is a platform for brands to advertise and market themselves.

This report elaborates the market size, market characteristics, and market growth of the Mobile Engagement industry, and breaks down according to the type, application, and consumption area of Mobile Engagement. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Mobile Engagement in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.

In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global Mobile Engagement market covered in Chapter 13:

Localytics
Selligent
Tapjoy
Leanplum
Swrve
Urban Airship
Salesforce
Marketo
Vibes Media
Followanalytics
Smartfocus
Webtrekk
Oracle
Adobe
Accengage
Appboy
IBM

In Chapter 6, on the basis of types, the Mobile Engagement market from 2015 to 2025 is primarily split into:

SMS & MMS
Push Notification
In-App Messaging
E-mail
App/Web Content
Others

In Chapter 7, on the basis of applications, the Mobile Engagement market from 2015 to 2025 covers:

Financial Services
Retail
Travel & Hospitality
Telecom & IT
Others

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:

United States
Europe
China
Japan
India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:

North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others

Years considered for this report:

Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
1 MOBILE ENGAGEMENT MARKET - RESEARCH SCOPE

1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years

2 MOBILE ENGAGEMENT MARKET - RESEARCH METHODOLOGY

2.1 Methodology
2.2 Research Data Source
  2.2.1 Secondary Data
  2.2.2 Primary Data
  2.2.3 Market Size Estimation
  2.2.4 Legal Disclaimer

3 MOBILE ENGAGEMENT MARKET FORCES

3.1 Global Mobile Engagement Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
  3.2.1 Political Factors
  3.2.2 Economic Factors
  3.2.3 Social Factors
  3.2.4 Technological Factors
  3.2.5 Environmental Factors
  3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
  3.4.1 Risk Assessment on COVID-19
  3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
  3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment

4 MOBILE ENGAGEMENT MARKET - BY GEOGRAPHY

4.1 Global Mobile Engagement Market Value and Market Share by Regions
  4.1.1 Global Mobile Engagement Value ($) by Region (2015-2020)
  4.1.2 Global Mobile Engagement Value Market Share by Regions (2015-2020)
4.2 Global Mobile Engagement Market Production and Market Share by Major Countries
  4.2.1 Global Mobile Engagement Production by Major Countries (2015-2020)
  4.2.2 Global Mobile Engagement Production Market Share by Major Countries (2015-2020)
4.3 Global Mobile Engagement Market Consumption and Market Share by Regions
  4.3.1 Global Mobile Engagement Consumption by Regions (2015-2020)
  4.3.2 Global Mobile Engagement Consumption Market Share by Regions (2015-2020)

5 MOBILE ENGAGEMENT MARKET - BY TRADE STATISTICS

5.1 Global Mobile Engagement Export and Import
5.2 United States Mobile Engagement Export and Import (2015-2020)
5.3 Europe Mobile Engagement Export and Import (2015-2020)
5.4 China Mobile Engagement Export and Import (2015-2020)
5.5 Japan Mobile Engagement Export and Import (2015-2020)
5.6 India Mobile Engagement Export and Import (2015-2020)
5.7 ...

6 MOBILE ENGAGEMENT MARKET - BY TYPE

6.1 Global Mobile Engagement Production and Market Share by Types (2015-2020)
  6.1.1 Global Mobile Engagement Production by Types (2015-2020)
  6.1.2 Global Mobile Engagement Production Market Share by Types (2015-2020)
6.2 Global Mobile Engagement Value and Market Share by Types (2015-2020)
  6.2.1 Global Mobile Engagement Value by Types (2015-2020)
  6.2.2 Global Mobile Engagement Value Market Share by Types (2015-2020)
6.3 Global Mobile Engagement Production, Price and Growth Rate of SMS & MMS (2015-2020)
6.4 Global Mobile Engagement Production, Price and Growth Rate of Push Notification (2015-2020)
6.5 Global Mobile Engagement Production, Price and Growth Rate of In-App Messaging (2015-2020)
6.6 Global Mobile Engagement Production, Price and Growth Rate of E-mail (2015-2020)
6.7 Global Mobile Engagement Production, Price and Growth Rate of App/Web Content (2015-2020)
6.8 Global Mobile Engagement Production, Price and Growth Rate of Others (2015-2020)

7 MOBILE ENGAGEMENT MARKET - BY APPLICATION

7.1 Global Mobile Engagement Consumption and Market Share by Applications (2015-2020)
  7.1.1 Global Mobile Engagement Consumption by Applications (2015-2020)
  7.1.2 Global Mobile Engagement Consumption Market Share by Applications (2015-2020)
7.2 Global Mobile Engagement Consumption and Growth Rate of Financial Services (2015-2020)
7.3 Global Mobile Engagement Consumption and Growth Rate of Retail (2015-2020)
7.4 Global Mobile Engagement Consumption and Growth Rate of Travel & Hospitality (2015-2020)
7.5 Global Mobile Engagement Consumption and Growth Rate of Telecom & IT (2015-2020)
7.6 Global Mobile Engagement Consumption and Growth Rate of Others (2015-2020)

8 NORTH AMERICA MOBILE ENGAGEMENT MARKET

8.1 North America Mobile Engagement Market Size
8.2 United States Mobile Engagement Market Size
8.3 Canada Mobile Engagement Market Size
8.4 Mexico Mobile Engagement Market Size
8.5 The Influence of COVID-19 on North America Market

9 EUROPE MOBILE ENGAGEMENT MARKET ANALYSIS

9.1 Europe Mobile Engagement Market Size
9.2 Germany Mobile Engagement Market Size
9.3 United Kingdom Mobile Engagement Market Size
9.4 France Mobile Engagement Market Size
9.5 Italy Mobile Engagement Market Size
9.6 Spain Mobile Engagement Market Size
9.7 The Influence of COVID-19 on Europe Market

10 ASIA-PACIFIC MOBILE ENGAGEMENT MARKET ANALYSIS

10.1 Asia-Pacific Mobile Engagement Market Size
10.2 China Mobile Engagement Market Size
10.3 Japan Mobile Engagement Market Size
10.4 South Korea Mobile Engagement Market Size
10.5 Southeast Asia Mobile Engagement Market Size
10.6 India Mobile Engagement Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market

11 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET ANALYSIS

11.1 Middle East and Africa Mobile Engagement Market Size
11.2 Saudi Arabia Mobile Engagement Market Size
11.3 UAE Mobile Engagement Market Size
11.4 South Africa Mobile Engagement Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market

12 SOUTH AMERICA MOBILE ENGAGEMENT MARKET ANALYSIS

12.1 South America Mobile Engagement Market Size
12.2 Brazil Mobile Engagement Market Size
12.3 The Influence of COVID-19 on South America Market

13 COMPANY PROFILES

13.1 Localytics
  13.1.1 Localytics Basic Information
  13.1.2 Localytics Product Profiles, Application and Specification
  13.1.3 Localytics Mobile Engagement Market Performance (2015-2020)
13.2 Selligent
  13.2.1 Selligent Basic Information
  13.2.2 Selligent Product Profiles, Application and Specification
  13.2.3 Selligent Mobile Engagement Market Performance (2015-2020)
13.3 Tapjoy
  13.3.1 Tapjoy Basic Information
  13.3.2 Tapjoy Product Profiles, Application and Specification
  13.3.3 Tapjoy Mobile Engagement Market Performance (2015-2020)
13.4 Leanplum
  13.4.1 Leanplum Basic Information
  13.4.2 Leanplum Product Profiles, Application and Specification
  13.4.3 Leanplum Mobile Engagement Market Performance (2015-2020)
13.5 Swrve
  13.5.1 Swrve Basic Information
  13.5.2 Swrve Product Profiles, Application and Specification
  13.5.3 Swrve Mobile Engagement Market Performance (2015-2020)
13.6 Urban Airship
  13.6.1 Urban Airship Basic Information
  13.6.2 Urban Airship Product Profiles, Application and Specification
  13.6.3 Urban Airship Mobile Engagement Market Performance (2015-2020)
13.7 Salesforce
  13.7.1 Salesforce Basic Information
  13.7.2 Salesforce Product Profiles, Application and Specification
  13.7.3 Salesforce Mobile Engagement Market Performance (2015-2020)
13.8 Marketo
  13.8.1 Marketo Basic Information
  13.8.2 Marketo Product Profiles, Application and Specification
  13.8.3 Marketo Mobile Engagement Market Performance (2015-2020)
13.9 Vibes Media
  13.9.1 Vibes Media Basic Information
  13.9.2 Vibes Media Product Profiles, Application and Specification
  13.9.3 Vibes Media Mobile Engagement Market Performance (2015-2020)
13.10 Followanalytics
  13.10.1 Followanalytics Basic Information
  13.10.2 Followanalytics Product Profiles, Application and Specification
  13.10.3 Followanalytics Mobile Engagement Market Performance (2015-2020)
13.11 Smartfocus
  13.11.1 Smartfocus Basic Information
  13.11.2 Smartfocus Product Profiles, Application and Specification
  13.11.3 Smartfocus Mobile Engagement Market Performance (2015-2020)
13.12 Webtrekk
  13.12.1 Webtrekk Basic Information
  13.12.2 Webtrekk Product Profiles, Application and Specification
  13.12.3 Webtrekk Mobile Engagement Market Performance (2015-2020)
13.13 Oracle
  13.13.1 Oracle Basic Information
  13.13.2 Oracle Product Profiles, Application and Specification
  13.13.3 Oracle Mobile Engagement Market Performance (2015-2020)
13.14 Adobe
  13.14.1 Adobe Basic Information
  13.14.2 Adobe Product Profiles, Application and Specification
  13.14.3 Adobe Mobile Engagement Market Performance (2015-2020)
13.15 Accengage
  13.15.1 Accengage Basic Information
  13.15.2 Accengage Product Profiles, Application and Specification
  13.15.3 Accengage Mobile Engagement Market Performance (2015-2020)
13.16 Appboy
  13.16.1 Appboy Basic Information
  13.16.2 Appboy Product Profiles, Application and Specification
  13.16.3 Appboy Mobile Engagement Market Performance (2015-2020)
13.17 IBM
  13.17.1 IBM Basic Information
  13.17.2 IBM Product Profiles, Application and Specification
  13.17.3 IBM Mobile Engagement Market Performance (2015-2020)

14 MARKET FORECAST - BY REGIONS

14.1 North America Mobile Engagement Market Forecast (2020-2025)
14.2 Europe Mobile Engagement Market Forecast (2020-2025)
14.3 Asia-Pacific Mobile Engagement Market Forecast (2020-2025)
14.4 Middle East and Africa Mobile Engagement Market Forecast (2020-2025)
14.5 South America Mobile Engagement Market Forecast (2020-2025)

15 MARKET FORECAST - BY TYPE AND APPLICATIONS

15.1 Global Mobile Engagement Market Forecast by Types (2020-2025)
  15.1.1 Global Mobile Engagement Market Forecast Production and Market Share by Types (2020-2025)
  15.1.2 Global Mobile Engagement Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Mobile Engagement Market Forecast by Applications (2020-2025)
LIST OF TABLES AND FIGURES

Figure Mobile Engagement Picture
Table Mobile Engagement Key Market Segments
Figure Study and Forecasting Years
Figure Global Mobile Engagement Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Mobile Engagement Value ($) and Growth Rate (2015-2020)
Table Global Mobile Engagement Value ($) by Countries (2015-2020)
Table Global Mobile Engagement Value Market Share by Regions (2015-2020)
Figure Global Mobile Engagement Value Market Share by Regions in 2019
Figure Global Mobile Engagement Production and Growth Rate (2015-2020)
Table Global Mobile Engagement Production by Major Countries (2015-2020)
Table Global Mobile Engagement Production Market Share by Major Countries (2015-2020)
Figure Global Mobile Engagement Production Market Share by Regions in 2019
Figure Global Mobile Engagement Consumption and Growth Rate (2015-2020)
Table Global Mobile Engagement Consumption by Regions (2015-2020)
Table Global Mobile Engagement Consumption Market Share by Regions (2015-2020)
Figure Global Mobile Engagement Consumption Market Share by Regions in 2019
Table Global Mobile Engagement Export Top 3 Country 2019
Table Global Mobile Engagement Import Top 3 Country 2019
Table United States Mobile Engagement Export and Import (2015-2020)
Table Europe Mobile Engagement Export and Import (2015-2020)
Table China Mobile Engagement Export and Import (2015-2020)
Table Japan Mobile Engagement Export and Import (2015-2020)
Table India Mobile Engagement Export and Import (2015-2020)
Table Global Mobile Engagement Production by Types (2015-2020)
Table Global Mobile Engagement Production Market Share by Types (2015-2020)
Figure Global Mobile Engagement Production Share by Type (2015-2020)
Table Global Mobile Engagement Value by Types (2015-2020)
Table Global Mobile Engagement Value Market Share by Types (2015-2020)
Figure Global Mobile Engagement Value Share by Type (2015-2020)
Figure Global SMS & MMS Production and Growth Rate (2015-2020)
Figure Global SMS & MMS Price (2015-2020)
Figure Global Push Notification Production and Growth Rate (2015-2020)
Figure Global Push Notification Price (2015-2020)
Figure Global In-App Messaging Production and Growth Rate (2015-2020)
Figure Global In-App Messaging Price (2015-2020)
Figure Global E-mail Production and Growth Rate (2015-2020)
Figure Global E-mail Price (2015-2020)
Figure Global App/Web Content Production and Growth Rate (2015-2020)
Figure Global App/Web Content Price (2015-2020)
Figure Global Others Production and Growth Rate (2015-2020)
Figure Global Others Price (2015-2020)
Table Global Mobile Engagement Consumption by Applications (2015-2020)
Table Global Mobile Engagement Consumption Market Share by Applications (2015-2020)
Figure Global Mobile Engagement Consumption Share by Application (2015-2020)
Figure Global Financial Services Consumption and Growth Rate (2015-2020)
Figure Global Retail Consumption and Growth Rate (2015-2020)
Figure Global Travel & Hospitality Consumption and Growth Rate (2015-2020)
Figure Global Telecom & IT Consumption and Growth Rate (2015-2020)
Figure Global Others Consumption and Growth Rate (2015-2020)
Figure North America Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Table North America Mobile Engagement Consumption by Countries (2015-2020)
Table North America Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure North America Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure United States Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Canada Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Mexico Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Table Europe Mobile Engagement Consumption by Countries (2015-2020)
Table Europe Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure Europe Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure Germany Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure France Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Italy Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Spain Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Mobile Engagement Consumption by Countries (2015-2020)
Table Asia-Pacific Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure China Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Japan Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure South Korea Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure India Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Mobile Engagement Consumption by Countries (2015-2020)
Table Middle East and Africa Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure UAE Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure South Africa Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Figure South America Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Table South America Mobile Engagement Consumption by Countries (2015-2020)
Table South America Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure South America Mobile Engagement Consumption Market Share by Countries (2015-2020)
Figure Brazil Mobile Engagement Market Consumption and Growth Rate (2015-2020)
Table Localytics Company Profile
Table Localytics Production, Value, Price, Gross Margin 2015-2020
Figure Localytics Production and Growth Rate
Figure Localytics Value ($) Market Share 2015-2020
Table Selligent Company Profile
Table Selligent Production, Value, Price, Gross Margin 2015-2020
Figure Selligent Production and Growth Rate
Figure Selligent Value ($) Market Share 2015-2020
Table Tapjoy Company Profile
Table Tapjoy Production, Value, Price, Gross Margin 2015-2020
Figure Tapjoy Production and Growth Rate
Figure Tapjoy Value ($) Market Share 2015-2020
Table Leanplum Company Profile
Table Leanplum Production, Value, Price, Gross Margin 2015-2020
Figure Leanplum Production and Growth Rate
Figure Leanplum Value ($) Market Share 2015-2020
Table Swrve Company Profile
Table Swrve Production, Value, Price, Gross Margin 2015-2020
Figure Swrve Production and Growth Rate
Figure Swrve Value ($) Market Share 2015-2020
Table Urban Airship Company Profile
Table Urban Airship Production, Value, Price, Gross Margin 2015-2020
Figure Urban Airship Production and Growth Rate
Figure Urban Airship Value ($) Market Share 2015-2020
Table Salesforce Company Profile
Table Salesforce Production, Value, Price, Gross Margin 2015-2020
Figure Salesforce Production and Growth Rate
Figure Salesforce Value ($) Market Share 2015-2020
Table Marketo Company Profile
Table Marketo Production, Value, Price, Gross Margin 2015-2020
Figure Marketo Production and Growth Rate
Figure Marketo Value ($) Market Share 2015-2020
Table Vibes Media Company Profile
Table Vibes Media Production, Value, Price, Gross Margin 2015-2020
Figure Vibes Media Production and Growth Rate
Figure Vibes Media Value ($) Market Share 2015-2020
Table Followanalytics Company Profile
Table Followanalytics Production, Value, Price, Gross Margin 2015-2020
Figure Followanalytics Production and Growth Rate
Figure Followanalytics Value ($) Market Share 2015-2020
Table Smartfocus Company Profile
Table Smartfocus Production, Value, Price, Gross Margin 2015-2020
Figure Smartfocus Production and Growth Rate
Figure Smartfocus Value ($) Market Share 2015-2020
Table Webtrekk Company Profile
Table Webtrekk Production, Value, Price, Gross Margin 2015-2020
Figure Webtrekk Production and Growth Rate
Figure Webtrekk Value ($) Market Share 2015-2020
Table Oracle Company Profile
Table Oracle Production, Value, Price, Gross Margin 2015-2020
Figure Oracle Production and Growth Rate
Figure Oracle Value ($) Market Share 2015-2020
Table Adobe Company Profile
Table Adobe Production, Value, Price, Gross Margin 2015-2020
Figure Adobe Production and Growth Rate
Figure Adobe Value ($) Market Share 2015-2020
Table Accengage Company Profile
Table Accengage Production, Value, Price, Gross Margin 2015-2020
Figure Accengage Production and Growth Rate
Figure Accengage Value ($) Market Share 2015-2020
Table Appboy Company Profile
Table Appboy Production, Value, Price, Gross Margin 2015-2020
Figure Appboy Production and Growth Rate
Figure Appboy Value ($) Market Share 2015-2020
Table IBM Company Profile
Table IBM Production, Value, Price, Gross Margin 2015-2020
Figure IBM Production and Growth Rate
Figure IBM Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Mobile Engagement Market Forecast Production by Types (2020-2025)
Table Global Mobile Engagement Market Forecast Production Share by Types (2020-2025)
Table Global Mobile Engagement Market Forecast Value ($) by Types (2020-2025)
Table Global Mobile Engagement Market Forecast Value Share by Types (2020-2025)
Table Global Mobile Engagement Market Forecast Consumption by Applications (2020-2025)
Table Global Mobile Engagement Market Forecast Consumption Share by Applications (2020-2025)


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