Yield Monitoring Devices and Services Market by Technology (GPS/GNSS, GIS, Remote Sensing), Components (Sensors, GPS/GNSS, Display, Guidance & Steering, and Software & Services), Application (VRA, Field Mapping, Soil Monitoring, and Scouting), and Geography -Global Forecasts to 2020
This report provides latest industry trends such as automation, mechanization, standardization of yield monitoring devices, yield data collection and analysis, real-time soil moisture management systems, crop sensors, and prescription fertilizer applications. A detailed geographic analysis in this report provides critical business imperatives for agricultural sector investments. The study unfolds winning investment strategies for agro-based companies, business executives, product marketing managers, new business investors, and much more in preferred locations.
The report is segmented into hardware components and software solutions, technology, application, and geography. Major companies in this market are Ag Leader Technology (U.S.), Deere & Company (U.S.), Precision Planting Inc. (U.S.), Raven Industries Inc. (U.S.), AgJunction Inc. (U.S.), AGCO Corporation (U.S.), Trimble Navigation Limited (U.S.), Case IH (U.S.), TeeJet Technologies (U.S.), and Topcon Precision Agriculture (U.S.). The competitive landscape section of the report primarily focuses on key industry players in the yield monitoring devices and services industry, their newest updates, and respective share in the yield monitoring device and services market. In addition to this, the report also covers emerging market trends, advancements in the technological arena, market segmentation, key growth areas and market size, region-wise demand factors, and key competitors.
1.1 OBJECTIVES OF THE STUDY
1.2 MARKETS COVERED
1.3 STAKEHOLDERS
1.4 MARKET SCOPE
2 RESEARCH METHODOLOGY
2.1 DEMAND SIDE ANALYSIS OF THE YIELD MONITORING MARKET
2.1.1 INCREASING FOOD DEMAND DUE TO THE GROWING POPULATION
2.1.2 COST SAVING IN INPUTS SUCH AS FERTILIZERS, CHEMICALS, AND SEEDS
2.1.3 GOVERNMENT SUBSIDIES
2.2 MARKET SIZE ESTIMATION
2.3 MARKET CRACKDOWN & DATA TRIANGULATION
2.4 MARKET SHARE ESTIMATION
2.4.1 KEY DATA FROM SECONDARY SOURCES
2.4.2 KEY DATA FROM PRIMARY SOURCES
2.4.2.1 Key industry insights
2.5 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN YIELD MONITORING
4.2 GLOBAL YIELD MONITORING MARKET
4.3 APAC MARKET IS AN ATTRACTIVE DESTINATION
4.4 EMERGING MARKETS ARE THE KEY GROWTH REGIONS
4.5 APAC IS THE FASTEST GROWING MARKET FOR GUIDANCE SYSTEMS, OWING TO THE TECHNOLOGICAL ADVANCEMENTS IN GPS/GNSS DEVICES
4.6 LIFE CYCLE ANALYSIS FOR YIELD MONITORING
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 YIELD MONITORING MARKET BY HAREWARE COMPONENT AND SOFTWARE SERVICE
5.3.2 YIELD MONITORING MARKET, BY TECHNOLOGY
5.3.3 YIELD MONITORING MARKET, BY APPLICATION
5.3.4 YIELD MONITORING MARKET, BY GEOGRAPHY
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 The increasing food demand due to the growing population encourages farmers to increase yield production
5.4.1.2 University research studies help to develop innovative and efficient yield monitoring solutions
5.4.1.3 Cost saving in inputs such as seeds, chemicals, fertilizers, and fuel
5.4.1.4 Latest technological advancements in yield monitoring services
5.4.1.5 Government subsidies help farmers to adopt yield monitoring techniques
5.4.2 RESTRAINTS
5.4.2.1 Underutilization of yield data
5.4.2.2 Lack of yield monitoring specialists and low awareness about yield monitoring
5.4.3 OPPORTUNIIES
5.4.3.1 Unmanned Aerial Vehicle (UAV) for yield monitoring is considered to be the next big thing in yield monitoring services
5.4.3.2 Application of Internet of Things (IoT) in yield monitoring
5.4.4 CHALLENGES
5.4.4.1 The yield monitoring device calibration and accuracy is a major technical challenge
5.4.5 BURNING ISSUES
5.4.5.1 In spite of the advantages of yield monitoring, high cost is one of the prime concerns
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 SUPPLY CHAIN ANALYSIS
6.3 INDUSTRY TRENDS
6.4 PORTER’S FIVE FORCES ANALYSIS
6.4.1 BARGAINING POWER OF SUPPLIERS
6.4.2 BARGAINING POWER OF BUYERS
6.4.3 THREATS OF NEW ENTRANTS
6.4.4 THREATS OF SUBSTITUTES
6.4.5 INTENSITY OF COMPETITIVE RIVALRY
6.5 PEST ANALYSIS
6.5.1 POLITICAL FACTORS
6.5.2 ECONOMIC FACTORS
6.5.3 SOCIAL FACTORS
6.5.4 TECHNOLOGICAL FACTORS
7 YIELD MONITORING MARKET, BY HARDWARE COMPONENT & SOFTWARE SERVICE
7.1 INTRODUCTION
7.2 HARDWARE COMPONENTS
7.2.1 SENSORS
7.2.1.1 Mass flow sensors
7.2.1.1.1 Impact sensors
7.2.1.1.2 Radiation sensors
7.2.1.1.3 Photoelectric sensors
7.2.1.1.4 Speed sensors
7.2.1.1.5 Grain moisture sensors
7.2.1.2 Soil sensors
7.2.1.2.1 Moisture sensors
7.2.1.2.2 Temperature sensors
7.2.1.2.3 Nutrient sensors
7.2.1.2.4 Soil acidity/pH sensors
7.2.2 GPS/GNSS DEVICES
7.2.3 DISPLAY DEVICES
7.2.4 GUIDANCE & STEERING
7.3 SOFTWARE & SERVICES
7.3.1 YIELD DATA MANAGEMENT SOFTWARE
7.3.2 CONSULTING & TRAINING SERVICES
8 YIELD MONITORING DEVICE AND SERVICES MARKET, BY TECHNOLOGY
8.1 INTRODUCTION
8.2 GUIDANCE SYSTEMS
8.2.1 GLOBAL POSITIONING SYSTEM (GPS)
8.2.2 GEOGRAPHIC INFORMATION SYSTEM (GIS)
8.3 REMOTE SENSING
8.3.1 HANDHELD
8.3.2 SATELLITE
9 YIELD MONITORING DEVICES AND SERVICES MARKET, BY APPLICATION
9.1 INTRODUCTION
9.2 VARIABLE RATE APPLICATION (VRA)
9.2.1 MAP-BASED VRA
9.2.2 SENSOR-BASED VRA
9.3 FIELD MAPPING
9.3.1 BOUNDARY MAPPING
9.3.2 DRAINAGE MAPPING
9.4 SOIL MONITORING
9.4.1 MOISTURE MONITORING
9.4.2 NUTRIENT MONITORING
9.5 CROP SCOUTING
9.6 OTHERS
10 YIELD MONITORING DEVICES AND SERVICES MARKET, BY GEOGRAPHY
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 U.S.
10.2.2 CANADA
10.2.3 MEXICO
10.3 SOUTH AMERICA
10.3.1 BRAZIL
10.3.2 ARGENTINA
10.3.3 OTHERS
10.4 EUROPE
10.4.1 GERMANY
10.4.2 U.K.
10.4.3 FRANCE
10.4.4 OTHERS
10.5 APAC
10.5.1 AUSTRALIA
10.5.2 CHINA
10.5.3 JAPAN
10.5.4 INDIA
10.5.5 OTHERS
10.6 REST OF THE WORLD (ROW)
10.6.1 MIDDLE EAST
10.6.2 AFRICA
10.6.3 OTHERS
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 RANKINGS FOR KEY PLAYERS IN THE YIELD MONITORING MARKET, 2013
11.3 COMPETITIVE SITUATION AND TRENDS
11.3.1 NEW PRODUCT LAUNCHES
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
11.3.3 BUSINESS EXPANSIONS AND CONTRACTS
11.3.4 MERGERS & ACQUISITIONS
12 COMPANY PROFILES (OVERVIEW, PRODUCTS AND SERVICES, FINANCIALS, STRATEGY & DEVELOPMENT)*
12.1 INTRODUCTION
12.2 AGCO CORPORATION
12.3 AGJUNCTION INC.
12.4 AG LEADER TECHNOLOGY
12.5 DEERE & COMPANY.
12.6 CASE IH
12.7 PRECISION PLANTING INC.
12.8 RAVEN INDUSTRIES INC.
12.9 TEEJET TECHNOLOGIES
12.10 TOPCON PRECISION AGRICULTURE
12.11 TRIMBLE NAVIGATION LIMITED
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
13 APPENDIX
13.1 INSIGHTS OF INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS
TABLE 1 THE INCREASING FOOD DEMAND AND UNIVERSITY RESEARCH ARE THE MAJOR DRIVERS FOR THE YIELD MONITORING MARKET
TABLE 2 UNDERUTILIZATION OF YIELD DATA RESTRAINS THE GROWTH OF THE YIELD MONITORING MARKET
TABLE 3 UAV AND IOT ARE THE NEXT BIG THINGS IN THE YIELD MONITORING MARKET
TABLE 4 CALIBRATION AND ACCURACY OF THE YIELD MONITORING DEVICE IS A MAJOR TECHNICAL CHALLENGE
TABLE 5 HIGH INITIAL COST OF YIELD MONITORING DEVICES IS THE PRIME CONCERN FOR THIS MARKET
TABLE 6 YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENTS AND SOFTWARE SERVICES, 2013 – 2020 ($MILLION)
TABLE 7 YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENTS, 2013 – 2020 ($MILLION)
TABLE 8 HARDWARE COMPONENTS MARKET SIZE, BY SENSORS, 2013 – 2020 ($MILLION)
TABLE 9 SENSORS MARKET SIZE, BY MASS FLOW SENSORS, 2013 – 2020 ($MILLION)
TABLE 10 SENSORS MARKET SIZE, BY SOIL SENSORS, 2013 – 2020 ($MILLION)
TABLE 11 HARDWARE COMPONENTS MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 12 NORTH AMERICA: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 13 SOUTH AMERICA: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 14 EUROPE: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 15 APAC: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 16 ROW: HARDWARE COMPONENTS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 17 YIELD MONITORING MARKET SIZE, BY SOFTWARE SOLUTION, 2013 – 2020 ($MILLION)
TABLE 18 SOFTWARE SOLUTIONS MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 19 NORTH AMERICA: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 20 SOUTH AMERICA: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 21 EUROPE: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 22 APAC: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 23 ROW: SOFTWARE SOLUTIONS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 24 YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 – 2020 ($MILLION)
TABLE 25 YIELD MONITORING MARKET SIZE, BY GUIDANCE SYSTEM, 2013 – 2020 ($MILLION)
TABLE 26 GUIDANCE SYSTEMS MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 27 NORTH AMERICA: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 28 SOUTH AMERICA: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 29 EUROPE: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 30 APAC: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 31 ROW: GUIDANCE SYSTEMS MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 32 YIELD MONITORING MARKET SIZE, BY REMOTE SENSING, 2013 – 2020 ($MILLION)
TABLE 33 REMOTE SENSING MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 34 NORTH AMERICA: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 35 SOUTH AMERICA: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 36 EUROPE: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 37 APAC: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 38 ROW: REMOTE SENSING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 39 FUNCTIONS OF ON-FARM YIELD MONITORING
TABLE 40 YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 – 2020 ($MILLION)
TABLE 41 VARIABLE RATE APPLICATION (VRA) MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 42 FIELD MAPPING MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 43 SOIL MONITORING MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 44 CROP SCOUTING MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 45 OTHER MARKET SIZE, BY GEOGRAPHY, 2013 – 2020 ($MILLION)
TABLE 46 YIELD MONITORING MARKET SIZE, BY GEOGRAPHY, 2013 -2020 ($MILLION)
TABLE 47 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 48 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SERVICE, 2013 – 2020 ($MILLION)
TABLE 49 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 – 2020 ($MILLION)
TABLE 50 NORTH AMERICA: YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 – 2020 ($MILLION)
TABLE 51 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 52 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SERVICE, 2013 – 2020 ($MILLION)
TABLE 53 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 – 2020 ($MILLION)
TABLE 54 SOUTH AMERICA: YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 – 2020 ($MILLION)
TABLE 55 PRECISION FARMING ADOPTION SCENARIO IN THE U.K.
TABLE 56 EUROPE: YIELD MONITORING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 57 EUROPE: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SERVICE, 2013 – 2020 ($MILLION)
TABLE 58 EUROPE: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 – 2020 ($MILLION)
TABLE 59 EUROPE: YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 – 2020 ($MILLION)
TABLE 60 APAC: YIELD MONITORING MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 61 APAC: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENTS AND SOFTWARE SERVICES, 2013 – 2020 ($MILLION)
TABLE 62 APAC: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 – 2020 ($MILLION)
TABLE 63 APAC: YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 – 2020 ($MILLION)
TABLE 64 ROW: YIELD MONITORING MARKET SIZE, BY REGION, 2013 – 2020 ($MILLION)
TABLE 65 ROW: YIELD MONITORING MARKET SIZE, BY HARDWARE COMPONENT AND SOFTWARE SOLUTION, 2013 – 2020 ($MILLION)
TABLE 66 ROW: YIELD MONITORING MARKET SIZE, BY TECHNOLOGY, 2013 – 2020 ($MILLION)
TABLE 67 ROW: YIELD MONITORING MARKET SIZE, BY APPLICATION, 2013 – 2020 ($MILLION)
TABLE 68 MARKET RANKING ANALYSIS FOR YIELD MONITORING, 2013
TABLE 69 YIELD MONITORING MARKET PRODUCT PORTFOLIO
TABLE 70 NEW PRODUCT LAUNCHES, 2011-2014
TABLE 71 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011-2014
TABLE 72 BUSINESS EXPANSIONS AND CONTRACTS
TABLE 73 ACQUISITIONS & MERGERS
The yield monitor, coupled with the Global Positioning System (GPS) technology, is an electronic tool that collects data on crop performance for a particular year. The monitor computes and records information such as grain flow, grain moisture, area covered, and global location. Yield monitoring devices produce the yield map of the field in order to provide farmers with an accurate assessment of the yield variation within the field. Knowledge of the variability of yield at the harvest can be used in two important ways. It enables farmers to make more informed management decisions regarding the succeeding crop. It can also provide a basis for the varying fertilizer application according to a defined strategy. Yield monitoring devices and services involve increasing the yield efficiency that can be done by understanding, analyzing, and dealing with the natural variability found within the field. A yield monitor is an advanced tool for collecting data and presenting what actually took place in a field.
The yield monitoring technologies have geographically been unevenly adopted. The adoption rate of yield monitoring devices and services is high in regions where labor is limited, land is abundant, and commodity prices are high. The total yield monitoring market has been divided into five major geographies: North America, South America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW). Yield monitoring devices and services are observed to be in the matured phase in the U.S. market; this market is expected to see upgrades in the existing systems, along with the adoption of variable rate applicators driving the market growth.
New developments in the agro industry will also enhance the demand for yield monitoring devices and services. One of the largest applications of yield monitoring devices and services is the variable rate technology; due to its high adoption rate and multiple applications, it is expected to drive the industry growth in the coming years. In addition to this, the U.S. Government and universities also provide support to adopt this technology to obtain high yields.
It is observed that Deere & Co. (U.S.) and Ag Leader Technology (U.S.) are the market leaders. The Monsanto Company (U.S.) that recently entered the sector via its acquisition of ‘Precision Planting’ is poised to experience a double-digit growth, annually, over the next five years – far outpacing traditional farm equipment due to the product upgrade cycles and increased market penetration. Deere & Co. is popularly known by the brand name John Deere across the globe; the company has strong strategic partners and alliances that allow it to enhance its product portfolio and reach the untapped market segments. In December 2013, the company collaborated with Dow Agro sciences LLC (U.S.) to develop technologically advanced precision farming tools. The company is focused on customer support and assists customers to use products more efficiently.
Ag Leader Technology (U.S.) is one of the innovative companies with respect to yield monitoring hardware and software and provides novel farming solutions such as yield monitor and data management software.The company has its core focus on continuously developing new products and enhancing existing products with a blend of the latest technology. Ag Leader Technology acquired various companies to enhance their offerings; for instance, the company, in 2012, acquired SoilMax (Brazil) for obtaining tile plow methodologies and acquired assets of Gradient Inc. (U.S.) for the GPS based control system for water management. The company has a unique plan of leasing, which provides equipment to growers with simple convenient processes and without additional expenses.
Yield monitoring devices and services involve studying and managing variations within the farms that can affect the yield production and helping growers with strategic decisions such as crop rotation, variety selection, as well as fertilizers and pesticides applications. Major applications in the yield monitoring devices and services market include automatic steering systems, GPS/GNSS guidance systems, and variable rate applications.
Variable rate application is the most preferred technique of all precision farming applications adopted by growers. Fertilizers and pesticides have the highest variable cost in agriculture; thus, any method that will help to minimize this cost is expected to grow. Detailed soil fertility maps can be produced by using field monitoring applications, allowing for precise usage of fertilizers and pesticides to optimize yields. The variable rate application segment is expected to grow at a higher growth rate over the forecast period.
