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Surface Computing Market by Type (Flat and Curved Display), Vision (Two and Three Dimensional), Application (Automotive, Education, Entertainment, Financial Services, Government, Healthcare, Hospitality, and Retail), and by Region - Global Forecast to 2020

June 2015 | 135 pages | ID: SACB8A51138EN
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Surface computers enable interaction with a display enabling natural user interface (NUI), thereby eliminating the use of any other secondary handheld devices such as mouse or keyboard. They are also termed as tabletop computers which are used in industries such as hospitality, retail, education, healthcare, entertainment, and defense among others. The surface computing technology provides many advantages such as easy to use, improved way of interaction, multi-tasking, and multiple user access on one display

A key driving factor for the growth of the surface computing market is the usage of a natural user interface (NUI) which enables a user friendly interaction by reducing complexity. The restraining factors for the growth of surface computing market include high cost of surface computers and the limited availability of features with regards to surface computing systems.

The surface computing market report analyzes the said market which has been segmented based on type, vision, application, and region. The surface computing market has been segmented on the basis of type into flat and curved. The market has been segmented based on vision into two dimensional and three dimensional. The applications of this technology include hospitality, retail, education, government, financial services, entertainment, automotive, and healthcare.

The report also segments the surface computing market on the basis of regions which include North America, Europe, Asia-Pacific (APAC), and the Rest of the World (RoW). North America was the largest market for surface computing devices and accounted for a market share of ~40% in 2014. Europe accounted for a second largest market share of ~36% in 2014. It was followed by Asia-Pacific which accounted for the third largest market share of ~17% in 2014 and is expected to grow at a CAGR of ~42% between 2015 and 2020. The key players in the surface computing market includes Microsoft Corp. (U.S.), Apple, Inc. (U.S.), Planar Systems Inc. (U.S.), 3M Co. (U.S.), Vertigo Systems GmbH (Germany), Touchmagix Media Private Limited (India), Nvision solutions Inc. (U.S.), EyeFactive GmbH (Germany), SensyTouch, Inc. (U.S.), and Ideum Inc. (U.S.).

Key Takeaways:
  • The total market size in terms of value for the surface computing market is expected to grow at an estimated CAGR of 36.57% between 2015 and 2020.
  • This report includes the market statistics pertaining to type, vision, application, and region along with their respective revenues.
  • The Porter’s Five Forces framework has been utilized along with the, value chain analysis to provide an in-depth insight into the surface computing market.
  • Major market drivers, restraints, and opportunities for the surface computing market have been detailed in this report.
  • Illustrative segmentation, analysis, and forecast for the markets based on major type, vision, application, and region has been conducted to provide an overall view of the surface computing market.
  • The detailed competitive landscape includes key players, in-depth analysis, and growth strategies adopted by the respective companies.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 SCOPE OF THE STUDY
  1.3.1 MARKET BY APPLICATION, TYPE, COMPONENT, AND INTERACTION METHOD
  1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Key data from secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key data from primary sources
    2.1.2.2 Key industry insights
    2.1.2.3 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN & DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHT – SURFACE COMPUTING MARKET

4.1 SURFACE COMPUTING MARKET, 2015-2020 ($BILLION)
4.2 MARKET FOR KEY APPLICATIONS OF SURFACE COMPUTING (2015-2020)
4.3 SURFACE COMPUTING MARKET, BY REGION AND APPLICATION – 2014
4.4 SURFACE COMPUTING MARKET, BY REGION– 2015
4.5 TOP FIVE APPLICATIONS IN THE SURFACE COMPUTING MARKET – 2015
4.6 SURFACE COMPUTING MARKET, BY VISION – 2020

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.4 MARKET DYNAMICS
  5.4.1 DRIVERS
    5.4.1.1 Natural User Interface (NUI) help create a user friendly interaction by reducing complexity
    5.4.1.2 Increase in revenue of companies due to the adoption of multi user surface computers
    5.4.1.3 Development of surface computers by the major players
  5.4.2 RESTRAINTS
    5.4.2.1 High cost of surface computers is limiting their demand
    5.4.2.2 Limited availability of features acts as a restraint for the growth of the surface computer market
  5.4.3 OPPORTUNITIES
    5.4.3.1 Surface computers have a huge growth potential in hospitality and entertainment sectors
    5.4.3.2 Increasing use of surface computers for corporate purposes is expected to drive this market
  5.4.4 CHALLENGES
    5.4.4.1 Low adoption of table shaped surface computers by end-users could act as a challenge

6 INDUSTRY TREND

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER’S FIVE FORCES ANALYSIS
  6.3.1 INTENSITY OF RIVALRY
  6.3.2 THREAT OF SUBSTITUTES
  6.3.3 BARGAINING POWER OF BUYERS
  6.3.4 BARGAINING POWER OF SUPPLIERS
  6.3.5 THREAT OF NEW ENTRANTS
6.4 STRATEGIC BENCHMARKING
  6.4.1 TECHNOLOGY INTEGRATION & PRODUCT ENHANCEMENT

7 MARKET ANALYSIS, BY TYPE

7.1 INTRODUCTION
7.2 COMPONENTS
  7.2.1 DISPLAY
  7.2.2 INFRARED CAMERA
  7.2.3 PROJECTOR
  7.2.4 SENSOR
  7.2.5 PROCESSOR AND SOFTWARE
7.3 FLAT DISPLAY
7.4 CURVED DISPLAY

8 MARKET ANALYSIS, BY VISION

8.1 INTRODUCTION
8.2 TWO DIMENSIONAL
8.3 THREE DIMENSIONAL

9 MARKET ANALYSIS, BY APPLICATION

9.1 INTRODUCTION
9.2 AUTOMOTIVE
9.3 EDUCATION
9.4 ENTERTAINMENT
9.5 FINANCIAL SERVICES
9.6 GOVERNMENT
9.7 HEALTHCARE
9.8 HOSPITALITY
9.9 RETAIL

10 SURFACE COMPUTING MARKET, BY REGION

10.1 INTRODUCTION
10.2 NORTH AMERICA
10.3 EUROPE
10.4 ASIA-PACIFIC
10.5 REST OF THE WORLD

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
11.2 MARKET RANKING ANALYSIS, SURFACE COMPUTER MARKET
11.3 COMPETITIVE SITUATION AND TRENDS
  11.3.1 NEW PRODUCT LAUNCHES
  11.3.2 AGREEMENTS & CONTRACTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
  11.3.3 EXPANSIONS

12 COMPANY PROFILES

(Overview, Products and Services, Financials, Strategy & Development)*

12.1 INTRODUCTION
12.2 3M CO.
12.3 MICROSOFT CORPORATION
12.4 PLANAR SYSTEMS INC.
12.5 EYEFACTIVE GMBH
12.6 EVOLUCE GMBH
12.7 IDEUM INC.
12.8 NVISION SOLUTIONS INC.
12.9 SENSYTOUCH, INC
12.10 TOUCHMAGIX MEDIA PRIVATE LIMITED
12.11 VERTIGO SYSTEMS GMBH

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies

13 APPENDIX

13.1 INSIGHTS OF INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS

LIST OF TABLES

Table 1 SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 2 THE USE OF NATURAL USER INTERFACE IS EXPECTED TO BOOST THE DEMAND FOR SURFACE COMPUTERS
Table 3 HIGH COST OF SURFACE COMPUTERS LIMITS THE DEMAND FOR SURFACE COMPUTERS
Table 4 HUGE GROWTH POTENTIAL FOR SURFACE COMPUTERS IN HOSPITALITY AND ENTERTAINMENT SECTORS
Table 5 LOW ADOPTION OF Table SHAPED HORIZONTAL SURFACE COMPUTERS IS ACTING AS A MAJOR CHALLENGE
Table 6 PORTER’S FIVE FORCES ANALYSIS WITH THEIR IMPACT
Table 7 SURFACE COMPUTER MARKET SIZE, 2015-2020 ($MILLION)
Table 8 MICROSOFT SURFACE COMPUTER MARKET SIZE, BY VALUE AND VOLUME 2015-2020
Table 9 SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 10 FLAT DISPLAY: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 11 FLAT DISPLAY: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 12 FLAT DISPLAY: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020, ($MILLION)
Table 13 CURVED DISPLAY: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 14 CURVED DISPLAY: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 15 CURVED DISPLAY: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020, ($MILLION)
Table 16 SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 17 2D: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION)
Table 18 2D: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 19 2D: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020, ($MILLION)
Table 20 3D: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION)
Table 21 3D: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 22 3D: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020, ($MILLION)
Table 23 SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION)
Table 24 AUTOMOTIVE: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 25 AUTOMOTIVE: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 26 AUTOMOTIVE: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 27 EDUCATION: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 28 EDUCATION: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 29 EDUCATION: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 30 ENTERTAINMENT: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 31 ENTERTAINMENT: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 32 ENTERTAINMENT: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 33 FINANCIAL SERVICES: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 34 FINANCIAL SERVICES: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 35 FINANCIAL SERVICES: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 36 GOVERNMENT: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 37 GOVERNMENT: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 38 GOVERNMENT: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 39 HEALTHCARE: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 40 HEALTHCARE: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 41 HEALTHCARE: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 42 HOSPITALITY: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 43 HOSPITALITY: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 44 HOSPITALITY: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 45 RETAIL: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020 ($MILLION)
Table 46 RETAIL: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020 ($MILLION)
Table 47 RETAIL: SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 48 SURFACE COMPUTING MARKET SIZE, BY REGION, 2014-2020 ($MILLION)
Table 49 NORTH AMERICAA: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION)
Table 50 NORTH AMERICA: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 51 NA: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 52 NA: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 53 NA: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 54 EUROPE: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION)
Table 55 EUROPE: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 56 EUROPE: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 57 EUROPE: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 58 EUROPE: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 59 APAC: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION)
Table 60 APAC: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 61 APAC: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 62 APAC: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 63 APAC: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 64 ROW: SURFACE COMPUTING MARKET SIZE, BY TYPE, 2014-2020, ($MILLION)
Table 65 ROW: SURFACE COMPUTING MARKET SIZE, BY VISION, 2014-2020, ($MILLION)
Table 66 ROW: FLAT SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 67 ROW: CURVED SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 68 ROW: SURFACE COMPUTING MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION)
Table 69 NEW PRODUCT LAUNCHES, 2014–2015
Table 70 AGREEMENTS & CONTRACTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2014–2015
Table 71 EXPANSIONS, 2012–2015

LIST OF FIGURES

Figure 1 SURFACE COMPUTING MARKET, BY SEGMENTS
Figure 2 RESEARCH DESIGN
Figure 3 BOTTOM-UP APPROACH
Figure 4 TOP-DOWN APPROACH
Figure 5 DATA TRIANGULATION
Figure 6 ASSUMPTIONS OF THE RESEARCH STUDY
Figure 7 SURFACE COMPUTING MARKET SEGMENTATION, BY APPLICATION
Figure 8 SURFACE COMPUTING APPLICATION MARKET SNAPSHOT (2015 VS. 2020)
Figure 9 SURFACE COMPUTING MARKET, BY VISION (2015)
Figure 10 SURFACE COMPUTING MARKET, BY REGION (2015)
Figure 11 ATTRACTIVE GROWTH OPPORTUNITIES IN THE SURFACE COMPUTING MARKET
Figure 12 THE HOSPITALITY APPLICATION ACCOUNTED FOR THE LARGEST SHARE OF THE SURFACE COMPUTING MARKET
Figure 13 HOSPITALITY BASED SURFACE COMPUTING IS EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020
Figure 14 U.S. ACCOUNTED FOR THE LARGEST MARKET SHARE OF THE SURFACE COMPUTING MARKET
Figure 15 HOSPITALITY AND RETAIL ARE EXPECTED TO HOLD THE LARGEST MARKET SHARE IN THE SURFACE COMPUTING MARKET IN 2015
Figure 16 THREE DIMENSIONAL BASED SURFACE COMPUTING IS EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020
Figure 17 EVOLUTION OF SURFACE COMPUTERS
Figure 18 SURFACE COMPUTING MARKET BY SEGMENT
Figure 19 DEMAND FOR SURFACE COMPUTER SYSTEMS IS EXPECTED TO INCREASE IN THE NEXT 5-6 YEARS
Figure 20 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE SOFTWARE AND HARDWARE DEVELOPMENT PHASE
Figure 21 PORTER’S FIVE FORCES ANALYSIS
Figure 22 INTENSITY OF RIVALRY
Figure 23 THREAT OF SUBSTITUTES
Figure 24 BARGAINING POWER OF BUYERS
Figure 25 BARGAINING POWER OF SUPPLIERS
Figure 26 THREAT OF NEW ENTRANTS
Figure 27 STRATEGIC BENCHMARKING: MICROSOFT CORPORATION AND NVISION SOLUTION INC. LARGELY ADOPTED INORGANIC GROWTH STRATEGIES FOR TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT
Figure 28 THE MARKET FOR CURVED SURFACE COMPUTING SYSTEMS IS EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020
Figure 29 THE APPLICATION IN THE HOSPITALITY SECTOR IS ESTIMATED TO HAVE THE HIGHEST MARKET SIZE IN 2015
Figure 30 HUGE DEMAND IS EXPECTED IN NORTH AMERICA FOR FLAT SURFACE COMPUTING SYSTEMS, IN 2020
Figure 31 THE MARKET FOR THREE DIMENSIONAL CURVED SURFACE COMPUTING SYSTEMS IS EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020
Figure 32 THREE DIMENSIONAL SURFACE COMPUTING IS EXPECTED TO GROW AT A HIGH CAGR
Figure 33 HOSPITALITY APPLICATION FOR 2D SURFACE COMPUTING SYSTEM IS EXPECTED TO ACCOUNT HIGH MARKET SIZE IN 2020
Figure 34 CURVED SURFACE COMPUTING WITH 3D DISPLAY SYSTEMS IS EXPECTED TO GROW AT A HIGH CAGR
Figure 35 APAC EXPECTED TO GROW AT A HIGH CAGR BETWEEN 2015 AND 2020
Figure 36 THE APPLICATION IN THE HOSPITALITY SECTORIS EXPECTED HAVE THE LARGEST MARKET SIZE BY 2020
Figure 37 THE MARKET FOR CURVED DISPLAYS IS EXPECTED TO GROW AT A HIGH CAGR
Figure 38 THE MARKET FOR APPLICATION IN THE EDUCATION SECTOR IN NORTH AMERICA IS EXPECTED TO GROW AT A HIGH CAGR
Figure 39 THE MARKET FOR CURVED DISPLAYS IN THE ENTERTAINMENT SECTOR EXPECTED TO GROW AT A RAPID RATE DURING THE FORECAST PERIOD
Figure 40 NORTH AMERICA EXPECTED TO HAVE A LARGE MARKET SIZE BY 2020
Figure 41 NORTH AMERICA AND EUROPE EXPECTED TO HAVE A LARGE MARKET SIZE
Figure 42 THE MARKET FOR CURVED SURFACE COMPUTING SYSTEMS IN HEALTHCARE IS EXPECTED TO GROW AT A HIGH CAGR
Figure 43 THE MARKET FOR FLAT SURFACE COMPUTING SYSTEMS IN THE HOSPITALITY SECTOR IS EXPECTED TO BE VALUED AT A LARGE SIZE
Figure 44 THE MARKET IN IN THE RETAIL SECTOR IN ASIA-PACIFIC EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2015 AND 2020
Figure 45 GEOGRAPHIC SNAPSHOT - DEVELOPING COUNTRIES IN APAC ARE EMERGING AS NEW HOT SPOTS
Figure 46 NORTH AMERICA IS EXPECTED TO LEAD THE SURFACE COMPUTING MARKET BETWEEN 2015 AND 2020
Figure 47 NORTH AMERICA SNAPSHOT (2014-2020): DEMAND IS LIKELY TO BE DRIVEN BY HUGE INVESTMENTS BY BIG PLAYERS IN THE SURFACE COMPUTING MARKET
Figure 48 FLAT DISPLAYS ARE EXPECTED TO LEAD THE SURFACE COMPUTER MARKET IN NORTH AMERICA
Figure 49 TWO DIMENSIONAL DISPLAYS EXPECTED TO LEAD THE SURFACE COMPUTING MARKET IN NORTH AMERICA
Figure 50 THE MARKET IN THE EDUCATION SECTOR TO GROW AT THE HIGHEST CAGR BETWEEN 2015 AND 2020
Figure 51 THE MARKET FOR CURVED DISPLAYS IN EUROPE IS EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2015 AND 2020
Figure 52 THE MARKET FOR APPLICATION IN HEALTHCARE EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2015 AND 2020
Figure 53 ASIA-PACIFIC SURFACE COMPUTER MARKET SNAPSHOT: THREE DIMENSIONAL VISION IS THE MOST LUCRATIVE MARKET
Figure 54 FLAT DISPLAYS ACCOUNTED FOR A LARGE SHARE OF THE MARKET IN ASIA-PACIFIC
Figure 55 SURFACE COMPUTER MARKET IN HOSPITALITY IS EXPECTED TO GROW IN ASIA-PACIFIC
Figure 56 FLAT DISPLAYS EXPECTED TO HAVE THE LARGEST MARKET SIZE BY 2020
Figure 57 ROW IS EXPECTED TO BE A LUCARATIVE MARKET FOR THE APPLICATION OF SURFACE COMPUTING IN HOSPITALITY
Figure 58 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY (2013–2015)
Figure 59 MICROSOFT CORPORATION REGISTERED THE HIGHEST GROWTH RATE BETWEEN 2012 AND 2014
Figure 60 MARKET RANKINGS OF THE TOP PLAYERS: SURFACE COMPUTING MARKET – 2014
Figure 61 MARKET EVOLUTION FRAMEWORK—SIGNIFICANT NEW PRODUCT LAUNCHES BOOSTED GROWTH AND INNOVATION IN 2014
Figure 62 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES COMPRISED THE KEY STRATEGY ADOPTED BY COMPANIES
Figure 63 GEOGRAPHIC REVENUE MIX OF THE TOP 3 MARKET PLAYERS
Figure 64 3M CO.: COMPANY SNAPSHOT
Figure 65 MICROSOFT CORPORATION: COMPANY SNAPSHOT
Figure 66 PLANAR SYSTEMS INC.: COMPANY SNAPSHOT


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