Smartwatches: Market Research Report

January 2015 | 250 pages | ID: S9F8D0211F5EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Smartwatches in Thousand Units. The Global market is further analyzed by the following Operating Systems Android/Android Wear, watchOS, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 61 companies including many key and niche players such as -

• Apple, Inc.
• ASUSTeK Computer, Inc.
• ConnecteDevice Ltd.
• Fitbit, Inc.
• Garmin Ltd.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Smartwatches: Intelligent Wrist Wear for Today’s Digital, Connected and Mobile Individual
Growth Drivers in a Nutshell
Key Challenges

Table 1. Global Smartwatches Market by User Segment (2014): Percentage Share Breakdown of Volume Sales for General Consumer, Sports and Healthcare, and Others (includes corresponding Graph/Chart)

Advanced Versions Promising Superior Functionalities Drive Market Adoption
Apps
Convenience
Customization
Variety & Pricing
watchOS: The Dominant Operating System

Table 2. Global Smartwatches Market by Operating System (2015E & 2020P): Percentage Breakdown of Value Sales for Android, watchOS, and Others (includes corresponding Graph/Chart)

Robust Demand for Wearable Sports & Fitness Devices: Foundation for Market Growth

Table 3. Global Market for Wearable Technology by End-Use Sector (2015 & 2018E): Percentage Breakdown for Consumer (Fitness/Infotainment), Enterprise & Industrial, Medical, and Others (includes corresponding Graph/Chart)

Global Market Outlook
Developed Regions: Key Revenue Contributors

Table 4. Global Smartwatches Market by Region/ Country (2015E): Percentage Breakdown of Value Sales for the Asia-Pacific, Canada, Europe, Japan, Latin America, Middle East/Africa, and the US (includes corresponding Graph/Chart)

Developing Countries to Turbo Charge Future Market Growth

Table 5. Global Smartwatches Market - Major Regions/Countries Ranked by Volume CAGR for 2014-2020 (includes corresponding Graph/Chart)

Low-Cost Android Smartwatches Rise in Popularity in the Developing Countries

2. COMPETITION

Smartwatches Marketplace: Extremely Competitive

Table 6. Leading Players in the Global Smartwatches Market (Q2 2015 & Q2 2014): Percentage Breakdown of Shipments for Apple, Samsung and Others (includes corresponding Graph/Chart)

Leading Smartwatch Models Worldwide (2015): Brief Details of Model, Manufacturer, and Key Features and Specifications
Select Leading Smartwatches of 2015
Apple Watch
Moto
LG G Watch R
Gear Live
Garmin Vivoactive
Fitbit Surge
Martian Notifier
Guess Connect
Smart watch
Pebble Time
Pebble Steel
LG Watch Urbane
Asus ZenWatch
Kairos Hybrid Mechanical Smart Watch
Withings Activite
Montblanc Timewalker with E-Strap
Alcatel OneTouch
Sony SmartWatch 3 SWR50
Kronoz ZeWatch2
MOTA SmartWatch G2
Apple Emerges as the Market Leader Leaving Samsung Way Behind
Samsung Face Increased Competition from Apple
Samsung Leads the Android Ecosystem
Leading Watch Companies Foray into Smartwatches with Novel Product Offerings
Select Smartwatch Offerings from Leading Watch Makers
Tag Heuer Carrera Wearable
Fossil Q
Smartband from Gucci and will. i. am
Tissot Smartwatch
Watch Manufacturers Enjoy a Competitive Edge in the Market
Startup Companies Wield Immense Influence in the Smartwatch Marketplace
Chinese Manufacturers Steadily Penetrate the Global Smartwatch Market
Competition: Noteworthy Trends
Strong App Ecosystem: Need of the Hour
Integration of Apple Pay App in Apple Watch Paves Way for New Possibilities
Android Wear-based Smartwatches Rise in Popularity
Product Differentiation: The Key to Success
Companies Offer Additional Capabilities to Compete with Market Leaders
Companies Forge Strategic Alliances to Fill Gaps
Product Customization: Order of the Day
Effective Marketing Strategy: Must to Drive Smartwatch Sales

3. MARKET TRENDS, ISSUES & DRIVERS

Rapid Penetration of Smartphones Worldwide: A Strong Growth Driver

Table 7. Global Market for Smartphones: Volume Sales in Million Units for 2011, 2013, 2015 & 2018 (includes corresponding Graph/Chart)

Table 8. Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)

Table 9. Growing Smartphone Penetration to Fuel Adoption of Smartwatches: Smartphone Penetration as a Percentage of Mobile Phone Users by Country for 2014 (includes corresponding Graph/Chart)

Robust Demand for High-end Smartwatches Benefit Market Expansion
Hybrid Fitness Devices Promises Huge Market Potential
Large, High Resolution Displays Lend Traction to Smartwatches Adoption
Bluetooth Low Energy (BLE) Standard: The Preferred Wireless Connectivity for Smartwatches
Video Gaming Offers Opportunities on a Platter
Smartwatches Radically Change Retail Operations, Bodes Well for the Market
Smartwatches to Revolutionize Digital Marketing
Development of Native Apps
Location-based Marketing
Instant Payments
Transfer of Consumer Data
Need for Data Management Approaches
Leveraging Fitness Information
Compressed Content
Push Notifications
Banking Services: One of the Most Promising Functionalities of Smartwatches
Smartwatches: A Key Enabler of Internet of Everything (IoE)
Cloud Computing: An Effective and Efficient Solution for Smartwatch Data Management
Internet of Things (IoT) to Fuel Large-Scale Adoption of Smartwatches
Wireless Sensors in Smartwatches: Tremendous Potential for Delivering Remote Healthcare Services
Surging Mobile Data Traffic Sets the Perfect Platform for Market Penetration

Table 10. Global Mobile Data Traffic by Application Segment (2014E and 2020P): Percentage Breakdown of Contribution by Audio, File Sharing, Other Encrypted Applications, Social Networking, Software Downloads and Updates, Video, Web Browsing, and Other Applications (includes corresponding Graph/Chart)

Expanding Internet User Base Generate Huge Market Opportunities

Table 11. Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)

Table 12. Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)

Table 13. Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)

Table 14. Top Ten Internet Countries Worldwide (2014E): Ranked on the Basis of Number of Internet Users in Millions (includes corresponding Graph/Chart)

‘Social Networking on the Move’ Drives Market Expansion

Table 15. Mobile Social Networking Market Worldwide (2014E): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)

Table 16. Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)

GPS Becomes a Key Functionality in Smartwatches
E-Marketing Channels Emerge Into a Major Retailing Avenue
Favorable Economic and Demographic Trends Strengthens Market Prospects
Burgeoning Middle Class Population

Table 17. Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Table 18. Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Improving Standards of Living in Developing Countries

Table 19. Evolution of GDP Per Capita for Major Countries (in Dollars PPP): Percentage Variation from 2000 to 2010 (includes corresponding Graph/Chart)

Baby Boomers: An Untapped Lucrative Segment
Demographic Statistics of Aging Populace: Unfurling the Market Potential

Table 20. Aging (65+) Demographics as a Percentage of Total Population for Major Countries: 2000, 2011, and 2020 (includes corresponding Graph/Chart)

Table 21. Global Aging Population (in Thousands) by Age Group: 1975, 2000, 2025, and 2050 (includes corresponding Graph/Chart)

Increasing Obesity Levels Underpins Market Growth

Table 22. Global Obesity Population (2013) (includes corresponding Graph/Chart)

Key Challenges Hampering Widespread Adoption of Smartwatches
Battery Life Limitations
Privacy Concerns
The Distracted Driving Factor
Vulnerability to Cyber Attacks

4. SMARTWATCH INNOVATIONS & ADVANCEMENTS

Thinnest and Lightest Smartwatch
Wearalone Smartwatch
Big Screen Smartwatch
Mood Reading Smartwatch
Smartwatch for Intense Sporting Activity
Smartwatch for Triathlon Events
Sports Watch for Fitness Enthusiasts
Smartwatch for Prompt Emergency Medical Care
Cardio GPS Smartwatch
Smartwatch with Extended Battery Life
Smartwatch with a Voice Coach
Smartwatch for Outdoor and Indoor Running
GLONASS and GPS Enabled Smartwatch
Heart Rate Sport Watch
Smart Run from Adidas
Smartwatch Integrated with Medical-Grade Sensors
Smartwatch as Fitness Tracker
Stretchable Battery Technology for Smartwatch Longevity
Sophisticated Chips from Qualcomm

5. WEARABLE ELECTRONICS: A MACRO PERSPECTIVE

Wearables: From Science Fiction to Reality

Table 23. World Wearable Computing Devices Market (2014): Percentage Breakdown of Shipments by Device Type (includes corresponding Graph/Chart)

Increasing Functionality and Style Quotient in Fitness Bands Benefit Wearables Market Growth
Building Inter-Device Communications: The New Frontier in Technological Advancements
Wearable Technology Boosts CRM
Wearables Continue to Attract Venture Capital Funding

6. PRODUCT OVERVIEW

A Prelude
Key Characteristics of Smartwatches
Major Smartwatch Applications
Important Smartwatch Platforms
watchOS
Android Wear
Alternative Platforms

7. PRODUCT INNOVATIONS/INTRODUCTIONS

ZTE Launches Axon Watch
Pebble Launches New Time Round Smartwatch
Motorola Unveils Second Generation Moto 360 Smart Watch
Samsung Rolls Out New Gear S2 Smartwatch
Pebble Unveils New Time Steel Smartwatch
Intex Launches iRist Smartwatch
Timex Rolls Out Ironman Run x20 GPS Smartwatch in India
Apple Launches Apple Watch
Huawei Launches Android Wear Smartwatch
LG Launches New Watch Urbane Smartwatch
Garmin Introduces Three New Smartwatches
NASA to Develop Smartwatch App for Astronauts
STCloud Launches EMBEE Watch
iBerry Introduces Auxus RIST Smartwatch
Epson Introduces Epson Runsense SF-810 in UK
Microsoft to Introduce Smartwatch
Samsung Launches Gear S Smartwatch in India
LG to Launch G Watch R
Timex Launches TIMEX IRONMAN ONE GPS+
Samsung to Launch Gear Solo Smartwatch
Samsung Announces Gear 2 and Gear 2 Neo
Adidas Launches miCoach Smart Run Smartwatch
Samsung Launches Galaxy Gear Smartwatch
Sony Unveils New SmartWatch

8. RECENT INDUSTRY ACTIVITY

Tag Heuer Inks Partnership with Intel and Google for Smartwatch
Intel Acquires Smartwatch Maker Basis
HP Inks with Michael Bastian for Smartwatches
Google Takes Over WIMM Labs
Mercedes-Benz Inks Partnership with Pebble

9. FOCUS ON SELECT GLOBAL PLAYERS

Apple, Inc. (US)
ASUSTeK Computer, Inc. (Taiwan)
ConnecteDevice Ltd. (Hong Kong)
Fitbit, Inc. (US)
Garmin Ltd. (Switzerland)
Google, Inc. (US)
Hewlett-Packard Development Company L. P (US)
Huawei Technologies Co., Ltd. (China)
Kairos Watches (South Korea)
Kronoz LLC (Switzerland)
LG Electronics (South Korea)
Lenovo/Motorola (US)
Martian Watches (US)
Montblanc North America, LLC (US)
Nike, Inc. (US)
Pebble Technology Corporation (US)
Polar Electro Oy (Finland)
Qualcomm Inc. (US)
Samsung Electronics Co., Ltd. (South Korea)
Sony Corporation (Japan)
Sony Electronics, Inc. (US)
TCL Communication (China)
Withings SAS (France)
ZTE Corporation (China)

10. GLOBAL MARKET PERSPECTIVE

Table 24. World Recent Past, Current & Future Analysis for Smartwatches by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 25. World 6-Year Perspective for Smartwatches by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

Table 26. World Recent Past, Current & Future Analysis for Smartwatches by Operating System - Android/Android Wear, watchOS, and Others Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 27. World 6-Year Perspective for Smartwatches by Operating System - Percentage Breakdown of Unit Sales for Android/Android Wear, watchOS, and Others Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Major Factors Driving Mainstream Adoption of Smartwatches

Table 28. The US Smartwatches Market by Preferred Functionality (2015E): Percentage of Consumers Preferring Popular Smartwatch Functionalities

Leading Smartwatch Brands in the US (2015E): Ranking of Smartwatches Brands Based on Consumer Preference

Table 29. The US Smartwatch Market by Price Range (2015E): Percentage of Potential Smartwatch Consumers for Below $100, $101-$200, $201-$300, $301-$400, $401-$500, and Above $500 (includes corresponding Graph/Chart)

Table 30. The US Smartwatch Market by Age Group (2015E): Percentage Breakdown of Smartwatch Use for Ages 18-30, 31-50, and 51-70 Years (includes corresponding Graph/Chart)

Table 31. The US Smartwatch Market by Gender (2015E): Percentage Breakdown of Smartwatch Use for Males and Females (includes corresponding Graph/Chart)

Rising Smartphone Penetration: An Important Growth Driver for Smartwatches Adoption

Table 32. Smartphone Users (in Millions) in the United States: 2011-2017E (includes corresponding Graph/Chart)

Table 33. Mobile Users Penetration (%) of Leading Smartphone Apps in the US: 2014 (includes corresponding Graph/Chart)

Table 34. Most Popular Activities on Smartphones in the US: 2014 (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics

Table 35. US Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

2. CANADA

Market Analysis

Table 36. Canadian Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Market Overview
Sony Corporation – A Japan-Based Key Player
B. Market Analytics

Table 37. Japanese Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

Market Analysis

Table 38. European Recent Past, Current & Future Analysis for Smartwatches by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 39. European 6-Year Perspective for Smartwatches by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Withings Sas – A Leading France-Based Player
B. Market Analytics

Table 40. French Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Product Launch
B. Market Analytics

Table 41. German Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 42. Italian Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Leading Smartwatch Brands in the UK
Product Launch
B. Market Analytics

Table 43. UK Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 44. Spanish Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Russian Smartwatches Market
B. Market Analytics

Table 45. Russian Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Product Launch
Corporate Development
Select Key Players
B. Market Analytics

Table 46. Rest of European Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Asian Countries to Turbo Charge Future Growth in the Market
India & China: Two Countries with the Largest Young Population Offer Significant Opportunities
Steadily Increasing Smartphone Penetration Drives Market Growth

Table 47. Percentage Share Breakdown of Mobile Phone Shipments in Asia-Pacific by Feature Phones and Smartphones: 2012, 2014 & 2016P (includes corresponding Graph/Chart)

B. Market Analytics

Table 48. Asia-Pacific Recent Past, Current & Future Analysis for Smartwatches by Geographic Region - China, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 49. Asia-Pacific 6-Year Perspective for Smartwatches by Geographic Region - Percentage Breakdown of Unit Sales for China, South Korea and Rest of Asia-Pacific Markets for Years 2015 & 2020 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Growing Focus on Health & Fitness Drives Adoption of Smartwatches
Favorable Trends in the World’s Largest Smartphones Market Benefit Market Prospects
Round Face Smartwatches Rise in Popularity
Local Vendors Spice-Up the Chinese Smartwatches Market
Leading Smartwatch Brands in China
Product Launches
Select Key Players
B. Market Analytics

Table 50. Chinese Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5B. SOUTH KOREA

A. Market Analysis
Home to Samsung and LG, Two of the Leading Smartwatch Companies
User-Friendly Design: Key to Success
Product Launches
Select Key Players
B. Market Analytics

Table 51. South Korean Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5C. REST OF ASIA-PACIFIC

A. Market Analysis
India: An Untapped Market with Huge Potential
Rising Focus on Health & Well-Being to Drive Demand for Smartwatches
Consumer Interest & Government Initiatives Benefit the Market
Leading Smartwatch Brands in India
Singapore: Penchant for New Technology Devices Drives Growth
Australia: A Potential Laden Market
Product Launches
Select Key Players
B. Market Analytics

Table 52. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

Market Analysis

Table 53. Middle East & Africa Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

7. LATIN AMERICA

Market Analysis

Table 54. Latin American Recent Past, Current & Future Analysis for Smartwatches Market Analyzed with Annual Sales Figures in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 61 (including Divisions/Subsidiaries - 70)
The United States (31)
Canada (2)
Japan (3)
Europe (17)
  France (3)
  Germany (2)
  The United Kingdom (2)
  Rest of Europe (10)
Asia-Pacific (Excluding Japan) (17)