Smart Augmented Reality (AR) Glasses: Market Research Report

April 2018 | 174 pages | ID: S51DD71CB53EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Smart Augmented Reality (AR) Glasses in Units.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 54 companies including many key and niche players such as -

• Atheer, Inc.
• Avegant Corp.
• DAQRI
• Epson America, Inc.
• Everysight LTD
• GlassUp

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

With Wearable Computing Gaining Mainstream Attention, the Time is Ripe for Mobility in the Realm of Augmented Reality

Table 1. Growing Technology & Commercialization Activity Surrounding AR as Evidenced by the Rapidly Expanding Commercial Market Opportunity to Benefit Development of Smart AR Glasses: Global Market for Augmented Reality Hardware, Software & Applications (In US$ Million) for the Years 2015, 2018 & 2022 (includes corresponding Graph/Chart)

Market Review
By Combining Augmented Reality with Mobility, Smart AR Glasses Wield a Clear Advantage Over Competitive Substitutes
Smart AR Glasses Roadmap

Table 2. Powered by Unrivalled Portability, Convenience, Stylish & Discreet Looks, Socially Accepted and Popular Eyeglasses Remain the Dominant Form Factor for AR Devices: Global % Share Breakdown of Wearable AR Devices in the Market by Form Factor (includes corresponding Graph/Chart)

Table 3. Global Smart AR Glasses (SARGs) Market (2017): Percentage Market Share Breakdown of AR Smart Glasses by Class (includes corresponding Graph/Chart)

Competition in the Market Remains Volatile & Transformative
Does Google Have What it Takes to Bring Down Microsoft, the Present Leader in Wearable Holographic Computing?
Where Does Google Fit in the Current Scenario?
ODG & Meta Company Gang Up With Google to Battle Against Microsoft

Table 4. As Field of View (FOV) Becomes the Key Competitive Factor for Product Differentiation in the Market, Microsoft Leaves a Lot to be Desired: Leading AR Wearables Brands in the Market & Their FOV (In degrees) (includes corresponding Graph/Chart)

It is a Long Wait Before Google Glass 2. 0 & HoloLens are Opened to the Consumer Market & Here’s Why…
A Review of Major Market Trends and Drivers
Growing Investments in Smart Workforce Mobility & Productivity to Benefit Adoption of AR in the Enterprise/Industrial Sector

Table 5. As the World Moves to the 3rd Wave of Mobility Called Productive Mobility as Evidenced by the Explosion of BYOW, SARGs Will Witness Robust Growth & Adoption: Global Market for Enterprise Wearables (In US$ Million) for the Years 2015, 2017, 2020 and 2025 (includes corresponding Graph/Chart)

Increasing Investments in BYOD Brings Greater Market Opportunity for Smartphone Tethered Smartglasses in the Enterprise Sector as Against PC Tethered Variants

Table 6. Growing Enterprise Spending on BYOD Programs to Benefit Demand for Smartphone Tethered SARGs: Global Spending on BYOD (In US$ Billion) for the Years 2017 & 2022 (includes corresponding Graph/Chart)

With Apple Not Yet in the Market, Android Rules the OS Space for Smart AR Glasses

Table 7. As Phone Based Augmented Reality Begins to Take Shape, Android OS Flaunts the Power of Ubiquity: Percentage of Smartphones Worldwide Running on Android OS Vs Other Platforms for the Years 2010 & 2017 (includes corresponding Graph/Chart)

Table 8. Android, the Largest OS Platform for Wearable AR Devices: Global Breakdown of Wearable AR Devices Currently Available in the Market by OS System/Platform for the Year 2017 (includes corresponding Graph/Chart)

Table 9. When Pitted Against Apple Over the Medium-Term Period, Fragmented Android Mobile OS Versions Will Emerge as the Achilles Heel of Android OS in the SARGs Market: Global Market Share Breakdown (In %) of Android Smartphones by OS Versions for the Year 2017 (includes corresponding Graph/Chart)

The App Ecosystem, the Most Vital Ingredient in Making Augmented Reality Enterprise Ready

Table 10. Expanding Commercial Activity in the Enterprise Augmented Reality App Market to Benefit the Growth of SARGs: Global Revenues from Enterprise Augmented Reality Apps (In US$ Million) for the Years 2015, 2017, 2020 and 2022 (includes corresponding Graph/Chart)

Rapid Sales of Smartphones to Benefit Smartphone- Dependent AR Glasses in the Immediate to Medium Term Period

Table 11. With SARGs Market Currently in the 2nd Wave of MAR, the Growing Base of Smartphones Emerges as a Powerful Driver of Market Growth & Expansion: Global Sales of Smartphones (In Million Units) for the Years 2016, 2018, 2022 (includes corresponding Graph/Chart)

The 3rd Wave of MAR “Standalone SARGs” to Replace Smartphones in the Long-Run
A Peek Into Emerging New Application Possibilities in the Enterprise & Industrial Sectors

Table 12. Enterprise & Healthcare Represent Manufacturer Focus Area of Development & Commercialization: % Share of Purported Use of Commercially Available Wearable AR Product Solutions Worldwide as of the Year 2017 (includes corresponding Graph/Chart)

AR, the Next Revolution in Retail & Shopping
SARGs Enable “Hands-Free Order Picking” in Warehouses & Logistics
‘Hands-Free” Inspection, Maintenance & Repair of Production Floor Machinery
AR Compliments CRM to Transform Sales and Service Processes in Enterprises
Growing Use of Smart AR Glasses for 3D/CAD Modelling in Design Firms
Revolutionary Impact of AR in Healthcare & Medicine
Key Challenges to Growth
Privacy & Societal Issues
Cost Continues to Remain High
Computer Vision Syndrome
Narrow Field of View
Latency Issues
Lack of Awareness & Penetration in Addressable Markets
Market Outlook

2. PRODUCT DEFINITION

3. PRODUCT INTRODUCTIONS

Vuzix’s Partner Upskill Introduces Next Gen Skylight Platform
ODG Introduces R-7HL Smart Glass
Espacetime Releases Novel Range of AR Smart Glasses
Lumus Unveils AR Glasses Display with a 55-Degree FOV
Vuzix Showcases New Blade 3000 Smart Glasses
ODG Introduces R-8 and R-9 Smartglasses
Lenovo Launches Glass C200
Kopin Introduces PupilTM Smallest Smart Glass Display
Vuzix Releases M300 Smart Glasses
Epson Launches Moverio BT-300 Smart AR Glasses
Penny Introduces C Wear 30 AR Compute Stick Glasses

4. RECENT INDUSTRY ACTIVITY

Vuzix and MPC Energy Ink Strategic Partnership
Vuzix Collaborates with BlackBerry
Vuzix Partners with Ubimax
Atheer Completes Acquisition of SpaceView
CastAR Discontinues its Business
Apple Acquires SensoMotoric Instruments
Upskill Takes Over Pristine
Crunchfish Collaborates with LLVision
Vuzix Inks Development Agreement with Toshiba
Apple and Carl Zeiss Partner for Developing AR Smart Glasses
MIGU and ODG Partner for Launch of ODG Smartglasses in China
Microsoft Launches Microsoft HoloLens in Japan
Atheer Inks Partnership Deal with Wikitude
Microsoft Expands HoloLens Presence
Zerintia Signs an Agreement with Vuzix
Epson Inks Partnership Deal with DJI
Recon Collaborates with APX for Delivering Smart-Eyewear Solution

21ST CENTURY FOX ACQUIRES MINORITY STAKE IN ODG

5. FOCUS ON SELECT GLOBAL PLAYERS

Atheer, Inc. (USA)
Avegant Corp. (USA)

DAQRI (USA)

Epson America, Inc. (USA)
Everysight LTD (Israel)
GlassUp (Italy)
Google Inc. (USA)

LAFORGE OPTICAL (USA)

Laster Technologies (France)
Lumus Ltd. (Israel)
Magic Leap, Inc. (USA)
Meta Company (USA)
Microsoft Corporation (USA)
NVIS, Inc. (USA)
Optinvent SA (France)
Osterhout Design Group (USA)
Penny AB (Sweden)
Recon Instruments Inc. (Canada)
Samsung (South Korea)
Sony Corporation (Japan)
Sulon Technologies, Inc. (Canada)
Tobii AB (Sweden)
TRIVISIO (Germany)
Upskill (USA)
Vrvana, Inc. (Canada)
Vuzix Corporation (USA)

6. GLOBAL MARKET PERSPECTIVE

Table 13. World Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses by Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 14. World 10-Year Perspective for Smart Augmented Reality (AR) Glasses by Region - Percentage Breakdown of Annual Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Outlook
The US Wearable Electronics Market: A Macro Perspective
Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics

Table 15. US Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Outlook
Select Key Players
B. Market Analytics

Table 16. Canadian Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Outlook
Product launch
Strategic Corporate Developments
Sony Corporation – Major Japanese Player
B. Market Analytics

Table 17. Japanese Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Outlook
Product Launches
Corporate Development
Select Key Players
B. Market Analytics

Table 18. European Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses by Country/Region - France, Germany, Italy, the UK, and Rest of Europe Markets Independently Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 19. European 10-Year Perspective for Smart Augmented Reality (AR) Glasses by Country/Region - Percentage Breakdown of Annual Shipments for France, Germany, Italy, the UK, and Rest of Europe Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Product launch
Corporate Development
Samsung – A Major Player
B. Market Analytics

Table 20. Asia-Pacific Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

6. REST OF WORLD

A. Market Analysis
Outlook
Product launch
Select key players
B. Market Analytics

Table 21. Rest of World Recent Past, Current & Future Analysis for Smart Augmented Reality (AR) Glasses Analyzed with Annual Shipments in Units for Years 2015 through 2024 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 54 (including Divisions/Subsidiaries - 56)
The United States (23)
Canada (4)
Japan (3)
Europe (17)
  France (3)
  Germany (3)
  Italy (3)
  Spain (1)
  Rest of Europe (7)
Asia-Pacific (Excluding Japan) (6)
Middle East (3)