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Market and Industry Report on Digital Camera Lens2015-2020

June 2015 | | ID: M6F2145C8DEEN
ASKCI Consulting Co., Ltd

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Lens is the most important component in a digital camera, which the quality would affect the final image. However, digital cameras have decreased in sales in recent years, due to smartphones captured market shares. By the end of 2014, Chinese digital camera declined in production, which is 47.32% less than previous year. Meanwhile, production of digital camera lens declined as well; there were 32 million lens produced in 2014. So far in digital camera market, Conon, Nikon, Sony is leading the industry in the last decade, which captured 80% of market shares in aggregate.

For digital camera industry, pursuing higher quality of the image is the major driver that pushes consumption of the lens. As the result of that, the needs of consumers accelerate the digital camera market developed.

Recent years, consumption level rises as GDP grows steady in China; the national per capita disposable income was RMB 20,217 in 2014. As the technology develops and consumption level rises, digital camera lens will still be a necessary product in the market.
Executive summary
Definition and methodology

I DIGITAL CAMERA LENS INDUSTRY DEVELOPMENT IN 2015

I-1 Chinese digital camera industry policy
  I-1.1 Camera lens standard
  I-1.2 Industry regulations
  I-1.3 Import/export policies

II DEMAND AND SUPPLY OF CHINESE LENS MARKET, 2013-2014

II-1 Supplement of Chinese lens market
  II-1.1 Lens production, 2010-2014
  II-1.2 Lens production estimate, 2015-2020
II-2 Market Demand
  II-2.1 Demand of lens market, 2010-2014
  II-2.2 Demand of lens estimate, 2015-2020
II-3 Price of digital camera lens in China in 2014
  II-3.1 Canon
  II-3.2 Nikon
  II-3.3 Sigma
  II-3.4 Tamron
  II-3.5 Sony
II-4 Chinese market analysis in 2014
  II-4.1 Market environment
  II-4.2 Competition of lens market

III CHINESE DIGITAL CAMERA LENS INDUSTRY CHAIN

III-1 Industry chain overview
III-2 Upstream development of the industry
  III-2.1 Optical glass
    III-2.1.1 Optical glass market
    III-2.1.2 Market analysis
  III-2.2 ABS
    III-2.2.1 ABS market
    III-2.2.2 ABS production
    III-2.2.3 ABS pricing
III-3 Downstream of digital camera lens market
  III-3.1 Digital camera industry analysis
  III-3.2 Digital camera production
  III-3.3 Demand of digital camera
    III-2.3.1 Digital camera sales volume
    III-2.3.2 Digital camera sales revenue
    III-2.3.3 Demand structure
  III-2.4 Demand of digital camera prospective

IV IMPORT/EXPORT OF DIGITAL CAMERA LENS IN CHINA, 2009-2015

IV-1 Lens imports, 2009-2015
IV-2 Lens exports, 2009-2015

V DIGITAL CAMERA LENS MANUFACTURERS’ COMPETITIVENESS

V-1 Global major manufacturers
  V-1.1 Canon
    V-1.1.1 Introduction
    V-1.1.2 Product
    V-1.1.3 Operation
    V-1.1.4 Operation in China
  V-1.2 Nikon
  V-1.3 Sony
  V-1.4 Carl Zeiss
V-2 Chinese major manufacturers
  V-2.1 Phenix optics
    V-2.1.1 Introduction
    V-2.1.2 Product
    V-2.1.3 Operation
    V-2.1.4 Sales network
    V-2.1.5 Strategy
  V-2.2 Zhongyi Optics
  V-2.3 Tamron
  V-2.4 Olympus

VI CHINESE DIGITAL CAMERA LENS INDUSTRY PROSPECTIVE, 2015-2020

VI-1 Investment prospective, 2015-2020
  VI-1.1 Industry prospective
  VI-1.2 Trend
  VI-1.3 Market prospective
VI-2 Investment risk
VI-3 Investment strategy and recommendation

VII DIGITAL CAMERA LENS BUSINESS STRATEGY AND TACTICS

VII-1 Digital camera lens strategic development planning
  VII-1.1 Business upgrades
  VII-1.2 Business expands
  VII-1.3 Business sustainable develops
VII-2 Digital camera lens business strategic planning gist
  VII-2.1 Government policy
  VII-2.2 Industry law of development
  VII-2.3 Resource and capability
  VII-2.4 Foreseeable strategic positioning
VII-3 Digital camera lens business tactics
  VII-3.1 Integrated tactical planning
  VII-3.2 Technology develop tactic
  VII-3.3 Regional tactical planning
  VII-3.4 Industry tactical planning
  VII-3.5 Brand marketing tactic
  VII-3.6 Competition tactical planning
VII-4 Key customer strategy
  VII-4.1 Necessary of key customer strategy
  VII-4.2 Key customer definition
  VII-4.3 Key customer development
  VII-4.4 Key customer marketing
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LIST OF TABLES

Table 1 Chinese optics industry financial index
Table 2 Major manufacturers’ capacity
Table 3 Chinese digital camera production
……

LIST OF FIGURES

Figure 1 Conon lens index
Figure 2 Nikon lens index
Figure 3 Sigma lens index
……


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