Head-Up Displays (HUDs): Market Research Report

January 2015 | 248 pages | ID: HC7A1A66366EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Head-Up Displays (HUDs) in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 53 companies including many key and niche players such as -

• BAE Systems Plc
• Continental Ag
• Delphi Automotive PLC
• Denso Corporation
• Elbit Systems Ltd.

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Head-Up Displays (HUDs) Market Propelled by Rising Importance in Automotive Sector
Embracing Augmented Reality for HUDs
Technological Advancements Spearhead Growth
Competitive Scenario
HUDs Developments in Automotive Sector by Select Market Players
Developed Regions Lead HUD Markets; Developing Nations Fastest Growing

2. MARKET TRENDS, DRIVERS AND ISSUES

Aviation Sector to Continue its Dominance in the Global HUD Market
Increasing Defense Spending Boosts HUD Market Growth

Table 1. World Defense Spending by Top Ten Spending Countries (2013) Breakdown by Defense Budget Expenditure in US$ Million (includes corresponding Graph/Chart)

Healthy Outlook for Global Commercial Aviation Industry Drives Demand for HUDs

Table 2. Global Fleet of Commercial Aircraft (In Units) for the Years 2011, 2013, 2015 & 2017 (includes corresponding Graph/Chart)

Growing Demand for HUDs in Military Simulation Training
Increase in Automotive Production Levels Favors Market Growth

Table 3. World Production of Passenger Cars by Geographic Region: Breakdown of Annual Production Figures in ‘000’ Units for Years 2014 & 2018 (includes corresponding Graph/Chart)

Table 4. World Top-Ranking Passenger Cars Producing Countries: Breakdown of Annual Production Figures in ‘000’ Units for the Years 2014 (includes corresponding Graph/Chart)

Table 5. World Production of Luxury Cars by Leading Player: Breakdown of Annual Production Figures in ‘000’ Units for Years 2012 & 2013 (includes corresponding Graph/Chart)

Increased Demand for HUDs in Low and Medium-range Cars
“Combiner” Projected HUDs Exhibit Significant Demand from Mid-Range Car Segment
Growing Role of Electronics in Automotive: Positive Indicator for HUD Devices

Table 6. Electronic Content in Automobiles: Comparative Analysis of Electronic Component Value as a Percentage of Total Vehicle Value for Years 1975 & 2012 (includes corresponding Graph/Chart)

Laser HUD Units in Combination with HMI Drives Demand in Automotive Industry
Manufacturers Focus on Futuristic HUDs Integrated with Augmented Reality
Increasing Demand for Automotive Infotainment Systems Bodes well for HUD Devices
Safety Considerations in Vehicle Engineering Drive Demand for HUDs

Table 7. Road Fatality Statistics in Select Countries

HUDs Minimize Accident Risk
Consumer Awareness Plays a Key Role
Rising Demand for LCoS Based HUDs
Subsidy in Average Selling Price of LCoS-based HUD Bodes Well for the Market
Potential Demand for HUDs in Motorcycles
HUDs’ Voice Recognition and Gesture Controls Offer Improved Convenience
Market Challenges
Head-Mounted Displays and Smart Glasses Pose Challenge to HUD Market
High Production Costs and Limited Adoption in Developing Countries Affect HUD market

3. TECHNOLOGY DEVELOPMENTS

MIT Scientists Develop Inexpensive HUD Technology based on Nanotechnology
GE Focuses on Refining Automotive HUDs for Driver Convenience
WayRay Develops Navion System to Add Augmented Reality to Windshield
Heads Up Display Mode to Turn iPhone into HUD
Continental Introduces Augmented Reality HUD System for Premium Cars
Bike Solutions Manufacturers Gear Up to Develop HUDs
Installing BikeHUD on Motorcycle
Installing BikeHUD on Helmet
Configuring BikeHUD
Driving with BikeHUD
Limitations of BikeHUD
Planned Updates by BikeSystems
Latest Developments Related to HUD Systems for Bikes
Researchers Create HUDWAY Navigation Application for Cars
Navdy Unveils Navdy HUD Gadget for All Car Models
Optical Plastics to Address Challenges Related to HUD Design
Improved Functionality through Nanostructures and Stacking

4. PRODUCT OVERVIEW

Introduction
Evolution of HUDs
HUD Components Play a Vital Role in Functioning of Automotive Devices
Head-up Display Technology
Advantages of HUDs
Disadvantages of HUDs
Components of HUD
HUDs in Aviation Sector
Limitations of HUDs in Aircrafts
HUDs in Automotives
Types of Automotive HUDs
Display Technologies in Automotives
Digital Light Processing (DLP) Displays
Liquid Crystal Display (LCD)
Organic Light-Emitting Diode (OLEDS)
Liquid Crystal on Silicon (LCoS)
Single-Panel LCoS
Three-Panel LCoS
Competition from Other Technologies
LCoS Vs DLP & LCD - A Comparative Analysis
Should Infotainment be Mandatory in HUDs?

5. PRODUCT INTRODUCTIONS/INNOVATIONS

Livemap Launches Innovative Motorcycle Helmet Head-Up Display
Hyundai Showcases New Range of HUDs
Fonality Unveils Heads Up Display (HUD) Mobile
Texas Develops New Range of Next Generation Head-Up Displays
Skully Develops Hi-Tech Heads-Up Display Helmet
SenseDriver Unveils Portable Heads-Up Display System
MyGoFlight Showcases Cost-Effective and Affordable Head-Up Display System
Panasonic Introduces Compact Heads-Up Display System
Halfords to Introduce Whole New Range of Head-Up Displays
Sygic Launches Head-Up Display with Sygic GPS App
NTT DOCOMO Releases New Innovative Heads-Up Display
Navdy Introduces New Dashboard Heads-Up Display
Land Rover Launches Unique Integrated Laser Head-Up Display
Toyota to Launch Radical 3-D Head-Up Display
SenseDriver to Launch SenseHud, a Portable HUD
Sony Introduces Head-Up Display Attachment for Glasses
Bosch Launches New Combiner Head-Up Display
Parallax Enterprises to Launch CHaRM, Head-Up Display for Surgeons
Continental Introduces Combiner Head-Up Display
Continental Launches New Improved HUD Systems
Continental to Introduce Whole New Range of Head-Up Displays
Elbit Systems Unveils ClearVision HUD
Elbit Launches Skylens Wearable Head-Up Display
Rockwell Collins Showcases Avionics, HUD and HMDS
Harman Introduces Augmented Reality Head-Up Display System
LiveMap to Launch Navigation Head-Up Display for Motorists
Garmin Releases Portable Head-Up Display
Reevu Launches Unique Motorcycle Helmet HUD
Lemoptix Launches HUD Prototype for Cars
NUVIZ Launches Innovative Motorcycle Head-Up Display
Recon Releases New 4th Generation Heads Up Display
BAE Systems Launches Digital Light Engine Head-Up Display System
Pioneer Introduces Augmented-Reality NavGate Head-Up Display System
Denso Releases Large-Screen Head-Up Display
Recon Launches New Improved Recon Jet
Recon Releases Snow2 with Social Media Integration Feature

6. RECENT INDUSTRY ACTIVITY

ASTRI and OmniVision Technologies Enter into Partnership
BAE Systems Collaborates with Fotoniks
Intel Takes Over Recon Instruments
Elbit Systems of America Bags Contract from the United States Air Force
Loong Air and Thales Enter into an Agreement
Rockwell Collins and Hainan Airlines Ink a Pact
China Eastern and Rockwell Collins Enter into an Agreement
TrackingPoint and Recon Instruments Ink a Pact
Qantas and Rockwell Collins Enter into an Agreement
Okay Airways and Rockwell Collins Ink a Pact
Rockwell Collins and Xiamen Ink a Pact

7. FOCUS ON SELECT GLOBAL PLAYERS

BAE Systems Plc. (UK)
Continental Ag (Germany)
Delphi Automotive PLC (UK)
Denso Corporation (Japan)
DENSO Europe B. V (Europe)
Elbit Systems Ltd. (Israel)
Esterline Technologies Corporation (US)
Garmin Ltd. (Switzerland)
Harman International Industries, Inc. (US)
Honeywell Aerospace Inc. (US)
Johnson Controls, Inc. (US)
JVC Kenwood Corporation (Japan)
Magna International Inc. (Canada)
MicroVision, Inc. (US)
Nippon Seiki Co LTD (Japan)
Nippon Seiki B. V. (Europe)
Panasonic Corporation (Japan)
Pioneer Corporation (Japan)
Pioneer Europe NV (Europe)
Recon Instruments Inc (Canada)
Robert Bosch GmbH (Germany)
Rockwell Collins Inc. (US)
Saab AB (Sweden)
Selex ES (Italy)
Thales Group (France)
Valeo S. A. (France)
Visteon Corporation (US)
Yazaki Corporation (Japan)

8. GLOBAL MARKET PERSPECTIVE

Table 8. World Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 9. World 8-Year Perspective for Head-Up Displays (HUDs) by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
High Demand for Active Safety Systems Propels the US HUD Market
Improving Commercial Aviation Sector to Boost Demand Prospects for HUDs
Despite Military Budget Cuts, Aircraft Products to See Considerable Growth Prospects
Positive Outlook for Domestic Automotive Industry Supports HUD Growth
Product Launches
Strategic Corporate Development
Select Key Players
B. Market Analytics

Table 10. The US Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Current and Future Analysis
Revival of Canadian Auto Industry Bodes Well for the HUD Market
Product Launches
Strategic Corporate Developments
Recon Instruments, Inc. - A Key Player
B. Market Analytics

Table 11. Canadian Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Current and Future Analysis
HUDs Add to Global Appeal for Japanese Automobiles

Table 12. Japanese Passenger Car Market (2009 & 2014): Percentage Share Breakdown of Unit Sales by Manufacturer Type (includes corresponding Graph/Chart)

Product Launches
Select Key Players
B. Market Analytics

Table 13. Japanese Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Current and Future Analysis
Demand for Advanced Defense Warfare Bodes Well for HUD Market
Optimistic Outlook for European Economy Augurs Well for the HUD Market
Opportunity Indicators for HUDs: European Passenger Cars Market Fast Facts
Key Statistical Findings

Table 14. European Passenger Cars Market (2014): Percentage Share Breakdown of Unit Sales by Category - Mainstream and Premium (includes corresponding Graph/Chart)

Product Launches
Corporate Development
Select Key Players
B. Market Analytics

Table 15. European Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 16. European 8-Year Perspective for Head-Up Displays (HUDs) by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Select Key Players
B. Market Analytics

Table 17. French Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Robust Demand for HUDs from Defense & Automotive Sectors
Product Launches
Select Key Players
B. Market Analytics

Table 18. German Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Selex ES - An Italian Player
B. Market Analytics

Table 19. Italian Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Key Statistical Data

Table 20. Leading Auto OEMs in the UK Passenger Car Market (2014): Percentage Share Breakdown of Unit Sales for Audi, BMW, Ford, Hyundai, Mercedes-Benz, Nissan, Peugeot, Toyota, Vauxhall, Volkswagen and Others (includes corresponding Graph/Chart)

Product Launches
Select Key Players
B. Market Analytics

Table 21. The UK Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 22. Spanish Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Current and Future Analysis
Foreign Automotive Manufacturers Hold Fort

Table 23. Russian Passenger Car Market (2014): Percentage Share Breakdown of Unit Sales by Manufacturer Type (includes corresponding Graph/Chart)

Product Launches
B. Market Analytics

Table 24. Russian Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

Market Analysis

Table 25. Rest of European Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Fastest Growing Region for HUDs in the World
Growth Driving Trends
Defense Spending on the Rise
Booming Commercial Aviation Sector Offers Plenty of Opportunities for A&D Industry
Fastest Growing Passenger Cars Market
Global Automotive Majors Shift Production Base to Asia-Pacific
Product Launches
Strategic Corporate Developments
B. Market Analytics

Table 26. Asia-Pacific Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

Table 27. Asia-Pacific 8-Year Perspective for Head-Up Displays (HUDs) by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2013, 2015 & 2020 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
A Prominent Commercial Aviation Market Globally
Future Holds Immense Potential
Presence of Several Automotive OEMs Drive HUD Market
Increasing Production of Passenger Cars in China
Increasing Demand for Sophisticated Technologies in Chinese Premium Cars Drives HUD Growth
Regulations Imposed by CAAC Boost Demand for HUDs
Strategic Corporate Developments
B. Market Analytics

Table 28. Chinese Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

5B. REST OF ASIA-PACIFIC

A. Market Analysis
South Korea: A Significant HUD Market
On Going Modernization
B. Market Analytics

Table 29. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Latin American Aviation Industry
B. Market Analytics

Table 30. Latin American Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Product Launch
Elbit Systems Ltd. (Israel) - A Key Player
B. Market Analytics

Table 31. Rest of World Recent Past, Current & Future Analysis for Head-Up Displays (HUDs) Market with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 53 (including Divisions/Subsidiaries - 65)
The United States (26)
Canada (2)
Japan (9)
Europe (25)
  France (3)
  Germany (7)
  The United Kingdom (7)
  Italy (1)
  Rest of Europe (7)
Asia-Pacific (Excluding Japan) (2)
Middle East (1)