Global Mobile Advertising Market Survey and Trend Research 2018

December 2017 | 101 pages | ID: GE39B525630EN
99Strategy

Abstracts

SUMMARY

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

This report describes the development of the industry by upstream & downstream, industry overall and development, key companies, as well as type segment & market application and so on, and makes a scientific prediction for the development industry prospects on the basis of analysis, finally, analyzes opportunities for investment in the industry at the end of the report.

Industry Chain

• Raw Materials
• Cost
• Technology
• Consumer Preference

Industry Overall:

• History
• Development & Trend
• Market Competition
• Trade Overview
• Policy

Region (North America, Europe, Asia-Pacific, South America, Middle East, Africa):

• Regional Market
• Production Development
• Sales
• Regional Trade
• Regional Forecast

Company (Google, Facebook, Twitter, Yahoo, YP, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy, The Bottom Line etc.):

• Company Profile
• Product & Service
• Business Operation Data
• Market Share

Investment Analysis:

• Market Features
• Investment Opportunity
• Investment Calculation

Contents

PART 1 INDUSTRY OVERVIEW

1.1 Mobile Advertising Industry
  1.1.1 Definition
  1.1.2 Industry Trend
1.2 Industry Chain
  1.2.1 Upstream
  1.2.2 Technology
  1.2.3 Cost Structure
  1.2.4 Consumer Preference
  1.2.2 Downstream

PART 2 INDUSTRY OVERALL

2.1 Industry History
2.2 Development Prospect
2.3 Competition Structure
2.4 Relevant Policy
2.5 Trade Overview

PART 3 MOBILE ADVERTISING MARKET BY PRODUCT

3.1 Products List of Major Companies
3.2 Market Size
3.3 Market Forecast

4 KEY COMPANIES LIST

4.1 Google (Company Overview, Sales Data etc.)
  4.1.1 Company Overview
  4.1.2 Products and Services
  4.1.3 Business Analysis
4.2 Facebook (Company Overview, Sales Data etc.)
  4.2.1 Company Overview
  4.2.2 Products and Services
  4.2.3 Business Analysis
4.3 Twitter (Company Overview, Sales Data etc.)
  4.3.1 Company Overview
  4.3.2 Products and Services
  4.3.3 Business Analysis
4.4 Yahoo (Company Overview, Sales Data etc.)
  4.4.1 Company Overview
  4.4.2 Products and Services
  4.4.3 Business Analysis
4.5 YP (Company Overview, Sales Data etc.)
  4.5.1 Company Overview
  4.5.2 Products and Services
  4.5.3 Business Analysis
4.6 YP (Company Overview, Sales Data etc.)
  4.6.1 Company Overview
  4.6.2 Products and Services
  4.6.3 Business Analysis
4.7 Apple (iAd) (Company Overview, Sales Data etc.)
  4.7.1 Company Overview
  4.7.2 Products and Services
  4.7.3 Business Analysis
4.8 Yelp (Company Overview, Sales Data etc.)
  4.8.1 Company Overview
  4.8.2 Products and Services
  4.8.3 Business Analysis
4.9 Amazon (Company Overview, Sales Data etc.)
  4.9.1 Company Overview
  4.9.2 Products and Services
  4.9.3 Business Analysis
4.10 Millennial Media (Company Overview, Sales Data etc.)
  4.10.1 Company Overview
  4.10.2 Products and Services
  4.10.3 Business Analysis
4.11 Adfonic (Company Overview, Sales Data etc.)
4.12 Amobee (Company Overview, Sales Data etc.)
4.13 Chartboost (Company Overview, Sales Data etc.)
4.14 Flurry (Company Overview, Sales Data etc.)
4.15 HasOffers (Company Overview, Sales Data etc.)
4.16 Hunt (Company Overview, Sales Data etc.)
4.17 InMobi (Company Overview, Sales Data etc.)
4.18 Tapjoy (Company Overview, Sales Data etc.)
4.19 The Bottom Line (Company Overview, Sales Data etc.)

PART 5 MARKET COMPETITION

5.1 Companies Competition
5.2 Industry Competition Structure Analysis
  5.2.1 Rivalry
  5.2.2 Threat of New Entrants
  5.2.3 Substitutes
  5.2.4 Bargaining Power of Suppliers
  5.2.5 Bargaining Power of Buyers

PART 6 MARKET DEMAND BY SEGMENT

6.1 Demand Situation
  6.1.1 Industry Application Status
  6.1.2 Industry SWOT Analysis
    6.1.2.1 Strengths
    6.1.2.2 Weaknesses
    6.1.2.3 Opportunities
    6.1.2.4 Threats
6.2 Major Customer Survey
6.3 Demand Forecast

PART 7 REGION OPERATION

7.1 Regional Market
7.2 Production and Sales by Region
  7.2.1 Production
  7.2.2 Sales
  7.2.3 Trade
7.3 Regional Forecast

PART 8 MARKET INVESTMENT

8.1 Market Features
  8.1.1 Product Features
  8.1.2 Price Features
  8.1.3 Channel Features
  8.1.4 Purchasing Features
8.2 Investment Opportunity
  8.2.1 Regional Investment Opportunity
  8.2.2 Industry Investment Opportunity
8.3 Investment Calculation
  8.3.1 Cost Calculation
  8.3.2 Revenue Calculation
  8.3.3 Economic Performance Evaluation

PART 9 CONCLUSION

List Of Tables

LIST OF TABLES

Table Global Mobile Advertising Market 2012-2017, by Type, in USD Million
Table Global Mobile Advertising Market 2012-2017, by Type, in Volume
Table Global Mobile Advertising Market Forecast 2018-2023, by Type, in USD Million
Table Global Mobile Advertising Market Forecast 2018-2023, by Type, in Volume
Table Google Overview List
Table Mobile Advertising Business Operation of Google (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Facebook Overview List
Table Mobile Advertising Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Twitter Overview List
Table Mobile Advertising Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Yahoo Overview List
Table Mobile Advertising Business Operation of Yahoo (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table YP Overview List
Table Mobile Advertising Business Operation of YP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table YP Overview List
Table Mobile Advertising Business Operation of YP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Apple (iAd) Overview List
Table Mobile Advertising Business Operation of Apple (iAd) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Yelp Overview List
Table Mobile Advertising Business Operation of Yelp (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Amazon Overview List
Table Mobile Advertising Business Operation of Amazon (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Millennial Media Overview List
Table Mobile Advertising Business Operation of Millennial Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Adfonic Overview List
Table Mobile Advertising Business Operation of Adfonic (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Amobee Overview List
Table Mobile Advertising Business Operation of Amobee (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Chartboost Overview List
Table Mobile Advertising Business Operation of Chartboost (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Flurry Overview List
Table Mobile Advertising Business Operation of Flurry (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table HasOffers Overview List
Table Mobile Advertising Business Operation of HasOffers (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Hunt Overview List
Table Mobile Advertising Business Operation of Hunt (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table InMobi Overview List
Table Mobile Advertising Business Operation of InMobi (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Tapjoy Overview List
Table Mobile Advertising Business Operation of Tapjoy (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table The Bottom Line Overview List
Table Mobile Advertising Business Operation of The Bottom Line (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Global Mobile Advertising Sales Revenue 2012-2017, by Companies, in USD Million
Table Global Mobile Advertising Sales Revenue Share, by Companies, in USD Million
Table Global Mobile Advertising Sales Volume 2012-2017, by Companies, in Volume
Table Global Mobile Advertising Sales Revenue Share, by Companies in 2017, in Volume
Table Mobile Advertising Demand 2012-2017, by Application, in USD Million
Table Mobile Advertising Demand 2012-2017, by Application, in Volume
Table Mobile Advertising Demand Forecast 2018-2023, by Application, in USD Million
Table Mobile Advertising Demand Forecast 2018-2023, by Application, in Volume
Table Global Mobile Advertising Market 2012-2017, by Region, in USD Million
Table Global Mobile Advertising Market 2012-2017, by Region, in Volume
Table Mobile Advertising Market Forecast 2018-2023, by Region, in USD Million
Table Mobile Advertising Market Forecast 2018-2023, by Region, in Volume

List Of Figures

LIST OF FIGURES

Figure Mobile Advertising Industry Chain Structure
Figure Global Mobile Advertising Market Growth 2012-2017, by Type, in USD Million
Figure Global Mobile Advertising Market Growth 2012-2017, by Type, in Volume
Figure Global Mobile Advertising Sales Revenue Share, by Companies in 2017, in USD Million
Figure Global Mobile Advertising Sales Volume Share 2012-2017, by Companies, in Volume
Figure Production Development by Region
Figure Sales List by Region