Global Digital Advertising Market Research Report 2017

January 2017 | 126 pages | ID: G053AC00628EN
QYResearch

Abstracts

Notes:

Production, means the output of Digital Advertising

Revenue, means the sales value of Digital Advertising

This report studies Digital Advertising in Global market, especially in North America, Europe, China, Japan, Korea and Taiwan, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering

• Google
• Facebook
• Baidu
• Alibaba
• Microsoft
• Yahoo
• IAC
• Twitter
• Tencent
• AOL
• Amazon
• Pandora
• LinkedIn
• SINA
• Yelp

Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of Digital Advertising in these regions, from 2011 to 2021 (forecast), like

• North America
• Europe
• China
• Japan
• Korea
• Taiwan

Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into

• Indoor Video Advertising
• Outdoor Video Advertising

Split by application, this report focuses on consumption, market share and growth rate of Digital Advertising in each application, can be divided into

• Traffic Tools
• Mobile Electronic Devices
• Other

Contents

Global Digital Advertising Market Research Report 2017

1 DIGITAL ADVERTISING MARKET OVERVIEW

1.1 Product Overview and Scope of Digital Advertising
1.2 Digital Advertising Segment by Type
  1.2.1 Global Production Market Share of Digital Advertising by Type in 2015
  1.2.2 Indoor Video Advertising
  1.2.3 Outdoor Video Advertising
1.3 Digital Advertising Segment by Application
  1.3.1 Digital Advertising Consumption Market Share by Application in 2015
  1.3.2 Traffic Tools
  1.3.3 Mobile Electronic Devices
  1.3.4 Other
1.4 Digital Advertising Market by Region
  1.4.1 North America Status and Prospect (2012-2022)
  1.4.2 Europe Status and Prospect (2012-2022)
  1.4.3 China Status and Prospect (2012-2022)
  1.4.4 Japan Status and Prospect (2012-2022)
  1.4.5 Korea Status and Prospect (2012-2022)
  1.4.6 Taiwan Status and Prospect (2012-2022)
1.5 Global Market Size (Value) of Digital Advertising (2012-2022)

2 GLOBAL DIGITAL ADVERTISING MARKET COMPETITION BY MANUFACTURERS

2.1 Global Digital Advertising Capacity, Production and Share by Manufacturers (2015 and 2016)
2.2 Global Digital Advertising Revenue and Share by Manufacturers (2015 and 2016)
2.3 Global Digital Advertising Average Price by Manufacturers (2015 and 2016)
2.4 Manufacturers Digital Advertising Manufacturing Base Distribution, Sales Area and Product Type
2.5 Digital Advertising Market Competitive Situation and Trends
  2.5.1 Digital Advertising Market Concentration Rate
  2.5.2 Digital Advertising Market Share of Top 3 and Top 5 Manufacturers
  2.5.3 Mergers & Acquisitions, Expansion

3 GLOBAL DIGITAL ADVERTISING CAPACITY, PRODUCTION, REVENUE (VALUE) BY REGION (2012-2017)

3.1 Global Digital Advertising Capacity and Market Share by Region (2012-2017)
3.2 Global Digital Advertising Production and Market Share by Region (2012-2017)
3.3 Global Digital Advertising Revenue (Value) and Market Share by Region (2012-2017)
3.4 Global Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
3.5 North America Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
3.6 Europe Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
3.7 China Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
3.8 Japan Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
3.9 Korea Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
3.10 Taiwan Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)

4 GLOBAL DIGITAL ADVERTISING SUPPLY (PRODUCTION), CONSUMPTION, EXPORT, IMPORT BY REGIONS (2012-2017)

4.1 Global Digital Advertising Consumption by Regions (2012-2017)
4.2 North America Digital Advertising Production, Consumption, Export, Import (2012-2017)
4.3 Europe Digital Advertising Production, Consumption, Export, Import (2012-2017)
4.4 China Digital Advertising Production, Consumption, Export, Import (2012-2017)
4.5 Japan Digital Advertising Production, Consumption, Export, Import (2012-2017)
4.6 Korea Digital Advertising Production, Consumption, Export, Import (2012-2017)
4.7 Taiwan Digital Advertising Production, Consumption, Export, Import (2012-2017)

5 GLOBAL DIGITAL ADVERTISING PRODUCTION, REVENUE (VALUE), PRICE TREND BY TYPE

5.1 Global Digital Advertising Production and Market Share by Type (2012-2017)
5.2 Global Digital Advertising Revenue and Market Share by Type (2012-2017)
5.3 Global Digital Advertising Price by Type (2012-2017)
5.4 Global Digital Advertising Production Growth by Type (2012-2017)

6 GLOBAL DIGITAL ADVERTISING MARKET ANALYSIS BY APPLICATION

6.1 Global Digital Advertising Consumption and Market Share by Application (2012-2017)
6.2 Global Digital Advertising Consumption Growth Rate by Application (2012-2017)
6.3 Market Drivers and Opportunities
  6.3.1 Potential Applications
  6.3.2 Emerging Markets/Countries

7 GLOBAL DIGITAL ADVERTISING MANUFACTURERS PROFILES/ANALYSIS

7.1 Google
  7.1.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.1.2 Digital Advertising Product Type, Application and Specification
    7.1.2.1 Indoor Video Advertising
    7.1.2.2 Outdoor Video Advertising
  7.1.3 Google Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.1.4 Main Business/Business Overview
7.2 Facebook
  7.2.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.2.2 Digital Advertising Product Type, Application and Specification
    7.2.2.1 Indoor Video Advertising
    7.2.2.2 Outdoor Video Advertising
  7.2.3 Facebook Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.2.4 Main Business/Business Overview
7.3 Baidu
  7.3.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.3.2 Digital Advertising Product Type, Application and Specification
    7.3.2.1 Indoor Video Advertising
    7.3.2.2 Outdoor Video Advertising
  7.3.3 Baidu Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.3.4 Main Business/Business Overview
7.4 Alibaba
  7.4.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.4.2 Digital Advertising Product Type, Application and Specification
    7.4.2.1 Indoor Video Advertising
    7.4.2.2 Outdoor Video Advertising
  7.4.3 Alibaba Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.4.4 Main Business/Business Overview
7.5 Microsoft
  7.5.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.5.2 Digital Advertising Product Type, Application and Specification
    7.5.2.1 Indoor Video Advertising
    7.5.2.2 Outdoor Video Advertising
  7.5.3 Microsoft Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.5.4 Main Business/Business Overview
7.6 Yahoo
  7.6.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.6.2 Digital Advertising Product Type, Application and Specification
    7.6.2.1 Indoor Video Advertising
    7.6.2.2 Outdoor Video Advertising
  7.6.3 Yahoo Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.6.4 Main Business/Business Overview
7.7 IAC
  7.7.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.7.2 Digital Advertising Product Type, Application and Specification
    7.7.2.1 Indoor Video Advertising
    7.7.2.2 Outdoor Video Advertising
  7.7.3 IAC Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.7.4 Main Business/Business Overview
7.8 Twitter
  7.8.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.8.2 Digital Advertising Product Type, Application and Specification
    7.8.2.1 Indoor Video Advertising
    7.8.2.2 Outdoor Video Advertising
  7.8.3 Twitter Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.8.4 Main Business/Business Overview
7.9 Tencent
  7.9.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.9.2 Digital Advertising Product Type, Application and Specification
    7.9.2.1 Indoor Video Advertising
    7.9.2.2 Outdoor Video Advertising
  7.9.3 Tencent Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.9.4 Main Business/Business Overview
7.10 AOL
  7.10.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.10.2 Digital Advertising Product Type, Application and Specification
    7.10.2.1 Indoor Video Advertising
    7.10.2.2 Outdoor Video Advertising
  7.10.3 AOL Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.10.4 Main Business/Business Overview
7.11 Amazon
7.12 Pandora
7.13 LinkedIn
7.14 SINA
7.15 Yelp

8 DIGITAL ADVERTISING MANUFACTURING COST ANALYSIS

8.1 Digital Advertising Key Raw Materials Analysis
  8.1.1 Key Raw Materials
  8.1.2 Price Trend of Key Raw Materials
  8.1.3 Key Suppliers of Raw Materials
  8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
  8.2.1 Raw Materials
  8.2.2 Labor Cost
  8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Digital Advertising

9 INDUSTRIAL CHAIN, SOURCING STRATEGY AND DOWNSTREAM BUYERS

9.1 Digital Advertising Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Digital Advertising Major Manufacturers in 2015
9.4 Downstream Buyers

10 MARKETING STRATEGY ANALYSIS, DISTRIBUTORS/TRADERS

10.1 Marketing Channel
  10.1.1 Direct Marketing
  10.1.2 Indirect Marketing
  10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
  10.2.1 Pricing Strategy
  10.2.2 Brand Strategy
  10.2.3 Target Client
10.3 Distributors/Traders List

11 MARKET EFFECT FACTORS ANALYSIS

11.1 Technology Progress/Risk
  11.1.1 Substitutes Threat
  11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

12 GLOBAL DIGITAL ADVERTISING MARKET FORECAST (2017-2022)

12.1 Global Digital Advertising Capacity, Production, Revenue Forecast (2017-2022)
  12.1.1 Global Digital Advertising Capacity, Production and Growth Rate Forecast (2017-2022)
  12.1.2 Global Digital Advertising Revenue and Growth Rate Forecast (2017-2022)
  12.1.3 Global Digital Advertising Price and Trend Forecast (2017-2022)
12.2 Global Digital Advertising Production, Consumption, Import and Export Forecast by Regions (2017-2022)
  12.2.1 North America Digital Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
  12.2.2 Europe Digital Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
  12.2.3 China Digital Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
  12.2.4 Japan Digital Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
  12.2.5 Korea Digital Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
  12.2.6 Taiwan Digital Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.3 Global Digital Advertising Production, Revenue and Price Forecast by Type (2017-2022)
12.4 Global Digital Advertising Consumption Forecast by Application (2017-2022)

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

Methodology
Analyst Introduction
Data Source

The report requires updating with new data and is sent in 2-3 business days after order is placed.

List Of Tables

LIST OF TABLES AND FIGURES

Figure Picture of Digital Advertising
Figure Global Production Market Share of Digital Advertising by Type in 2015
Figure Product Picture of Indoor Video Advertising
Table Major Manufacturers of Indoor Video Advertising
Figure Product Picture of Outdoor Video Advertising
Table Major Manufacturers of Outdoor Video Advertising
Table Digital Advertising Consumption Market Share by Application in 2015
Figure Traffic Tools Examples
Figure Mobile Electronic Devices Examples
Figure Other Examples
Figure North America Digital Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Europe Digital Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure China Digital Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Japan Digital Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Korea Digital Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Taiwan Digital Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Global Digital Advertising Revenue (Million UDS) and Growth Rate (2012-2022)
Table Global Digital Advertising Capacity of Key Manufacturers (2015 and 2016)
Table Global Digital Advertising Capacity Market Share by Manufacturers (2015 and 2016)
Figure Global Digital Advertising Capacity of Key Manufacturers in 2015
Figure Global Digital Advertising Capacity of Key Manufacturers in 2016
Table Global Digital Advertising Production of Key Manufacturers (2015 and 2016)
Table Global Digital Advertising Production Share by Manufacturers (2015 and 2016)
Figure 2015 Digital Advertising Production Share by Manufacturers
Figure 2016 Digital Advertising Production Share by Manufacturers
Table Global Digital Advertising Revenue (Million USD) by Manufacturers (2015 and 2016)
Table Global Digital Advertising Revenue Share by Manufacturers (2015 and 2016)
Table 2015 Global Digital Advertising Revenue Share by Manufacturers
Table 2016 Global Digital Advertising Revenue Share by Manufacturers
Table Global Market Digital Advertising Average Price of Key Manufacturers (2015 and 2016)
Figure Global Market Digital Advertising Average Price of Key Manufacturers in 2015
Table Manufacturers Digital Advertising Manufacturing Base Distribution and Sales Area
Table Manufacturers Digital Advertising Product Type
Figure Digital Advertising Market Share of Top 3 Manufacturers
Figure Digital Advertising Market Share of Top 5 Manufacturers
Table Global Digital Advertising Capacity by Regions (2012-2017)
Figure Global Digital Advertising Capacity Market Share by Regions (2012-2017)
Figure Global Digital Advertising Capacity Market Share by Regions (2012-2017)
Figure 2015 Global Digital Advertising Capacity Market Share by Regions
Table Global Digital Advertising Production by Regions (2012-2017)
Figure Global Digital Advertising Production and Market Share by Regions (2012-2017)
Figure Global Digital Advertising Production Market Share by Regions (2012-2017)
Figure 2015 Global Digital Advertising Production Market Share by Regions
Table Global Digital Advertising Revenue by Regions (2012-2017)
Table Global Digital Advertising Revenue Market Share by Regions (2012-2017)
Table 2015 Global Digital Advertising Revenue Market Share by Regions
Table Global Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table North America Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table Europe Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table China Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table Japan Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table Korea Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table Taiwan Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2012-2017)
Table Global Digital Advertising Consumption Market by Regions (2012-2017)
Table Global Digital Advertising Consumption Market Share by Regions (2012-2017)
Figure Global Digital Advertising Consumption Market Share by Regions (2012-2017)
Figure 2015 Global Digital Advertising Consumption Market Share by Regions
Table North America Digital Advertising Production, Consumption, Import & Export (2012-2017)
Table Europe Digital Advertising Production, Consumption, Import & Export (2012-2017)
Table China Digital Advertising Production, Consumption, Import & Export (2012-2017)
Table Japan Digital Advertising Production, Consumption, Import & Export (2012-2017)
Table Korea Digital Advertising Production, Consumption, Import & Export (2012-2017)
Table Taiwan Digital Advertising Production, Consumption, Import & Export (2012-2017)
Table Global Digital Advertising Production by Type (2012-2017)
Table Global Digital Advertising Production Share by Type (2012-2017)
Figure Production Market Share of Digital Advertising by Type (2012-2017)
Figure 2015 Production Market Share of Digital Advertising by Type
Table Global Digital Advertising Revenue by Type (2012-2017)
Table Global Digital Advertising Revenue Share by Type (2012-2017)
Figure Production Revenue Share of Digital Advertising by Type (2012-2017)
Figure 2015 Revenue Market Share of Digital Advertising by Type
Table Global Digital Advertising Price by Type (2012-2017)
Figure Global Digital Advertising Production Growth by Type (2012-2017)
Table Global Digital Advertising Consumption by Application (2012-2017)
Table Global Digital Advertising Consumption Market Share by Application (2012-2017)
Figure Global Digital Advertising Consumption Market Share by Application in 2015
Table Global Digital Advertising Consumption Growth Rate by Application (2012-2017)
Figure Global Digital Advertising Consumption Growth Rate by Application (2012-2017)
Table Google Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Google Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Google Digital Advertising Market Share (2015 and 2016)
Table Facebook Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Facebook Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Facebook Digital Advertising Market Share (2015 and 2016)
Table Baidu Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Baidu Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Baidu Digital Advertising Market Share (2015 and 2016)
Table Alibaba Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Alibaba Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Alibaba Digital Advertising Market Share (2015 and 2016)
Table Microsoft Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Microsoft Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Microsoft Digital Advertising Market Share (2015 and 2016)
Table Yahoo Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Yahoo Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Yahoo Digital Advertising Market Share (2015 and 2016)
Table IAC Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table IAC Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure IAC Digital Advertising Market Share (2015 and 2016)
Table Twitter Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Twitter Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Twitter Digital Advertising Market Share (2015 and 2016)
Table Tencent Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Tencent Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure Tencent Digital Advertising Market Share (2015 and 2016)
Table AOL Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table AOL Digital Advertising Capacity, Production, Revenue, Price and Gross Margin (2015 and 2016)
Figure AOL Digital Advertising Market Share (2015 and 2016)
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Digital Advertising
Figure Manufacturing Process Analysis of Digital Advertising
Figure Digital Advertising Industrial Chain Analysis
Table Raw Materials Sources of Digital Advertising Major Manufacturers in 2015
Table Major Buyers of Digital Advertising
Table Distributors/Traders List
Figure Global Digital Advertising Capacity, Production and Growth Rate Forecast (2017-2022)
Figure Global Digital Advertising Revenue and Growth Rate Forecast (2017-2022)
Figure Global Digital Advertising Price and Trend Forecast (2017-2022)
Table Global Digital Advertising Production Forecast by Regions (2017-2022)
Table Global Digital Advertising Consumption Forecast by Regions (2017-2022)
Figure North America Digital Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table North America Digital Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Europe Digital Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Europe Digital Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure China Digital Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table China Digital Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Japan Digital Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Japan Digital Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Korea Digital Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Korea Digital Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Figure Taiwan Digital Advertising Production, Revenue and Growth Rate Forecast (2017-2022)
Table Taiwan Digital Advertising Production, Consumption, Export and Import Forecast (2017-2022)
Table Global Digital Advertising Production Forecast by Type (2017-2022)
Table Global Digital Advertising Revenue Forecast by Type (2017-2022)
Table Global Digital Advertising Price Forecast by Type (2017-2022)
Table Global Digital Advertising Consumption Forecast by Application (2017-2022)