Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024

Date: March 7, 2019
Pages: 187
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US$ 5,650.00
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Publisher: MarketsandMarkets
Report type: Strategic Report
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ID: D8657603E26EN
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Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
“Digital signage market to grow at CAGR of 7.3% from 2019 to 2024”

The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%. Increasing adoption of digital signage products in commercial vertical, growing technological advancements in display products, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period. However, increasing trends of online/broadcast advertisement would hinder the growth of the digital signage market in the future.

The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with customers. Attracting new business opportunities, increasing brand awareness, improving operating efficiency, catching the attention of passersby, promoting new products, and enhancing customer experience are the factors that propel the growth of the digital signage market.

“Software offering to grow at highest CAGR during forecast period”

There is an increasing adoption of software in digital signage used in indoor and outdoor applications; it makes the system interactive and easy to use. This leads to improved customer retention by providing an enhanced experience for customers through interactive screens. Content management software is widely used in the market for the effective management of content to be displayed through a digital signage solution. The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.

“Retail vertical to hold largest market share during forecast period”

Retail vertical currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. Digital signage has a high demand in retail as it helps in engaging customers with menu boards, billboards, and kiosks to increase impulsive shopping, and display information regarding the usage and benefits of products or services. Retail companies are adopting display devices to enrich customers’ shopping experience and simplify display management. Digital signage displays utilized in retail for display information such as information about store’s opening hours and corporate identity, way-finding guidance, in-store advertising, screens near point-of-sale and creating a better atmosphere and enhancing customer experience. Also, growing retail space and increasing number of retail stores across the world are propelling the growth of the market.

“APAC to record highest growth rate during forecast period”

The market in APAC is expected to exhibit the highest growth rate in the digital signage market. The growth is mainly attributed to increasing developments in the field of retail, transportation, public infrastructure, and corporate. The retail vertical is thriving because of strong economic growth, rising consumerism, rising standards of living, increasing disposable incomes, and changing lifestyles; this is expected to increase the demand for digital signage in this region. Countries such as India, Australia, Singapore, Thailand, and Malaysia are expected to witness the highest growth in the digital signage market.

In the process of determining and verifying the market sizes for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across several regions. The breakup of the profiles of primary participants has been given below:
  • By Company Type: Tier 1 = 30%, Tier 2 = 25%, and Tier 3 = 45%
  • By Designation: C-Level Executives = 35%, Directors = 45%, and Others = 20%
  • By Region: North America = 25%, Europe = 30%, and APAC = 45%
Key players in the market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), and BenQ (Taiwan).

Research Coverage:

The report defines, describes, and forecasts the digital signage market on the basis of offering, product, application, vertical, and geography. It provides detailed information regarding the major factors influencing the growth of the digital signage market (drivers, restraints, opportunities, and challenges). It also analyzes the competitive developments—such as joint ventures, collaborations, agreements, contracts, partnerships, mergers and acquisitions, and product launches—carried out by key players to grow in the market.

Reasons to Buy the Report:
  • Illustrative segmentation, analysis, and forecast pertaining to the digital signage market based on offering, product, application, vertical, and geography have been conducted to provide an overall view of the digital signage market.
  • Major drivers, restraints, opportunities, and challenges for the digital signage market have been detailed in this report.
  • The report includes a detailed competitive landscape of the key players in the market and their ranking.
1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 DEFINITION
1.3 STUDY SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 GEOGRAPHIC SEGMENTATION
  1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 PACKAGE SIZE
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Key data from secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key data from primary sources
    2.1.2.2 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN OVERALL DIGITAL SIGNAGE MARKET
4.2 DIGITAL SIGNAGE MARKET, BY VERTICAL
4.3 DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL AND COUNTRY
4.4 DIGITAL SIGNAGE MARKET, BY COUNTRY

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Increasing adoption of digital signage products in commercial vertical
    5.2.1.2 Growing technological advancements in display products
    5.2.1.3 Rising demand for 4K & 8K displays
    5.2.1.4 Increasing infrastructural developments in emerging countries
  5.2.2 RESTRAINTS
    5.2.2.1 Increasing trends of online/broadcast advertisement
  5.2.3 OPPORTUNITIES
    5.2.3.1 Growing smart signage applications
    5.2.3.2 Increasing retail space worldwide
    5.2.3.3 Rising demand for context-aware signage
    5.2.3.4 Increasing transition of traditional stores to smart stores in retail
  5.2.4 CHALLENGES
    5.2.4.1 Developing robust equipment suitable for harsh environmental conditions

6 INDUSTRY TRENDS

6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
  6.2.1 RESEARCH & DEVELOPMENT
  6.2.2 PRODUCT DEVELOPMENT & INTEGRATION
6.3 KEY TRENDS
  6.3.1 INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN RESTAURANTS
  6.3.2 RISING POPULARITY OF WIRELESS SIGNAGE SOLUTIONS
  6.3.3 GROWING TECHNOLOGICAL TRENDS IN DIGITAL SIGNAGE MARKET
    6.3.3.1 Internet of Things (IoT)
    6.3.3.2 Artificial Intelligence (AI)

7 DIGITAL SIGNAGE MARKET, BY OFFERING

7.1 INTRODUCTION
7.2 HARDWARE
  7.2.1 DISPLAYS
    7.2.1.1 Displays, by technology
      7.2.1.1.1 LCD display
        7.2.1.1.1.1 LCD display to dominate the display technology market with highest share during forecast period
      7.2.1.1.2 OLED display
        7.2.1.1.2.1 OLED display to emerge as the leading technology owing to various advantages such as better contrast, clarity, and low power consumption in the market during forecast period
      7.2.1.1.3 Direct-view fine-pixel LED
        7.2.1.1.3.1 Direct-view fine-pixel LED display to witness highest CAGR during forecast period
      7.2.1.1.4 Direct-view large-pixel LED
        7.2.1.1.4.1 Direct-view large-pixel LED display expected to find major application in outdoor environment
      7.2.1.1.5 Others
    7.2.1.2 Displays, by resolution
      7.2.1.2.1 8K
      7.2.1.2.2 4K
      7.2.1.2.3 FHD
      7.2.1.2.4 HD
      7.2.1.2.5 Lower than HD
    7.2.1.3 Display, by brightness
      7.2.1.3.1 0–500 nits
      7.2.1.3.2 501–1,000 nits
      7.2.1.3.3 1,001–2,000 nits
      7.2.1.3.4 2,001–3,000 nits
      7.2.1.3.5 More than 3,000 nits
  7.2.2 MEDIA PLAYERS
    7.2.2.1 Increasing consumer engagement with digital media is the major growth driver during forecast period
  7.2.3 PROJECTORS
    7.2.3.1 Projectors to witness high growth in retail, transportation and public places and education vertical during forecast period
  7.2.4 OTHER HARDWARE PRODUCTS
7.3 SOFTWARE
  7.3.1 EDGE SERVER SOFTWARE
    7.3.1.1 Edge server software to witness the significant growth during forecast period
  7.3.2 CONTENT MANAGEMENT SYSTEM
    7.3.2.1 Content management system software to witness highest CAGR in the market during forecast period
  7.3.3 OTHERS
7.4 SERVICES
  7.4.1 INSTALLATION SERVICES
    7.4.1.1 Installation services to dominate the services market with highest share during forecast period
  7.4.2 MAINTENANCE & SUPPORT SERVICES
    7.4.2.1 Maintenance and support services to witness highest growth of digital signage market for services during forecast period
  7.4.3 CONSULTING & OTHER SERVICES

8 DIGITAL SIGNAGE MARKET, BY PRODUCT

8.1 INTRODUCTION
8.2 VIDEO WALL
  8.2.1 VIDEO WALL TO WITNESS HIGHEST GROWTH FOR DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
8.3 STANDALONE DISPLAY
  8.3.1 KIOSKS
    8.3.1.1 Interactive kiosks
      8.3.1.1.1 Major adoption of interactive kiosks is expected in retail vertical during forecast period
    8.3.1.2 Automated teller machine (ATM)
      8.3.1.2.1 Banking, financial services, and insurance vertical to dominate the market for automated teller machine during forecast period
    8.3.1.3 Self-service kiosks
      8.3.1.3.1 Technological advancement propelling the growth of self-service kiosks during forecast period
    8.3.1.4 Vending kiosks
      8.3.1.4.1 Retail vertical to dominate the market for vending kiosks during forecast period
  8.3.2 MENU BOARDS
    8.3.2.1 Interactive
      8.3.2.1.1 Interactive menu board to witness high growth in hospitality vertical during forecast period
    8.3.2.2 Non-interactive
      8.3.2.2.1 Rapid penetration of non-interactive menu boards in retail, transportation, hospitality, and sports and entertainment vertical would be major growth driver during forecast period
  8.3.3 BILLBOARDS
    8.3.3.1 Billboards to witness high growth in outdoor application during forecast period
  8.3.4 OTHER STANDALONE DISPLAY

9 DIGITAL SIGNAGE MARKET, BY APPLICATION

9.1 INTRODUCTION
9.2 INDOOR
  9.2.1 RETAIL VERTICAL TO OCCUPY MAJOR SHARE OF DIGITAL SIGNAGE MARKET FOR INDOOR APPLICATION DURING FORECAST PERIOD
9.3 OUTDOOR
  9.3.1 TRANSPORTATION AND PUBLIC PLACES TO DOMINATE DIGITAL SIGNAGE MARKET FOR OUTDOOR APPLICATION DURING FORECAST PERIOD

10 DIGITAL SIGNAGE MARKET, BY VERTICAL

10.1 INTRODUCTION
10.2 COMMERCIAL
  10.2.1 RETAIL
    10.2.1.1 APAC to witness highest growth rate for digital signage market in retail during forecast period
  10.2.2 CORPORATE AND BROADCAST
    10.2.2.1 North America to hold major share of digital signage market for corporate and broadcast vertical during forecast period
  10.2.3 HEALTHCARE
    10.2.3.1 APAC to witness highest growth rate for digital signage market in healthcare vertical during forecast period
  10.2.4 HOSPITALITY
    10.2.4.1 APAC to dominate digital signage market, in terms of share and CAGR, for hospitality vertical during forecast period
  10.2.5 GOVERNMENT, COMMAND AND CONTROL CENTERS
    10.2.5.1 North America to hold major share of digital signage market for government, command and control centers during forecast period
10.3 INFRASTRUCTURAL
  10.3.1 TRANSPORTATION AND PUBLIC PLACES
    10.3.1.1 APAC to witness highest growth rate for digital signage market for transportation and public places during forecast period
  10.3.2 SPORTS AND ENTERTAINMENT
    10.3.2.1 APAC to dominate digital signage market for sports and entertainment vertical, in terms of size and CAGR, during forecast period
10.4 INSTITUTIONAL
  10.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
    10.4.1.1 APAC to witness highest growth rate for digital signage market in banking, financial services, and insurance vertical during forecast period
  10.4.2 EDUCATION
    10.4.2.1 North America to hold major share of digital signage market for education vertical during forecast period
10.5 INDUSTRIAL
  10.5.1 APAC TO DOMINATE DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL DURING FORECAST PERIOD

11 GEOGRAPHIC ANALYSIS

11.1 INTRODUCTION
11.2 NORTH AMERICA
  11.2.1 US
    11.2.1.1 US to hold major share of digital signage market in North America during forecast period
  11.2.2 CANADA
    11.2.2.1 Canada to witness highest growth rate for digital signage market in North America during forecast period
  11.2.3 MEXICO
    11.2.3.1 Mexico to witness growth in digital signage market especially in retail, education, banking, financial, and insurance vertical
11.3 EUROPE
  11.3.1 UK
    11.3.1.1 UK to hold major share of digital signage market in Europe during forecast period
  11.3.2 GERMANY
    11.3.2.1 Germany to witness highest growth rate for digital signage market in Europe during forecast period
  11.3.3 FRANCE
    11.3.3.1 France to witness growth in digital signage market especially in retail, hospitality, transportation and public places vertical during forecast period
  11.3.4 SPAIN
    11.3.4.1 Sports and entertainment and retail verticals to be major users of digital signage in Spain during forecast period
  11.3.5 ITALY
    11.3.5.1 Growing retail space and sports and entertainment events to propel the digital signage market growth in Italy
  11.3.6 REST OF EUROPE
    11.3.6.1 Retail, sports and entertainment, transportation and public places to be major users of digital signage in Rest of Europe during forecast period
11.4 APAC
  11.4.1 CHINA
    11.4.1.1 China to hold major share of digital signage market in APAC during forecast period
  11.4.2 JAPAN
    11.4.2.1 High demand for digital signage market in retail, healthcare, hospitality, sports and entertainment vertical is expected during forecast period
  11.4.3 SOUTH KOREA
    11.4.3.1 South Korea is a major contributor to digital signage market due to presence of major players
  11.4.4 INDIA
    11.4.4.1 India to witness highest CAGR for digital signage market in APAC during forecast period
  11.4.5 AUSTRALIA
    11.4.5.1 Digital signage market for retail, transportation, and sports and entertainment verticals to witness high demand during forecast period
  11.4.6 REST OF APAC
    11.4.6.1 Retail, transportation and public places, and sports and entertainment to be major users of digital signage during forecast period
11.5 ROW
  11.5.1 MIDDLE EAST
    11.5.1.1 Middle East to witness highest CAGR of digital signage market in RoW during forecast period
  11.5.2 AFRICA
    11.5.2.1 Africa to witness significant demand for digital signage market in retail and healthcare during forecast period
  11.5.3 SOUTH AMERICA
    11.5.3.1 South America to hold major share of digital signage market in RoW during forecast period

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 RANKING ANALYSIS OF KEY PLAYERS IN DIGITAL SIGNAGE MARKET
12.3 COMPETITIVE LEADERSHIP MAPPING
  12.3.1 VISIONARY LEADERS
  12.3.2 DYNAMIC DIFFERENTIATORS
  12.3.3 INNOVATORS
  12.3.4 EMERGING COMPANIES
12.4 STRENGTH OF PRODUCT PORTFOLIO (25 COMPANIES)
12.5 BUSINESS STRATEGY EXCELLENCE (25 COMPANIES)
12.6 COMPETITIVE SITUATIONS AND TRENDS
  12.6.1 PRODUCT LAUNCHES AND DEVELOPMENTS
  12.6.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT DEVELOPMENTS
  12.6.3 MERGERS & ACQUISITIONS
  12.6.4 EXPANSIONS

13 COMPANY PROFILES

13.1 INTRODUCTION
13.2 KEY PLAYERS

(Business overview, Products and solutions offered, Recent developments, MNM view, SWOT analysis)*

  13.2.1 SAMSUNG ELECTRONICS
  13.2.2 LG ELECTRONICS
  13.2.3 SHARP (FOXCONN)
  13.2.4 LEYARD OPTOELECTRONIC (PLANAR)
  13.2.5 NEC CORP.
  13.2.6 SONY
  13.2.7 BARCO
  13.2.8 PANASONIC
  13.2.9 SHANGHAI GOODVIEW ELECTRONICS
  13.2.10 AU OPTRONICS
13.3 OTHER PLAYERS
  13.3.1 SCALA
  13.3.2 E INK HOLDINGS
  13.3.3 BENQ GROUP.
  13.3.4 INTUIFACE
  13.3.5 DAKTRONICS (ADFLOW NETWORKS)
  13.3.6 CHRISTIE DIGITAL SYSTEMS
  13.3.7 OMNIVEX CORPORATION
  13.3.8 DEEPSKY CORPORATION
  13.3.9 DELTA ELECTRONICS
  13.3.10 EXCEPTIONAL 3D

*Business overview, Products and solutions offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.

14 APPENDIX

14.1 DISCUSSION GUIDE
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 AVAILABLE CUSTOMIZATION
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS

LIST OF FIGURES

FIGURE 1 DIGITAL SIGNAGE MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION
FIGURE 2 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 5 DATA TRIANGULATION
FIGURE 6 ASSUMPTIONS FOR THE RESEARCH STUDY
FIGURE 7 COMMERCIAL VERTICAL TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 8 DIGITAL SIGNAGE MARKET FOR SOFTWARE TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 9 APAC TO BE FASTEST-GROWING REGION FOR DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 10 INCREASING ADOPTION OF DIGITAL SIGNAGE IN COMMERCIAL VERTICAL AND RISING INFRASTRUCTURAL DEVELOPMENTS DRIVING DIGITAL SIGNAGE MARKET
FIGURE 11 COMMERCIAL VERTICAL TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 12 COMMERCIAL VERTICAL HELD LARGEST SHARE OF DIGITAL SIGNAGE MARKET IN APAC IN 2018
FIGURE 13 INDIA, AUSTRALIA, CHINA, AND CANADA TO WITNESS HIGHER GROWTH IN DIGITAL SIGNAGE MARKET BY 2024
FIGURE 14 DIGITAL SIGNAGE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 15 SHIPMENT OF 4K TV TO GROW RAPIDLY IN NEXT 2 YEARS
FIGURE 16 SHIPMENT OF 8K TV TO SURGE FROM 2019 ONWARDS
FIGURE 17 VALUE CHAIN ANALYSIS: DIGITAL SIGNAGE MARKET
FIGURE 18 DIGITAL SIGNAGE MARKET SEGMENTATION, BY OFFERING
FIGURE 19 DIGITAL SIGNAGE MARKET FOR SOFTWARE TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 20 DIGITAL SIGNAGE MARKET, BY HARDWARE
FIGURE 21 DISPLAYS TO DOMINATE DIGITAL SIGNAGE MARKET FOR HARDWARE DURING FORECAST PERIOD
FIGURE 22 DISPLAYS, BY TECHNOLOGY
FIGURE 23 DIGITAL SIGNAGE MARKET FOR DIRECT-VIEW FINE-PIXEL LED TECHNOLOGY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 24 SOFTWARE OFFERINGS: DIGITAL SIGNAGE MARKET
FIGURE 25 COMMERCIAL VERTICAL TO HOLD LARGEST SIZE OF DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
FIGURE 26 DIGITAL SIGNAGE SERVICES MARKET FOR INFRASTRUCTURAL VERTICAL TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 27 DIGITAL SIGNAGE MARKET, BY APPLICATION
FIGURE 28 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 29 DIGITAL SIGNAGE MARKET FOR HOSPITALITY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 30 USAGE OF DIGITAL SIGNAGE IN RETAIL
FIGURE 31 TRANSPORTATION AND PUBLIC PLACES TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 32 EDUCATION TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 33 APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 34 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY
FIGURE 35 APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 36 INDIA TO WITNESS HIGHEST GROWTH IN DIGITAL SIGNAGE MARKET BY 2024
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 38 US TO HOLD LARGEST SIZE OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA DURING FORECAST PERIOD
FIGURE 39 EUROPE: MARKET SNAPSHOT
FIGURE 40 GERMANY TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 41 APAC: MARKET SNAPSHOT
FIGURE 42 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 43 MIDDLE EAST TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 44 KEY DEVELOPMENTS BY LEADING PLAYERS IN MARKET FROM 2016 TO 2018
FIGURE 45 RANKING OF KEY PLAYERS IN DIGITAL SIGNAGE MARKET (2018)
FIGURE 46 DIGITAL SIGNAGE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING
FIGURE 47 PRODUCT LAUNCHES AND DEVELOPMENTS WERE KEY STRATEGIES ADOPTED BY MAJOR PLAYERS FROM 2016 TO 2018
FIGURE 48 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
FIGURE 49 LG ELECTRONICS: COMPANY SNAPSHOT
FIGURE 50 SHARP (FOXCONN): COMPANY SNAPSHOT
FIGURE 51 LEYARD OPTOELECTRONIC (PLANAR): COMPANY SNAPSHOT
FIGURE 52 NEC CORP.: COMPANY SNAPSHOT
FIGURE 53 SONY: COMPANY SNAPSHOT
FIGURE 54 BARCO: COMPANY SNAPSHOT
FIGURE 55 PANASONIC: COMPANY SNAPSHOT
FIGURE 56 AU OPTRONICS: COMPANY SNAPSHOT

In the extensive secondary research process for this research study, several hundreds of secondary sources such as certified publications, articles from recognized authors; white papers, annual reports of companies, gold standard and silver standard websites, directories, and databases were used to identify and collect information useful for this extensive technical and commercial study of this global market.

In the extensive primary research process done for this research study, the primary sources - industry experts such as CEOs, Vice Presidents, Marketing Director. Technology & Innovation Directors, Founders and related key executives from various key companies, organizations in the digital signage industry been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

Secondary research was mainly used to obtain key information about the industry’s revenue pocket, market’s monetary chain, total pool of key players, the end-user applications, market classification & segmentation according to industry trends to the bottom-most level, geographical markets and key developments from both market and technology oriented perspectives.

After the complete market engineering to calculate market statistics, with market size estimations, market forecast, market crackdown & data triangulation (the methodology for these quantitative data processes is explained in the sections below), extensive primary research was mainly used to gather information, verify and validate critical numbers arrived at, segmentation types, industry trends, key players, competitive landscape of each type of product markets, key market dynamics such as drivers, restraints, opportunities, burning issues, winning imperatives, key player strategies, technology roadmaps, and product lifecycle.

For the complete market engineering done for the total market crackdown, top-down, bottom-up approaches were used extensively along with several data triangulation methods to perform market estimation and market forecast for all the overall, segment and sub-segment markets listed in this report.

Extensive qualitative and further quantitative analysis was also done from all the numbers arrived at the complete market engineering process, to list key information throughout the report.

The material was prepared in April, 2014.

LIST OF TABLES

TABLE 1 DIGITAL SIGNAGE MARKET SIZE, 2016–2024 (USD BILLION)
TABLE 2 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY TYPE, 2016–2024 (USD MILLION)
TABLE 3 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY REGION, 2016–2024 (USD BILLION)
TABLE 4 DIGITAL SIGNAGE MARKET FOR HARDWARE, BY VERTICAL, 2016–2024 (USD MILLION)
TABLE 5 DIGITAL SIGNAGE MARKET FOR HARDWARE IN COMMERCIAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 6 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INFRASTRUCTURAL VERTICAL, BY TYPE, 2016–2024 (USD BILLION)
TABLE 7 DIGITAL SIGNAGE MARKET FOR HARDWARE IN INSTITUTIONAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 8 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2016–2024 (USD BILLION)
TABLE 9 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2016–2024 (MILLION UNITS)
TABLE 10 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY VERTICAL, 2016–2024 (USD MILLION)
TABLE 11 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN COMMERCIAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 12 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INFRASTRUCTURAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 13 DIGITAL SIGNAGE MARKET FOR SOFTWARE IN INSTITUTIONAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 14 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY REGION, 2016–2024 (USD MILLION)
TABLE 15 DIGITAL SIGNAGE MARKET FOR SERVICES, BY TYPE, 2016–2024 (USD MILLION)
TABLE 16 DIGITAL SIGNAGE MARKET FOR SERVICES, BY VERTICAL, 2016–2024 (USD MILLION)
TABLE 17 DIGITAL SIGNAGE MARKET FOR SERVICES IN COMMERCIAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 18 DIGITAL SIGNAGE MARKET FOR SERVICES IN INFRASTRUCTURAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 19 DIGITAL SIGNAGE MARKET FOR SERVICES IN INSTITUTIONAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 20 DIGITAL SIGNAGE MARKET FOR SERVICES, BY REGION, 2016–2024 (USD MILLION)
TABLE 21 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2016–2024 (USD BILLION)
TABLE 22 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2016–2024 (USD BILLION)
TABLE 23 DIGITAL SIGNAGE MARKET FOR INDOOR APPLICATION, BY VERTICAL TYPE, 2016–2024 (USD MILLION)
TABLE 24 DIGITAL SIGNAGE MARKET FOR OUTDOOR APPLICATION, BY VERTICAL TYPE, 2016–2024 (USD MILLION)
TABLE 25 DIGITAL SIGNAGE MARKET, BY VERTICAL, 2016–2024 (USD BILLION)
TABLE 26 DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY TYPE, 2016–2024 (USD BILLION)
TABLE 27 DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2016–2024 (USD BILLION)
TABLE 28 DIGITAL SIGNAGE MARKET FOR COMMERCIAL VERTICAL, BY OFFERING, 2016–2024 (USD BILLION)
TABLE 29 DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2016–2024 (USD BILLION)
TABLE 30 DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2016–2024 (USD BILLION)
TABLE 31 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY REGION, 2016–2024 (USD MILLION)
TABLE 32 DIGITAL SIGNAGE MARKET FOR CORPORATE AND BROADCAST, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 33 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2016–2024 (USD MILLION)
TABLE 34 DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 35 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY REGION, 2016–2024 (USD MILLION)
TABLE 36 DIGITAL SIGNAGE MARKET FOR HOSPITALITY, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 37 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, COMMAND AND CONTROL CENTERS, BY REGION, 2016–2024 (USD MILLION)
TABLE 38 DIGITAL SIGNAGE MARKET FOR GOVERNMENT, COMMAND & CONTROL CENTERS, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 39 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY TYPE, 2016–2024 (USD BILLION)
TABLE 40 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY REGION, 2016–2024 (USD BILLION)
TABLE 41 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL VERTICAL, BY OFFERING, 2016–2024 (USD BILLION)
TABLE 42 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY REGION, 2016–2024 (USD BILLION)
TABLE 43 DIGITAL SIGNAGE MARKET FOR TRANSPORTATION AND PUBLIC PLACES, BY OFFERING, 2016–2024 (USD BILLION)
TABLE 44 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY REGION, 2016–2024 (USD MILLION)
TABLE 45 DIGITAL SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 46 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY TYPE, 2016–2024 (USD MILLION)
TABLE 47 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY REGION, 2016–2024 (USD MILLION)
TABLE 48 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL VERTICAL, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 49 DIGITAL SIGNAGE MARKET FOR BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI), BY REGION, 2016–2024 (USD MILLION)
TABLE 50 DIGITAL SIGNAGE MARKET FOR BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI), BY OFFERING, 2016–2024 (USD MILLION)
TABLE 51 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2016–2024 (USD MILLION)
TABLE 52 DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 53 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL, BY REGION, 2016–2024 (USD MILLION)
TABLE 54 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL VERTICAL, BY OFFERING, 2016–2024 (USD MILLION)
TABLE 55 DIGITAL SIGNAGE MARKET, BY REGION, 2016–2024 (USD BILLION)
TABLE 56 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD BILLION)
TABLE 57 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY VERTICAL, 2016–2024 (USD BILLION)
TABLE 58 DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2016–2024 (USD MILLION)
TABLE 59 DIGITAL SIGNAGE MARKET IN EUROPE, BY VERTICAL, 2016–2024 (USD MILLION)
TABLE 60 DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2016–2024 (USD BILLION)
TABLE 61 DIGITAL SIGNAGE MARKET IN APAC, BY VERTICAL, 2016–2024 (USD BILLION)
TABLE 62 DIGITAL SIGNAGE MARKET IN ROW, BY REGION, 2016–2024 (USD MILLION)
TABLE 63 DIGITAL SIGNAGE MARKET IN ROW, BY VERTICAL, 2016–2024 (USD MILLION)

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Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation & Public Places, Sports & Entertainment, Education), and Geography - Global Forecast to 2024
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