Digital Signage Market by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays (LCD, OLED, Micro-LED), Resolution (4K, 8K, FHD, HD), Software (Edge Server, Content Management), Display Size, Application and Region - Global Forecast to 2028
Digital signage market is projected to reach USD 26.1 billion by 2028 from USD 18.7 billion in 2023 at a CAGR of 6.9% from 2023 to 2028. Growing use of digital signage in commercial applications, increasing need for digital signage in infrastructural applications, surging demand for 4K and 8K displays and constantly increasing technological advancements related to displays are some of the major factors contributing to the growth of the digital signage market globally.
Outdoor digital signage to register higher CAGR during forecast period
Development and increased adoption of displays in different sizes with superior brightness and contrast is a major factor driving the market growth for outdoor digital signage market. Furthermore, growing advancements in display technologies have enabled market players to offer displays with superior product life that are less prone to the adverse effects of outdoor environment. Surging development of advanced and innovative displays are expected to fuel the market growth of outdoor digital signage.
Above 52 inches segment to dominate the digital signage market during forecast period
The above 52 inches segment is expected to register the highest CAGR from 2023 to 2028. Technological advancements related to digital signage displays and the subsequent surge in demand for large displays for both indoor and outdoor applications is a major factor contributing to the market growth of above 52 inches. Moreover, rapid urbanization in regions such as Asia Pacific is fueling the adoption of outdoor digital signage displays for various applications. Furthermore, the growing adoption of large format OLED displays for retail and infrastructural applications is also a major factor contributing to the market growth of the segment.
Large Enterprises to dominate the digital signage market during forecast period
The growing need for customer engagement large enterprises are leveraging digital signage in various ways to enhance brand awareness and engage customers. By providing relevant information with the help of interactive displays, large enterprises can maximize customer engagement and improve the overall customer experience. Large enterprises can also leverage on digital signage for wayfinding and navigation, and internal communication purposes. Technological advancements related to displays, and the declining prices of advanced displays have led to a surge in the adoption of digital signage displays in large enterprises.
Asia Pacific is expected to account for the highest CAGR during the forecast period
Asia Pacific is expected to register the highest CAGR from 2023 to 2028. Growing use of technologies such as Internet of Things (IoT) and other technologies that facilitate digital transformation across commercial, institutional, infrastructural, and industrial sectors has created a surge in demand for digital signage in the region. Furthermore, rapid urbanization and growing disposable incomes of consumers are also expected to fuel the digital signage market growth in Asia Pacific.
The break-up of profile of primary participants in the digital signage market
Research Coverage
The report segments the digital signage market and forecasts its size based on offering, display size, product type, installation location, application, enterprise size, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall digital signage market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
Outdoor digital signage to register higher CAGR during forecast period
Development and increased adoption of displays in different sizes with superior brightness and contrast is a major factor driving the market growth for outdoor digital signage market. Furthermore, growing advancements in display technologies have enabled market players to offer displays with superior product life that are less prone to the adverse effects of outdoor environment. Surging development of advanced and innovative displays are expected to fuel the market growth of outdoor digital signage.
Above 52 inches segment to dominate the digital signage market during forecast period
The above 52 inches segment is expected to register the highest CAGR from 2023 to 2028. Technological advancements related to digital signage displays and the subsequent surge in demand for large displays for both indoor and outdoor applications is a major factor contributing to the market growth of above 52 inches. Moreover, rapid urbanization in regions such as Asia Pacific is fueling the adoption of outdoor digital signage displays for various applications. Furthermore, the growing adoption of large format OLED displays for retail and infrastructural applications is also a major factor contributing to the market growth of the segment.
Large Enterprises to dominate the digital signage market during forecast period
The growing need for customer engagement large enterprises are leveraging digital signage in various ways to enhance brand awareness and engage customers. By providing relevant information with the help of interactive displays, large enterprises can maximize customer engagement and improve the overall customer experience. Large enterprises can also leverage on digital signage for wayfinding and navigation, and internal communication purposes. Technological advancements related to displays, and the declining prices of advanced displays have led to a surge in the adoption of digital signage displays in large enterprises.
Asia Pacific is expected to account for the highest CAGR during the forecast period
Asia Pacific is expected to register the highest CAGR from 2023 to 2028. Growing use of technologies such as Internet of Things (IoT) and other technologies that facilitate digital transformation across commercial, institutional, infrastructural, and industrial sectors has created a surge in demand for digital signage in the region. Furthermore, rapid urbanization and growing disposable incomes of consumers are also expected to fuel the digital signage market growth in Asia Pacific.
The break-up of profile of primary participants in the digital signage market
- By Company Type: Tier 1 – 30%, Tier 2 – 50%, Tier 3 – 20%
- By Designation Type: C Level – 25%, Director Level – 35%, Others – 40%
- By Region Type: North America – 35%, Europe – 30%, Asia Pacific – 25%, Rest of the World – 10%
Research Coverage
The report segments the digital signage market and forecasts its size based on offering, display size, product type, installation location, application, enterprise size, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall digital signage market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
- Analysis of key drivers (increasing adoption of digital signage in commercial applications, growing demand for digital signage in infrastructure applications, increasing demand for 4K and 8K displays, ongoing technological advancements in displays), restraint (high cost of digital signage), opportunities (increasing infrastructure developments in emerging countries, emerging use of digital signage in institutional applications, growing demand for digital signage in industrial sector), and challenges (prevailing security issues associated with digital signage, infrastructure complexities of digital signage).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital signage market
- Market Development: Comprehensive information about lucrative markets – the report analyses the digital signage market across varied regions
- Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the digital signage market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), Leyard Optoelectronic Co., ltd. (China), Sony Group Corporation (Japan).
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 MARKET SEGMENTATION
1.3.2 GEOGRAPHICAL SCOPE
FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE
1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY
1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING
1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE
1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION
1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE
1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION
1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE
1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION
1.3.11 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 LIMITATIONS
1.6 UNITS CONSIDERED
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.8.1 RECESSION IMPACT
2 RESEARCH METHODOLOGY
2.1 RESEARCH APPROACH
FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Major secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primaries
2.1.2.4 Key data from primary sources
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.1.3.1 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach for arriving at market share by bottom-up analysis
FIGURE 4 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach for arriving at market share by top-down analysis
FIGURE 5 TOP-DOWN APPROACH
2.3 FACTOR ANALYSIS
2.3.1 DEMAND-SIDE ANALYSIS
FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
2.3.2 SUPPLY-SIDE ANALYSIS
FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
2.3.3 GROWTH FORECAST ASSUMPTIONS
TABLE 1 MARKET GROWTH ASSUMPTIONS
2.4 RECESSION IMPACT ANALYSIS
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.6 RESEARCH ASSUMPTIONS
2.7 RISK ASSESSMENT
TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET
3 EXECUTIVE SUMMARY
FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT
FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN DIGITAL SIGNAGE MARKET
FIGURE 17 GROWING DEMAND FOR 4K AND 8K DISPLAYS TO DRIVE MARKET
4.2 DIGITAL SIGNAGE MARKET, BY APPLICATION
FIGURE 18 COMMERCIAL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
4.3 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
FIGURE 19 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
4.4 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
FIGURE 20 STANDALONE DISPLAYS SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
4.5 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
FIGURE 21 INDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
4.6 DIGITAL SIGNAGE MARKET, BY OFFERING
FIGURE 22 HARDWARE SEGMENT TO CAPTURE LARGEST MARKET SHARE DURING FORECAST PERIOD
4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
FIGURE 23 MORE THAN 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET DURING FORECAST PERIOD
4.8 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION AND COUNTRY, 2022
FIGURE 24 COMMERCIAL APPLICATION AND US HELD LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA IN 2022
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 25 MARKET DYNAMICS: DIGITAL SIGNAGE MARKET
5.2.1 DRIVERS
5.2.1.1 Increasing adoption of digital signage in commercial applications
5.2.1.2 Growing demand for digital signage in infrastructural applications
5.2.1.3 Increasing demand for 4K and 8K resolution displays
5.2.1.4 Continuous technological advancements in displays
FIGURE 26 SHIPMENTS OF OLED DISPLAY PANELS, 2022–2028
FIGURE 27 IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET
5.2.2 RESTRAINTS
5.2.2.1 High cost of digital signage
FIGURE 28 IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing infrastructural developments in emerging economies
5.2.3.2 Growing popularity of digital signage in institutional settings
5.2.3.3 Rising adoption of digital signage in industrial sector
FIGURE 29 IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET
5.2.4 CHALLENGES
5.2.4.1 Security issues associated with digital signage
FIGURE 30 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS, 2018–2023
5.2.4.2 Infrastructure-related issues associated with installation of digital signage solutions
FIGURE 31 IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET
5.3 VALUE CHAIN ANALYSIS
FIGURE 32 DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS
TABLE 3 DIGITAL SIGNAGE MARKET: ROLE OF KEY COMPANIES IN ECOSYSTEM
5.4 ECOSYSTEM MAPPING
FIGURE 33 DIGITAL SIGNAGE MARKET: ECOSYSTEM MAPPING
5.5 KEY TECHNOLOGY TRENDS
5.5.1 MICRO-LED
5.5.2 INTERACTIVE DISPLAYS
5.5.3 ARTIFICIAL INTELLIGENCE (AI)
5.5.4 8K DISPLAYS
5.5.5 SYSTEM-ON-CHIP (S0C) DISPLAYS
5.6 PRICING ANALYSIS
5.6.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
TABLE 4 AVERAGE SELLING PRICE OF VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE OFFERED BY KEY PLAYERS
5.6.2 AVERAGE SELLING PRICE TREND
FIGURE 35 AVERAGE SELLING PRICE TREND FOR VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE
5.7 PATENT ANALYSIS
TABLE 5 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022
FIGURE 36 NUMBER OF PATENTS GRANTED DURING 2012–2022
FIGURE 37 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS GRANTED DURING 2012–2022
TABLE 6 KEY PATENTS RELATED TO DIGITAL SIGNAGE
5.8 PORTER’S FIVE FORCES ANALYSIS
TABLE 7 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
FIGURE 38 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
FIGURE 39 IMPACT OF PORTER’S FIVE FORCES ON DIGITAL SIGNAGE MARKET, 2022
5.8.1 THREAT OF NEW ENTRANTS
5.8.2 THREAT OF SUBSTITUTES
5.8.3 BARGAINING POWER OF SUPPLIERS
5.8.4 BARGAINING POWER OF BUYERS
5.8.5 INTENSITY OF COMPETITIVE RIVALRY
5.9 KEY STAKEHOLDERS & BUYING CRITERIA
5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
5.9.2 BUYING CRITERIA
FIGURE 41 KEY BUYING CRITERIA FOR DIFFERENT TYPES OF DIGITAL SIGNAGE PRODUCTS
TABLE 9 KEY BUYING CRITERIA FOR DIGITAL SIGNAGE
5.10 CASE STUDIES
5.10.1 MCDONALD’S REPLACED TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE
5.10.2 NEW JERSEY INSTITUTE OF TECHNOLOGY UTILIZED PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
5.10.3 SUZUKI STREAMLINED DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
5.10.4 CIT? DES SCIENCES ET DE L'INDUSTRIE CREATED IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY
5.11 TRADE ANALYSIS
TABLE 10 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION)
FIGURE 42 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022
TABLE 11 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION)
FIGURE 43 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022
5.12 REGULATORY LANDSCAPE
5.12.1 STANDARDS
5.12.1.1 Global
5.12.1.2 Europe
5.12.1.3 Asia Pacific
5.12.1.4 North America
5.12.2 REGULATIONS
5.12.2.1 Asia Pacific
5.12.2.2 North America
5.12.2.3 Europe
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 44 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR DIGITAL SIGNAGE MARKET PLAYERS
5.14 KEY CONFERENCES & EVENTS, 2022—2023
TABLE 12 DIGITAL SIGNAGE MARKET: DETAILED LIST OF CONFERENCES & EVENTS
6 DIGITAL SIGNAGE MARKET, BY OFFERING
6.1 INTRODUCTION
FIGURE 45 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
TABLE 13 DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 14 DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD BILLION)
6.2 HARDWARE
FIGURE 46 DISPLAYS SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE HARDWARE MARKET DURING FORECAST PERIOD
TABLE 15 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 16 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 17 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 18 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 19 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 20 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 21 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 22 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 23 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD BILLION)
TABLE 24 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 25 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 26 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
6.2.1 DISPLAYS
6.2.1.1 Display, by technology
FIGURE 47 DIRECT-VIEW LED SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING FORECAST PERIOD
TABLE 27 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 28 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2023–2028 (USD MILLION)
6.2.1.1.1 LCD
6.2.1.1.1.1 Suitable for wide-ranging applications
6.2.1.1.2 OLED
6.2.1.1.2.1 Offers better contrast, clarity, and images with high-resolution picture and motion quality
6.2.1.1.3 Direct-view LED
6.2.1.1.3.1 Direct-view fine-pixel LED
6.2.1.1.3.1.1 Emerging technology for digital signage
6.2.1.1.3.2 Direct-view large-pixel LED
6.2.1.1.3.2.1 Preferred for indoor digital signage
6.2.1.1.4 Micro-LED
6.2.1.1.4.1 Offers better contrast, response times, and energy efficiency than LCDs
6.2.1.1.5 Other displays
6.2.1.2 Display, by resolution
6.2.1.2.1 8K
6.2.1.2.2 4K
6.2.1.2.3 FHD
6.2.1.2.4 HD
6.2.1.2.5 Lower than HD
6.2.1.3 Display, by brightness
6.2.1.3.1 0–500 nits
6.2.1.3.2 501–1,000 nits
6.2.1.3.3 1,001–2,000 nits
6.2.1.3.4 2,001–3,000 nits
6.2.1.3.5 More than 3,000 nits
6.2.2 MEDIA PLAYERS
6.2.2.1 Establish connection between digital signage displays and computer networks
6.2.3 PROJECTORS
6.2.3.1 Facilitate use of digital signage in areas where conventional screens cannot be installed
6.2.4 OTHERS
6.3 SOFTWARE
FIGURE 48 CONTENT MANAGEMENT SYSTEM SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
TABLE 29 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 30 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 31 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 32 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 34 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 35 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 36 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 37 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 38 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 39 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 40 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
6.3.1 EDGE SERVER SOFTWARE
6.3.1.1 Possess high compute capabilities that enhance overall performance of digital signage systems
6.3.2 CONTENT MANAGEMENT SYSTEM
6.3.2.1 Indispensable tool to manage digital signage content efficiently
6.3.3 OTHERS
6.4 SERVICES
FIGURE 49 INSTALLATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SERVICES MARKET DURING FORECAST PERIOD
TABLE 41 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 42 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 43 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 44 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 45 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 46 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 47 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 48 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 49 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 50 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 51 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 52 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
6.4.1 INSTALLATION SERVICES
6.4.1.1 Help reduce risk of damage and increase lifespan of digital signage solutions
6.4.2 MAINTENANCE & SUPPORT SERVICES
6.4.2.1 Focus on operational lifespan of displays to ensure effective functioning
6.4.3 CONSULTING & OTHER SERVICES
6.4.3.1 Guide customers on appropriate hardware and software solutions that meet their specific needs
7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
7.1 INTRODUCTION
FIGURE 50 MORE THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 53 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION)
TABLE 54 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION)
7.2 LESS THAN 32 INCHES
7.2.1 AVAILABILITY OF MEDIA PLAYER FUNCTIONALITY TO FUEL ADOPTION OF SMALL DISPLAYS
7.3 BETWEEN 32 AND 52 INCHES
7.3.1 NEED FOR HIGH FLEXIBILITY FOR BOTH INDOOR AND OUTDOOR LOCATIONS TO INCREASE DEMAND FOR MEDIUM-SIZED DISPLAYS
7.4 MORE THAN 52 INCHES
7.4.1 ADOPTION OF VIDEO STREAMING SERVICES BY BUSINESSES TO FUEL DEMAND FOR DISPLAYS SIZED ABOVE 52 INCHES
8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
8.1 INTRODUCTION
FIGURE 51 VIDEO WALLS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 55 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (USD BILLION)
TABLE 56 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (USD BILLION)
TABLE 57 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (THOUSAND UNITS)
TABLE 58 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (THOUSAND UNITS)
8.2 VIDEO WALLS
8.2.1 GROWING DEMAND FOR VIDEO WALLS IN RETAIL, HOSPITALITY, RESTAURANTS, AND COMMERCIAL APPLICATIONS TO DRIVE MARKET
8.3 STANDALONE DISPLAYS
8.3.1 INCREASING DEMAND FOR INTERACTIVE DISPLAYS TO DRIVE MARKET
8.3.2 KIOSKS
8.3.2.1 Interactive kiosks
8.3.2.2 Automated teller machines (ATMs)
8.3.2.3 Self-service kiosks
8.3.2.4 Vending kiosks
8.3.3 MENU BOARDS
8.3.3.1 Interactive menu boards
8.3.3.2 Non-interactive menu boards
8.3.4 BILLBOARDS
8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
9.1 INTRODUCTION
FIGURE 52 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2019–2022 (USD BILLION)
TABLE 60 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2023–2028 (USD BILLION)
9.2 INDOOR
9.2.1 INCREASING ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN RETAIL STORES TO DRIVE MARKET
TABLE 61 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 62 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
9.3 OUTDOOR
9.3.1 SURGING ADOPTION OF DIGITAL SIGNAGE DISPLAYS IN PUBLIC PLACES TO BOOST MARKET GROWTH
TABLE 63 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 64 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10 DIGITAL SIGNAGE MARKET, BY APPLICATION
10.1 INTRODUCTION
FIGURE 53 INFRASTRUCTURAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 65 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD BILLION)
TABLE 66 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD BILLION)
10.2 COMMERCIAL
FIGURE 54 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET FOR COMMERCIAL DURING FORECAST PERIOD
TABLE 67 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 68 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 69 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 70 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 71 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 72 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
10.2.1 RETAIL
10.2.1.1 Focus on boosting sales to lead to adoption of digital signage
TABLE 73 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 74 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2019–2022 (USD MILLION)
TABLE 76 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2023–2028 (USD MILLION)
10.2.2 CORPORATE COMMUNICATIONS
10.2.2.1 Increasing focus on enhancing corporate communications to spur adoption of digital signage solutions
TABLE 77 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 78 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 79 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 80 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2023–2028 (USD MILLION)
10.2.3 HEALTHCARE
10.2.3.1 Growing need to enhance efficiency of care delivery to drive market
TABLE 81 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 82 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 83 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2019–2022 (USD MILLION)
TABLE 84 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2023–2028 (USD MILLION)
10.2.4 HOSPITALITY & RESTAURANTS
10.2.4.1 Increasing emphasis on improving customer experience to lead to adoption of digital signage
TABLE 85 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 86 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 87 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2019–2022 (USD MILLION)
TABLE 88 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2023–2028 (USD MILLION)
10.2.5 GOVERNMENT
10.2.5.1 Surging need to effectively promote government policies and schemes to boost implementation of digital signage
TABLE 89 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 90 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 91 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2019–2022 (USD MILLION)
TABLE 92 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2023–2028 (USD MILLION)
10.3 INFRASTRUCTURAL
FIGURE 55 TRANSPORTATION & PUBLIC PLACES SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL DURING FORECAST PERIOD
TABLE 93 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 94 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 95 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 96 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 97 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 98 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
10.3.1 TRANSPORTATION & PUBLIC PLACES
10.3.1.1 Growing need to ease reservation process and monitor schedules to fuel adoption of digital signage
TABLE 99 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 100 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 101 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2019–2022 (USD MILLION)
TABLE 102 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2023–2028 (USD MILLION)
10.3.2 SPORTS & ENTERTAINMENT
10.3.2.1 Increasing focus on enhancing experience of spectators to result in adoption of digital signage
TABLE 103 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 104 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 105 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2019–2022 (USD MILLION)
TABLE 106 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2023–2028 (USD MILLION)
10.4 INSTITUTIONAL
FIGURE 56 EDUCATION SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL DURING FORECAST PERIOD
TABLE 107 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 108 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 109 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 110 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 111 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 112 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
10.4.1 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
10.4.1.1 Growing need to showcase real-time stock-related information to result in adoption of digital signage solutions
TABLE 113 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 114 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 115 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2019–2022 (USD MILLION)
TABLE 116 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2023–2028 (USD MILLION)
10.4.2 EDUCATION
10.4.2.1 Increasing focus on improving learning experience to boost deployment of digital signage solutions
TABLE 117 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 118 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 119 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2019–2022 (USD MILLION)
TABLE 120 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2023–2028 (USD MILLION)
10.5 INDUSTRIAL
10.5.1 GROWING DEMAND FROM MANUFACTURING AND OIL & GAS INDUSTRIES TO DRIVE MARKET
TABLE 121 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 122 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 123 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 124 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
11.1 INTRODUCTION
TABLE 125 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2019–2022 (USD MILLION)
FIGURE 57 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
TABLE 126 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2023–2028 (USD MILLION)
11.2 SMALL OFFICES/HOME OFFICES
11.2.1 FOCUS ON BOOSTING SALES TO LEAD TO ADOPTION OF DIGITAL SIGNAGE DISPLAYS
11.3 SMALL & MEDIUM-SIZED ENTERPRISES
11.3.1 NEED TO ENHANCE BRAND PROMOTION TO DRIVE ADOPTION OF DIGITAL SIGNAGE DISPLAYS AMONG SMES
11.4 LARGE ENTERPRISES
11.4.1 FOCUS ON ENHANCING CUSTOMER ENGAGEMENT AND BRAND PRESENCE TO ACCELERATE ADOPTION OF DIGITAL SIGNAGE AMONG LARGE ENTERPRISES
12 DIGITAL SIGNAGE MARKET, BY REGION
12.1 INTRODUCTION
FIGURE 58 INDIA TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
TABLE 127 DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 128 DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD BILLION)
12.2 NORTH AMERICA
FIGURE 59 NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT
TABLE 129 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 130 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 131 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 132 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.2.1 NORTH AMERICA: RECESSION IMPACT
12.2.2 US
12.2.2.1 Presence of key players to drive market
12.2.3 CANADA
12.2.3.1 Adoption of interactive displays and kiosks across industries to drive market
12.2.4 MEXICO
12.2.4.1 Increasing adoption of digital signage in retail to favor market growth
12.3 EUROPE
FIGURE 60 EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT
TABLE 133 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 134 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 135 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 136 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.3.1 EUROPE: RECESSION IMPACT
12.3.2 GERMANY
12.3.2.1 Increasing adoption of digital signage in infrastructural applications to contribute to market growth
12.3.3 FRANCE
12.3.3.1 Growing deployment of digital signage in airports to drive market
12.3.4 UK
12.3.4.1 Increasing adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
12.3.5 SPAIN
12.3.5.1 Rising implementation of digital signage solutions in sports and entertainment to augment market growth
12.3.6 ITALY
12.3.6.1 Growing retail and QSR spaces to lead to adoption of digital signage solutions
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
FIGURE 61 ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT
TABLE 137 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 138 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 139 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 140 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.4.1 ASIA PACIFIC: RECESSION IMPACT
12.4.2 CHINA
12.4.2.1 Presence of numerous display manufacturers to foster market growth
12.4.3 JAPAN
12.4.3.1 Increasing government initiatives to support market growth
12.4.4 SOUTH KOREA
12.4.4.1 Presence of leading display companies to drive market
12.4.5 INDIA
12.4.5.1 Digital India program to support market growth
12.4.6 AUSTRALIA
12.4.6.1 Increasing adoption of digital signage in retail and infrastructural applications to drive market
12.4.7 REST OF ASIA PACIFIC
12.5 REST OF THE WORLD
TABLE 141 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 142 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 143 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 144 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.5.1 REST OF THE WORLD: RECESSION IMPACT
12.5.2 MIDDLE EAST
12.5.2.1 Increasing adoption of digital signage and video walls for branding and advertising to drive market
12.5.3 AFRICA
12.5.3.1 Expansion of retail and commercial sectors to generate demand for digital signage solutions
12.5.4 SOUTH AMERICA
12.5.4.1 Rising demand for digital signage in infrastructural applications to foster market growth
13 COMPETITIVE LANDSCAPE
13.1 INTRODUCTION
13.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY DIGITAL SIGNAGE PLAYERS
TABLE 146 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY FROM 2019–2023
13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES
13.2.2 PRODUCT PORTFOLIO
13.2.3 GEOGRAPHIC PRESENCE
13.2.4 MANUFACTURING FOOTPRINT
13.3 MARKET SHARE ANALYSIS, 2022
TABLE 147 MARKET SHARE ANALYSIS OF KEY COMPANIES IN DIGITAL SIGNAGE MARKET, 2022
13.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS
13.5 HISTORICAL REVENUE ANALYSIS, 2019–2022
FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN DIGITAL SIGNAGE MARKET, 2019–2022 (USD BILLION)
13.6 COMPANY EVALUATION MATRIX
13.6.1 STARS
13.6.2 EMERGING LEADERS
13.6.3 PERVASIVE PLAYERS
13.6.4 PARTICIPANTS
FIGURE 63 DIGITAL SIGNAGE MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022
13.7 STARTUPS/SMES EVALUATION MATRIX
13.7.1 COMPETITIVE BENCHMARKING
TABLE 148 DIGITAL SIGNAGE MARKET: DETAILED LIST OF KEY STARTUPS/SMES
TABLE 149 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING
TABLE 150 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION
TABLE 151 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: REGION
13.7.2 PROGRESSIVE COMPANIES
13.7.3 RESPONSIVE COMPANIES
13.7.4 DYNAMIC COMPANIES
13.7.5 STARTING BLOCKS
FIGURE 64 DIGITAL SIGNAGE MARKET (GLOBAL): STARTUPS/SMES EVALUATION MATRIX, 2022
13.8 COMPANY PRODUCT FOOTPRINT
TABLE 152 COMPANY PRODUCT FOOTPRINT
TABLE 153 COMPANY OFFERING FOOTPRINT
TABLE 154 COMPANY APPLICATION FOOTPRINT
TABLE 155 COMPANY REGION FOOTPRINT
13.9 COMPETITIVE SCENARIOS AND TRENDS
13.9.1 PRODUCT LAUNCHES
TABLE 156 PRODUCT LAUNCHES, 2019–2023
13.9.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS
TABLE 157 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2019–2022
14 COMPANY PROFILES
14.1 INTRODUCTION
14.2 KEY PLAYERS
(Business Overview, Products Offered, Recent Developments, and MnM View)*
14.2.1 SAMSUNG ELECTRONICS CO., LTD.
TABLE 158 SAMSUNG ELECTRONICS CO., LTD.: COMPANY OVERVIEW
FIGURE 65 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 159 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
TABLE 160 SAMSUNG ELECTRONICS CO., LTD.: DEALS
14.2.2 LG ELECTRONICS
TABLE 161 LG ELECTRONICS: COMPANY OVERVIEW
FIGURE 66 LG ELECTRONICS: COMPANY SNAPSHOT
TABLE 162 LG ELECTRONICS: PRODUCT LAUNCHES
14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
TABLE 163 SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY OVERVIEW
FIGURE 67 SHARP CORPORATION: COMPANY SNAPSHOT
TABLE 164 SHARP NEC DISPLAY SOLUTIONS, LTD.: PRODUCT LAUNCHES
TABLE 165 SHARP NEC DISPLAY SOLUTIONS, LTD.: DEALS
14.2.4 LEYARD OPTOELECTRONIC CO., LTD.
TABLE 166 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY OVERVIEW
FIGURE 68 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY SNAPSHOT
TABLE 167 LEYARD OPTOELECTRONIC CO., LTD.: PRODUCT LAUNCHES
TABLE 168 LEYARD OPTOELECTRONIC CO., LTD.: OTHERS
14.2.5 SONY GROUP CORPORATION
TABLE 169 SONY GROUP CORPORATION: COMPANY OVERVIEW
FIGURE 69 SONY GROUP CORPORATION: COMPANY SNAPSHOT
TABLE 170 SONY GROUP CORPORATION: PRODUCT LAUNCHES
TABLE 171 SONY GROUP CORPORATION: DEALS
14.2.6 BARCO
TABLE 172 BARCO: COMPANY OVERVIEW
FIGURE 70 BARCO: COMPANY SNAPSHOT
TABLE 173 BARCO: PRODUCT LAUNCHES
14.2.7 PANASONIC HOLDINGS CORPORATION
TABLE 174 PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW
FIGURE 71 PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT
TABLE 175 PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES
TABLE 176 PANASONIC HOLDINGS CORPORATION: DEALS
14.2.8 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
TABLE 177 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: COMPANY OVERVIEW
TABLE 178 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: PRODUCT LAUNCHES
14.2.9 AUO CORPORATION
TABLE 179 AUO CORPORATION: COMPANY OVERVIEW
FIGURE 72 AUO CORPORATION: COMPANY SNAPSHOT
TABLE 180 AUO CORPORATION: PRODUCT LAUNCHES
TABLE 181 AUO CORPORATION: DEALS
14.2.10 BRIGHTSIGN LLC
TABLE 182 BRIGHTSIGN LLC: COMPANY OVERVIEW
TABLE 183 BRIGHTSIGN LLC: PRODUCT LAUNCHES
TABLE 184 BRIGHTSIGN LLC: DEALS
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
14.3 OTHER PLAYERS
14.3.1 STRATACACHE, INC.
14.3.2 BENQ
14.3.3 INTUIFACE
14.3.4 DAKTRONICS DR.
14.3.5 OMNIVEX CORPORATION
14.3.6 DELTA ELECTRONICS, INC.
14.3.7 KEYWEST TECHNOLOGY, INC.
14.3.8 SIGNAGELIVE
14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
14.3.10 BROADSIGN INTERNATIONAL, LLC
14.3.11 DISE
14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
14.3.13 YCD MULTIMEDIA
14.3.14 L SQUARED DIGITAL SIGNAGE
14.3.15 VISIX INC.
15 APPENDIX
15.1 INSIGHTS FROM INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.4 CUSTOMIZATION OPTIONS
15.5 RELATED REPORTS
15.6 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 MARKET SEGMENTATION
1.3.2 GEOGRAPHICAL SCOPE
FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE
1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY
1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING
1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE
1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION
1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE
1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION
1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE
1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION
1.3.11 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 LIMITATIONS
1.6 UNITS CONSIDERED
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.8.1 RECESSION IMPACT
2 RESEARCH METHODOLOGY
2.1 RESEARCH APPROACH
FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Major secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primaries
2.1.2.4 Key data from primary sources
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.1.3.1 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach for arriving at market share by bottom-up analysis
FIGURE 4 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach for arriving at market share by top-down analysis
FIGURE 5 TOP-DOWN APPROACH
2.3 FACTOR ANALYSIS
2.3.1 DEMAND-SIDE ANALYSIS
FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS
2.3.2 SUPPLY-SIDE ANALYSIS
FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS
2.3.3 GROWTH FORECAST ASSUMPTIONS
TABLE 1 MARKET GROWTH ASSUMPTIONS
2.4 RECESSION IMPACT ANALYSIS
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.6 RESEARCH ASSUMPTIONS
2.7 RISK ASSESSMENT
TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET
3 EXECUTIVE SUMMARY
FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT
FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN DIGITAL SIGNAGE MARKET
FIGURE 17 GROWING DEMAND FOR 4K AND 8K DISPLAYS TO DRIVE MARKET
4.2 DIGITAL SIGNAGE MARKET, BY APPLICATION
FIGURE 18 COMMERCIAL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
4.3 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
FIGURE 19 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
4.4 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
FIGURE 20 STANDALONE DISPLAYS SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
4.5 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
FIGURE 21 INDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
4.6 DIGITAL SIGNAGE MARKET, BY OFFERING
FIGURE 22 HARDWARE SEGMENT TO CAPTURE LARGEST MARKET SHARE DURING FORECAST PERIOD
4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
FIGURE 23 MORE THAN 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET DURING FORECAST PERIOD
4.8 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION AND COUNTRY, 2022
FIGURE 24 COMMERCIAL APPLICATION AND US HELD LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA IN 2022
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 25 MARKET DYNAMICS: DIGITAL SIGNAGE MARKET
5.2.1 DRIVERS
5.2.1.1 Increasing adoption of digital signage in commercial applications
5.2.1.2 Growing demand for digital signage in infrastructural applications
5.2.1.3 Increasing demand for 4K and 8K resolution displays
5.2.1.4 Continuous technological advancements in displays
FIGURE 26 SHIPMENTS OF OLED DISPLAY PANELS, 2022–2028
FIGURE 27 IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET
5.2.2 RESTRAINTS
5.2.2.1 High cost of digital signage
FIGURE 28 IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing infrastructural developments in emerging economies
5.2.3.2 Growing popularity of digital signage in institutional settings
5.2.3.3 Rising adoption of digital signage in industrial sector
FIGURE 29 IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET
5.2.4 CHALLENGES
5.2.4.1 Security issues associated with digital signage
FIGURE 30 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS, 2018–2023
5.2.4.2 Infrastructure-related issues associated with installation of digital signage solutions
FIGURE 31 IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET
5.3 VALUE CHAIN ANALYSIS
FIGURE 32 DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS
TABLE 3 DIGITAL SIGNAGE MARKET: ROLE OF KEY COMPANIES IN ECOSYSTEM
5.4 ECOSYSTEM MAPPING
FIGURE 33 DIGITAL SIGNAGE MARKET: ECOSYSTEM MAPPING
5.5 KEY TECHNOLOGY TRENDS
5.5.1 MICRO-LED
5.5.2 INTERACTIVE DISPLAYS
5.5.3 ARTIFICIAL INTELLIGENCE (AI)
5.5.4 8K DISPLAYS
5.5.5 SYSTEM-ON-CHIP (S0C) DISPLAYS
5.6 PRICING ANALYSIS
5.6.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS
TABLE 4 AVERAGE SELLING PRICE OF VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE OFFERED BY KEY PLAYERS
5.6.2 AVERAGE SELLING PRICE TREND
FIGURE 35 AVERAGE SELLING PRICE TREND FOR VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE
5.7 PATENT ANALYSIS
TABLE 5 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022
FIGURE 36 NUMBER OF PATENTS GRANTED DURING 2012–2022
FIGURE 37 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS GRANTED DURING 2012–2022
TABLE 6 KEY PATENTS RELATED TO DIGITAL SIGNAGE
5.8 PORTER’S FIVE FORCES ANALYSIS
TABLE 7 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
FIGURE 38 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022
FIGURE 39 IMPACT OF PORTER’S FIVE FORCES ON DIGITAL SIGNAGE MARKET, 2022
5.8.1 THREAT OF NEW ENTRANTS
5.8.2 THREAT OF SUBSTITUTES
5.8.3 BARGAINING POWER OF SUPPLIERS
5.8.4 BARGAINING POWER OF BUYERS
5.8.5 INTENSITY OF COMPETITIVE RIVALRY
5.9 KEY STAKEHOLDERS & BUYING CRITERIA
5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
5.9.2 BUYING CRITERIA
FIGURE 41 KEY BUYING CRITERIA FOR DIFFERENT TYPES OF DIGITAL SIGNAGE PRODUCTS
TABLE 9 KEY BUYING CRITERIA FOR DIGITAL SIGNAGE
5.10 CASE STUDIES
5.10.1 MCDONALD’S REPLACED TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE
5.10.2 NEW JERSEY INSTITUTE OF TECHNOLOGY UTILIZED PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
5.10.3 SUZUKI STREAMLINED DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
5.10.4 CIT? DES SCIENCES ET DE L'INDUSTRIE CREATED IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY
5.11 TRADE ANALYSIS
TABLE 10 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION)
FIGURE 42 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022
TABLE 11 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION)
FIGURE 43 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022
5.12 REGULATORY LANDSCAPE
5.12.1 STANDARDS
5.12.1.1 Global
5.12.1.2 Europe
5.12.1.3 Asia Pacific
5.12.1.4 North America
5.12.2 REGULATIONS
5.12.2.1 Asia Pacific
5.12.2.2 North America
5.12.2.3 Europe
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 44 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR DIGITAL SIGNAGE MARKET PLAYERS
5.14 KEY CONFERENCES & EVENTS, 2022—2023
TABLE 12 DIGITAL SIGNAGE MARKET: DETAILED LIST OF CONFERENCES & EVENTS
6 DIGITAL SIGNAGE MARKET, BY OFFERING
6.1 INTRODUCTION
FIGURE 45 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
TABLE 13 DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD BILLION)
TABLE 14 DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD BILLION)
6.2 HARDWARE
FIGURE 46 DISPLAYS SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE HARDWARE MARKET DURING FORECAST PERIOD
TABLE 15 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 16 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 17 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 18 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 19 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 20 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 21 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 22 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 23 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD BILLION)
TABLE 24 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 25 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 26 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
6.2.1 DISPLAYS
6.2.1.1 Display, by technology
FIGURE 47 DIRECT-VIEW LED SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING FORECAST PERIOD
TABLE 27 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 28 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2023–2028 (USD MILLION)
6.2.1.1.1 LCD
6.2.1.1.1.1 Suitable for wide-ranging applications
6.2.1.1.2 OLED
6.2.1.1.2.1 Offers better contrast, clarity, and images with high-resolution picture and motion quality
6.2.1.1.3 Direct-view LED
6.2.1.1.3.1 Direct-view fine-pixel LED
6.2.1.1.3.1.1 Emerging technology for digital signage
6.2.1.1.3.2 Direct-view large-pixel LED
6.2.1.1.3.2.1 Preferred for indoor digital signage
6.2.1.1.4 Micro-LED
6.2.1.1.4.1 Offers better contrast, response times, and energy efficiency than LCDs
6.2.1.1.5 Other displays
6.2.1.2 Display, by resolution
6.2.1.2.1 8K
6.2.1.2.2 4K
6.2.1.2.3 FHD
6.2.1.2.4 HD
6.2.1.2.5 Lower than HD
6.2.1.3 Display, by brightness
6.2.1.3.1 0–500 nits
6.2.1.3.2 501–1,000 nits
6.2.1.3.3 1,001–2,000 nits
6.2.1.3.4 2,001–3,000 nits
6.2.1.3.5 More than 3,000 nits
6.2.2 MEDIA PLAYERS
6.2.2.1 Establish connection between digital signage displays and computer networks
6.2.3 PROJECTORS
6.2.3.1 Facilitate use of digital signage in areas where conventional screens cannot be installed
6.2.4 OTHERS
6.3 SOFTWARE
FIGURE 48 CONTENT MANAGEMENT SYSTEM SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD
TABLE 29 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 30 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 31 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 32 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 34 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 35 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 36 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 37 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 38 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 39 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 40 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
6.3.1 EDGE SERVER SOFTWARE
6.3.1.1 Possess high compute capabilities that enhance overall performance of digital signage systems
6.3.2 CONTENT MANAGEMENT SYSTEM
6.3.2.1 Indispensable tool to manage digital signage content efficiently
6.3.3 OTHERS
6.4 SERVICES
FIGURE 49 INSTALLATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SERVICES MARKET DURING FORECAST PERIOD
TABLE 41 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 42 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 43 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 44 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 45 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 46 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 47 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 48 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 49 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION)
TABLE 50 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION)
TABLE 51 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 52 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
6.4.1 INSTALLATION SERVICES
6.4.1.1 Help reduce risk of damage and increase lifespan of digital signage solutions
6.4.2 MAINTENANCE & SUPPORT SERVICES
6.4.2.1 Focus on operational lifespan of displays to ensure effective functioning
6.4.3 CONSULTING & OTHER SERVICES
6.4.3.1 Guide customers on appropriate hardware and software solutions that meet their specific needs
7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
7.1 INTRODUCTION
FIGURE 50 MORE THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 53 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION)
TABLE 54 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION)
7.2 LESS THAN 32 INCHES
7.2.1 AVAILABILITY OF MEDIA PLAYER FUNCTIONALITY TO FUEL ADOPTION OF SMALL DISPLAYS
7.3 BETWEEN 32 AND 52 INCHES
7.3.1 NEED FOR HIGH FLEXIBILITY FOR BOTH INDOOR AND OUTDOOR LOCATIONS TO INCREASE DEMAND FOR MEDIUM-SIZED DISPLAYS
7.4 MORE THAN 52 INCHES
7.4.1 ADOPTION OF VIDEO STREAMING SERVICES BY BUSINESSES TO FUEL DEMAND FOR DISPLAYS SIZED ABOVE 52 INCHES
8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
8.1 INTRODUCTION
FIGURE 51 VIDEO WALLS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 55 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (USD BILLION)
TABLE 56 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (USD BILLION)
TABLE 57 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (THOUSAND UNITS)
TABLE 58 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (THOUSAND UNITS)
8.2 VIDEO WALLS
8.2.1 GROWING DEMAND FOR VIDEO WALLS IN RETAIL, HOSPITALITY, RESTAURANTS, AND COMMERCIAL APPLICATIONS TO DRIVE MARKET
8.3 STANDALONE DISPLAYS
8.3.1 INCREASING DEMAND FOR INTERACTIVE DISPLAYS TO DRIVE MARKET
8.3.2 KIOSKS
8.3.2.1 Interactive kiosks
8.3.2.2 Automated teller machines (ATMs)
8.3.2.3 Self-service kiosks
8.3.2.4 Vending kiosks
8.3.3 MENU BOARDS
8.3.3.1 Interactive menu boards
8.3.3.2 Non-interactive menu boards
8.3.4 BILLBOARDS
8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
9.1 INTRODUCTION
FIGURE 52 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2019–2022 (USD BILLION)
TABLE 60 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2023–2028 (USD BILLION)
9.2 INDOOR
9.2.1 INCREASING ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN RETAIL STORES TO DRIVE MARKET
TABLE 61 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 62 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
9.3 OUTDOOR
9.3.1 SURGING ADOPTION OF DIGITAL SIGNAGE DISPLAYS IN PUBLIC PLACES TO BOOST MARKET GROWTH
TABLE 63 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 64 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10 DIGITAL SIGNAGE MARKET, BY APPLICATION
10.1 INTRODUCTION
FIGURE 53 INFRASTRUCTURAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 65 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD BILLION)
TABLE 66 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD BILLION)
10.2 COMMERCIAL
FIGURE 54 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET FOR COMMERCIAL DURING FORECAST PERIOD
TABLE 67 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 68 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 69 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 70 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 71 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 72 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
10.2.1 RETAIL
10.2.1.1 Focus on boosting sales to lead to adoption of digital signage
TABLE 73 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 74 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2019–2022 (USD MILLION)
TABLE 76 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2023–2028 (USD MILLION)
10.2.2 CORPORATE COMMUNICATIONS
10.2.2.1 Increasing focus on enhancing corporate communications to spur adoption of digital signage solutions
TABLE 77 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 78 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 79 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 80 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2023–2028 (USD MILLION)
10.2.3 HEALTHCARE
10.2.3.1 Growing need to enhance efficiency of care delivery to drive market
TABLE 81 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 82 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 83 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2019–2022 (USD MILLION)
TABLE 84 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2023–2028 (USD MILLION)
10.2.4 HOSPITALITY & RESTAURANTS
10.2.4.1 Increasing emphasis on improving customer experience to lead to adoption of digital signage
TABLE 85 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 86 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 87 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2019–2022 (USD MILLION)
TABLE 88 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2023–2028 (USD MILLION)
10.2.5 GOVERNMENT
10.2.5.1 Surging need to effectively promote government policies and schemes to boost implementation of digital signage
TABLE 89 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 90 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 91 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2019–2022 (USD MILLION)
TABLE 92 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2023–2028 (USD MILLION)
10.3 INFRASTRUCTURAL
FIGURE 55 TRANSPORTATION & PUBLIC PLACES SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL DURING FORECAST PERIOD
TABLE 93 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 94 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 95 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 96 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 97 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 98 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
10.3.1 TRANSPORTATION & PUBLIC PLACES
10.3.1.1 Growing need to ease reservation process and monitor schedules to fuel adoption of digital signage
TABLE 99 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 100 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 101 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2019–2022 (USD MILLION)
TABLE 102 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2023–2028 (USD MILLION)
10.3.2 SPORTS & ENTERTAINMENT
10.3.2.1 Increasing focus on enhancing experience of spectators to result in adoption of digital signage
TABLE 103 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 104 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 105 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2019–2022 (USD MILLION)
TABLE 106 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2023–2028 (USD MILLION)
10.4 INSTITUTIONAL
FIGURE 56 EDUCATION SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL DURING FORECAST PERIOD
TABLE 107 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 108 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION)
TABLE 109 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 110 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 111 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 112 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
10.4.1 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI)
10.4.1.1 Growing need to showcase real-time stock-related information to result in adoption of digital signage solutions
TABLE 113 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 114 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 115 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2019–2022 (USD MILLION)
TABLE 116 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2023–2028 (USD MILLION)
10.4.2 EDUCATION
10.4.2.1 Increasing focus on improving learning experience to boost deployment of digital signage solutions
TABLE 117 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 118 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 119 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2019–2022 (USD MILLION)
TABLE 120 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2023–2028 (USD MILLION)
10.5 INDUSTRIAL
10.5.1 GROWING DEMAND FROM MANUFACTURING AND OIL & GAS INDUSTRIES TO DRIVE MARKET
TABLE 121 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION)
TABLE 122 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION)
TABLE 123 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 124 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
11.1 INTRODUCTION
TABLE 125 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2019–2022 (USD MILLION)
FIGURE 57 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD
TABLE 126 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2023–2028 (USD MILLION)
11.2 SMALL OFFICES/HOME OFFICES
11.2.1 FOCUS ON BOOSTING SALES TO LEAD TO ADOPTION OF DIGITAL SIGNAGE DISPLAYS
11.3 SMALL & MEDIUM-SIZED ENTERPRISES
11.3.1 NEED TO ENHANCE BRAND PROMOTION TO DRIVE ADOPTION OF DIGITAL SIGNAGE DISPLAYS AMONG SMES
11.4 LARGE ENTERPRISES
11.4.1 FOCUS ON ENHANCING CUSTOMER ENGAGEMENT AND BRAND PRESENCE TO ACCELERATE ADOPTION OF DIGITAL SIGNAGE AMONG LARGE ENTERPRISES
12 DIGITAL SIGNAGE MARKET, BY REGION
12.1 INTRODUCTION
FIGURE 58 INDIA TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FROM 2023 TO 2028
TABLE 127 DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD BILLION)
TABLE 128 DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD BILLION)
12.2 NORTH AMERICA
FIGURE 59 NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT
TABLE 129 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 130 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 131 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 132 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.2.1 NORTH AMERICA: RECESSION IMPACT
12.2.2 US
12.2.2.1 Presence of key players to drive market
12.2.3 CANADA
12.2.3.1 Adoption of interactive displays and kiosks across industries to drive market
12.2.4 MEXICO
12.2.4.1 Increasing adoption of digital signage in retail to favor market growth
12.3 EUROPE
FIGURE 60 EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT
TABLE 133 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 134 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 135 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 136 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.3.1 EUROPE: RECESSION IMPACT
12.3.2 GERMANY
12.3.2.1 Increasing adoption of digital signage in infrastructural applications to contribute to market growth
12.3.3 FRANCE
12.3.3.1 Growing deployment of digital signage in airports to drive market
12.3.4 UK
12.3.4.1 Increasing adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
12.3.5 SPAIN
12.3.5.1 Rising implementation of digital signage solutions in sports and entertainment to augment market growth
12.3.6 ITALY
12.3.6.1 Growing retail and QSR spaces to lead to adoption of digital signage solutions
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
FIGURE 61 ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT
TABLE 137 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 138 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 139 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 140 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.4.1 ASIA PACIFIC: RECESSION IMPACT
12.4.2 CHINA
12.4.2.1 Presence of numerous display manufacturers to foster market growth
12.4.3 JAPAN
12.4.3.1 Increasing government initiatives to support market growth
12.4.4 SOUTH KOREA
12.4.4.1 Presence of leading display companies to drive market
12.4.5 INDIA
12.4.5.1 Digital India program to support market growth
12.4.6 AUSTRALIA
12.4.6.1 Increasing adoption of digital signage in retail and infrastructural applications to drive market
12.4.7 REST OF ASIA PACIFIC
12.5 REST OF THE WORLD
TABLE 141 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 142 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 143 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 144 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
12.5.1 REST OF THE WORLD: RECESSION IMPACT
12.5.2 MIDDLE EAST
12.5.2.1 Increasing adoption of digital signage and video walls for branding and advertising to drive market
12.5.3 AFRICA
12.5.3.1 Expansion of retail and commercial sectors to generate demand for digital signage solutions
12.5.4 SOUTH AMERICA
12.5.4.1 Rising demand for digital signage in infrastructural applications to foster market growth
13 COMPETITIVE LANDSCAPE
13.1 INTRODUCTION
13.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY DIGITAL SIGNAGE PLAYERS
TABLE 146 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY FROM 2019–2023
13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES
13.2.2 PRODUCT PORTFOLIO
13.2.3 GEOGRAPHIC PRESENCE
13.2.4 MANUFACTURING FOOTPRINT
13.3 MARKET SHARE ANALYSIS, 2022
TABLE 147 MARKET SHARE ANALYSIS OF KEY COMPANIES IN DIGITAL SIGNAGE MARKET, 2022
13.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS
13.5 HISTORICAL REVENUE ANALYSIS, 2019–2022
FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN DIGITAL SIGNAGE MARKET, 2019–2022 (USD BILLION)
13.6 COMPANY EVALUATION MATRIX
13.6.1 STARS
13.6.2 EMERGING LEADERS
13.6.3 PERVASIVE PLAYERS
13.6.4 PARTICIPANTS
FIGURE 63 DIGITAL SIGNAGE MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022
13.7 STARTUPS/SMES EVALUATION MATRIX
13.7.1 COMPETITIVE BENCHMARKING
TABLE 148 DIGITAL SIGNAGE MARKET: DETAILED LIST OF KEY STARTUPS/SMES
TABLE 149 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING
TABLE 150 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION
TABLE 151 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: REGION
13.7.2 PROGRESSIVE COMPANIES
13.7.3 RESPONSIVE COMPANIES
13.7.4 DYNAMIC COMPANIES
13.7.5 STARTING BLOCKS
FIGURE 64 DIGITAL SIGNAGE MARKET (GLOBAL): STARTUPS/SMES EVALUATION MATRIX, 2022
13.8 COMPANY PRODUCT FOOTPRINT
TABLE 152 COMPANY PRODUCT FOOTPRINT
TABLE 153 COMPANY OFFERING FOOTPRINT
TABLE 154 COMPANY APPLICATION FOOTPRINT
TABLE 155 COMPANY REGION FOOTPRINT
13.9 COMPETITIVE SCENARIOS AND TRENDS
13.9.1 PRODUCT LAUNCHES
TABLE 156 PRODUCT LAUNCHES, 2019–2023
13.9.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS
TABLE 157 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2019–2022
14 COMPANY PROFILES
14.1 INTRODUCTION
14.2 KEY PLAYERS
(Business Overview, Products Offered, Recent Developments, and MnM View)*
14.2.1 SAMSUNG ELECTRONICS CO., LTD.
TABLE 158 SAMSUNG ELECTRONICS CO., LTD.: COMPANY OVERVIEW
FIGURE 65 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT
TABLE 159 SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES
TABLE 160 SAMSUNG ELECTRONICS CO., LTD.: DEALS
14.2.2 LG ELECTRONICS
TABLE 161 LG ELECTRONICS: COMPANY OVERVIEW
FIGURE 66 LG ELECTRONICS: COMPANY SNAPSHOT
TABLE 162 LG ELECTRONICS: PRODUCT LAUNCHES
14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
TABLE 163 SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY OVERVIEW
FIGURE 67 SHARP CORPORATION: COMPANY SNAPSHOT
TABLE 164 SHARP NEC DISPLAY SOLUTIONS, LTD.: PRODUCT LAUNCHES
TABLE 165 SHARP NEC DISPLAY SOLUTIONS, LTD.: DEALS
14.2.4 LEYARD OPTOELECTRONIC CO., LTD.
TABLE 166 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY OVERVIEW
FIGURE 68 LEYARD OPTOELECTRONIC CO., LTD.: COMPANY SNAPSHOT
TABLE 167 LEYARD OPTOELECTRONIC CO., LTD.: PRODUCT LAUNCHES
TABLE 168 LEYARD OPTOELECTRONIC CO., LTD.: OTHERS
14.2.5 SONY GROUP CORPORATION
TABLE 169 SONY GROUP CORPORATION: COMPANY OVERVIEW
FIGURE 69 SONY GROUP CORPORATION: COMPANY SNAPSHOT
TABLE 170 SONY GROUP CORPORATION: PRODUCT LAUNCHES
TABLE 171 SONY GROUP CORPORATION: DEALS
14.2.6 BARCO
TABLE 172 BARCO: COMPANY OVERVIEW
FIGURE 70 BARCO: COMPANY SNAPSHOT
TABLE 173 BARCO: PRODUCT LAUNCHES
14.2.7 PANASONIC HOLDINGS CORPORATION
TABLE 174 PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW
FIGURE 71 PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT
TABLE 175 PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES
TABLE 176 PANASONIC HOLDINGS CORPORATION: DEALS
14.2.8 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.
TABLE 177 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: COMPANY OVERVIEW
TABLE 178 SHANGHAI GOODVIEW ELECTRONICS TECHNOLOGY CO., LTD.: PRODUCT LAUNCHES
14.2.9 AUO CORPORATION
TABLE 179 AUO CORPORATION: COMPANY OVERVIEW
FIGURE 72 AUO CORPORATION: COMPANY SNAPSHOT
TABLE 180 AUO CORPORATION: PRODUCT LAUNCHES
TABLE 181 AUO CORPORATION: DEALS
14.2.10 BRIGHTSIGN LLC
TABLE 182 BRIGHTSIGN LLC: COMPANY OVERVIEW
TABLE 183 BRIGHTSIGN LLC: PRODUCT LAUNCHES
TABLE 184 BRIGHTSIGN LLC: DEALS
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
14.3 OTHER PLAYERS
14.3.1 STRATACACHE, INC.
14.3.2 BENQ
14.3.3 INTUIFACE
14.3.4 DAKTRONICS DR.
14.3.5 OMNIVEX CORPORATION
14.3.6 DELTA ELECTRONICS, INC.
14.3.7 KEYWEST TECHNOLOGY, INC.
14.3.8 SIGNAGELIVE
14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
14.3.10 BROADSIGN INTERNATIONAL, LLC
14.3.11 DISE
14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
14.3.13 YCD MULTIMEDIA
14.3.14 L SQUARED DIGITAL SIGNAGE
14.3.15 VISIX INC.
15 APPENDIX
15.1 INSIGHTS FROM INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.4 CUSTOMIZATION OPTIONS
15.5 RELATED REPORTS
15.6 AUTHOR DETAILS
In the extensive secondary research process for this research study, several hundreds of secondary sources such as certified publications, articles from recognized authors; white papers, annual reports of companies, gold standard and silver standard websites, directories, and databases were used to identify and collect information useful for this extensive technical and commercial study of this global market.
In the extensive primary research process done for this research study, the primary sources - industry experts such as CEOs, Vice Presidents, Marketing Director. Technology & Innovation Directors, Founders and related key executives from various key companies, organizations in the digital signage industry been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.
Secondary research was mainly used to obtain key information about the industry’s revenue pocket, market’s monetary chain, total pool of key players, the end-user applications, market classification & segmentation according to industry trends to the bottom-most level, geographical markets and key developments from both market and technology oriented perspectives.
After the complete market engineering to calculate market statistics, with market size estimations, market forecast, market crackdown & data triangulation (the methodology for these quantitative data processes is explained in the sections below), extensive primary research was mainly used to gather information, verify and validate critical numbers arrived at, segmentation types, industry trends, key players, competitive landscape of each type of product markets, key market dynamics such as drivers, restraints, opportunities, burning issues, winning imperatives, key player strategies, technology roadmaps, and product lifecycle.
For the complete market engineering done for the total market crackdown, top-down, bottom-up approaches were used extensively along with several data triangulation methods to perform market estimation and market forecast for all the overall, segment and sub-segment markets listed in this report.
Extensive qualitative and further quantitative analysis was also done from all the numbers arrived at the complete market engineering process, to list key information throughout the report.
