Digital OOH Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024
The global digital OOH market is expected to grow at a CAGR of 11% during 2019-2024. Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionaly, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.
IMARC Group’s latest report provides a deep insight into the global digital OOH market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global digital OOH market in any manner.
Report Coverage:
Historical, Current and Future Market Trends
Market Breakup by Format:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Market Breakup by Application:
Outdoor
Indoor
Market Breakup by End-User:
Retail
Recreation
Banking
Transportation
Education
Others
Market Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, Deepsky Corporation Ltd., etc
Key Questions Answered in This Report:
How has the global digital OOH market performed so far and how will it perform in the coming years?
What are the key regional markets in the global digital OOH industry?
What is the breakup of the market based on the format type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end-user?
What are the various stages in the value chain of the global digital OOH industry?
What are the key driving factors and challenges in the global digital OOH industry?
What is the structure of the global digital OOH industry and who are the key players?
What is the degree of competition in the global digital OOH industry?
What are the profit margins in the global digital OOH industry?
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionaly, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.
IMARC Group’s latest report provides a deep insight into the global digital OOH market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global digital OOH market in any manner.
Report Coverage:
Historical, Current and Future Market Trends
Market Breakup by Format:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Market Breakup by Application:
Outdoor
Indoor
Market Breakup by End-User:
Retail
Recreation
Banking
Transportation
Education
Others
Market Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, Deepsky Corporation Ltd., etc
Key Questions Answered in This Report:
How has the global digital OOH market performed so far and how will it perform in the coming years?
What are the key regional markets in the global digital OOH industry?
What is the breakup of the market based on the format type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end-user?
What are the various stages in the value chain of the global digital OOH industry?
What are the key driving factors and challenges in the global digital OOH industry?
What is the structure of the global digital OOH industry and who are the key players?
What is the degree of competition in the global digital OOH industry?
What are the profit margins in the global digital OOH industry?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIGITAL OOH MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Format Type
5.4 Market Breakup by Application
5.5 Market Breakup by End-User
5.6 Market Breakup by Region
5.7 Market Forecast
6 MARKET BREAKUP BY FORMAT TYPE
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY APPLICATION
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY END-USER
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 JCDecaux
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Lama Advertising Company
14.3.4 OUTFRONT Media
14.3.5 Daktronics
14.3.6 Prismview LLC NEC Display Solutions Ltd.
14.3.7 Oohmedia! Ltd.
14.3.8 Broadsign International LLC
14.3.9 Aoto Electronics Co. Mvix, Inc.
14.3.10 Christie Digital System
14.3.11 Ayuda Media System
14.3.12 Deepsky Corporation Ltd.
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIGITAL OOH MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Format Type
5.4 Market Breakup by Application
5.5 Market Breakup by End-User
5.6 Market Breakup by Region
5.7 Market Forecast
6 MARKET BREAKUP BY FORMAT TYPE
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY APPLICATION
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY END-USER
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 JCDecaux
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Lama Advertising Company
14.3.4 OUTFRONT Media
14.3.5 Daktronics
14.3.6 Prismview LLC NEC Display Solutions Ltd.
14.3.7 Oohmedia! Ltd.
14.3.8 Broadsign International LLC
14.3.9 Aoto Electronics Co. Mvix, Inc.
14.3.10 Christie Digital System
14.3.11 Ayuda Media System
14.3.12 Deepsky Corporation Ltd.
LIST OF TABLES
Table 1: Global: Digital OOH Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Digital OOH Market Forecast: Breakup by Format Type (in Million US$), 2019-2024
Table 3: Global: Digital OOH Market Forecast: Breakup by Application (in Million US$), 2019-2024
Table 4: Global: Digital OOH Market Forecast: Breakup by End-User (in Million US$), 2019-2024
Table 5: Global: Digital OOH Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Global: Digital OOH Market Structure
Table 7: Global: Digital OOH Market: Key Players
Table 1: Global: Digital OOH Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Digital OOH Market Forecast: Breakup by Format Type (in Million US$), 2019-2024
Table 3: Global: Digital OOH Market Forecast: Breakup by Application (in Million US$), 2019-2024
Table 4: Global: Digital OOH Market Forecast: Breakup by End-User (in Million US$), 2019-2024
Table 5: Global: Digital OOH Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Global: Digital OOH Market Structure
Table 7: Global: Digital OOH Market: Key Players
LIST OF FIGURES
Figure 1: Global: Digital OOH Market: Major Drivers and Challenges
Figure 2: Global: Digital OOH Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Digital OOH Market: Breakup by Format Type (in %), 2018
Figure 4: Global: Digital OOH Market: Breakup by Application (in %), 2018
Figure 5: Global: Digital OOH Market: Breakup by End-User (in %), 2018
Figure 6: Global: Digital OOH Market: Breakup by Region (in %), 2018
Figure 7: Global: Digital OOH Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Digital OOH Industry: SWOT Analysis
Figure 9: Global: Digital OOH Industry: Value Chain Analysis
Figure 10: Global: Digital OOH Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital OOH (Digital Billboards) Market: Sales Value (in Million US$), 2013-2018
Figure 12: Global: Digital OOH (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Digital OOH (Video Advertising) Market: Sales Value (in Million US$), 2013-2018
Figure 14: Global: Digital OOH (Video Advertising) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Digital OOH (Ambient Advertising) Market: Sales Value (in Million US$), 2013-2018
Figure 16: Global: Digital OOH (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Digital OOH (Other Format Types) Market: Sales Value (in Million US$), 2013-2018
Figure 18: Global: Digital OOH (Other Format Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Digital OOH (Outdoor) Market: Sales Value (in Million US$), 2013-2018
Figure 20: Global: Digital OOH (Outdoor) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Digital OOH (Indoor) Market: Sales Value (in Million US$), 2013-2018
Figure 22: Global: Digital OOH (Indoor) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Digital OOH (Retail) Market: Sales Value (in Million US$), 2013-2018
Figure 24: Global: Digital OOH (Retail) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 25: Global: Digital OOH (Recreation) Market: Sales Value (in Million US$), 2013-2018
Figure 26: Global: Digital OOH (Recreation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 27: Global: Digital OOH (Banking) Market: Sales Value (in Million US$), 2013-2018
Figure 28: Global: Digital OOH (Banking) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: Global: Digital OOH (Transportation) Market: Sales Value (in Million US$), 2013-2018
Figure 30: Global: Digital OOH (Transportation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 31: Global: Digital OOH (Education) Market: Sales Value (in Million US$), 2013-2018
Figure 32: Global: Digital OOH (Education) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Global: Digital OOH (Other End-Users) Market: Sales Value (in Million US$), 2013-2018
Figure 34: Global: Digital OOH (Other End-Users) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Europe: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 36: Europe: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: North America: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 38: North America: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Asia Pacific: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 40: Asia Pacific: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 41: Middle East and Africa: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 42: Middle East and Africa: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 43: Latin America: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 44: Latin America: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 1: Global: Digital OOH Market: Major Drivers and Challenges
Figure 2: Global: Digital OOH Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Digital OOH Market: Breakup by Format Type (in %), 2018
Figure 4: Global: Digital OOH Market: Breakup by Application (in %), 2018
Figure 5: Global: Digital OOH Market: Breakup by End-User (in %), 2018
Figure 6: Global: Digital OOH Market: Breakup by Region (in %), 2018
Figure 7: Global: Digital OOH Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Digital OOH Industry: SWOT Analysis
Figure 9: Global: Digital OOH Industry: Value Chain Analysis
Figure 10: Global: Digital OOH Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital OOH (Digital Billboards) Market: Sales Value (in Million US$), 2013-2018
Figure 12: Global: Digital OOH (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Digital OOH (Video Advertising) Market: Sales Value (in Million US$), 2013-2018
Figure 14: Global: Digital OOH (Video Advertising) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Digital OOH (Ambient Advertising) Market: Sales Value (in Million US$), 2013-2018
Figure 16: Global: Digital OOH (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Digital OOH (Other Format Types) Market: Sales Value (in Million US$), 2013-2018
Figure 18: Global: Digital OOH (Other Format Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Digital OOH (Outdoor) Market: Sales Value (in Million US$), 2013-2018
Figure 20: Global: Digital OOH (Outdoor) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Digital OOH (Indoor) Market: Sales Value (in Million US$), 2013-2018
Figure 22: Global: Digital OOH (Indoor) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Digital OOH (Retail) Market: Sales Value (in Million US$), 2013-2018
Figure 24: Global: Digital OOH (Retail) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 25: Global: Digital OOH (Recreation) Market: Sales Value (in Million US$), 2013-2018
Figure 26: Global: Digital OOH (Recreation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 27: Global: Digital OOH (Banking) Market: Sales Value (in Million US$), 2013-2018
Figure 28: Global: Digital OOH (Banking) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: Global: Digital OOH (Transportation) Market: Sales Value (in Million US$), 2013-2018
Figure 30: Global: Digital OOH (Transportation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 31: Global: Digital OOH (Education) Market: Sales Value (in Million US$), 2013-2018
Figure 32: Global: Digital OOH (Education) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Global: Digital OOH (Other End-Users) Market: Sales Value (in Million US$), 2013-2018
Figure 34: Global: Digital OOH (Other End-Users) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Europe: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 36: Europe: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: North America: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 38: North America: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Asia Pacific: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 40: Asia Pacific: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 41: Middle East and Africa: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 42: Middle East and Africa: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 43: Latin America: Digital OOH Market: Sales Value (in Million US$), 2013-2018
Figure 44: Latin America: Digital OOH Market Forecast: Sales Value (in Million US$), 2019-2024
