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Automation Testing Market by Component (Testing Types (Static, Dynamic (Functional, Non-functional)), Services), Endpoint Interface (Mobile, Web, Desktop, Embedded Software), Organization Size, Vertical, and Region - Global Forecast to 2024

September 2019 | 202 pages | ID: AA4820A850CEN
MarketsandMarkets

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The automation testing market is expected to grow at a CAGR of 18% during the forecast period due to the Need to provide seamless end-user experience with reduced time-to-market

The global automation testing market size is expected to grow from USD 12.6 billion in 2019 to USD 28.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. Automated testing involves different types of testing, such as static and dynamic, used to automate testing scripts by running those scripts frequently. Wherein, static testing is used to examine the output or other project artifacts without executing it, and dynamic testing is used to examine codes through its execution. The dynamic testing further comprises functional and non-functional testing.

The web segment expected to hold a higher significant market share

Companies across verticals are increasingly relying on web applications, thereby increasing the dependency on the web to make their customers happier and increase their sales revenue and profit. Web applications undergo constant changes to meet evolving market demands and customer expectations. Automated regression suites ensure quality across web versions while keeping the costs at an acceptable level and reducing the release cycle times, thereby helping companies remain competitive in their businesses. Automation testing of web applications involves testing of front-end or user interface of web applications running in a web browser. Moreover, automation testing includes automating manual testing tasks, which are mostly time-consuming and error-prone. This type of testing is more accurate, efficient, reliable, and cost-effective as compared to manual testing.

The Banking, Financial Services and Insurance (BFSI) vertical segment expected to hold a higher significant market share

Over the years, the BFSI vertical is going through a tremendous change in their modes of operation due to digitalization. The digital transformation efforts in the vertical are focused mainly on improvising customer experience, which can be catered further through automation of QA and testing. Several organizations are experimenting with analytics, AI, and ML to optimize the automation of QA and test activities. This is evident from the fact that a US-based BFSI organization is using AI dashboard, which is helping agile teams work better, by providing easy project visibility to the stakeholders.

Furthermore, the increase in the demand for software development across interfaces and platforms is expected to drive the growth of the automation testing market in the BFSI vertical. Moreover, technological advancements, such as Robotic Process Automation (RPA), AI, and ML, and their use in the software testing space to drive the demand for automation testing skills in project teams. However, mid-tier and smaller financial service organizations are finding it hard to adopt it and hire the skills necessary to include agile methodologies in their projects.

North America expected to have the largest market size during the forecast period

North America is the most mature market in terms of automation testing adoption. North America is likely to account for a substantial share of the global automation testing market during the forecast period. The market growth in this region is driven primarily by the presence of large IT companies/users and rapid technological advancements, such as digitalization in the US and Canada. The presence of key players in automation testing market in the region is expected to be a significant factor driving the market growth in North America. Key players, such as IBM, CA Technologies, Microsoft, SmartBear Software, Parasoft, Cigniti Technologies, and Eggplant with several startups in the region, are offering enhanced automation testing solutions, to cater to the needs of customers.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The breakup of the profiles of the primary participants is as follows:
  • By Company: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
  • By Designation: C-Level – 35%, Director Level – 25%, and Others – 40%
  • By Region: North America – 45%, Europe – 20%, APAC – 30%, RoW – 5%
The major automation testing vendors include IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (US), Ranorex (Austria), Eggplant (US), Sauce Labs (US), Applitools (US), AFour Technologies (India), Invensis Technologies (India), Keysight (CA), QA Mentor (US), Testim (US), Codoid (India), Mobisoft Infotech (US), Infostretch (US), ThinkSys (US), Astegic (US), Cygnet Infotech (India), QualityKiosk Technologies (India), QAsource (US), froglogic (Germany) and Worksoft (US).

Research Coverage:

The report includes an in-depth competitive analysis of the key players in the automation testing market along with their company profiles, recent developments, and key market strategies. The report segments the automation testing market by component (testing types (static and dynamic testing) and services), endpoint interface (mobile, web, desktop and embedded software) organization size, vertical, and region

Key Benefits of Buying the Report:

The automation testing market has been segmented based on component (testing types (static and dynamic testing) and services), endpoint interface (mobile, web, desktop and embedded software) organization size, vertical, and region.

The report will help the market leaders/new entrants in the automation testing market in the following ways:

1. The overall automation testing market revenue stream has been estimated based on the revenues generated by vendors, offering automation testing solutions and services. Wherein services are inclusive of consulting and implementation, and support and maintenance services. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are split further into regions, namely, North America, Europe, APAC, MEA, and Latin America.
2. The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report will help the stakeholders understand the competitors and gain more insights to better their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKET SEGMENTATION
  1.3.2 REGIONS COVERED
1.4 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
  2.1.2 PRIMARY DATA
    2.1.2.1 Breakup of primary profiles
    2.1.2.2 Key industry insights
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
  2.3.1 TOP-DOWN APPROACH
  2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
  2.5.1 VENDOR INCLUSION CRITERIA
2.6 ASSUMPTIONS FOR THE STUDY
2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE AUTOMATION TESTING MARKET
4.2 AUTOMATION TESTING MARKET, BY TESTING TYPE, 2019
4.3 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE, 2019–2024
4.4 AUTOMATION TESTING MARKET, MARKET SHARE OF
TOP 3 VERTICALS AND REGIONS, 2019
4.5 AUTOMATION TESTING MARKET, BY ORGANIZATION SIZE, 2019
4.6 MARKET INVESTMENT SCENARIO

5 MARKET OVERVIEW AND INDUSTRY TRENDS

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Need to provide seamless end-user experience with reduced time-to-market
    5.2.1.2 Demand for AI and ML in quality assurance and testing among enterprises
  5.2.2 RESTRAINTS
    5.2.2.1 High implementation cost and prevailing manual testing in the automation testing market
  5.2.3 OPPORTUNITIES
    5.2.3.1 Continuous development in the IT sector
    5.2.3.2 Increase in consumption of mobile-based applications
  5.2.4 CHALLENGES
    5.2.4.1 Lack of skilled professionals
5.3 INDUSTRY TRENDS
  5.3.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
  5.3.2 CONTINUOUS TESTING

6 AUTOMATION TESTING MARKET, BY COMPONENT

6.1 INTRODUCTION
6.2 TESTING TYPES
  6.2.1 ADOPTION OF AUTOMATED TESTING TO REDUCE THE CYCLE TIME BY DECREASING PRODUCT AND INTEGRATION TEST TIME DRIVING THE DEMAND FOR TESTING TYPES
6.3 SERVICES
  6.3.1 NEED TO INCREASE SOFTWARE TESTING SPEED, CUT MANUAL COSTS, AND MAINTAIN PRODUCT QUALITY DRIVING THE DEMAND FOR AUTOMATION TESTING SERVICES

7 AUTOMATION TESTING MARKET, BY TESTING TYPE

7.1 INTRODUCTION
7.2 STATIC TESTING
  7.2.1 GROWING NEED FOR LEFT SHIFT TESTING ACROSS THE GLOBE TO DRIVE THE DEMAND FOR STATIC TESTING
7.3 DYNAMIC TESTING
  7.3.1 GROWING REQUIREMENT FOR AUTOMATION IN FUNCTIONAL AND NON-FUNCTIONAL TESTING TYPES TO FUEL THE DEMAND FOR DYNAMIC TESTING

8 AUTOMATION TESTING MARKET, BY DYNAMIC TESTING

8.1 INTRODUCTION
8.2 FUNCTIONAL TESTING
  8.2.1 ADOPTION OF AUTOMATED TESTING TO ACHIEVE PRODUCTIVITY IMPROVEMENT BY SIMPLIFYING TESTING DRIVING THE DEMAND FOR FUNCTIONAL TESTING
8.3 NON-FUNCTIONAL TESTING
  8.3.1 APPLICATION PROGRAMMING INTERFACE TESTING
    8.3.1.1 Need to accelerate the testing process, enhance productivity and agility, and reduce testing and maintenance cost driving the demand for API testing
  8.3.2 SECURITY TESTING
    8.3.2.1 Growing need for quality of security measures, such as policies, standards, guidelines, procedures, monitoring, and escalation processes to boost the demand for security testing
  8.3.3 PERFORMANCE TESTING
    8.3.3.1 Need for improved application quality in terms of transaction responsiveness, speed, scalability, and stability under a variety of load conditions to drive the demand for performance testing
  8.3.4 COMPATIBILITY TESTING
    8.3.4.1 Growing need for automated testing compatible across interfaces and platforms to fuel the demand for compatibility testing
  8.3.5 COMPLIANCE TESTING
    8.3.5.1 Need to provide visibility into audit results and help testing teams identify systems that deviate from compliance policy driving the demand for compliance testing
  8.3.6 USABILITY TESTING
    8.3.6.1 Increasing need for better user convenience while using an application’s interface to fuel the demand for usability testing

9 AUTOMATION TESTING MARKET, BY SERVICE

9.1 INTRODUCTION
9.2 ADVISORY AND CONSULTING SERVICES
  9.2.1 NEED TO IMPROVE CUSTOMER EXPERIENCE, LOWER TOTAL COST OF OWNERSHIP, AND REDUCE CLIENT COMPLAINTS DRIVING THE DEMAND FOR ADVISORY AND CONSULTING SERVICES
9.3 PLANNING AND DEVELOPMENT SERVICES
  9.3.1 NEED TO CONTROL THE RISKS ASSOCIATED WITH TEST FAILURES DRIVING THE DEMAND FOR PLANNING AND DEVELOPMENT SERVICES
9.4 SUPPORT AND MAINTENANCE SERVICES
  9.4.1 GROWING NEED TO PROVIDE RAPID RESOLUTION OF INCIDENTS AND CONSISTENT SERVICE LEVELS DRIVING THE DEMAND FOR SUPPORT AND MAINTENANCE SERVICES
9.5 DOCUMENTATION AND TRAINING SERVICES
  9.5.1 NEED TO PROVIDE AN OBJECTIVE ASSESSMENT OF A SOFTWARE PRODUCT’S QUALITY IN THE CURRENT AS WELL AS UPDATED VERSIONS DRIVING THE DEMAND FOR DOCUMENTATION AND TRAINING SERVICES
9.6 IMPLEMENTATION SERVICES
  9.6.1 NEED TO DERIVE TANGIBLE BENEFIT FROM TEST AUTOMATION TO DRIVE THE DEMAND FOR IMPLEMENTATION SERVICES
9.7 MANAGED SERVICES
  9.7.1 GROWING NEED TO REDUCE INFRASTRUCTURE COMPLEXITY AND OPERATIONAL COST DRIVING THE DEMAND FOR MANAGED SERVICES
9.8 OTHERS

10 AUTOMATION TESTING MARKET, BY ENDPOINT INTERFACE

10.1 INTRODUCTION
10.2 MOBILE
  10.2.1 INCREASING NEED TO TEST MOBILE SOFTWARE APPLICATIONS DEVELOPED ACROSS OPERATING SYSTEMS DRIVING THE GROWTH OF THE MOBILE SEGMENT
10.3 WEB
  10.3.1 NEED TO MEET THE EVOLVING MARKET DEMANDS AND CUSTOMER EXPECTATIONS ACROSS WEB APPLICATIONS DRIVING THE GROWTH OF THE WEB SEGMENT
10.4 DESKTOP
  10.4.1 NEED TO TEST THE DESKTOP APPLICATIONS IN MULTIPLE ENVIRONMENTS WITH DIFFERENT SYSTEM CONFIGURATIONS DRIVING THE GROWTH OF THE DESKTOP SEGMENT
10.5 EMBEDDED SOFTWARE
  10.5.1 NEED TO ENSURE THE QUALITY OF CONCERNED EMBEDDED SOFTWARE DRIVING THE GROWTH OF THE EMBEDDED SOFTWARE SEGMENT

11 AUTOMATION TESTING MARKET, BY ORGANIZATION SIZE

11.1 INTRODUCTION
11.2 SMALL AND MEDIUM-SIZED ENTERPRISES
  11.2.1 DEMAND FOR SEAMLESS BUSINESS OPERABILITY, INCREASED PRODUCTIVITY, AND DYNAMIC BUSINESS PROCESSES TO DRIVE THE ADOPTION OF AUTOMATION TESTING AMONG SMALL AND MEDIUM-SIZED ENTERPRISES
11.3 LARGE ENTERPRISES
  11.3.1 NEED TO CERTIFY THE SMOOTH FUNCTIONING OF THE BUSINESS OPERATIONS AND ENHANCE CUSTOMER SATISFACTION DRIVING THE ADOPTION OF AUTOMATION TESTING AMONG LARGE ENTERPRISES

12 AUTOMATION TESTING MARKET, BY VERTICAL

12.1 INTRODUCTION
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
  12.2.1 INCREASED DEMAND FOR SOFTWARE DEVELOPMENT ACROSS INTERFACES AND PLATFORMS TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE BFSI VERTICAL
12.3 AUTOMOTIVE
  12.3.1 NEED TO TEST INCREASING SOFTWARE APPLICATIONS FOR AUTOMOBILES TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE AUTOMOTIVE VERTICAL
12.4 DEFENSE AND AEROSPACE
  12.4.1 NEED TO AUTOMATE TESTING PROCESS TO TRANSFORM THE TRADITIONAL PROCESSES AND SYSTEMS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE DEFENSE AND AEROSPACE VERTICAL
12.5 HEALTHCARE AND LIFE SCIENCES
  12.5.1 NEED TO ENHANCE THE PERFORMANCE OF HEALTHCARE APPLICATIONS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE HEALTHCARE AND LIFE SCIENCES VERTICAL
12.6 RETAIL
  12.6.1 INCREASING NEED OF CLOUD COMPUTING MODELS FOR BOTH RUNNING APPLICATION AND TESTING FUNCTION TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE RETAIL VERTICAL
12.7 TELECOM AND IT
  12.7.1 NEED TO IMPROVE SYSTEM EFFICIENCY AND COST REDUCTION WITH SCRIPTLESS AUTOMATION AND AUTOMATED FRAMEWORKS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE TELECOM AND IT VERTICAL
12.8 MANUFACTURING
  12.8.1 NEED TO PERFORM NON-SIGNALING TESTS ON CONNECTED DEVICES AND SUPPORT CELLULAR AND NON-CELLULAR STANDARDS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE MANUFACTURING VERTICAL
12.9 LOGISTICS AND TRANSPORTATION
  12.9.1 NEED TO DETECT AND MITIGATE THREATS AND VULNERABILITIES IN APPLICATIONS BY ENSURING THE PROPER ASSESSMENT OF COMPLIANCES DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE LOGISTICS AND TRANSPORTATION VERTICAL
12.10 ENERGY AND UTILITIES
  12.10.1 INCREASING DEMAND FOR DIGITAL TRANSFORMATION TO DRIVE THE ADOPTION OF AUTOMATION TESTING IN THE ENERGY AND UTILITIES VERTICAL
12.11 MEDIA AND ENTERTAINMENT
  12.11.1 NEED FOR SPEED AND FLEXIBILITY TO AUTOMATE APPLICATIONS DRIVING THE ADOPTION OF AUTOMATION TESTING IN THE MEDIA AND ENTERTAINMENT VERTICAL
12.12 OTHERS

13 AUTOMATION TESTING, BY REGION

13.1 INTRODUCTION
13.2 NORTH AMERICA
  13.2.1 UNITED STATES
    13.2.1.1 Advanced IT infrastructure and the presence of multiple players to contribute to the growth of automation testing market in the US
  13.2.2 CANADA
    13.2.2.1 Increasing adoption of new technologies to drive the growth of automation testing market in Canada
13.3 EUROPE
  13.3.1 UNITED KINGDOM
    13.3.1.1 AI and ML based automation testing tools to increase the demand for automation testing applications in the UK
  13.3.2 GERMANY
    13.3.2.1 Existing ecosystem to increase the demand for automation testing applications in German organizations
  13.3.3 FRANCE
    13.3.3.1 Growing adoption of automation testing applications to improve the time-to-market and reduce the overall software development cost in France
  13.3.4 REST OF EUROPE
13.4 ASIA PACIFIC
  13.4.1 AUSTRALIA AND NEW ZEALAND
    13.4.1.1 Presence of local and international players to contribute to the growth of automation testing market in ANZ
  13.4.2 JAPAN
    13.4.2.1 Growing adoption of Industry 4.0 to spur the demand for automation testing applications in Japan
  13.4.3 CHINA
    13.4.3.1 Existing software development infrastructure to enhance the growth of automation testing market in China
  13.4.4 REST OF ASIA PACIFIC
13.5 MIDDLE EAST AND AFRICA
  13.5.1 MIDDLE EAST
    13.5.1.1 Digitalization of core business functions to drive the growth of automation testing market in the Middle East
  13.5.2 AFRICA
    13.5.2.1 Cloud-based solution to boost the overall growth of the automation testing market in Africa
13.6 LATIN AMERICA
  13.6.1 BRAZIL
    13.6.1.1 Increasing cloud adoption to boost the growth of automation testing market in Brazil
  13.6.2 MEXICO
    13.6.2.1 Investment from multinational companies to boost the growth of automation testing market in Mexico
  13.6.3 REST OF LATIN AMERICA

14 COMPETITIVE LANDSCAPE

14.1 INTRODUCTION
14.2 COMPETITIVE LEADERSHIP MAPPING
  14.2.1 VISIONARY LEADERS
  14.2.2 DYNAMIC DIFFERENTIATORS
  14.2.3 INNOVATORS
  14.2.4 EMERGING COMPANIES
14.3 COMPETITIVE SCENARIO
  14.3.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS
  14.3.2 PARTNERSHIPS AND COLLABORATIONS
  14.3.3 MERGERS AND ACQUISITIONS

15 COMPANY PROFILES

15.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.2 IBM
15.3 CA TECHNOLOGIES
15.4 MICRO FOCUS
15.5 CAPGEMINI
15.6 MICROSOFT
15.7 TRICENTIS
15.8 SMARTBEAR SOFTWARE
15.9 PARASOFT
15.10 CIGNITI TECHNOLOGIES
15.11 RANOREX
15.12 EGGPLANT
15.13 KEYSIGHT TECHNOLOGIES
15.14 SAUCE LABS
15.15 APPLITOOLS
15.16 AFOUR TECHNOLOGIES
15.17 INVENSIS TECHNOLOGIES
15.18 QA MENTOR
15.19 TESTIM
15.20 CODOID
15.21 MOBISOFT INFOTECH
15.22 INFOSTRETCH
15.23 THINKSYS
15.24 ASTEGIC
15.25 CYGNET INFOTECH
15.26 QUALITYKIOSK TECHNOLOGIES
15.27 QASOURCE
15.28 FROGLOGIC
15.29 WORKSOFT
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

16 APPENDIX

16.1 DISCUSSION GUIDE
16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.3 AVAILABLE CUSTOMIZATIONS
16.4 RELATED REPORTS
16.5 AUTHOR DETAILS

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018
TABLE 2 FACTOR ANALYSIS
TABLE 3 EVALUATION CRITERIA
TABLE 4 AUTOMATION TESTING MARKET SIZE AND GROWTH RATE, 2017–2024 (USD MILLION, Y-O-Y %)
TABLE 5 AUTOMATION TESTING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 6 TESTING TYPES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 7 SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 8 AUTOMATION TESTING MARKET SIZE, BY TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 9 STATIC TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 10 DYNAMIC TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 11 AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING, 2017–2024 (USD MILLION)
TABLE 12 FUNCTIONAL TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 13 AUTOMATION TESTING MARKET SIZE, BY NON-FUNCTIONAL TESTING, 2017–2024 (USD MILLION)
TABLE 14 APPLICATION PROGRAMMING INTERFACE TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 15 SECURITY TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 16 PERFORMANCE TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 17 COMPATIBILITY TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 18 COMPLIANCE TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 19 USABILITY TESTING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 20 AUTOMATION TESTING MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 21 ADVISORY AND CONSULTING SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 22 PLANNING AND DEVELOPMENT SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 23 SUPPORT AND MAINTENANCE SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 24 DOCUMENTATION AND TRAINING SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 25 IMPLEMENTATION SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 26 MANAGED SERVICES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 27 OTHERS: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 28 AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE, 2017–2024 (USD MILLION)
TABLE 29 MOBILE: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 30 WEB: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 31 DESKTOP: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 32 EMBEDDED SOFTWARE: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 33 AUTOMATION TESTING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 35 LARGE ENTERPRISES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 36 AUTOMATION TESTING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 37 BANKING, FINANCIAL SERVICES, AND INSURANCE: AUTOMATION TESTING MARKET, BY REGION, 2017–2024 (USD MILLION)
TABLE 38 AUTOMOTIVE: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 39 DEFENSE AND AEROSPACE: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 40 HEALTHCARE AND LIFE SCIENCES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 41 RETAIL: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 42 TELECOM AND IT: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 43 MANUFACTURING: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 44 LOGISTICS AND TRANSPORTATION: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 45 ENERGY AND UTILITIES: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 46 MEDIA AND ENTERTAINMENT: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 47 OTHERS: AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 48 AUTOMATION TESTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
TABLE 49 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 50 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 51 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING, 2017–2024 (USD MILLION)
TABLE 52 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY NON-FUNCTIONAL TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 53 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 54 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE, 2017–2024 (USD MILLION)
TABLE 55 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2024 (USD MILLION)
TABLE 56 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 57 NORTH AMERICA: AUTOMATION TESTING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 58 EUROPE: AUTOMATION TESTING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 59 EUROPE: AUTOMATION TESTING MARKET SIZE, BY TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 60 EUROPE: AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING, 2017–2024 (USD MILLION)
TABLE 61 EUROPE: AUTOMATION TESTING MARKET SIZE, BY NON-FUNCTIONAL TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 62 EUROPE: AUTOMATION TESTING MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 63 EUROPE: AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE, 2017–2024 (USD MILLION)
TABLE 64 EUROPE: AUTOMATION TESTING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 65 EUROPE: AUTOMATION TESTING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 66 EUROPE: AUTOMATION TESTING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 67 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 68 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 69 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING, 2017–2024 (USD MILLION)
TABLE 70 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY NON-FUNCTIONAL
TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 71 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 72 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE, 2017–2024 (USD MILLION)
TABLE 73 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2024 (USD MILLION)
TABLE 74 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
TABLE 75 ASIA PACIFIC: AUTOMATION TESTING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 76 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 77 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 78 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING, 2017–2024 (USD MILLION)
TABLE 79 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY NON-FUNCTIONAL TESTING TYPE, 2017–2024 (USD THOUSAND)
TABLE 80 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 81 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE, 2017–2024 (USD MILLION)
TABLE 82 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 83 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY VERTICAL, 2017–2024 (USD THOUSAND)
TABLE 84 MIDDLE EAST AND AFRICA: AUTOMATION TESTING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 85 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
TABLE 86 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY TESTING TYPE, 2017–2024 (USD MILLION)
TABLE 87 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY DYNAMIC TESTING, 2017–2024 (USD MILLION)
TABLE 88 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY NON-FUNCTIONAL TESTING TYPE, 2017–2024 (USD THOUSAND)
TABLE 89 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION)
TABLE 90 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY ENDPOINT INTERFACE, 2017–2024 (USD MILLION)
TABLE 91 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
TABLE 92 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY VERTICAL, 2017–2024 (USD THOUSAND)
TABLE 93 LATIN AMERICA: AUTOMATION TESTING MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION)
TABLE 94 EVALUATION CRITERIA
TABLE 95 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2019
TABLE 96 PARTNERSHIPS AND COLLABORATIONS, 2017–2019
TABLE 97 MERGERS AND ACQUISITIONS, 2018–2019

LIST OF FIGURES

FIGURE 1 GLOBAL AUTOMATION TESTING MARKET: RESEARCH DESIGN
FIGURE 2 RESEARCH METHODOLOGY
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP AND TOP-DOWN APPROACHES
FIGURE 4 GLOBAL AUTOMATION TESTING MARKET TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD
FIGURE 5 SERVICES SEGMENT TO GROW AT A SIGNIFICANT CAGR DURING
THE FORECAST PERIOD
FIGURE 6 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
FIGURE 7 FASTEST-GROWING SEGMENTS OF THE AUTOMATION TESTING MARKET
FIGURE 8 NEED TO PROVIDE SEAMLESS USER EXPERIENCE WITH REDUCED TIME-TO-MARKET AND ADOPTION OF AI/ML IN QA AND TESTING DRIVING THE GROWTH OF THE AUTOMATION TESTING MARKET
FIGURE 9 DYNAMIC TESTING SEGMENT TO ACCOUNT FOR A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 10 WEB SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
FIGURE 11 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL, AND NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN 2019
FIGURE 12 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
FIGURE 13 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN
THE NEXT 5 YEARS
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: AUTOMATION TESTING MARKET
FIGURE 15 SERVICES SEGMENT TO DOMINATE THE MARKET DURING THE FORECAST PERIOD
FIGURE 16 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 17 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 18 DYNAMIC TESTING SEGMENT TO DOMINATE THE MARKET DURING
THE FORECAST PERIOD
FIGURE 19 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 20 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 21 FUNCTIONAL TESTING SEGMENT TO DOMINATE THE MARKET DURING THE FORECAST PERIOD
FIGURE 22 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 23 USABILITY TESTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 24 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 25 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 26 IMPLEMENTATION SEGMENT TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 27 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 28 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 29 MOBILE SEGMENT TO DOMINATE THE AUTOMATION TESTING MARKET DURING THE FORECAST PERIOD
FIGURE 30 NORTH AMERICA TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 31 LARGE ENTERPRISES SEGMENT TO DOMINATE THE MARKET DURING
THE FORECAST PERIOD
FIGURE 32 EUROPE TO HAVE SIGNIFICANT MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 33 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 34 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 35 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 36 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 37 NORTH AMERICA TO EXHIBIT THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD
FIGURE 38 ASIA PACIFIC TO BE AN ATTRACTIVE DESTINATION FOR INVESTMENTS
FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT
FIGURE 40 SERVICES SEGMENT TO DOMINATE NORTH AMERICAN AUTOMATION TESTING MARKET DURING THE FORECAST PERIOD
FIGURE 41 SERVICES SEGMENT TO DOMINATE THE AUTOMATION TESTING MARKET IN EUROPE DURING THE FORECAST PERIOD
FIGURE 42 ASIA PACIFIC: MARKET SNAPSHOT
FIGURE 43 SERVICES SEGMENT TO DOMINATE THE AUTOMATION TESTING MARKET IN ASIA PACIFIC DURING THE FORECAST PERIOD
FIGURE 44 SERVICES SEGMENT TO DOMINATE THE AUTOMATION TESTING MARKET IN MIDDLE EAST AND AFRICA DURING THE FORECAST PERIOD
FIGURE 45 SERVICES SEGMENT TO DOMINATE THE AUTOMATION TESTING MARKET IN LATIN AMERICA DURING THE FORECAST PERIOD
FIGURE 46 AUTOMATION TESTING MARKET (GLOBAL)
COMPETITIVE LEADERSHIP MAPPING, 2019
FIGURE 47 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE AUTOMATION TESTING MARKET DURING 2017–2019
FIGURE 48 IBM: COMPANY SNAPSHOT
FIGURE 49 IBM: SWOT ANALYSIS
FIGURE 50 CA TECHNOLOGIES: COMPANY SNAPSHOT
FIGURE 51 CA TECHNOLOGIES: SWOT ANALYSIS
FIGURE 52 MICRO FOCUS: COMPANY SNAPSHOT
FIGURE 53 MICRO FOCUS: SWOT ANALYSIS
FIGURE 54 CAPGEMINI: COMPANY SNAPSHOT
FIGURE 55 CAPGEMINI: SWOT ANALYSIS
FIGURE 56 MICROSOFT: COMPANY SNAPSHOT
FIGURE 57 MICROSOFT: SWOT ANALYSIS
FIGURE 58 KEYSIGHT TECHNOLOGIES: COMPANY SNAPSHOT


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