Augmented Reality Packaging Market Size, Share & Trends Analysis Report By End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics), By Region, And Segment Forecasts, 2025 - 2030

February 2025 | 110 pages | ID: AC0D77C694A4EN
Grand View Research, Inc.

Abstracts

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Augmented Reality Packaging Market Growth & Trends
The global augmented reality packaging market size is anticipated t%li%reach USD 510.0 million by 2030 and is projected t%li%expand at a CAGR of 6.3% from 2025 t%li%2030, according t%li%a new report by Grand View Research, Inc. The augmented reality (AR) packaging market is an emerging and transformative segment of the global packaging and digital marketing industries, defined by its ability t%li%enhance consumer interaction, brand engagement, and product transparency. By integrating AR technology int%li%packaging, companies can offer immersive experiences such as interactive product demonstrations, real-time ingredient traceability, and gamified promotional content. This innovation is gaining traction across multiple industries, including food & beverages, pharmaceuticals, cosmetics, and electronics, where brands seek t%li%differentiate their products and build deeper consumer connections in an increasingly digital-first marketplace.
A key driver behind the expansion of the AR packaging market is the rising demand for interactive and data-driven consumer experiences. Traditional packaging serves a functional purpose, but AR-enabled packaging transforms it int%li%an active engagement tool, delivering personalized content and value-added information with a simple scan. As smartphone penetration and 5G connectivity improve globally, brands are leveraging AR t%li%provide dynamic storytelling, authentication features, and sustainability insights, aligning with evolving consumer expectations. Additionally, advancements in AI and cloud computing are enabling more seamless and scalable AR applications, allowing companies t%li%implement cost-effective and high-impact digital packaging solutions that drive customer loyalty and brand differentiation.
The market players are focusing on various strategic initiatives such as mergers, acquisitions, and collaborations. For instance, in April 2024, Coca-Cola collaborated with Marvel on a global campaign called "Coca-Cola x Marvel: The Heroes" that spanned over 50 countries. The campaign included a TV commercial, digital collectibles, and an augmented reality (AR) experience. Specially designed Coca-Cola and Coca-Cola Zer%li%Sugar packaging featured over 30 Marvel characters that came t%li%life through AR when scanned.
Augmented Reality Packaging Market Report Highlights

• Based on end use, the food & beverages segment dominated the application segmentation and accounted for the largest revenue share of over 36.4% in 2024.
• North America dominated the augmented reality packaging market. As AI and machine learning further optimize AR applications, brands in North America are leveraging this technology t%li%boost sales and customer retention.
• U.S. was the leading manufacturer of augmented reality packaging in the North America region and captured around 78% of the revenue market share in 2024 in this region.

Contents

CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Materials & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Insights
2.2. Segmental Outlook
2.3. Competitive Outlook

CHAPTER 3. AUGMENTED REALITY PACKAGING MARKET VARIABLES, TRENDS & SCOPE

3.1. Global Augmented Reality Packaging Market Outlook
3.2. Industry Value Chain Analysis
3.3. Technology Overview
3.4. Impact of Circular Economy
3.5. Average Price Trend Analysis, 2018 to 2030 (USD/kg)
  3.5.1. Key Factors Influencing Pricing
3.6. Regulatory Framework
  3.6.1. Policies and Incentive Plans
  3.6.2. Standards and Compliances
  3.6.3. Regulatory Impact Analysis
3.7. Market Dynamics
  3.7.1. Market Driver Analysis
  3.7.2. Market Restraint Analysis
  3.7.3. Industry Challenges
3.8. Porter’s Five Forces Analysis
  3.8.1. Supplier Power
  3.8.2. Buyer Power
  3.8.3. Substitution Threat
  3.8.4. Threat from New Entrant
  3.8.5. Competitive Rivalry
3.9. PESTEL Analysis
  3.9.1. Political Landscape
  3.9.2. Economic Landscape
  3.9.3. Social Landscape
  3.9.4. Technological Landscape
  3.9.5. Environmental Landscape
  3.9.6. Legal Landscape

CHAPTER 4. AUGMENTED REALITY PACKAGING MARKET: END USE OUTLOOK ESTIMATES & FORECASTS

4.1. Augmented Reality Packaging Market: End Use Movement Analysis, 2024 & 2030
  4.1.1. Food & Beverages
    4.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  4.1.2. Healthcare & Pharmaceuticals
    4.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  4.1.3. Personal Care & Cosmetics
    4.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  4.1.4. Others
    4.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

CHAPTER 5. AUGMENTED REALITY PACKAGING MARKET REGIONAL OUTLOOK ESTIMATES & FORECASTS

5.1. Regional Snapshot
5.2. Augmented Reality Packaging Market: Regional Movement Analysis, 2024 & 2030
5.3. North America
  5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.3.3. U.S.
    5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.3.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.3.4. Canada
    5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.3.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.3.5. Mexico
    5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.3.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
5.4. Europe
  5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.4.3. UK
    5.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.4.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.4.4. Germany
    5.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.4.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.4.5. France
    5.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.4.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.4.6. Italy
    5.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.4.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.4.7. Spain
    5.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.4.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
5.5. Asia Pacific
  5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.5.3. China
    5.5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.5.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.5.4. India
    5.5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.5.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.5.5. Japan
    5.5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.5.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.5.6. South Korea
    5.5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.5.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.5.7. Australia
    5.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.5.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
5.6. Central & South America
  5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.6.3. Brazil
    5.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.6.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.6.4. Argentina
    5.6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.6.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
5.7. Middle East & Africa
  5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  5.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.7.3. UAE
    5.7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.7.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.7.4. Saudi Arabia
    5.7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.7.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  5.7.5. South Africa
    5.7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    5.7.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)

CHAPTER 6. COMPETITIVE LANDSCAPE

6.1. Recent Developments & Impact Analysis, By Key Market Participants
6.2. Vendor Landscape
  6.2.1. Company categorization
  6.2.2. List of Key Distributors and channel Partners
  6.2.3. List of Potential Customers/End-users
6.3. Competitive Dynamics
  6.3.1. Company Market Share Analysis & Market Positioning
  6.3.2. Competitive Benchmarking
  6.3.3. Strategy Mapping
  6.3.4. Heat Map Analysis
6.4. Company Profiles/Listing
  6.4.1. Participant’s overview
  6.4.2. Financial performance
  6.4.3. Product benchmarking
    6.4.3.1. Vossle
    6.4.3.2. SmartTek Solutions.LLC
    6.4.3.3. Zappar
    6.4.3.4. FlippAR
    6.4.3.5. THIMM Group GmbH + Co. KG
    6.4.3.6. BrandXR
    6.4.3.7. PlugXR