AR and VR Display Market by Device Type (AR HMDs, VR HMDs, AR HUDs, VR Projectors), Technology, Display Technology (LCD, OLED, Micro-LED), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense) & Region - Global Forecast to 2028
The AR and VR display market is projected to grow from USD 1.8 billion in 2023 to USD 8.2 billion by 2028; it is expected to grow at a CAGR of 35.6% from 2023 to 2028. Growing adoption of AR and VR HMDs in different industries, growing popularity of Metaverse, growing adoption of AR and VR devices in various applications, adoption of AR and VR devices in gaming industry, and increasing demand for OLED displays in AR and VR devices are key driving factors for the market.
“Growing popularity of Metaverse”
Metaverse is a virtual reality platform that is considered an extension of the physical world. It is a parallel virtual universe wherein digital avatars of users can practically do everything they do in real life using AR and VR devices. AR technology allows for the integration of virtual components into the real world, whereas VR incorporates 3D technology to develop graphics and designs in the platform.
Consumer applications to grow at a higher CAGR in the AR and VR display market during the forecast period
The growing use of HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable visual effects when used in gaming and sports broadcasts. The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. North America would lead the virtual reality market for consumer applications owing to the high demand for gadgets such as HMDs and projectors. However, the market for consumer applications in Asia Pacific is expected to grow at the highest CAGR owing to the increased adoption of VR HMDs for consumer applications in the region.
“Asia Pacific to grow at a fastest rate in the forecast period”
The AR and VR display market is expected to grow at a faster pace in the next few years, on account of surging consumer demand for AR and VR devices, mainly for gaming and industrial applications. The increased spending on the aerospace & defense sector in recent years by governments of Asian countries such as China, Japan, India, and South Korea is expected to spike the demand for AR and VR HMDs and EVFs. Further, VR and AR technologies have shown significant progress in Asia Pacific in recent years, and there exists a huge market potential for these technologies. The growing number of consumer applications of AR and VR technologies, with increasing investments by countries such as Japan, India, and China, is also likely to boost the demand for regional AR and VR display-based HMDs. The increased use of HMDs in consumer verticals of Asia Pacific, owing to the easy availability of affordable AR and VR devices in the region, facilitates market growth.
Breakdown of profiles of primary participants:
The AR and VR display market is dominated by a few established players such as Samsung Electronics (South Korea), Sony (Japan), LG Display (South Korea), eMagin Corporation (US), Kopin Corporation (US), AU Optronics (Taiwan), Japan Display (Japan), Barco (Belgium), BOE Technology (China), and Syndiant (US).
Research coverage
This report offers detailed insights into the AR and VR display market based on technology, display technology, device type, application, and region.
The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the AR and VR display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Key Benefits of Buying the Report
The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the AR and VR display market and provides them information on key market drivers, restraints, challenges, and opportunities.
“Growing popularity of Metaverse”
Metaverse is a virtual reality platform that is considered an extension of the physical world. It is a parallel virtual universe wherein digital avatars of users can practically do everything they do in real life using AR and VR devices. AR technology allows for the integration of virtual components into the real world, whereas VR incorporates 3D technology to develop graphics and designs in the platform.
Consumer applications to grow at a higher CAGR in the AR and VR display market during the forecast period
The growing use of HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable visual effects when used in gaming and sports broadcasts. The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. North America would lead the virtual reality market for consumer applications owing to the high demand for gadgets such as HMDs and projectors. However, the market for consumer applications in Asia Pacific is expected to grow at the highest CAGR owing to the increased adoption of VR HMDs for consumer applications in the region.
“Asia Pacific to grow at a fastest rate in the forecast period”
The AR and VR display market is expected to grow at a faster pace in the next few years, on account of surging consumer demand for AR and VR devices, mainly for gaming and industrial applications. The increased spending on the aerospace & defense sector in recent years by governments of Asian countries such as China, Japan, India, and South Korea is expected to spike the demand for AR and VR HMDs and EVFs. Further, VR and AR technologies have shown significant progress in Asia Pacific in recent years, and there exists a huge market potential for these technologies. The growing number of consumer applications of AR and VR technologies, with increasing investments by countries such as Japan, India, and China, is also likely to boost the demand for regional AR and VR display-based HMDs. The increased use of HMDs in consumer verticals of Asia Pacific, owing to the easy availability of affordable AR and VR devices in the region, facilitates market growth.
Breakdown of profiles of primary participants:
- By Company: Tier 1 = 25%, Tier 2 = 40%, and Tier 3 = 35%
- By Designation: C-level Executives = 25% and Managers = 75%
- By Region: North America = 40%, Asia Pacific = 26%, Europe=23%, and RoW=11%
The AR and VR display market is dominated by a few established players such as Samsung Electronics (South Korea), Sony (Japan), LG Display (South Korea), eMagin Corporation (US), Kopin Corporation (US), AU Optronics (Taiwan), Japan Display (Japan), Barco (Belgium), BOE Technology (China), and Syndiant (US).
Research coverage
This report offers detailed insights into the AR and VR display market based on technology, display technology, device type, application, and region.
The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the AR and VR display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Key Benefits of Buying the Report
The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the AR and VR display market and provides them information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 DEFINITION AND SCOPE
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 AR AND VR DISPLAY MARKET SEGMENTATION
1.3.2 REGIONAL SCOPE
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 AR AND VR DISPLAY MARKET: RESEARCH DESIGN
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Breakdown of primaries
2.1.3.2 Key industry insights
2.1.3.3 Key opinion leaders
TABLE 1 AR AND VR DISPLAY MARKET: KEY PLAYERS INTERVIEWED
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 4 DEMAND-SIDE ANALYSIS: AR AND VR DISPLAY MARKET
2.2.1.1 Estimating market size through bottom-up approach (demand side)
2.2.2 TOP-DOWN APPROACH
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 6 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (1/2)
FIGURE 7 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (2/2)
2.2.2.1 Estimating market size through top-down approach (supply side)
2.2.3 GROWTH RATE ASSUMPTIONS
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
TABLE 2 ASSUMPTIONS FOR RESEARCH STUDY
2.5 PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET
TABLE 3 PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET
2.6 RISK ASSESSMENT
TABLE 4 LIMITATIONS & ASSOCIATED RISKS
3 EXECUTIVE SUMMARY
FIGURE 9 AR AND VR DISPLAY MARKET SIZE, 2019–2028
3.1 AR AND VR DISPLAY MARKET: RECESSION IMPACT
FIGURE 10 RECESSION IMPACT ON AR AND VR DISPLAY MARKET, 2019–2028 (USD MILLION)
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN AR AND VR DISPLAY MARKET
FIGURE 11 ASIA PACIFIC TO DOMINATE AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
4.2 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
FIGURE 12 VR TECHNOLOGY TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD
4.3 AR DISPLAY MARKET, BY APPLICATION
FIGURE 13 AUTOMOTIVE APPLICATION TO DOMINATE AR DISPLAY MARKET BY 2028
4.4 VR DISPLAY MARKET, BY APPLICATION
FIGURE 14 CONSUMER APPLICATIONS TO LEAD VR DISPLAY MARKET BY 2028
4.5 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
FIGURE 15 AR HMD DEVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.6 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
FIGURE 16 OLED DISPLAY TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET IN 2028
4.7 AR AND VR DISPLAY MARKET, BY REGION
FIGURE 17 AR AND VR DISPLAY MARKET TO REGISTER HIGHEST CAGR IN ASIA PACIFIC DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Growing adoption of AR and VR devices in various applications
FIGURE 19 AR AND VR MARKET, 2017–2025 (USD BILLION)
5.2.1.2 Increasing demand for OLED displays in AR and VR devices
TABLE 5 COMPARISON OF DIFFERENT DISPLAY TECHNOLOGIES
TABLE 6 DISPLAY TECHNOLOGIES USED IN POPULAR AR AND VR DEVICES
5.2.1.3 Growing adoption of AR and VR HMDs in different industries
5.2.1.4 Adoption of AR and VR devices in gaming industry
5.2.1.5 Growing popularity of Metaverse
5.2.2 RESTRAINTS
5.2.2.1 Development of widescreen alternatives
5.2.2.2 Limited availability of relevant content
5.2.2.3 Health issues associated with excessive use of AR and VR devices
5.2.3 OPPORTUNITIES
5.2.3.1 Growing demand for AR and VR devices post-COVID-19 outbreak
5.2.3.2 Rising investments in AR and VR ecosystem
TABLE 7 NOTICEABLE INVESTMENTS IN AR AND VR MARKET
5.2.3.3 Rising technological advancements and growing use of microdisplays in AR and VR devices
5.2.3.4 Surging adoption of AR technology for enterprise applications
5.2.4 CHALLENGES
5.2.4.1 Display latency and limited field of view
5.2.4.2 Complex processes involved in manufacturing AR and VR displays
5.2.4.3 Developing user-friendly AR/VR systems
5.3 VALUE CHAIN ANALYSIS
5.3.1 VALUE CHAIN ANALYSIS: AR AND VR DISPLAY
FIGURE 20 VALUE CHAIN ANALYSIS: AR AND VR DISPLAY
5.3.1.1 Research & development
5.3.1.2 Manufacturing
5.3.1.3 Assembly, packaging, and integration
5.3.1.4 Material & equipment supply and distribution
5.3.1.5 Marketing and post-sales services
5.4 AR AND VR DISPLAY MARKET: ECOSYSTEM
FIGURE 21 DISPLAY ECOSYSTEM
TABLE 8 AR AND VR DISPLAY MARKET: ECOSYSTEM
5.5 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 22 REVENUE SHIFT IN AR AND VR DISPLAY MARKET
5.6 PORTER’S FIVE FORCES ANALYSIS
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS
TABLE 9 PORTER’S FIVE FORCES ANALYSIS: AR AND VR DISPLAY MARKET
5.6.1 THREAT OF NEW ENTRANTS
5.6.2 THREAT OF SUBSTITUTES
5.6.3 BARGAINING POWER OF BUYERS
5.6.4 BARGAINING POWER OF SUPPLIERS
5.6.5 INTENSITY OF COMPETITIVE RIVALRY
5.7 KEY STAKEHOLDERS & BUYING CRITERIA
5.7.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 24 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)
5.7.2 BUYING CRITERIA
FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
5.8 PATENT ANALYSIS
TABLE 12 NUMBER OF PATENTS REGISTERED IN AR AND VR MARKET IN LAST 10 YEARS
FIGURE 26 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS
FIGURE 27 NO. OF PATENTS GRANTED PER YEAR, 2012–2021
TABLE 13 PATENTS PERTAINING TO AR AND VR DISPLAYS, 2020–2022
5.9 KEY CONFERENCES & EVENTS, 2023–2024
TABLE 14 AR AND VR DISPLAY MARKET: CONFERENCES & EVENTS, 2023–2024
5.10 TARIFF AND REGULATORY LANDSCAPE
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 16 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 17 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 18 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.10.2 TARIFFS AND REGULATIONS
5.10.2.1 Tariffs
5.10.2.2 Standards
5.10.2.3 Regulations
TABLE 19 KEY REGULATIONS: DISPLAY PANELS
5.11 TRADE ANALYSIS
5.11.1 IMPORT SCENARIO
TABLE 20 IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
5.11.2 EXPORT SCENARIO
TABLE 21 EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
5.12 CASE STUDIES
5.12.1 INTRODUCTION
5.12.2 AR IN CORPORATE
TABLE 22 AR FOR TRAINING AND KNOWLEDGE SHARING
5.12.3 AR IN WAREHOUSE MANAGEMENT
TABLE 23 AR FOR BETTER WAREHOUSE MANAGEMENT
5.12.4 AR IN RETAIL
TABLE 24 AR FOR SHOPPING
5.12.5 VR IN MANUFACTURING
TABLE 25 VR FOR DESIGN AND PROTOTYPING
TABLE 26 VR FOR SAFETY AND QUALITY
5.12.6 VR IN CORPORATE
TABLE 27 VR FOR REAL-TIME EXPERIENCES AND TRAINING
5.12.7 AR IN MARKETING
TABLE 28 AR FOR MEDIA ATTENTION
5.13 TECHNOLOGY TRENDS
5.13.1 HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY
5.13.2 INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS
5.13.3 MICRODISPLAYS FOR VR
5.13.4 WEB AR
TABLE 29 USE CASE FOR WEB AR
5.13.5 MOBILE AUGMENTED REALITY (MAR)
5.14 PRICING ANALYSIS
5.14.1 AVERAGE SELLING PRICE TREND
TABLE 30 AVERAGE SELLING PRICE FOR AR AND VR DISPLAYS, BY DEVICE TYPE, (USD PER UNIT)
FIGURE 28 AR AND VR DISPLAY MARKET: AVERAGE PRICE OF DISPLAYS, BY DEVICE TYPES
6 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
6.1 INTRODUCTION
FIGURE 29 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
FIGURE 30 VR TECHNOLOGY TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
TABLE 31 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 32 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 33 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (MILLION UNITS)
TABLE 34 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (MILLION UNITS)
6.2 AUGMENTED REALITY
6.2.1 MICRO-LED DISPLAY TECHNOLOGY TO LEAD AR DISPLAY MARKET
TABLE 35 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 36 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)
6.3 VIRTUAL REALITY
6.3.1 NEW OLED DISPLAY TECHNOLOGY LIKELY TO BE WIDELY ADOPTED IN VR IN COMING YEARS
TABLE 37 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 38 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)
7 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
7.1 INTRODUCTION
FIGURE 31 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
FIGURE 32 OLED TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
TABLE 39 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 40 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)
7.2 OLED
7.2.1 ADAPTIVE FREQUENCY AND LOW POWER CONSUMPTION TO INCREASE DEMAND FOR OLED DISPLAYS IN VR HMDS
TABLE 41 OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 42 OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
7.3 LCD
7.3.1 TECHNOLOGICAL ADVANCEMENTS AND DECREASING PRICES TO SUPPORT DEMAND FOR LCD TECHNOLOGY-BASED AR/VR DEVICES
TABLE 43 LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 44 LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
7.4 OTHERS
TABLE 45 OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 46 OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
7.4.1 MICRO-LED
7.4.2 LIQUID CRYSTAL ON SILICON (LCOS)
7.4.3 DIGITAL LIGHT PROCESSING (DLP)
8 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
8.1 INTRODUCTION
FIGURE 33 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
FIGURE 34 AR HEAD-MOUNTED DISPLAYS TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
TABLE 47 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 48 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
8.2 HEAD-MOUNTED DISPLAYS
8.2.1 AR HEAD-MOUNTED DISPLAYS
8.2.1.1 Use of AR HMDs for enterprise and healthcare applications to be major driving factor
TABLE 49 AR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 50 AR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8.2.2 VR HEAD-MOUNTED DISPLAYS
8.2.2.1 OLED technology fast replacing LCD in VR HMDs
TABLE 51 VR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 52 VR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8.3 AR HEAD-UP DISPLAYS
8.3.1 EXTENSIVE USE OF AR HUDS IN AUTOMOTIVE APPLICATIONS TO DRIVE MARKET GROWTH
TABLE 53 AR HUD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 54 AR HUD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8.4 VR PROJECTORS
8.4.1 RISE IN DEMAND FOR VR PROJECTORS DUE TO VIRTUAL WORKING CULTURE TO SUPPORT MARKET GROWTH
TABLE 55 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 56 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
9 AR AND VR DISPLAY MARKET, BY APPLICATION
9.1 INTRODUCTION
FIGURE 35 ENTERPRISE APPLICATION TO HOLD LARGEST SHARE OF AR DISPLAY MARKET DURING FORECAST PERIOD
TABLE 57 AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 58 AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
FIGURE 36 CONSUMER APPLICATION TO DOMINATE VR DISPLAY MARKET
TABLE 59 VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 60 VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
9.2 AR DISPLAY APPLICATIONS
FIGURE 37 AR DISPLAY MARKET, BY APPLICATION
9.2.1 CONSUMER
TABLE 61 AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 62 AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.1.1 Gaming
9.2.1.1.1 AR smartglass headsets create immersive experience in gaming
9.2.1.2 Sports & entertainment
9.2.1.2.1 AR HUDs extensively used in movies, sports, and theme parks
9.2.2 COMMERCIAL
9.2.2.1 AR HMDs widely used for commercial applications
TABLE 63 AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 64 AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.3 ENTERPRISE (MANUFACTURING)
9.2.3.1 AR devices improve efficiency and accuracy in manufacturing industry
TABLE 65 AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 66 AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.4 AUTOMOTIVE
9.2.4.1 AR HUDs and AR glasses extensively used in automobiles
TABLE 67 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 68 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 69 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 70 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.5 HEALTHCARE
9.2.5.1 Can help reduce complexities in surgeries and other medical procedures
TABLE 71 AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 72 AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.6 AEROSPACE & DEFENSE
9.2.6.1 AR HMDs and HUDs adopted by leading aircraft manufacturers such as Boeing and Airbus
TABLE 73 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 74 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 75 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 76 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.7 ENERGY
9.2.7.1 Improving safety, maintenance & repair, training, and knowledge sharing – crucial energy applications of AR devices
TABLE 77 AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 78 AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.8 OTHERS
TABLE 79 AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 80 AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3 VR DISPLAY APPLICATIONS
FIGURE 38 VR DISPLAY MARKET, BY APPLICATION
9.3.1 CONSUMER
TABLE 81 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 82 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 83 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 84 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.1.1 Gaming
9.3.1.1.1 VR displays used in gaming to facilitate immersive gaming experience
9.3.1.2 Sports & entertainment
9.3.1.2.1 Can enhance audience experience and facilitate higher user engagement in sports & entertainment
9.3.2 COMMERCIAL
9.3.2.1 VR HMDs used in commercial applications such as advertising, marketing & retail, and fashion
TABLE 85 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 86 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 87 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 88 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.3 ENTERPRISE (MANUFACTURING)
9.3.3.1 Used in manufacturing sector for personnel training, remodeling & redesigning, and industrial simulations
TABLE 89 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 90 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 91 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 92 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.4 HEALTHCARE
9.3.4.1 Help in pain management, exposure therapy, stroke rehabilitation, education, and surgical planning
TABLE 93 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 94 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 95 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 96 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.5 AEROSPACE & DEFENSE
9.3.5.1 Used to create combat simulations and maneuvers in aerospace & defense applications
TABLE 97 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 98 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 99 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 100 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.6 OTHERS
TABLE 101 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 102 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 103 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 104 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
10 REGIONAL ANALYSIS
10.1 INTRODUCTION
FIGURE 39 AR AND VR DISPLAY MARKET, BY REGION
FIGURE 40 AR AND VR DISPLAY MARKET IN ASIA PACIFIC TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD
TABLE 105 AR AND VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 106 AR AND VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 107 AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 108 AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 109 VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 110 VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
10.2 NORTH AMERICA
FIGURE 41 NORTH AMERICA: AR AND VR DISPLAY MARKET SNAPSHOT
TABLE 111 NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 112 NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 113 NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 114 NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 115 NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 116 NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 117 NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 118 NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 119 NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 120 NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.2.1 US
10.2.1.1 Concentration of major AR HMD companies to drive market growth
10.2.2 CANADA
10.2.2.1 Increase in AR/VR device providers to fuel market growth
10.2.3 MEXICO
10.2.3.1 Increasing awareness regarding AR and VR devices to lead to steady market growth
10.3 EUROPE
FIGURE 42 EUROPE: AR AND VR DISPLAY MARKET SNAPSHOT
TABLE 121 EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 122 EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 123 EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 124 EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 125 EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 126 EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 127 EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 128 EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 129 EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 130 EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3.1 UK
10.3.1.1 Demand from gaming industry to boost market growth
10.3.2 GERMANY
10.3.2.1 Broad industrial base and established automobile industry to support growth
10.3.3 FRANCE
10.3.3.1 Aerospace & defense vertical to drive growth
10.3.4 REST OF EUROPE
10.4 ASIA PACIFIC
FIGURE 43 ASIA PACIFIC: AR AND VR DISPLAY MARKET SNAPSHOT
TABLE 131 ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 132 ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 133 ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 134 ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 135 ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 136 ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 137 ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 138 ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 139 ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 140 ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.4.1 CHINA
10.4.1.1 Presence of established and emerging AR and VR device manufacturing companies to drive market
10.4.2 JAPAN
10.4.2.1 Demand from entertainment industry to fuel growth
10.4.3 SOUTH KOREA
10.4.3.1 6G network technology to boost growth
10.4.4 TAIWAN
10.4.4.1 Increasing number of AR and VR startups to drive market
10.4.5 REST OF ASIA PACIFIC
10.4.5.1 India
10.4.5.1.1 Untapped opportunities and increasing number of AR and VR startups to drive market
10.5 ROW
TABLE 141 ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 142 ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 143 ROW: AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 144 ROW: AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 145 ROW: VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 146 ROW: VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 147 ROW: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 148 ROW: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 149 ROW: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 150 ROW: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.5.1 MIDDLE EAST & AFRICA
10.5.1.1 Expanding healthcare and automotive industries to propel demand for AR VR display devices
10.5.2 SOUTH AMERICA
10.5.2.1 Growing gaming and entertainment verticals in Brazil to drive growth
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.2 STRATEGIES ADOPTED BY KEY PLAYERS/RIGHT TO WIN
TABLE 151 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AR AND VR DISPLAY MARKET
11.2.1 PRODUCT PORTFOLIO
11.2.2 REGIONAL FOCUS
11.2.3 MANUFACTURING FOOTPRINT
11.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES
11.3 MARKET SHARE ANALYSIS, 2022
TABLE 152 AR AND VR DISPLAY MARKET: DEGREE OF COMPETITION, 2022
11.4 FIVE-YEAR COMPANY REVENUE ANALYSIS
FIGURE 44 FIVE-YEAR PRODUCT REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS
11.5 COMPANY EVALUATION QUADRANT
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
FIGURE 45 COMPANY EVALUATION QUADRANT: AR AND VR DISPLAY MARKET, 2022
11.5.5 COMPANY FOOTPRINT
TABLE 153 COMPANY APPLICATION FOOTPRINT
TABLE 154 COMPANY TECHNOLOGY FOOTPRINT
TABLE 155 COMPANY REGION FOOTPRINT
TABLE 156 COMPANY FOOTPRINT
11.6 COMPETITIVE BENCHMARKING
TABLE 157 AR AND VR DISPLAY MARKET: KEY STARTUPS/SMES
11.7 COMPETITIVE SCENARIOS AND TRENDS
11.7.1 AR AND VR DISPLAY MARKET: PRODUCT LAUNCHES, 2020–2022
11.7.2 AR AND VR DISPLAY MARKET: DEALS, 2020–2022
12 COMPANY PROFILES
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1 INTRODUCTION
12.2 KEY PLAYERS
12.2.1 SAMSUNG ELECTRONICS
FIGURE 46 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
TABLE 158 SAMSUNG ELECTRONICS: PRODUCT LAUNCHES
TABLE 159 SAMSUNG ELECTRONICS: DEALS
TABLE 160 SAMSUNG ELECTRONICS: OTHERS
12.2.2 LG DISPLAY
FIGURE 47 LG DISPLAY: COMPANY SNAPSHOT
TABLE 161 LG DISPLAY: PRODUCT LAUNCHES
TABLE 162 LG DISPLAY: DEALS
TABLE 163 LG DISPLAY: OTHERS
12.2.3 AU OPTRONICS (AUO)
FIGURE 48 AU OPTRONICS: COMPANY SNAPSHOT
TABLE 164 AU OPTRONICS: PRODUCT LAUNCHES
TABLE 165 AU OPTRONICS: DEALS
12.2.4 SONY
FIGURE 49 SONY: COMPANY SNAPSHOT
TABLE 166 SONY: PRODUCT LAUNCHES
TABLE 167 SONY: DEALS
12.2.5 EMAGIN CORPORATION
FIGURE 50 EMAGIN CORPORATION: COMPANY SNAPSHOT
TABLE 168 EMAGIN CORPORATION: PRODUCT LAUNCHES
TABLE 169 EMAGIN CORPORATION: DEALS
TABLE 170 EMAGIN CORPORATION: OTHERS
12.2.6 KOPIN CORPORATION
FIGURE 51 KOPIN CORPORATION: COMPANY SNAPSHOT
TABLE 171 KOPIN CORPORATION: PRODUCT LAUNCHES
TABLE 172 KOPIN CORPORATION: DEALS
12.2.7 JAPAN DISPLAY INC.
FIGURE 52 JAPAN DISPLAY INC: COMPANY SNAPSHOT
TABLE 173 JAPAN DISPLAY INC.: PRODUCT LAUNCHES
TABLE 174 JAPAN DISPLAY INC.: DEALS
12.2.8 BARCO
FIGURE 53 BARCO: COMPANY SNAPSHOT
TABLE 175 BARCO: PRODUCT LAUNCHES
12.2.9 BOE TECHNOLOGY
FIGURE 54 BOE TECHNOLOGY: COMPANY SNAPSHOT
TABLE 176 BOE TECHNOLOGY: PRODUCT LAUNCHES
TABLE 177 BOE TECHNOLOGY: DEALS
12.2.10 SYNDIANT
TABLE 178 SYNDIANT: PRODUCT LAUNCHES
12.3 OTHER PLAYERS
12.3.1 TIANMA MICROELECTRONICS
12.3.2 TRULY INTERNATIONAL
12.3.3 HIMAX TECHNOLOGIES
12.3.4 INNOLUX CORPORATION
12.3.5 SEIKO EPSON
12.3.6 HOLOEYE PHOTONICS
12.3.7 JASPER DISPLAY CORP. (JDC)
12.3.8 YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY
12.3.9 PANASONIC
12.3.10 UNIVERSAL DISPLAY CORPORATION
12.3.11 RAONTECH
12.3.12 EVERDISPLAY OPTRONICS
12.3.13 CREAL
12.3.14 PLESSEY
12.3.15 NEW VISION DISPLAY (NVD)
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 DEFINITION AND SCOPE
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 AR AND VR DISPLAY MARKET SEGMENTATION
1.3.2 REGIONAL SCOPE
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 AR AND VR DISPLAY MARKET: RESEARCH DESIGN
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Breakdown of primaries
2.1.3.2 Key industry insights
2.1.3.3 Key opinion leaders
TABLE 1 AR AND VR DISPLAY MARKET: KEY PLAYERS INTERVIEWED
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 4 DEMAND-SIDE ANALYSIS: AR AND VR DISPLAY MARKET
2.2.1.1 Estimating market size through bottom-up approach (demand side)
2.2.2 TOP-DOWN APPROACH
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 6 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (1/2)
FIGURE 7 SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (2/2)
2.2.2.1 Estimating market size through top-down approach (supply side)
2.2.3 GROWTH RATE ASSUMPTIONS
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
TABLE 2 ASSUMPTIONS FOR RESEARCH STUDY
2.5 PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET
TABLE 3 PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET
2.6 RISK ASSESSMENT
TABLE 4 LIMITATIONS & ASSOCIATED RISKS
3 EXECUTIVE SUMMARY
FIGURE 9 AR AND VR DISPLAY MARKET SIZE, 2019–2028
3.1 AR AND VR DISPLAY MARKET: RECESSION IMPACT
FIGURE 10 RECESSION IMPACT ON AR AND VR DISPLAY MARKET, 2019–2028 (USD MILLION)
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN AR AND VR DISPLAY MARKET
FIGURE 11 ASIA PACIFIC TO DOMINATE AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
4.2 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
FIGURE 12 VR TECHNOLOGY TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD
4.3 AR DISPLAY MARKET, BY APPLICATION
FIGURE 13 AUTOMOTIVE APPLICATION TO DOMINATE AR DISPLAY MARKET BY 2028
4.4 VR DISPLAY MARKET, BY APPLICATION
FIGURE 14 CONSUMER APPLICATIONS TO LEAD VR DISPLAY MARKET BY 2028
4.5 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
FIGURE 15 AR HMD DEVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.6 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
FIGURE 16 OLED DISPLAY TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET IN 2028
4.7 AR AND VR DISPLAY MARKET, BY REGION
FIGURE 17 AR AND VR DISPLAY MARKET TO REGISTER HIGHEST CAGR IN ASIA PACIFIC DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Growing adoption of AR and VR devices in various applications
FIGURE 19 AR AND VR MARKET, 2017–2025 (USD BILLION)
5.2.1.2 Increasing demand for OLED displays in AR and VR devices
TABLE 5 COMPARISON OF DIFFERENT DISPLAY TECHNOLOGIES
TABLE 6 DISPLAY TECHNOLOGIES USED IN POPULAR AR AND VR DEVICES
5.2.1.3 Growing adoption of AR and VR HMDs in different industries
5.2.1.4 Adoption of AR and VR devices in gaming industry
5.2.1.5 Growing popularity of Metaverse
5.2.2 RESTRAINTS
5.2.2.1 Development of widescreen alternatives
5.2.2.2 Limited availability of relevant content
5.2.2.3 Health issues associated with excessive use of AR and VR devices
5.2.3 OPPORTUNITIES
5.2.3.1 Growing demand for AR and VR devices post-COVID-19 outbreak
5.2.3.2 Rising investments in AR and VR ecosystem
TABLE 7 NOTICEABLE INVESTMENTS IN AR AND VR MARKET
5.2.3.3 Rising technological advancements and growing use of microdisplays in AR and VR devices
5.2.3.4 Surging adoption of AR technology for enterprise applications
5.2.4 CHALLENGES
5.2.4.1 Display latency and limited field of view
5.2.4.2 Complex processes involved in manufacturing AR and VR displays
5.2.4.3 Developing user-friendly AR/VR systems
5.3 VALUE CHAIN ANALYSIS
5.3.1 VALUE CHAIN ANALYSIS: AR AND VR DISPLAY
FIGURE 20 VALUE CHAIN ANALYSIS: AR AND VR DISPLAY
5.3.1.1 Research & development
5.3.1.2 Manufacturing
5.3.1.3 Assembly, packaging, and integration
5.3.1.4 Material & equipment supply and distribution
5.3.1.5 Marketing and post-sales services
5.4 AR AND VR DISPLAY MARKET: ECOSYSTEM
FIGURE 21 DISPLAY ECOSYSTEM
TABLE 8 AR AND VR DISPLAY MARKET: ECOSYSTEM
5.5 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
FIGURE 22 REVENUE SHIFT IN AR AND VR DISPLAY MARKET
5.6 PORTER’S FIVE FORCES ANALYSIS
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS
TABLE 9 PORTER’S FIVE FORCES ANALYSIS: AR AND VR DISPLAY MARKET
5.6.1 THREAT OF NEW ENTRANTS
5.6.2 THREAT OF SUBSTITUTES
5.6.3 BARGAINING POWER OF BUYERS
5.6.4 BARGAINING POWER OF SUPPLIERS
5.6.5 INTENSITY OF COMPETITIVE RIVALRY
5.7 KEY STAKEHOLDERS & BUYING CRITERIA
5.7.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 24 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)
5.7.2 BUYING CRITERIA
FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
5.8 PATENT ANALYSIS
TABLE 12 NUMBER OF PATENTS REGISTERED IN AR AND VR MARKET IN LAST 10 YEARS
FIGURE 26 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS
FIGURE 27 NO. OF PATENTS GRANTED PER YEAR, 2012–2021
TABLE 13 PATENTS PERTAINING TO AR AND VR DISPLAYS, 2020–2022
5.9 KEY CONFERENCES & EVENTS, 2023–2024
TABLE 14 AR AND VR DISPLAY MARKET: CONFERENCES & EVENTS, 2023–2024
5.10 TARIFF AND REGULATORY LANDSCAPE
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 16 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 17 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 18 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.10.2 TARIFFS AND REGULATIONS
5.10.2.1 Tariffs
5.10.2.2 Standards
5.10.2.3 Regulations
TABLE 19 KEY REGULATIONS: DISPLAY PANELS
5.11 TRADE ANALYSIS
5.11.1 IMPORT SCENARIO
TABLE 20 IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
5.11.2 EXPORT SCENARIO
TABLE 21 EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)
5.12 CASE STUDIES
5.12.1 INTRODUCTION
5.12.2 AR IN CORPORATE
TABLE 22 AR FOR TRAINING AND KNOWLEDGE SHARING
5.12.3 AR IN WAREHOUSE MANAGEMENT
TABLE 23 AR FOR BETTER WAREHOUSE MANAGEMENT
5.12.4 AR IN RETAIL
TABLE 24 AR FOR SHOPPING
5.12.5 VR IN MANUFACTURING
TABLE 25 VR FOR DESIGN AND PROTOTYPING
TABLE 26 VR FOR SAFETY AND QUALITY
5.12.6 VR IN CORPORATE
TABLE 27 VR FOR REAL-TIME EXPERIENCES AND TRAINING
5.12.7 AR IN MARKETING
TABLE 28 AR FOR MEDIA ATTENTION
5.13 TECHNOLOGY TRENDS
5.13.1 HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY
5.13.2 INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS
5.13.3 MICRODISPLAYS FOR VR
5.13.4 WEB AR
TABLE 29 USE CASE FOR WEB AR
5.13.5 MOBILE AUGMENTED REALITY (MAR)
5.14 PRICING ANALYSIS
5.14.1 AVERAGE SELLING PRICE TREND
TABLE 30 AVERAGE SELLING PRICE FOR AR AND VR DISPLAYS, BY DEVICE TYPE, (USD PER UNIT)
FIGURE 28 AR AND VR DISPLAY MARKET: AVERAGE PRICE OF DISPLAYS, BY DEVICE TYPES
6 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
6.1 INTRODUCTION
FIGURE 29 AR AND VR DISPLAY MARKET, BY TECHNOLOGY
FIGURE 30 VR TECHNOLOGY TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
TABLE 31 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 32 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 33 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (MILLION UNITS)
TABLE 34 AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (MILLION UNITS)
6.2 AUGMENTED REALITY
6.2.1 MICRO-LED DISPLAY TECHNOLOGY TO LEAD AR DISPLAY MARKET
TABLE 35 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 36 AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)
6.3 VIRTUAL REALITY
6.3.1 NEW OLED DISPLAY TECHNOLOGY LIKELY TO BE WIDELY ADOPTED IN VR IN COMING YEARS
TABLE 37 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 38 VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)
7 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
7.1 INTRODUCTION
FIGURE 31 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY
FIGURE 32 OLED TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
TABLE 39 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 40 AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)
7.2 OLED
7.2.1 ADAPTIVE FREQUENCY AND LOW POWER CONSUMPTION TO INCREASE DEMAND FOR OLED DISPLAYS IN VR HMDS
TABLE 41 OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 42 OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
7.3 LCD
7.3.1 TECHNOLOGICAL ADVANCEMENTS AND DECREASING PRICES TO SUPPORT DEMAND FOR LCD TECHNOLOGY-BASED AR/VR DEVICES
TABLE 43 LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 44 LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
7.4 OTHERS
TABLE 45 OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 46 OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
7.4.1 MICRO-LED
7.4.2 LIQUID CRYSTAL ON SILICON (LCOS)
7.4.3 DIGITAL LIGHT PROCESSING (DLP)
8 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
8.1 INTRODUCTION
FIGURE 33 AR AND VR DISPLAY MARKET, BY DEVICE TYPE
FIGURE 34 AR HEAD-MOUNTED DISPLAYS TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD
TABLE 47 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 48 AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)
8.2 HEAD-MOUNTED DISPLAYS
8.2.1 AR HEAD-MOUNTED DISPLAYS
8.2.1.1 Use of AR HMDs for enterprise and healthcare applications to be major driving factor
TABLE 49 AR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 50 AR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8.2.2 VR HEAD-MOUNTED DISPLAYS
8.2.2.1 OLED technology fast replacing LCD in VR HMDs
TABLE 51 VR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 52 VR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8.3 AR HEAD-UP DISPLAYS
8.3.1 EXTENSIVE USE OF AR HUDS IN AUTOMOTIVE APPLICATIONS TO DRIVE MARKET GROWTH
TABLE 53 AR HUD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 54 AR HUD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
8.4 VR PROJECTORS
8.4.1 RISE IN DEMAND FOR VR PROJECTORS DUE TO VIRTUAL WORKING CULTURE TO SUPPORT MARKET GROWTH
TABLE 55 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 56 VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
9 AR AND VR DISPLAY MARKET, BY APPLICATION
9.1 INTRODUCTION
FIGURE 35 ENTERPRISE APPLICATION TO HOLD LARGEST SHARE OF AR DISPLAY MARKET DURING FORECAST PERIOD
TABLE 57 AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 58 AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
FIGURE 36 CONSUMER APPLICATION TO DOMINATE VR DISPLAY MARKET
TABLE 59 VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 60 VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
9.2 AR DISPLAY APPLICATIONS
FIGURE 37 AR DISPLAY MARKET, BY APPLICATION
9.2.1 CONSUMER
TABLE 61 AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 62 AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.1.1 Gaming
9.2.1.1.1 AR smartglass headsets create immersive experience in gaming
9.2.1.2 Sports & entertainment
9.2.1.2.1 AR HUDs extensively used in movies, sports, and theme parks
9.2.2 COMMERCIAL
9.2.2.1 AR HMDs widely used for commercial applications
TABLE 63 AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 64 AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.3 ENTERPRISE (MANUFACTURING)
9.2.3.1 AR devices improve efficiency and accuracy in manufacturing industry
TABLE 65 AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 66 AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.4 AUTOMOTIVE
9.2.4.1 AR HUDs and AR glasses extensively used in automobiles
TABLE 67 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 68 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 69 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 70 AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.5 HEALTHCARE
9.2.5.1 Can help reduce complexities in surgeries and other medical procedures
TABLE 71 AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 72 AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.6 AEROSPACE & DEFENSE
9.2.6.1 AR HMDs and HUDs adopted by leading aircraft manufacturers such as Boeing and Airbus
TABLE 73 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 74 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 75 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 76 AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.7 ENERGY
9.2.7.1 Improving safety, maintenance & repair, training, and knowledge sharing – crucial energy applications of AR devices
TABLE 77 AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 78 AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.2.8 OTHERS
TABLE 79 AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 80 AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3 VR DISPLAY APPLICATIONS
FIGURE 38 VR DISPLAY MARKET, BY APPLICATION
9.3.1 CONSUMER
TABLE 81 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 82 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 83 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 84 VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.1.1 Gaming
9.3.1.1.1 VR displays used in gaming to facilitate immersive gaming experience
9.3.1.2 Sports & entertainment
9.3.1.2.1 Can enhance audience experience and facilitate higher user engagement in sports & entertainment
9.3.2 COMMERCIAL
9.3.2.1 VR HMDs used in commercial applications such as advertising, marketing & retail, and fashion
TABLE 85 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 86 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 87 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 88 VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.3 ENTERPRISE (MANUFACTURING)
9.3.3.1 Used in manufacturing sector for personnel training, remodeling & redesigning, and industrial simulations
TABLE 89 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 90 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 91 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 92 VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.4 HEALTHCARE
9.3.4.1 Help in pain management, exposure therapy, stroke rehabilitation, education, and surgical planning
TABLE 93 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 94 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 95 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 96 VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.5 AEROSPACE & DEFENSE
9.3.5.1 Used to create combat simulations and maneuvers in aerospace & defense applications
TABLE 97 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 98 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 99 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 100 VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
9.3.6 OTHERS
TABLE 101 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)
TABLE 102 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)
TABLE 103 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)
TABLE 104 VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)
10 REGIONAL ANALYSIS
10.1 INTRODUCTION
FIGURE 39 AR AND VR DISPLAY MARKET, BY REGION
FIGURE 40 AR AND VR DISPLAY MARKET IN ASIA PACIFIC TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD
TABLE 105 AR AND VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 106 AR AND VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 107 AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 108 AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 109 VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 110 VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
10.2 NORTH AMERICA
FIGURE 41 NORTH AMERICA: AR AND VR DISPLAY MARKET SNAPSHOT
TABLE 111 NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 112 NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 113 NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 114 NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 115 NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 116 NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 117 NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 118 NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 119 NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 120 NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.2.1 US
10.2.1.1 Concentration of major AR HMD companies to drive market growth
10.2.2 CANADA
10.2.2.1 Increase in AR/VR device providers to fuel market growth
10.2.3 MEXICO
10.2.3.1 Increasing awareness regarding AR and VR devices to lead to steady market growth
10.3 EUROPE
FIGURE 42 EUROPE: AR AND VR DISPLAY MARKET SNAPSHOT
TABLE 121 EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 122 EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 123 EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 124 EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 125 EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 126 EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 127 EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 128 EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 129 EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 130 EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.3.1 UK
10.3.1.1 Demand from gaming industry to boost market growth
10.3.2 GERMANY
10.3.2.1 Broad industrial base and established automobile industry to support growth
10.3.3 FRANCE
10.3.3.1 Aerospace & defense vertical to drive growth
10.3.4 REST OF EUROPE
10.4 ASIA PACIFIC
FIGURE 43 ASIA PACIFIC: AR AND VR DISPLAY MARKET SNAPSHOT
TABLE 131 ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 132 ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 133 ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 134 ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 135 ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 136 ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 137 ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 138 ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 139 ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 140 ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.4.1 CHINA
10.4.1.1 Presence of established and emerging AR and VR device manufacturing companies to drive market
10.4.2 JAPAN
10.4.2.1 Demand from entertainment industry to fuel growth
10.4.3 SOUTH KOREA
10.4.3.1 6G network technology to boost growth
10.4.4 TAIWAN
10.4.4.1 Increasing number of AR and VR startups to drive market
10.4.5 REST OF ASIA PACIFIC
10.4.5.1 India
10.4.5.1.1 Untapped opportunities and increasing number of AR and VR startups to drive market
10.5 ROW
TABLE 141 ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)
TABLE 142 ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)
TABLE 143 ROW: AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 144 ROW: AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 145 ROW: VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 146 ROW: VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 147 ROW: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 148 ROW: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 149 ROW: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 150 ROW: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
10.5.1 MIDDLE EAST & AFRICA
10.5.1.1 Expanding healthcare and automotive industries to propel demand for AR VR display devices
10.5.2 SOUTH AMERICA
10.5.2.1 Growing gaming and entertainment verticals in Brazil to drive growth
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION
11.2 STRATEGIES ADOPTED BY KEY PLAYERS/RIGHT TO WIN
TABLE 151 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AR AND VR DISPLAY MARKET
11.2.1 PRODUCT PORTFOLIO
11.2.2 REGIONAL FOCUS
11.2.3 MANUFACTURING FOOTPRINT
11.2.4 ORGANIC/INORGANIC GROWTH STRATEGIES
11.3 MARKET SHARE ANALYSIS, 2022
TABLE 152 AR AND VR DISPLAY MARKET: DEGREE OF COMPETITION, 2022
11.4 FIVE-YEAR COMPANY REVENUE ANALYSIS
FIGURE 44 FIVE-YEAR PRODUCT REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS
11.5 COMPANY EVALUATION QUADRANT
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
FIGURE 45 COMPANY EVALUATION QUADRANT: AR AND VR DISPLAY MARKET, 2022
11.5.5 COMPANY FOOTPRINT
TABLE 153 COMPANY APPLICATION FOOTPRINT
TABLE 154 COMPANY TECHNOLOGY FOOTPRINT
TABLE 155 COMPANY REGION FOOTPRINT
TABLE 156 COMPANY FOOTPRINT
11.6 COMPETITIVE BENCHMARKING
TABLE 157 AR AND VR DISPLAY MARKET: KEY STARTUPS/SMES
11.7 COMPETITIVE SCENARIOS AND TRENDS
11.7.1 AR AND VR DISPLAY MARKET: PRODUCT LAUNCHES, 2020–2022
11.7.2 AR AND VR DISPLAY MARKET: DEALS, 2020–2022
12 COMPANY PROFILES
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1 INTRODUCTION
12.2 KEY PLAYERS
12.2.1 SAMSUNG ELECTRONICS
FIGURE 46 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
TABLE 158 SAMSUNG ELECTRONICS: PRODUCT LAUNCHES
TABLE 159 SAMSUNG ELECTRONICS: DEALS
TABLE 160 SAMSUNG ELECTRONICS: OTHERS
12.2.2 LG DISPLAY
FIGURE 47 LG DISPLAY: COMPANY SNAPSHOT
TABLE 161 LG DISPLAY: PRODUCT LAUNCHES
TABLE 162 LG DISPLAY: DEALS
TABLE 163 LG DISPLAY: OTHERS
12.2.3 AU OPTRONICS (AUO)
FIGURE 48 AU OPTRONICS: COMPANY SNAPSHOT
TABLE 164 AU OPTRONICS: PRODUCT LAUNCHES
TABLE 165 AU OPTRONICS: DEALS
12.2.4 SONY
FIGURE 49 SONY: COMPANY SNAPSHOT
TABLE 166 SONY: PRODUCT LAUNCHES
TABLE 167 SONY: DEALS
12.2.5 EMAGIN CORPORATION
FIGURE 50 EMAGIN CORPORATION: COMPANY SNAPSHOT
TABLE 168 EMAGIN CORPORATION: PRODUCT LAUNCHES
TABLE 169 EMAGIN CORPORATION: DEALS
TABLE 170 EMAGIN CORPORATION: OTHERS
12.2.6 KOPIN CORPORATION
FIGURE 51 KOPIN CORPORATION: COMPANY SNAPSHOT
TABLE 171 KOPIN CORPORATION: PRODUCT LAUNCHES
TABLE 172 KOPIN CORPORATION: DEALS
12.2.7 JAPAN DISPLAY INC.
FIGURE 52 JAPAN DISPLAY INC: COMPANY SNAPSHOT
TABLE 173 JAPAN DISPLAY INC.: PRODUCT LAUNCHES
TABLE 174 JAPAN DISPLAY INC.: DEALS
12.2.8 BARCO
FIGURE 53 BARCO: COMPANY SNAPSHOT
TABLE 175 BARCO: PRODUCT LAUNCHES
12.2.9 BOE TECHNOLOGY
FIGURE 54 BOE TECHNOLOGY: COMPANY SNAPSHOT
TABLE 176 BOE TECHNOLOGY: PRODUCT LAUNCHES
TABLE 177 BOE TECHNOLOGY: DEALS
12.2.10 SYNDIANT
TABLE 178 SYNDIANT: PRODUCT LAUNCHES
12.3 OTHER PLAYERS
12.3.1 TIANMA MICROELECTRONICS
12.3.2 TRULY INTERNATIONAL
12.3.3 HIMAX TECHNOLOGIES
12.3.4 INNOLUX CORPORATION
12.3.5 SEIKO EPSON
12.3.6 HOLOEYE PHOTONICS
12.3.7 JASPER DISPLAY CORP. (JDC)
12.3.8 YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY
12.3.9 PANASONIC
12.3.10 UNIVERSAL DISPLAY CORPORATION
12.3.11 RAONTECH
12.3.12 EVERDISPLAY OPTRONICS
12.3.13 CREAL
12.3.14 PLESSEY
12.3.15 NEW VISION DISPLAY (NVD)
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
