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Wearable Electronics in Nigeria

July 2023 | 18 pages | ID: WF03473E82FEN
Euromonitor International Ltd

US$ 990.00

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Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive. However, this growth is from a small base These products are mainly purchased by affluent consumers, particularly those with a strong interest in sporting activities, although the availability of more affordable brands is supporting growth in volume terms.

Euromonitor International's Wearable Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wearable Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WEARABLE ELECTRONICS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Standout performer in 2023, though from small base
Oraimo gains leading position in 2023, having only launched in 2020
E-commerce dominates distribution thanks to wide product offering and specific customer base
PROSPECTS AND OPPORTUNITIES
Continued healthy performance over forecast period
Wellbeing and convenience remains key drives of value sales
Smart wearables drive volume sales
CATEGORY DATA
Table 1 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 2 Sales of Wearable Electronics by Category: Value 2018-2023
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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