Radio Popular Electrodomésticos SA in Consumer Electronics (Portugal)

January 2015 | 4 pages | ID: RA43E4E3CB2EN
Euromonitor International Ltd

Abstracts

The beginning of 2013 was a controversial period for Rádio Popular due to the collective dismissal of 52 workers. Experiencing financial problems, this retailer’s main objective for the forecast period is to maintain the current number of stores opened, as well as to preserve or even to increase the number of workstations in the overall chain.

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Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Rádio Popular - Electrdomésticos SA: Key Facts
Summary 2 Rádio Popular - Electrdomésticos SA: Operational Indicators
Company Background
  Chart 1 Radio Popular - Electrdomésticos SA: Radio Popular in Norteshopping
Internet Strategy
Private Label
Summary 3 Rádio Popular - Electrodomésticos SA: Private Label Portfolio
Competitive Positioning
Summary 4 Rádio Popular - Electrdomésticos SA: Competitive Position 2013