Plaisio Computers SA in Consumer Electronics (Greece)

November 2014 | 4 pages | ID: P3CA214E85BEN
Euromonitor International Ltd

Abstracts

During the forecast period Plaisio aims to further increase its position as a retailer of portable computers and desktop computers, with the aim of becoming the leading retailer of computers and peripherals in Greece. Its private label Turbo-X brand in computers has so far performed very well, and the high demand for the brand is one of the main driving forces for the company. Internet retailing is considered to be one of the company’s top priorities, and further investment in this area is...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Plaisio Computers SA: Key Facts
Summary 2 Plaisio Computers SA: Operational Indicators
Company Background
  Chart 1 Plaisio Computers SA: Store in Exarheia (in the centre of Athens)
Internet Strategy
Private Label
Summary 3 Plaisio Computers SA: Private Label Portfolio
Competitive Positioning
Summary 4 Plaisio Computers SA: Competitive Position 2013