Mediamarket SpA in Consumer Electronics (Italy)

August 2017 | 4 pages | ID: M9A52F9C905EN
Euromonitor International Ltd

Abstracts

Mediamarket experienced a difficult 2014 and 2015. In 2016, the economic position of the company improved, even if sales continued to decline. Increased competition, internet retailing and the reduced importance of physical stores are the main reasons for the decline. Moreover, the company suffered the so called war-of-promotions, which was necessary to sustain volume sales but negatively affected profit margins. In 2015, because of the crisis it experienced, Mediamarket had to close seven store...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Mediamarket SpA: Key Facts
  Summary 2 Mediamarket SpA: Operational Indicators
Company Background
  Chart 1 Mediamarket SpA: Media World, Porte Franche Mall, Erbusco (view 1)
  Chart 2 Mediamarket SpA: Media World, Porte Franche Mall, Erbusco (view 2)
Internet Strategy
Private Label
  Summary 3 Mediamarket SpA: Private Label Portfolio
Competitive Positioning
  Summary 4 Mediamarket SpA: Competitive Position 2016