Massmart Holdings Ltd in Consumer Electronics (South Africa)

August 2017 | 4 pages | ID: M4DADE72051EN
Euromonitor International Ltd

Abstracts

Massmart has focused on consistent expansion since its acquisition by US retail giant Wal-Mart in June 2011. This acquisition strengthened Massmart’s supply chain in South Africa and the company’s aggressive growth strategy is focused on creating efficiencies in its supply chain, grocery retailing, product diversification and footprint expansion. Massmart’s four divisions in South Africa are focused on the high-volume, low-margin and low-cost distribution of branded consumer products catering to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Massmart Holdings Ltd: Key Facts
Company Background
  Chart 1 Massmart Holdings Ltd: Dion Wired in Cape Town
Internet Strategy
Private Label
Competitive Positioning
  Summary 2 Massmart Holdings Ltd: Competitive Position 2016