Luxury Electronic Gadgets in Poland

December 2015 | 19 pages | ID: L99F30D11EFEN
Euromonitor International Ltd

Abstracts

Luxury electronic gadgets is narrow in terms of types of product and selection of brands and product models. The only significant category is luxury mobile phones. Poland is still characterised by a limited number of wealthy people, who, moreover, tend to be aspirational consumers rather belonging to the really wealthy segment. This limits demand for luxury electronic gadgets, which do not compensate for extremely high prices with technical or emotional values. Moreover, electronic products...

Euromonitor International's Luxury Electronic Gadgets in Poland report offers a comprehensive guide to the size and shape of the Luxury Electronic Gadgets market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Electronic Gadgets retailing along with the development of consumers’ shopping patterns. Forecasts to 2019 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Mp3 Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Electronic Gadgets market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Luxury Electronic Gadgets by Category: Value 2010-2015
  Table 2 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Luxury Electronic Gadgets: % Value 2010-2014
  Table 4 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2011-2014
  Table 5 Distribution of Luxury Electronic Gadgets by Format: % Value 2010-2015
  Table 6 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2015-2020
  Table 7 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2015-2020
Louis Vuitton Polska Sp Zoo in Luxury Goods (poland)
Strategic Direction
Key Facts
  Summary 1 Louis Vuitton Polska Sp zoo: Key Facts
  Summary 2 Louis Vuitton Polska Sp zoo: Operational Indicators
Internet Strategy
  Summary 3 Louis Vuitton Polska Sp zoo: Internet Sales 2014-2015
Competitive Positioning
  Summary 4 Louis Vuitton Polska Sp zoo: Luxury Brands by Category 2015
Executive Summary
Luxury Goods Records Positive Growth
Growth in Internet Retailing Has Strong Positive Impact on Luxury Goods Brands
Local Players Fall Well Behind International Companies
Specialist Retailers Dominate Distribution
Ongoing Growth Expected for Forecast Period
Key Trends and Developments
Stronger Economic Growth Fuels Sales of Luxury Goods
Smart Shopping Shapes Purchasing Behaviour of Affluent Consumers
Consumers Force Leading Players To Focus on Digital Marketing and Sales
Store-based Non-grocery Channels Dominate Luxury Goods in Poland
Distribution
  Summary 5 Selected Luxury Department Stores: 2015
Market Data
  Table 8 Sales of Luxury Goods by Category: Value 2010-2015
  Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
  Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
  Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
  Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
  Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
  Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
  Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 6 Research Sources