Headphones in South Africa

July 2024 | 19 pages | ID: H795FA9627A1EN
Euromonitor International Ltd

Abstracts

After experiencing five consecutive years of robust double-digit retail volume growth, demand for TWS earbuds in South Africa is marginally slowing. However, it remains the leading growth driver of overall headbands, dominating demand. TWS earbuds have gained popularity among local consumers due to their sleek design and the convenience they provide by having no wires attached, making it easier for consumers to listen to music while performing various activities such as exercising. Due to the on...

Euromonitor International's Headphones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Headphones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headphones in South Africa
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

HEADPHONES IN SOUTH AFRICA
KEY DATA FINDINGS

2024 DEVELOPMENTS

TWS earbuds continues to drive growth of headphones
Hybrid working ensures higher demand for headphones
Landscape of headphones is highly competitive in South Africa
PROSPECTS AND OPPORTUNITIES
Headphones set to record further retail volume growth over forecast period
Tecno launches new products in South Africa
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2019-2024
Table 2 Sales of Headphones by Category: Value 2019-2024
Table 3 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 4 Sales of Headphones by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Headphones: % Volume 2020-2024
Table 6 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 7 Distribution of Headphones by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 9 Forecast Sales of Headphones by Category: Value 2024-2029
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 13 Sales of Consumer Electronics by Category: Value 2019-2024
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources