Headphones in Russia

August 2021 | 20 pages | ID: HF4B06ABD735EN
Euromonitor International Ltd

Abstracts

Having declined during 2020, as consumers spent more time at home and thus had less need for them, the rate of growth in retail current value sales of headphones will rebound strongly during 2021. Premium TWS earbuds will be the main driver of this growth. A sharp acceleration in the rate of decrease in the unit price of these products during the year will play a significant role in this by making them much more affordable to local consumers.

Euromonitor International's Headphones in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Headphones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HEADPHONES IN RUSSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sharp decrease in pricing will drive surge in demand for wireless TWS earbuds
Apple continues to lead, but competition from cheaper alternatives is growing more intense
In spite of the relaxation of pandemic restrictions, e-commerce will remain the dominant distribution channel for headphones
PROSPECTS AND OPPORTUNITIES
The proliferation of jack-less phones will push more consumers towards wireless headphones
Wired headphones will remain popular among audiophiles and lower-income consumers
As cheaper brands proliferate, retail value sales will fragment
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2016-2021
Table 2 Sales of Headphones by Category: Value 2016-2021
Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Headphones: % Volume 2017-2021
Table 6 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 7 Distribution of Headphones by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 9 Forecast Sales of Headphones by Category: Value 2021-2026
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
CONSUMER ELECTRONICS IN RUSSIA
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources