Headphones in Austria

July 2023 | 17 pages | ID: H757B514C4ECEN
Euromonitor International Ltd

Abstracts

Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023, only TWS earbuds is projected to see positive retail volume growth, with the demand for wireless earphones continuing to slump and wireless headbands seeing negative growth for the first time in the review period. The average retail unit price is also...

Euromonitor International's Headphones in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Headphones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HEADPHONES IN AUSTRIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds drive the demand in headphones
Widening availability of headphones outside appliances and electronics specialists
Apple leads while the flood of new product launches continues
PROSPECTS AND OPPORTUNITIES
The growth phase is likely over
TWS earbuds to increasingly displace other headphones
Young consumer base to stimulate fresh and innovative product offer
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2018-2023
Table 2 Sales of Headphones by Category: Value 2018-2023
Table 3 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 4 Sales of Headphones by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Headphones: % Volume 2019-2023
Table 6 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 7 Distribution of Headphones by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 9 Forecast Sales of Headphones by Category: Value 2023-2028
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN AUSTRIA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources