Germanos SA in Consumer Electronics (Greece)

November 2014 | 3 pages | ID: G38D59C417BEN
Euromonitor International Ltd

Abstracts

Having to compete with very strong local competitors such as Plaisio Computers and Public, Germanos aims to reinforce its position in electronics and appliance specialist retailers in Greece during 2014.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Germanos SA: Key Facts
Summary 2 Germanos SA: Operational Indicators
Company Background
  Chart 1 Germanos SA: Store in Mpenaki St (in the centre of Athens)
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Germanos SA: Competitive Position 2013