Fitbit Inc in Consumer Electronics (United Kingdom)

January 2016 | 2 pages | ID: FF0B5FB76B4EN
Euromonitor International Ltd

Abstracts

Fitbit’s plan within consumer electronics is to be the worldwide leading company in passive wearable electronics, and compete indirectly against manufacturers of autonomous wearable electronics such as Apple and Samsung. Moreover, the company wants to build a large community of people who care about fitness and wellbeing. In order to spread its vision across the country, Fitbit launched a marketing campaign called #findyourfit through television commercials and social media engagement.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Fitbit Inc: Key Facts
Competitive Positioning
Summary 2 Fitbit Inc: Competitive Position 2015