Concentrates in Kenya

February 2024 | 26 pages | ID: CBA78C0C493EN
Euromonitor International Ltd

Abstracts

Liquid concentrates in Kenya saw off-trade volume growth slow significantly in 2023. Given that these products are primarily consumed at home, this was partly explained by the return to regular routines in the aftermath of COVID-19. Similarly, as the pace of life accelerated with the easing of the pandemic, the category faced increased competition from more convenient ready-to-drink alternatives, especially juice. The downturn also reflected the fact that the traditional perception of liquid con...

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Concentrates in Kenya
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

CONCENTRATES IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Easing of the pandemic and health concerns subdue demand for liquid concentrates
Appeal of powder concentrates continues to dwindle
Milly launches new Picana range made with real fruit pulp
PROSPECTS AND OPPORTUNITIES
Unit volume sales of liquid concentrates set to decline steadily
Manufacturers expected to focus on developing new health-oriented products
Concentrates producers will continue working to improve sustainability credentials
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments.
Foodservice vs retail split.
What next for soft drinks?
MARKET DATA
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources