Consumer Electronics in Greece
The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the significant rise in inflation and tightening monetary policy is expected to dampen volume growth. In particular, inflation is expected to still be an issue, though its growth is expected to ease.
Euromonitor International's Consumer Electronics in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Electronics in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER ELECTRONICS IN GREECE
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dramatic double-digit volume decline in 2023
Hewlett-Packard dominates, thanks to its major presence in laptops
Value-added trend in printers and monitors
PROSPECTS AND OPPORTUNITIES
Bleak outlook over the forecast period
The penetration of second hand products is set to increase
Smartphones with larger screens also dampen volume sales
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in car sales hinders growth
Degree of trading down
Increasing trade in second-hand products dampens volume sales
PROSPECTS AND OPPORTUNITIES
Mixed picture for in-car entertainment over forecast period
In-car speakers register volume decline
Lowering car ownership dampens volume sales
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Several factors lead to fall in volume sales
Wired speakers suffer from increasing popularity of wireless alternatives
Shift to music streaming reshapes home audio
PROSPECTS AND OPPORTUNITIES
Projected volume declines
Soundbars correlate with TV sales
Vinyl ray of sunshine among overall decline
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline in 2023
LG and Samsung continue to lead
OLED drives sales growth
PROSPECTS AND OPPORTUNITIES
Mini-LED TVs emerging trend over forecast period
OLED TVs drive growth over forecast period
Connectivity a must-have in televisions
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further volume decline for imaging devices in 2023
Action cameras still in demand
Higher specifications leads to value sales increase
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Unit price increases
E-commerce accounts for significant value sales
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium wireless speakers driving value growth
JBL and Sony best performers in wireless speakers
Further volume decline for e-readers and portable media players
PROSPECTS AND OPPORTUNITIES
Healthy volume growth for wireless speakers
Media streaming set to gather pace
Further innovation in wireless speakers
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Constant value increase despite volume decline
Competitive landscape becoming more consolidated
Significant trade in second-hand phones
PROSPECTS AND OPPORTUNITIES
Muted volume growth for smartphones over forecast period
Trade in second-hand phones continues to grow
Premium smartphone models drive growth
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smart wearables register volume growth
Shift in competitive landscape as Honor brand withdrawn
E-commerce important channel for distribution
PROSPECTS AND OPPORTUNITIES
Ongoing shift towards smart wearables
Wellbeing and convenience remains key drives of value sales
Replacement cycle of wearables set to lengthen
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds drives overall volume growth in headphones
Premiumisation trend within TWS earbuds
Wireless headbands and earphones see significant losses
PROSPECTS AND OPPORTUNITIES
TWS earbuds continue driving growth
Wireless earphones see further decline
Performance of smartphones influences that of headphones
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dramatic double-digit volume decline in 2023
Hewlett-Packard dominates, thanks to its major presence in laptops
Value-added trend in printers and monitors
PROSPECTS AND OPPORTUNITIES
Bleak outlook over the forecast period
The penetration of second hand products is set to increase
Smartphones with larger screens also dampen volume sales
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in car sales hinders growth
Degree of trading down
Increasing trade in second-hand products dampens volume sales
PROSPECTS AND OPPORTUNITIES
Mixed picture for in-car entertainment over forecast period
In-car speakers register volume decline
Lowering car ownership dampens volume sales
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Several factors lead to fall in volume sales
Wired speakers suffer from increasing popularity of wireless alternatives
Shift to music streaming reshapes home audio
PROSPECTS AND OPPORTUNITIES
Projected volume declines
Soundbars correlate with TV sales
Vinyl ray of sunshine among overall decline
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline in 2023
LG and Samsung continue to lead
OLED drives sales growth
PROSPECTS AND OPPORTUNITIES
Mini-LED TVs emerging trend over forecast period
OLED TVs drive growth over forecast period
Connectivity a must-have in televisions
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further volume decline for imaging devices in 2023
Action cameras still in demand
Higher specifications leads to value sales increase
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Unit price increases
E-commerce accounts for significant value sales
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium wireless speakers driving value growth
JBL and Sony best performers in wireless speakers
Further volume decline for e-readers and portable media players
PROSPECTS AND OPPORTUNITIES
Healthy volume growth for wireless speakers
Media streaming set to gather pace
Further innovation in wireless speakers
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Constant value increase despite volume decline
Competitive landscape becoming more consolidated
Significant trade in second-hand phones
PROSPECTS AND OPPORTUNITIES
Muted volume growth for smartphones over forecast period
Trade in second-hand phones continues to grow
Premium smartphone models drive growth
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smart wearables register volume growth
Shift in competitive landscape as Honor brand withdrawn
E-commerce important channel for distribution
PROSPECTS AND OPPORTUNITIES
Ongoing shift towards smart wearables
Wellbeing and convenience remains key drives of value sales
Replacement cycle of wearables set to lengthen
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds drives overall volume growth in headphones
Premiumisation trend within TWS earbuds
Wireless headbands and earphones see significant losses
PROSPECTS AND OPPORTUNITIES
TWS earbuds continue driving growth
Wireless earphones see further decline
Performance of smartphones influences that of headphones
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
