Consumer Appliances in Taiwan
In 2019, consumer appliances in Taiwan continued to register slow but steady retail volume growth. All major appliances categories except large cooking appliances returned to growth, recovering from the recession caused by the depression in the housing market seen since 2016. Amongst major appliances, dishwashers continued to post the fastest retail volume growth, due to busy lives and continuous marketing efforts through all major retail channels. Within small appliances, vacuum cleaners contin...
Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
EXECUTIVE SUMMARY
Growth is maintained by recovery in most major appliances categories
Energy efficiency remains the main purchasing criteria
Panasonic extends its lead thanks to its long presence and good reputation
Players use more distribution channels to reach a wider consumer base
Continued growth despite maturity, especially for products which save time or energy
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Long summer and energy efficiency trigger stronger demand for air conditioners
Air purifiers continues to see the highest volume growth due to low air quality
Smart features are gradually gaining popularity in air treatment products
COMPETITIVE LANDSCAPE
Panasonic leads air treatment products with a wide product portfolio
Local brands are stronger in cooling fans; international brands in air purifiers
Smaller and new players attract consumers through group buying offers
CATEGORY DATA
Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Production of Air Conditioners: Total Volume 2014-2019
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Continued momentum due to busy lives and in-store marketing
Freestanding dishwashers sees faster growth because of lower entry barriers
Energy efficiency and cleaning are major consumer concerns
COMPETITIVE LANDSCAPE
Bosch leads due to a trusted image and partnerships with local builders
Table-top brands made in China capture more attention through online retailing
Increasing variety of sales channels to expand the potential consumer base
CATEGORY DATA
Table 48 Sales of Dishwashers by Category: Volume 2014-2019
Table 49 Sales of Dishwashers by Category: Value 2014-2019
Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 57 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Slower growth due to fewer health concerns, despite food safety scandals
Polarisation becomes clearer in food preparation appliances
Mixers registers higher volume growth than food processors
COMPETITIVE LANDSCAPE
Panasonic takes the lead, but Philips remains strong
Local brands differentiate from international players through pricing
Smaller brands increase brand visibility through diverse retail channels
CATEGORY DATA
Table 61 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 66 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 67 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 68 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Automatic washer dryers registers the highest growth due to consumer education
Various consumer concerns lead to new features
Demand for home laundry appliances with different capacities
COMPETITIVE LANDSCAPE
Panasonic leads overall, whilst LG leads automatic washer dryers
Domestic brands continue to concentrate on automatic washing machines
Smaller automatic dryers set for decline; better performance for larger models
CATEGORY DATA
Table 72 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 76 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 77 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 80 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 81 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 82 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 83 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 84 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Large cooking appliances continues to be affected by the real estate depression
New multifunctional models offered to attract younger consumers
Ovens remains a niche compared with other large cooking appliances
COMPETITIVE LANDSCAPE
Sakura maintains its lead in large cooking appliances through its diverse brands
Local players dominate overall, whilst foreign brands concentrate on ovens
Construction strongly influences the overall sales performance
CATEGORY DATA
Table 88 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 92 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 93 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 97 NBO Company Shares of Ovens: % Volume 2015-2019
Table 98 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 102 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Microwaves maintains growth, but the built-in format is unpopular
Multifunctional products increase their household penetration
Consumers become immune to the negative press from food safety scandals
COMPETITIVE LANDSCAPE
Panasonic leads microwaves with a wide range of products and prices
Local brands are striving to compete in the entry-level segment
Parallel imports continue in combination microwaves
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2014-2019
Table 108 Sales of Microwaves by Category: Value 2014-2019
Table 109 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 110 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 112 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 113 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 114 Distribution of Microwaves by Format: % Volume 2014-2019
Table 115 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 116 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Personal care appliances with higher unit prices register a stronger presence
Hair care appliances with specialised designs and stronger functions remain popular
Demand for electric facial cleansers sees a dramatic decline
COMPETITIVE LANDSCAPE
Panasonic leads personal care appliances, moving further ahead of Philips
International brands dominate, whilst local players keep disappearing
Tescom has demonstrated its power, especially in hair care appliances
CATEGORY DATA
Table 119 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 120 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 121 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 122 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 123 Sales of Body Shavers by Format: % Volume 2014-2019
Table 124 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 125 NBO Company Shares of Personal Care Appliances 2015-2019
Table 126 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 127 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 128 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 129 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 130 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 131 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Limited indoor space prompts the launch of narrower models with larger capacity
New energy labelling system pushes manufacturers to launch new models
Smart features are less of a focus than energy efficiency
COMPETITIVE LANDSCAPE
Panasonic retains its lead due to launches and proactive promotions
Domestic brands concentrate on double door, top freezer
Launch of various sizes of freezers to fit the space in homes
CATEGORY DATA
Table 132 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 133 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 134 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 135 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 136 Sales of Freezers by Format: % Volume 2014-2019
Table 137 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 138 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 139 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 140 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 141 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 142 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 143 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 144 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 145 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 146 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 147 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 148 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 149 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 150 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 151 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Return to marginal growth as decline slows in some categories
Espresso coffee machines sees the highest growth due to the rising coffee culture
Rice cookers maintains its crucial position in daily life
COMPETITIVE LANDSCAPE
Tatung maintains its lead due to the versatility of its rice cookers
Local brands account for most sales, but international brands see growth
Diverse marketing strategies become increasingly significant
CATEGORY DATA
Table 153 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 157 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Stick vacuum maintains dynamism with more innovative models
Robotic cleaners witnesses its first year of decline
Innovative products such as steam cleaners and dust mite cleaners attract attention
COMPETITIVE LANDSCAPE
Electrolux maintains its lead through its strength in standard products
More new players are expected to compete in vacuum cleaners
Collaboration with celebrities for group buying is an innovative marketing method
CATEGORY DATA
Table 165 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Growth is maintained by recovery in most major appliances categories
Energy efficiency remains the main purchasing criteria
Panasonic extends its lead thanks to its long presence and good reputation
Players use more distribution channels to reach a wider consumer base
Continued growth despite maturity, especially for products which save time or energy
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Long summer and energy efficiency trigger stronger demand for air conditioners
Air purifiers continues to see the highest volume growth due to low air quality
Smart features are gradually gaining popularity in air treatment products
COMPETITIVE LANDSCAPE
Panasonic leads air treatment products with a wide product portfolio
Local brands are stronger in cooling fans; international brands in air purifiers
Smaller and new players attract consumers through group buying offers
CATEGORY DATA
Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 43 Production of Air Conditioners: Total Volume 2014-2019
Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Continued momentum due to busy lives and in-store marketing
Freestanding dishwashers sees faster growth because of lower entry barriers
Energy efficiency and cleaning are major consumer concerns
COMPETITIVE LANDSCAPE
Bosch leads due to a trusted image and partnerships with local builders
Table-top brands made in China capture more attention through online retailing
Increasing variety of sales channels to expand the potential consumer base
CATEGORY DATA
Table 48 Sales of Dishwashers by Category: Volume 2014-2019
Table 49 Sales of Dishwashers by Category: Value 2014-2019
Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 57 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 58 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 59 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 60 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Slower growth due to fewer health concerns, despite food safety scandals
Polarisation becomes clearer in food preparation appliances
Mixers registers higher volume growth than food processors
COMPETITIVE LANDSCAPE
Panasonic takes the lead, but Philips remains strong
Local brands differentiate from international players through pricing
Smaller brands increase brand visibility through diverse retail channels
CATEGORY DATA
Table 61 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 62 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 63 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 64 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 66 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 67 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 68 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 69 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 70 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 71 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Automatic washer dryers registers the highest growth due to consumer education
Various consumer concerns lead to new features
Demand for home laundry appliances with different capacities
COMPETITIVE LANDSCAPE
Panasonic leads overall, whilst LG leads automatic washer dryers
Domestic brands continue to concentrate on automatic washing machines
Smaller automatic dryers set for decline; better performance for larger models
CATEGORY DATA
Table 72 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 73 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 74 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 75 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 76 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 77 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 78 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 79 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 80 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 81 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 82 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 83 Production of Home Laundry Appliances: Total Volume 2014-2019
Table 84 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 85 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 86 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Large cooking appliances continues to be affected by the real estate depression
New multifunctional models offered to attract younger consumers
Ovens remains a niche compared with other large cooking appliances
COMPETITIVE LANDSCAPE
Sakura maintains its lead in large cooking appliances through its diverse brands
Local players dominate overall, whilst foreign brands concentrate on ovens
Construction strongly influences the overall sales performance
CATEGORY DATA
Table 88 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 89 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 90 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 91 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 92 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 93 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 94 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 95 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 96 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 97 NBO Company Shares of Ovens: % Volume 2015-2019
Table 98 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 99 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 100 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 102 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Microwaves maintains growth, but the built-in format is unpopular
Multifunctional products increase their household penetration
Consumers become immune to the negative press from food safety scandals
COMPETITIVE LANDSCAPE
Panasonic leads microwaves with a wide range of products and prices
Local brands are striving to compete in the entry-level segment
Parallel imports continue in combination microwaves
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2014-2019
Table 108 Sales of Microwaves by Category: Value 2014-2019
Table 109 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 110 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 112 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 113 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 114 Distribution of Microwaves by Format: % Volume 2014-2019
Table 115 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 116 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Personal care appliances with higher unit prices register a stronger presence
Hair care appliances with specialised designs and stronger functions remain popular
Demand for electric facial cleansers sees a dramatic decline
COMPETITIVE LANDSCAPE
Panasonic leads personal care appliances, moving further ahead of Philips
International brands dominate, whilst local players keep disappearing
Tescom has demonstrated its power, especially in hair care appliances
CATEGORY DATA
Table 119 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 120 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 121 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 122 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 123 Sales of Body Shavers by Format: % Volume 2014-2019
Table 124 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 125 NBO Company Shares of Personal Care Appliances 2015-2019
Table 126 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 127 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 128 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 129 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 130 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 131 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Limited indoor space prompts the launch of narrower models with larger capacity
New energy labelling system pushes manufacturers to launch new models
Smart features are less of a focus than energy efficiency
COMPETITIVE LANDSCAPE
Panasonic retains its lead due to launches and proactive promotions
Domestic brands concentrate on double door, top freezer
Launch of various sizes of freezers to fit the space in homes
CATEGORY DATA
Table 132 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 133 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 134 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 135 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 136 Sales of Freezers by Format: % Volume 2014-2019
Table 137 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 138 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 139 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 140 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 141 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 142 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 143 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 144 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 145 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 146 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 147 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 148 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 149 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 150 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 151 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Return to marginal growth as decline slows in some categories
Espresso coffee machines sees the highest growth due to the rising coffee culture
Rice cookers maintains its crucial position in daily life
COMPETITIVE LANDSCAPE
Tatung maintains its lead due to the versatility of its rice cookers
Local brands account for most sales, but international brands see growth
Diverse marketing strategies become increasingly significant
CATEGORY DATA
Table 153 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 157 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Stick vacuum maintains dynamism with more innovative models
Robotic cleaners witnesses its first year of decline
Innovative products such as steam cleaners and dust mite cleaners attract attention
COMPETITIVE LANDSCAPE
Electrolux maintains its lead through its strength in standard products
More new players are expected to compete in vacuum cleaners
Collaboration with celebrities for group buying is an innovative marketing method
CATEGORY DATA
Table 165 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
