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Consumer Appliances in Taiwan

February 2021 | 119 pages | ID: CD9386435B6EN
Euromonitor International Ltd

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The rate of growth in retail volume sales of consumer appliances was almost unchanged between 2019 and 2020. However, this masks a significant divergence in performance between major and small appliances: Retail volume sales of the former declined at an accelerated rate in 2020, as the economic uncertainty engendered by COVID-19 left some consumers wary of making big-ticket purchases. In particular, it led many consumers to mend and make do with their existing major appliances, resulting in the...

Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Pandemic drives surge in demand for freezers, as consumers seek to stockpile food
Chinese manufacturers continue to put downward pressure on price
Strong brand reputation and regular new product launches help Panasonic Taiwan Co Ltd maintain leadership
RECOVERY AND OPPORTUNITIES
Economic recovery will boost demand for fridges and fridge freezers
E-commerce will continue to grow in importance, as local consumers become more comfortable shopping online
Smart technology likely to remain peripheral
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 51 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Economic impact of COVID-19 weighs on demand for home laundry appliances
Keen to use space more efficiently, consumers increasingly opt for automatic washer dryers
LG Electronics Taiwan Co Ltd struggles to challenge Panasonic Taiwan Co Ltd, as local consumers prefer Japanese brands
RECOVERY AND OPPORTUNITIES
Freestanding automatic washer dryers will continue to drive growth in retail volume sales
New safety regulations for laundromats could force them to raise their prices, making home laundry appliances a more attractive alternative
Smaller homes will need smaller home laundry appliances
CATEGORY DATA
Table 56 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 57 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 67 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Negative economic impact of COVID-19 offset by increase in home cooking
Built-in dishwashers continue to gain ground due in part to their widening product offer
Leader Robert Bosch Taiwan Co Ltd loses ground to Chinese manufacturers of table-top dishwashers
RECOVERY AND OPPORTUNITIES
Manufactures face an uphill struggle to broaden the appeal of dishwashers in Taiwan
Most consumers will remain uninterested in connectivity
E-commerce will continue to grow in popularity, as consumers grow more comfortable shopping online and retailers pay more attention to it
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2015-2020
Table 73 Sales of Dishwashers by Category: Value 2015-2020
Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 76 Sales of Dishwashers by Format: % Volume 2015-2020
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines demand, as some consumers postpone big-ticket purchases and fewer move home
Local consumers remain cold on ovens
Leader Sakura Taiwan Corp now has its own concept store
RECOVERY AND OPPORTUNITIES
Economic recovery and increased housing turnover will drive rebound in demand for large cooking appliances
Fire regulations will help to drive growth in retail volume sales of induction hobs
Post-pandemic housing recovery will further boost the importance of the construction channel
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 99 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives acceleration in retail volume sales of microwaves, as consumers eat more at home
Shrinking household size boosts demand for smaller cooking appliances like microwaves
Leader Panasonic Taiwan Co Ltd offers products ranging from economy to multifunctional models
RECOVERY AND OPPORTUNITIES
Return to normality will have a negative effect on demand for microwaves, as consumers will eat out more
Growth of e-commerce will drive consumers even more towards freestanding microwaves
Cheap Chinese brands set to grow in importance
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2015-2020
Table 105 Sales of Microwaves by Category: Value 2015-2020
Table 106 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 107 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 109 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 110 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 111 Distribution of Microwaves by Format: % Volume 2015-2020
Table 112 Production of Microwaves: Total Volume 2015-2020
Table 113 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 114 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Supply constraints a factor in sluggish growth performance
Polarisation of demand between premium and economy offerings
Broader product offer helps to keep Phillips just ahead of Panasonic
RECOVERY AND OPPORTUNITIES
Post-pandemic rebound in demand will be weak, as consumers prepare fewer meals at home
Manufacturers will target younger consumers with colourful, cordless and connected products
Consumers will become more comfortable shopping online, leading retailers to pay more attention to this channel
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 118 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Homebound consumers snap up rice cookers
Cheap, colourful economy Chinese brands grow in popularity
Venerable local brand leverages themed, limited edition rice cookers to maintain its leadership in small cooking appliances
RECOVERY AND OPPORTUNITIES
Growth in retail volume sales will decelerate as COVID-19 threat fades and consumers eat out more
Chinese brands likely to pose a growing challenge to premium brands
Make mine a small one
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 129 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 132 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives acceleration in retail volume sales of vacuum cleaners by boosting consumer interest in cleanliness
Steam vacuum cleaners struggle to attract mainstream consumer interest
Slick design and helps Dyson overtake Electrolux
RECOVERY AND OPPORTUNITIES
Rebound in consumer confidence will support demand growth in 2021
Regarded as both powerful and convenient, stick models will dominate
Manufacturers, distributors and retailers will all pay more attention to e-commerce
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 141 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Younger consumers increasingly interested in design and innovation, driving strong growth in unit price
E-commerce grows in importance, as COVID-19 makes some consumers wary of in-person shopping
Leader Panasonic Taiwan Co Ltd exploits Taiwanese love of all things Japanese
RECOVERY AND OPPORTUNITIES
Electric facial cleansers will remain out of favour with local consumers
Korean personal care appliance brands set to piggyback on the success of Korean beauty products
Will consumers prefer going under the knife to personal care appliances?
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 153 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 156 Sales of Body Shavers by Format: % Volume 2015-2020
Table 157 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 158 NBO Company Shares of Personal Care Appliances 2016-2020
Table 159 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads consumers to postpone replacement purchases of air conditioners
Pandemic boosts demand for air purifiers, as consumers seek to reduce the risk of contagion
Retail volume sales of dehumidifiers remains strong, as 2020 turns out to be another wet year
RECOVERY AND OPPORTUNITIES
High penetration rate will limit growth in retail volume sales of air conditioners
Demand growth for air purifiers will slow but remain robust, as consumers become more aware of the importance of indoor air quality
Provision of installation services remains a key advantage for electronics and appliance specialist retailers
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 166 Sales of Air Treatment Products by Category: Value 2015-2020
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 172 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 173 Production of Air Conditioners: Total Volume 2015-2020
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025


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