Consumer Appliances in the Philippines
The performance of consumer appliances in the Philippines towards the end of the review period was significantly affected by high inflation in 2022, with a slightly higher inflation rate projected for 2023 as a whole. This has dampened the growth forecast for household spending by local consumers, from a high single-digit increase to a mid-single-digit increment over 2023-2026.
Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in the Philippines
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium models and themed design kitchen trend
Health and hygiene and energy remain key post-COVID-19 pandemic concerns
Home-based food enterprises’ larger capacity needs offer benefits for local brands
PROSPECTS AND OPPORTUNITIES
Aspirational purchases to push sales
TCL could disrupt the competitive landscape
Companies to increase online brand engagement activities
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Automatic models continue to gain favour as consumers search for higher convenience formats
Reopening of society provides work, school and social stimuli for purchases
Enhanced hygiene and sanitation and energy- and water-saving features
PROSPECTS AND OPPORTUNITIES
Convenience trend in washing machines to see fully automatic overtake semi-automatic in retail volume terms
Multifunctional, automated and energy-efficient laundry appliances to the fore
Domestic and Chinese brands set to disrupt the competitive landscape
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower prices favour freestanding models
Wealthy aesthetes push the rebound in the demand for built-in models
Table-top consolidates presence as an affordable, convenience-based and space-saving format
PROSPECTS AND OPPORTUNITIES
Affordability remains the key to the wider household penetration of dishwashers
Higher consumer interest on hygiene and cleanliness
Greater education on the benefits of dishwashers to stimulate interest and purchases
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2018-2023
Table 70 Sales of Dishwashers by Category: Value 2018-2023
Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 78 Production of Dishwashers: Total Volume 2018-2023
Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Aesthetic and space concerns continue to favour built-in large cooking appliances
Subdued demand for more expensive types of large cooking appliances
Affordable options pique the interest of local consumers
PROSPECTS AND OPPORTUNITIES
Large cooking appliances to continue to feel the pressure from smaller appliances
Affordability to remain a key factor in the purchasing decisions of consumers
Consumers favour physical interaction and stores but retail e-commerce retains room for growth
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Cookers: % Volume 2019-2023
Table 96 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher retail volume growth in 2023 as hectic consumer lifestyles become the norm
Multifunction microwaves gain traction
High energy-efficiency and aesthetics push the development of microwaves
PROSPECTS AND OPPORTUNITIES
Sleek designs, smart models and all-in-one function with a focus on keeping food crispy and fresh to pique the interest of consumers
Basic function models to continue to meet the usage needs and budgets of Filipino households
Retail e-commerce has room to grow through pricing and convenience
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drop in demand for blenders shapes overall performance
Many consumers are content with basic food preparation appliances
Food processors and slow juicers remain on upward demand trajectory
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to spike sales of slow juicers
Heavy discounts, bundling, and free products to help stimulate demand
Online spaces to remain a focus for players
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dynamism of air fryers ensures light fryers continues to post the fastest retail volume growth
More affordable and unbranded options in the market, but safety concerns remain constant
Coffee machines and rice cookers continue to gain momentum
PROSPECTS AND OPPORTUNITIES
Small cooking appliances benefit from relatively short replacement cycles
Rice cookers and freestanding hobs to remain staple appliances
Air fryers to continue to gain momentum through healthy eating and innovation trends
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fast volume sales growth amid higher awareness of hygiene and cleanliness
Retail e-commerce responds to the need to widen the audience with more affordable prices
Automation and smart connectivity features push robotic vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Busy lifestyles to increase the demand for robotic vacuum cleaners
Both the offer and competition are expected to intensify over the forecast period
Retail e-commerce to become a major platform for vacuum cleaners
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower-priced brands and unbranded offers push demand in a tough economic climate, but there is room for innovation and upgrades
Rising use of grooming products as consumers resume out-of-home lifestyles
The electric format continues to gain traction in toothbrush units
PROSPECTS AND OPPORTUNITIES
Affordability remains a watchword but premiumisation is anticipated
Increasing education on hygiene and personal grooming to spur the demand for personal care appliances
Retail e-commerce to gain traction as a go-to channel
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hot weather boosts retail volume sales in 2023
Energy-efficiency and design inform purchasing decisions and new product development
Innovation strategies continue to broaden to encompass silent and enhanced hygiene features
PROSPECTS AND OPPORTUNITIES
Strong retail volume growth performance projected for air treatment products
Clever and easy-to-install designs for air conditioners
Players need to focus on energy-efficiency in new product development and messaging
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium models and themed design kitchen trend
Health and hygiene and energy remain key post-COVID-19 pandemic concerns
Home-based food enterprises’ larger capacity needs offer benefits for local brands
PROSPECTS AND OPPORTUNITIES
Aspirational purchases to push sales
TCL could disrupt the competitive landscape
Companies to increase online brand engagement activities
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Automatic models continue to gain favour as consumers search for higher convenience formats
Reopening of society provides work, school and social stimuli for purchases
Enhanced hygiene and sanitation and energy- and water-saving features
PROSPECTS AND OPPORTUNITIES
Convenience trend in washing machines to see fully automatic overtake semi-automatic in retail volume terms
Multifunctional, automated and energy-efficient laundry appliances to the fore
Domestic and Chinese brands set to disrupt the competitive landscape
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower prices favour freestanding models
Wealthy aesthetes push the rebound in the demand for built-in models
Table-top consolidates presence as an affordable, convenience-based and space-saving format
PROSPECTS AND OPPORTUNITIES
Affordability remains the key to the wider household penetration of dishwashers
Higher consumer interest on hygiene and cleanliness
Greater education on the benefits of dishwashers to stimulate interest and purchases
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2018-2023
Table 70 Sales of Dishwashers by Category: Value 2018-2023
Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 78 Production of Dishwashers: Total Volume 2018-2023
Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Aesthetic and space concerns continue to favour built-in large cooking appliances
Subdued demand for more expensive types of large cooking appliances
Affordable options pique the interest of local consumers
PROSPECTS AND OPPORTUNITIES
Large cooking appliances to continue to feel the pressure from smaller appliances
Affordability to remain a key factor in the purchasing decisions of consumers
Consumers favour physical interaction and stores but retail e-commerce retains room for growth
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Cookers: % Volume 2019-2023
Table 96 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher retail volume growth in 2023 as hectic consumer lifestyles become the norm
Multifunction microwaves gain traction
High energy-efficiency and aesthetics push the development of microwaves
PROSPECTS AND OPPORTUNITIES
Sleek designs, smart models and all-in-one function with a focus on keeping food crispy and fresh to pique the interest of consumers
Basic function models to continue to meet the usage needs and budgets of Filipino households
Retail e-commerce has room to grow through pricing and convenience
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drop in demand for blenders shapes overall performance
Many consumers are content with basic food preparation appliances
Food processors and slow juicers remain on upward demand trajectory
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to spike sales of slow juicers
Heavy discounts, bundling, and free products to help stimulate demand
Online spaces to remain a focus for players
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dynamism of air fryers ensures light fryers continues to post the fastest retail volume growth
More affordable and unbranded options in the market, but safety concerns remain constant
Coffee machines and rice cookers continue to gain momentum
PROSPECTS AND OPPORTUNITIES
Small cooking appliances benefit from relatively short replacement cycles
Rice cookers and freestanding hobs to remain staple appliances
Air fryers to continue to gain momentum through healthy eating and innovation trends
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fast volume sales growth amid higher awareness of hygiene and cleanliness
Retail e-commerce responds to the need to widen the audience with more affordable prices
Automation and smart connectivity features push robotic vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Busy lifestyles to increase the demand for robotic vacuum cleaners
Both the offer and competition are expected to intensify over the forecast period
Retail e-commerce to become a major platform for vacuum cleaners
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower-priced brands and unbranded offers push demand in a tough economic climate, but there is room for innovation and upgrades
Rising use of grooming products as consumers resume out-of-home lifestyles
The electric format continues to gain traction in toothbrush units
PROSPECTS AND OPPORTUNITIES
Affordability remains a watchword but premiumisation is anticipated
Increasing education on hygiene and personal grooming to spur the demand for personal care appliances
Retail e-commerce to gain traction as a go-to channel
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hot weather boosts retail volume sales in 2023
Energy-efficiency and design inform purchasing decisions and new product development
Innovation strategies continue to broaden to encompass silent and enhanced hygiene features
PROSPECTS AND OPPORTUNITIES
Strong retail volume growth performance projected for air treatment products
Clever and easy-to-install designs for air conditioners
Players need to focus on energy-efficiency in new product development and messaging
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
