Consumer Appliances in Indonesia
Retail volume sales of consumer appliances in Indonesia witnessed more robust growth in 2023, when compared to the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions, including a decline in the core rate of inflation. However, it is worth noting that the majority of categories within consumer appliances experienced higher pricing in 2023, compared to 2022, driven primarily by rising production costs.
Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Indonesia
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN INDONESIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premiumisation drives growth in 2023.
Demand for larger units is increasing.
Sharp retains its leading position, despite continuous investment in innovative technologies by its competitors
PROSPECTS AND OPPORTUNITIES
Demand is expected to grow in upcoming years, fuelled by rising urbanisation
Smart technology and energy efficiency will be key factors driving purchasing decisions
Growing popularity of compact, space-saving designs
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 49 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth in 2023, although demand remains limited by prevalence of hand washing and laundry services
Time-saving features and convenience drive growth in automatic washing machines
Leader Sharp faces tougher competition
PROSPECTS AND OPPORTUNITIES
Robust growth for automatic washing machines amid greater demand for convenience
Automatic washing machines will see strongest performance, with smart appliances expected to capture the attention of higher income consumers
Sustainability will become a more important factor in the consumer decision-making process
CATEGORY DATA
Table 54 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 58 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 62 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 63 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 64 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 65 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers benefit from release of affordable models and the modernisation of consumer lifestyles
Environmental and hygiene benefits provide a boost to sales
Wider availability via e-commerce generates greater interest in dishwasher ownership
PROSPECTS AND OPPORTUNITIES
Expanding middle-class will seek out greater dishwashing convenience
Budget-friendly brands could gain traction
Education will be key to attracting a wider range of customers
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2018-2023
Table 71 Sales of Dishwashers by Category: Value 2018-2023
Table 72 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 73 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 74 Sales of Dishwashers by Format: % Volume 2018-2023
Table 75 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 76 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 77 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 78 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 79 Production of Dishwashers: Total Volume 2018-2023
Table 80 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances see uptick in demand, backed by better economic conditions
Built in hobs deliver positive results, while cooker hoods see limited demand
Modena Indonesia extends its lead
PROSPECTS AND OPPORTUNITIES
Positive outlook for large cooking appliances thanks to trend towards urbanisation and growing demand for space-saving solutions
Manufacturers will cater to the needs of various consumer segments with differentiated prices and features
Competition is expected to intensify, as more Chinese players enter the market
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 88 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 89 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 93 NBO Company Shares of Ovens: % Volume 2019-2023
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Cookers: % Volume 2019-2023
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 99 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Urbanization and modern lifestyles drive demand for microwaves
Cultural preferences and power limitations present challenges to development of microwaves
Sharp maintains its leading position by offering diverse range of models catering to different consumer budgets
PROSPECTS AND OPPORTUNITIES
Urbanisation will be key growth driver, alongside manufacturer investment in new product innovation
Affordability will be key as competition increases
Smart microwaves to gain popularity
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2018-2023
Table 105 Sales of Microwaves by Category: Value 2018-2023
Table 106 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 107 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 108 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 109 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 110 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 111 Distribution of Microwaves by Format: % Volume 2018-2023
Table 112 Production of Microwaves: Total Volume 2018-2023
Table 113 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 114 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Food preparation appliances benefit from need for greater convenience
Healthy eating trend drives demand for juice extractors.
Phillips maintains its dominance
PROSPECTS AND OPPORTUNITIES
Trend towards modern lifestyles and growing focus on healthier living will be significant factors contributing to growth
Offering lower prices and embracing e-commerce will attract more customers
Local brands will remain successful, due to their attractive quality-price ratio
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Freestanding hobs and rice cookers continue to be essential fixtures in the typical Indonesian kitchen
Light fryers gain traction, thanks to their growing affordability and reputed health benefits
Affordable brands continue to hold sway
PROSPECTS AND OPPORTUNITIES
Freestanding hobs and rice cookers will remain key components of the average Indonesian kitchen
Energy-saving products will capture the attention of consumers
Smart technology will take centre stage
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 132 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners gain favour with busy urban consumers
Stick vacuum cleaners continue to gain traction
Electrolux retains its lead in midst of increasingly fierce competition
PROSPECTS AND OPPORTUNITIES
Trend towards smaller living space will offer scope for further growth
E-commerce will play key role in boosting sales
Robotic revolution will gather pace
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 144 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant growth for personal care appliances, as Indonesians pay more attention to their appearance
Hair care appliances register a dynamic performance
Philips retains its dominance, despite aggressive competition from rival brands
PROSPECTS AND OPPORTUNITIES
Personal care is poised for a bright future, as social media and Korean culture exert a significant influence
E-commerce is set to transform the competitive landscape for personal care appliances
Building consumers’ awareness of the benefits of personal care products will drive future growth
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 153 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 156 Sales of Body Shavers by Format: % Volume 2018-2023
Table 157 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 158 NBO Company Shares of Personal Care Appliances 2019-2023
Table 159 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Indonesia’s tropical climate ensures high demand for air treatment products
Air purifiers see modest increase demand as fears over the pandemic subside
Sharp retains its lead amid intense competition from other brands
PROSPECTS AND OPPORTUNITIES
Strong performance for air conditioners
Health concerns will boost sales of air purifiers
Inverter air conditioners will offer energy saving benefits
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 166 Sales of Air Treatment Products by Category: Value 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 169 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 172 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 173 Production of Air Conditioners: Total Volume 2018-2023
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN INDONESIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premiumisation drives growth in 2023.
Demand for larger units is increasing.
Sharp retains its leading position, despite continuous investment in innovative technologies by its competitors
PROSPECTS AND OPPORTUNITIES
Demand is expected to grow in upcoming years, fuelled by rising urbanisation
Smart technology and energy efficiency will be key factors driving purchasing decisions
Growing popularity of compact, space-saving designs
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 48 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 49 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 50 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth in 2023, although demand remains limited by prevalence of hand washing and laundry services
Time-saving features and convenience drive growth in automatic washing machines
Leader Sharp faces tougher competition
PROSPECTS AND OPPORTUNITIES
Robust growth for automatic washing machines amid greater demand for convenience
Automatic washing machines will see strongest performance, with smart appliances expected to capture the attention of higher income consumers
Sustainability will become a more important factor in the consumer decision-making process
CATEGORY DATA
Table 54 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 58 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 62 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 63 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 64 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 65 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers benefit from release of affordable models and the modernisation of consumer lifestyles
Environmental and hygiene benefits provide a boost to sales
Wider availability via e-commerce generates greater interest in dishwasher ownership
PROSPECTS AND OPPORTUNITIES
Expanding middle-class will seek out greater dishwashing convenience
Budget-friendly brands could gain traction
Education will be key to attracting a wider range of customers
CATEGORY DATA
Table 70 Sales of Dishwashers by Category: Volume 2018-2023
Table 71 Sales of Dishwashers by Category: Value 2018-2023
Table 72 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 73 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 74 Sales of Dishwashers by Format: % Volume 2018-2023
Table 75 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 76 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 77 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 78 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 79 Production of Dishwashers: Total Volume 2018-2023
Table 80 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances see uptick in demand, backed by better economic conditions
Built in hobs deliver positive results, while cooker hoods see limited demand
Modena Indonesia extends its lead
PROSPECTS AND OPPORTUNITIES
Positive outlook for large cooking appliances thanks to trend towards urbanisation and growing demand for space-saving solutions
Manufacturers will cater to the needs of various consumer segments with differentiated prices and features
Competition is expected to intensify, as more Chinese players enter the market
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 88 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 89 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 93 NBO Company Shares of Ovens: % Volume 2019-2023
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Cookers: % Volume 2019-2023
Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 99 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Urbanization and modern lifestyles drive demand for microwaves
Cultural preferences and power limitations present challenges to development of microwaves
Sharp maintains its leading position by offering diverse range of models catering to different consumer budgets
PROSPECTS AND OPPORTUNITIES
Urbanisation will be key growth driver, alongside manufacturer investment in new product innovation
Affordability will be key as competition increases
Smart microwaves to gain popularity
CATEGORY DATA
Table 104 Sales of Microwaves by Category: Volume 2018-2023
Table 105 Sales of Microwaves by Category: Value 2018-2023
Table 106 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 107 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 108 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 109 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 110 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 111 Distribution of Microwaves by Format: % Volume 2018-2023
Table 112 Production of Microwaves: Total Volume 2018-2023
Table 113 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 114 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Food preparation appliances benefit from need for greater convenience
Healthy eating trend drives demand for juice extractors.
Phillips maintains its dominance
PROSPECTS AND OPPORTUNITIES
Trend towards modern lifestyles and growing focus on healthier living will be significant factors contributing to growth
Offering lower prices and embracing e-commerce will attract more customers
Local brands will remain successful, due to their attractive quality-price ratio
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Freestanding hobs and rice cookers continue to be essential fixtures in the typical Indonesian kitchen
Light fryers gain traction, thanks to their growing affordability and reputed health benefits
Affordable brands continue to hold sway
PROSPECTS AND OPPORTUNITIES
Freestanding hobs and rice cookers will remain key components of the average Indonesian kitchen
Energy-saving products will capture the attention of consumers
Smart technology will take centre stage
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 132 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners gain favour with busy urban consumers
Stick vacuum cleaners continue to gain traction
Electrolux retains its lead in midst of increasingly fierce competition
PROSPECTS AND OPPORTUNITIES
Trend towards smaller living space will offer scope for further growth
E-commerce will play key role in boosting sales
Robotic revolution will gather pace
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 144 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant growth for personal care appliances, as Indonesians pay more attention to their appearance
Hair care appliances register a dynamic performance
Philips retains its dominance, despite aggressive competition from rival brands
PROSPECTS AND OPPORTUNITIES
Personal care is poised for a bright future, as social media and Korean culture exert a significant influence
E-commerce is set to transform the competitive landscape for personal care appliances
Building consumers’ awareness of the benefits of personal care products will drive future growth
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 153 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 156 Sales of Body Shavers by Format: % Volume 2018-2023
Table 157 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 158 NBO Company Shares of Personal Care Appliances 2019-2023
Table 159 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Indonesia’s tropical climate ensures high demand for air treatment products
Air purifiers see modest increase demand as fears over the pandemic subside
Sharp retains its lead amid intense competition from other brands
PROSPECTS AND OPPORTUNITIES
Strong performance for air conditioners
Health concerns will boost sales of air purifiers
Inverter air conditioners will offer energy saving benefits
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 166 Sales of Air Treatment Products by Category: Value 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 169 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 172 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 173 Production of Air Conditioners: Total Volume 2018-2023
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
