Consumer Appliances in China
2022 witnessed a mid-single-digit decline in retail volume sales of consumer appliances due to the resurgence of COVID-19, and it is expected that the retail volume decline will continue, although at a slower rate, in 2023. 2023 has seen consumer appliances in China go through a slow recovery as the country opens up and starts to regain momentum in terms of economic development after the COVID-19 pandemic. While before the Chinese Lunar New Year much of the country was in paralysis, as many peop...
Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in China
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slow volume recovery for refrigeration appliances in 2023
Freestanding fridge-freezers still the backbone of sales
Haier drives dominance of domestic players in refrigeration appliances
PROSPECTS AND OPPORTUNITIES
Built-in models set to gain favour as they become even slimmer
Compartmentalised storage central to large volume fridge-freezers
Refrigerator as a hub for all kitchen appliances?
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home laundry appliances witnesses volume decline for two consecutive years
Automatic dryers remains resilient against market turbulence
Multi-brand strategy fuels success for Haier and Midea
PROSPECTS AND OPPORTUNITIES
Automatic washer dryers anticipated to return to stronger growth
Livestreaming e-commerce and the penetration of lower-tier cities key to growth
Auto-dosing has its doubters
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers returns to growth as the country opens up
Siemens maintains its lead, but the competition is intense
PROSPECTS AND OPPORTUNITIES
Builder merchants and construction set to unlock further potential for built-in format
Format innovation backed by durability likely to drive growth
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances unable to halt its declining streak
Range cookers and ovens rebound
Robam and Fotile consolidate their leading positions as concentration increases
PROSPECTS AND OPPORTUNITIES
Recycling of old appliances offers new opportunities
Range cookers projected to return to stronger growth
Growth prospects for ovens limited by dietary habits
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 100 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Microwaves sees a further decline in sales
Midea and Galanz consolidate their dominance in microwaves
PROSPECTS AND OPPORTUNITIES
Quick recipe kits are paired with microwaves
Simplicity may be the new sexy for microwaves
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Production of Microwaves: Total Volume 2018-2023
Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales of food preparation appliances continue to decline in 2023
Rising competition to make the quietest products
PROSPECTS AND OPPORTUNITIES
Demand for food preparation appliances set to remain lower than pre-pandemic
Sales of multifunctional food preparation appliances expected to rise
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in volume sales of small cooking appliances extends into another year
Traditional and emerging categories experience sluggish growth for different reasons
Espresso coffee machines in the spotlight
PROSPECTS AND OPPORTUNITIES
Decline for small cooking appliances not over, as consumers focus on essentials
Electric steamers likely to witness growth
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners returns to growth after a year of decline
Retail volume sales of robotic vacuum cleaners set to see a slight decline
Domestic brands outperform foreign brands
PROSPECTS AND OPPORTUNITIES
Mass products have potential for growth
Multifunctional products expected to rise, while cleaning efficacy should be strong
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personal care appliances shows the first signs of recovery in 2023
New products target segmented demand and different usages
Personal care appliances are becoming intelligent
PROSPECTS AND OPPORTUNITIES
Radiofrequency Beauty Device Registration Review Guidelines in 2024 set to standardise beauty devices
Emerging brands expected to see further growth
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air treatment products returns to growth in 2023
Air conditioners posts strong growth as heatwaves hit China
Dynamism in air conditioners boosts most brands, but Gree and Midea continue to dominate
PROSPECTS AND OPPORTUNITIES
Smart control becoming essential for air conditioners
Aesthetic designs leading to a new fashion for high-end air conditioners
Humidifiers poised to return to growth in the forecast period
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 174 Production of Air Conditioners: Total Volume 2018-2023
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slow volume recovery for refrigeration appliances in 2023
Freestanding fridge-freezers still the backbone of sales
Haier drives dominance of domestic players in refrigeration appliances
PROSPECTS AND OPPORTUNITIES
Built-in models set to gain favour as they become even slimmer
Compartmentalised storage central to large volume fridge-freezers
Refrigerator as a hub for all kitchen appliances?
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home laundry appliances witnesses volume decline for two consecutive years
Automatic dryers remains resilient against market turbulence
Multi-brand strategy fuels success for Haier and Midea
PROSPECTS AND OPPORTUNITIES
Automatic washer dryers anticipated to return to stronger growth
Livestreaming e-commerce and the penetration of lower-tier cities key to growth
Auto-dosing has its doubters
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers returns to growth as the country opens up
Siemens maintains its lead, but the competition is intense
PROSPECTS AND OPPORTUNITIES
Builder merchants and construction set to unlock further potential for built-in format
Format innovation backed by durability likely to drive growth
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances unable to halt its declining streak
Range cookers and ovens rebound
Robam and Fotile consolidate their leading positions as concentration increases
PROSPECTS AND OPPORTUNITIES
Recycling of old appliances offers new opportunities
Range cookers projected to return to stronger growth
Growth prospects for ovens limited by dietary habits
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 100 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Microwaves sees a further decline in sales
Midea and Galanz consolidate their dominance in microwaves
PROSPECTS AND OPPORTUNITIES
Quick recipe kits are paired with microwaves
Simplicity may be the new sexy for microwaves
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Production of Microwaves: Total Volume 2018-2023
Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales of food preparation appliances continue to decline in 2023
Rising competition to make the quietest products
PROSPECTS AND OPPORTUNITIES
Demand for food preparation appliances set to remain lower than pre-pandemic
Sales of multifunctional food preparation appliances expected to rise
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in volume sales of small cooking appliances extends into another year
Traditional and emerging categories experience sluggish growth for different reasons
Espresso coffee machines in the spotlight
PROSPECTS AND OPPORTUNITIES
Decline for small cooking appliances not over, as consumers focus on essentials
Electric steamers likely to witness growth
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners returns to growth after a year of decline
Retail volume sales of robotic vacuum cleaners set to see a slight decline
Domestic brands outperform foreign brands
PROSPECTS AND OPPORTUNITIES
Mass products have potential for growth
Multifunctional products expected to rise, while cleaning efficacy should be strong
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personal care appliances shows the first signs of recovery in 2023
New products target segmented demand and different usages
Personal care appliances are becoming intelligent
PROSPECTS AND OPPORTUNITIES
Radiofrequency Beauty Device Registration Review Guidelines in 2024 set to standardise beauty devices
Emerging brands expected to see further growth
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air treatment products returns to growth in 2023
Air conditioners posts strong growth as heatwaves hit China
Dynamism in air conditioners boosts most brands, but Gree and Midea continue to dominate
PROSPECTS AND OPPORTUNITIES
Smart control becoming essential for air conditioners
Aesthetic designs leading to a new fashion for high-end air conditioners
Humidifiers poised to return to growth in the forecast period
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 174 Production of Air Conditioners: Total Volume 2018-2023
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
