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Asustek Computer Inc in Consumer Electronics (Global)

October 2012 | 27 pages | ID: A64F6625858EN
Euromonitor International Ltd

US$ 572.00

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This profile outlines the challenges faced by computer manufacturers such as AsusTek Computer Inc (Asus), as desktops and laptops reach saturation especially in developed markets in the forecast period. The popularity of smartphones and tablets offers alternatives to consumers rather than buying a computer for internet browsing. Companies such as Asus are worse hit by shifts in consumer behaviour as its sales derive primarily from the consumer market (B2C).

Euromonitor International’s Asustek Computer Inc in Consumer Electronics (Global) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category Opportunities
Brand Strategy
Operations
Recommendations
Definitions


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