Arçelik AS in Consumer Electronics (Turkey)

February 2014 | 3 pages | ID: A0426533086EN
Euromonitor International Ltd

Abstracts

Arçelik is expected to continue making attempts to protect its strong volume share in consumer electronics in Turkey as its products cater to the country’s most stable consumer segments. The company’s relentless focus on consumer appliances is likely to prevent it from engaging aggressive product development to gain shares in consumer electronics.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
Summary 3 Arçelik AS: Production Sites 2012
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2012