Global Outdoor Advertising Market Survey and Trend Research 2018

January 2018 | 109 pages | ID: GCC8F9263CCEN
99Strategy

Abstracts

Summary

Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

This report describes the development of the industry by upstream & downstream, industry overall and development, key companies, as well as type segment & market application and so on, and makes a scientific prediction for the development industry prospects on the basis of analysis, finally, analyzes opportunities for investment in the industry at the end of the report.

Industry Chain

• Raw Materials
• Cost
• Technology
• Consumer Preference

Industry Overall:

• History
• Development & Trend
• Market Competition
• Trade Overview
• Policy

Region (North America, Europe, Asia-Pacific, South America, Middle East, Africa):

• Regional Market
• Production Development
• Sales
• Regional Trade
• Regional Forecast

Company (Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc., Adam Outdoor Advertising, Adam Outdoor Advertising, Bell media, Captive Network, CBS Outdoor, CEMUSA, EPAMEDIA, Fairway Outdoor Advertising, Focus Media holding limited , Affichage Holding, News outdoor, Air Media etc.):

• Company Profile
• Product & Service
• Business Operation Data
• Market Share

Investment Analysis:

• Market Features
• Investment Opportunity
• Investment Calculation

Contents

PART 1 INDUSTRY OVERVIEW

1.1 Outdoor Advertising Industry
  1.1.1 Definition
  1.1.2 Industry Trend
1.2 Industry Chain
  1.2.1 Upstream
  1.2.2 Technology
  1.2.3 Cost Structure
  1.2.4 Consumer Preference
  1.2.2 Downstream

PART 2 INDUSTRY OVERALL

2.1 Industry History
2.2 Development Prospect
2.3 Competition Structure
2.4 Relevant Policy
2.5 Trade Overview

PART 3 OUTDOOR ADVERTISING MARKET BY PRODUCT

3.1 Products List of Major Companies
3.2 Market Size
3.3 Market Forecast

4 KEY COMPANIES LIST

4.1 Clear Channel Outdoor Holdings, Inc. (Company Overview, Sales Data etc.)
  4.1.1 Company Overview
  4.1.2 Products and Services
  4.1.3 Business Analysis
4.2 JCDecaux (Company Overview, Sales Data etc.)
  4.2.1 Company Overview
  4.2.2 Products and Services
  4.2.3 Business Analysis
4.3 Lamar Advertising Company (Company Overview, Sales Data etc.)
  4.3.1 Company Overview
  4.3.2 Products and Services
  4.3.3 Business Analysis
4.4 Outfront Media Inc. (Company Overview, Sales Data etc.)
  4.4.1 Company Overview
  4.4.2 Products and Services
  4.4.3 Business Analysis
4.5 Adam Outdoor Advertising (Company Overview, Sales Data etc.)
  4.5.1 Company Overview
  4.5.2 Products and Services
  4.5.3 Business Analysis
4.6 Adam Outdoor Advertising (Company Overview, Sales Data etc.)
  4.6.1 Company Overview
  4.6.2 Products and Services
  4.6.3 Business Analysis
4.7 Bell media (Company Overview, Sales Data etc.)
  4.7.1 Company Overview
  4.7.2 Products and Services
  4.7.3 Business Analysis
4.8 Captive Network (Company Overview, Sales Data etc.)
  4.8.1 Company Overview
  4.8.2 Products and Services
  4.8.3 Business Analysis
4.9 CBS Outdoor (Company Overview, Sales Data etc.)
  4.9.1 Company Overview
  4.9.2 Products and Services
  4.9.3 Business Analysis
4.10 CEMUSA (Company Overview, Sales Data etc.)
  4.10.1 Company Overview
  4.10.2 Products and Services
  4.10.3 Business Analysis
4.11 EPAMEDIA (Company Overview, Sales Data etc.)
4.12 Fairway Outdoor Advertising (Company Overview, Sales Data etc.)
4.13 Focus Media holding limited (Company Overview, Sales Data etc.)
4.14 Affichage Holding (Company Overview, Sales Data etc.)
4.15 News outdoor (Company Overview, Sales Data etc.)
4.16 Air Media (Company Overview, Sales Data etc.)

PART 5 MARKET COMPETITION

5.1 Companies Competition
5.2 Industry Competition Structure Analysis
  5.2.1 Rivalry
  5.2.2 Threat of New Entrants
  5.2.3 Substitutes
  5.2.4 Bargaining Power of Suppliers
  5.2.5 Bargaining Power of Buyers

PART 6 MARKET DEMAND BY SEGMENT

6.1 Demand Situation
  6.1.1 Industry Application Status
  6.1.2 Industry SWOT Analysis
    6.1.2.1 Strengths
    6.1.2.2 Weaknesses
    6.1.2.3 Opportunities
    6.1.2.4 Threats
6.2 Major Customer Survey
6.3 Demand Forecast

PART 7 REGION OPERATION

7.1 Regional Market
7.2 Production and Sales by Region
  7.2.1 Production
  7.2.2 Sales
  7.2.3 Trade
7.3 Regional Forecast

PART 8 MARKET INVESTMENT

8.1 Market Features
  8.1.1 Product Features
  8.1.2 Price Features
  8.1.3 Channel Features
  8.1.4 Purchasing Features
8.2 Investment Opportunity
  8.2.1 Regional Investment Opportunity
  8.2.2 Industry Investment Opportunity
8.3 Investment Calculation
  8.3.1 Cost Calculation
  8.3.2 Revenue Calculation
  8.3.3 Economic Performance Evaluation

PART 9 CONCLUSION

List Of Tables

LIST OF TABLES

Table GLOBAL OUTDOOR ADVERTISING MARKET 2012-2017, BY TYPE, IN USD MILLION
Table Global Outdoor Advertising Market 2012-2017, by Type, in Volume
Table Global Outdoor Advertising Market Forecast 2018-2023, by Type, in USD Million
Table Global Outdoor Advertising Market Forecast 2018-2023, by Type, in Volume
Table Clear Channel Outdoor Holdings, Inc. Overview List
Table Outdoor Advertising Business Operation of Clear Channel Outdoor Holdings, Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table JCDecaux Overview List
Table Outdoor Advertising Business Operation of JCDecaux (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Lamar Advertising Company Overview List
Table Outdoor Advertising Business Operation of Lamar Advertising Company (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Outfront Media Inc. Overview List
Table Outdoor Advertising Business Operation of Outfront Media Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Adam Outdoor Advertising Overview List
Table Outdoor Advertising Business Operation of Adam Outdoor Advertising (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Adam Outdoor Advertising Overview List
Table Outdoor Advertising Business Operation of Adam Outdoor Advertising (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Bell media Overview List
Table Outdoor Advertising Business Operation of Bell media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Captive Network Overview List
Table Outdoor Advertising Business Operation of Captive Network (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table CBS Outdoor Overview List
Table Outdoor Advertising Business Operation of CBS Outdoor (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table CEMUSA Overview List
Table Outdoor Advertising Business Operation of CEMUSA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table EPAMEDIA Overview List
Table Outdoor Advertising Business Operation of EPAMEDIA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Fairway Outdoor Advertising Overview List
Table Outdoor Advertising Business Operation of Fairway Outdoor Advertising (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Focus Media holding limited Overview List
Table Outdoor Advertising Business Operation of Focus Media holding limited (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Affichage Holding Overview List
Table Outdoor Advertising Business Operation of Affichage Holding (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table News outdoor Overview List
Table Outdoor Advertising Business Operation of News outdoor (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Air Media Overview List
Table Outdoor Advertising Business Operation of Air Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Global Outdoor Advertising Sales Revenue 2012-2017, by Companies, in USD Million
Table Global Outdoor Advertising Sales Revenue Share, by Companies, in USD Million
Table Global Outdoor Advertising Sales Volume 2012-2017, by Companies, in Volume
Table Global Outdoor Advertising Sales Revenue Share, by Companies in 2017, in Volume
Table Outdoor Advertising Demand 2012-2017, by Application, in USD Million
Table Outdoor Advertising Demand 2012-2017, by Application, in Volume
Table Outdoor Advertising Demand Forecast 2018-2023, by Application, in USD Million
Table Outdoor Advertising Demand Forecast 2018-2023, by Application, in Volume
Table Global Outdoor Advertising Market 2012-2017, by Region, in USD Million
Table Global Outdoor Advertising Market 2012-2017, by Region, in Volume
Table Outdoor Advertising Market Forecast 2018-2023, by Region, in USD Million
Table Outdoor Advertising Market Forecast 2018-2023, by Region, in Volume

List Of Figures

LIST OF FIGURES

Figure Outdoor Advertising Industry Chain Structure
Figure Global Outdoor Advertising Market Growth 2012-2017, by Type, in USD Million
Figure Global Outdoor Advertising Market Growth 2012-2017, by Type, in Volume
Figure Global Outdoor Advertising Sales Revenue Share, by Companies in 2017, in USD Million
Figure Global Outdoor Advertising Sales Volume Share 2012-2017, by Companies, in Volume
Figure Production Development by Region
Figure Sales List by Region