Overwrapping Machines Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 – 2034
The Global Overwrapping Machines Market was valued at USD 1.9 billion in 2024 and is projected to grow at a robust CAGR of 6.5% from 2025 to 2034. As businesses and consumers alike become more conscious of environmental sustainability, packaging practices are undergoing a significant transformation. Overwrapping machines are evolving to support eco-friendly materials such as biodegradable films and recycled paper, aligning with growing consumer preferences and increasingly stringent environmental regulations. With more industries adopting sustainable packaging solutions, the market is expected to experience substantial growth.
The overwrapping machines market is categorized by product type, including shrink machines, stretch machines, horizontal flow machines, flow wrap machines, pallet wrap machines, and others. In 2024, the shrink machines segment accounted for the largest share of the market, holding 42.5%. This segment is forecasted to grow at a CAGR of 6.6% over the coming decade. Shrink machines are widely used in industries such as food and beverages, pharmaceuticals, and consumer goods. They utilize shrink film to wrap products and apply heat, tightly conforming the film to the product’s shape, which helps extend shelf life while maintaining product visibility through clear packaging.
In addition, the overwrapping machines market is divided by distribution channel into direct and indirect sales. In 2024, the indirect sales segment led the market with a 65.5% share and is expected to grow at a CAGR of 6.6% through 2034. This segment relies on intermediaries such as distributors, agents, and resellers, allowing manufacturers to extend their reach to broader markets without maintaining a direct presence. These intermediaries are also valuable for navigating complex regional regulations and providing specialized expertise for industries like food, pharmaceuticals, and cosmetics.
In the U.S., the overwrapping machines market holds a dominant share of 73%, growing at a steady CAGR of 6.6% through the forecast period. The U.S. has shown strong demand for automated packaging solutions, particularly in key sectors like food, pharmaceuticals, and consumer goods. As businesses increasingly integrate IoT technology to enhance machine efficiency and reduce downtime, there is a growing focus on machines that can handle sustainable materials. Despite the market’s growth potential, smaller businesses often face challenges related to the high costs of equipment and ongoing maintenance.
The overwrapping machines market is categorized by product type, including shrink machines, stretch machines, horizontal flow machines, flow wrap machines, pallet wrap machines, and others. In 2024, the shrink machines segment accounted for the largest share of the market, holding 42.5%. This segment is forecasted to grow at a CAGR of 6.6% over the coming decade. Shrink machines are widely used in industries such as food and beverages, pharmaceuticals, and consumer goods. They utilize shrink film to wrap products and apply heat, tightly conforming the film to the product’s shape, which helps extend shelf life while maintaining product visibility through clear packaging.
In addition, the overwrapping machines market is divided by distribution channel into direct and indirect sales. In 2024, the indirect sales segment led the market with a 65.5% share and is expected to grow at a CAGR of 6.6% through 2034. This segment relies on intermediaries such as distributors, agents, and resellers, allowing manufacturers to extend their reach to broader markets without maintaining a direct presence. These intermediaries are also valuable for navigating complex regional regulations and providing specialized expertise for industries like food, pharmaceuticals, and cosmetics.
In the U.S., the overwrapping machines market holds a dominant share of 73%, growing at a steady CAGR of 6.6% through the forecast period. The U.S. has shown strong demand for automated packaging solutions, particularly in key sectors like food, pharmaceuticals, and consumer goods. As businesses increasingly integrate IoT technology to enhance machine efficiency and reduce downtime, there is a growing focus on machines that can handle sustainable materials. Despite the market’s growth potential, smaller businesses often face challenges related to the high costs of equipment and ongoing maintenance.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021 – 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising demand for sustainable packaging solutions
3.6.1.2 Advancements in automation and smart technologies
3.6.1.3 Expansion of the e-commerce industry
3.6.2 Industry pitfalls & challenges
3.6.2.1 High initial investment and maintenance costs
3.6.2.2 Regulatory challenges in packaging standards
3.7 Growth potential analysis
3.8 Technological overview
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Shrink machine
5.3 Stretch machine
5.4 Horizontal flow machine
5.5 Flow wrap machine
5.6 Pallet wrap machine
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Plastic
6.3 Paper
6.4 Composite materials
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY AUTOMATION, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Manual overwrapping machines
7.3 Semi-automatic overwrapping machines
7.4 Fully automatic overwrapping machines
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY APPLICATION, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Food & beverage
8.3 Pharmaceuticals
8.4 Chemicals
8.5 Consumer goods
8.6 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Direct sales
9.3 Indirect sales
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES
11.1 Aetna Group S.p.A.
11.2 CAM Packaging Systems Ltd.
11.3 Coesia S.p.A.
11.4 FUJI CORPORATION
11.5 GEA Group AG
11.6 Harpak-ULMA Packaging, LLC
11.7 Haver & Boecker OHG
11.8 I.M.A. Industria Machine Automatiche S.p.A.
11.9 Ishida Co., Ltd.
11.10 Krones AG
11.11 Marchesini Group S.p.A.
11.12 Omori Machinery Co., Ltd.
11.13 ProMach, Inc.
11.14 Robert Bosch GmbH
11.15 SACMI IMOLA S.C.
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021 – 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising demand for sustainable packaging solutions
3.6.1.2 Advancements in automation and smart technologies
3.6.1.3 Expansion of the e-commerce industry
3.6.2 Industry pitfalls & challenges
3.6.2.1 High initial investment and maintenance costs
3.6.2.2 Regulatory challenges in packaging standards
3.7 Growth potential analysis
3.8 Technological overview
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Shrink machine
5.3 Stretch machine
5.4 Horizontal flow machine
5.5 Flow wrap machine
5.6 Pallet wrap machine
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY MATERIAL, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 Plastic
6.3 Paper
6.4 Composite materials
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY AUTOMATION, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Manual overwrapping machines
7.3 Semi-automatic overwrapping machines
7.4 Fully automatic overwrapping machines
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY APPLICATION, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 Food & beverage
8.3 Pharmaceuticals
8.4 Chemicals
8.5 Consumer goods
8.6 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Direct sales
9.3 Indirect sales
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2034, (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES
11.1 Aetna Group S.p.A.
11.2 CAM Packaging Systems Ltd.
11.3 Coesia S.p.A.
11.4 FUJI CORPORATION
11.5 GEA Group AG
11.6 Harpak-ULMA Packaging, LLC
11.7 Haver & Boecker OHG
11.8 I.M.A. Industria Machine Automatiche S.p.A.
11.9 Ishida Co., Ltd.
11.10 Krones AG
11.11 Marchesini Group S.p.A.
11.12 Omori Machinery Co., Ltd.
11.13 ProMach, Inc.
11.14 Robert Bosch GmbH
11.15 SACMI IMOLA S.C.
