Mars UK Ltd in Packaged Food (United Kingdom)

December 2014 | 3 pages | ID: M4BD8D78D0BEN
Euromonitor International Ltd

Abstracts

Mars UK Ltd finds itself in a difficult situation as it is heavily concentrated within impulse and indulgence products. Its standard brands are struggling somewhat against more luxurious, premium products, which are driving value growth in the impulse and indulgence category. As a result, the company may look to invest in other high growth, health-orientated areas within packed food, such as breakfast biscuits and cereals, rather than focusing on chocolate confectionery, for example. This would...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MARS UK LTD IN PACKAGED FOOD (UNITED KINGDOM)
Strategic Direction
Key Facts
Summary 1 Mars UK Ltd: Key Facts
Summary 2 Mars UK Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Mars UK Ltd: Competitive Position 2014