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Anti-counterfeit Packaging (Food and Beverages) Market by Authentication Technology (Ink and Dyes, Holograms, Watermarks, Taggants) and Track and Trace Technology (Barcode technology, RFID technology) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020

May 2015 | 101 pages | ID: GFF416B682AEN
Allied Market Research

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Anti-counterfeit measures are taken from the manufacturer’s end to minimize the tangible and intangible losses incurred from counterfeiting. The global anti-counterfeit packaging (food and beverages) market has generated a revenue of $26.4 billion in 2014 and is forecast to reach $62.5 billion by 2020, at a CAGR of 16.1% over the forecast period.
Growing health risks associated with substandard products and the economic damages caused to the manufacturers are the factors promoting the adoption of anti-counterfeit packaging technologies in food and beverages market. The adoption of novel, multi-layered technologies for the protection of food and beverages has helped manufacturer to minimize the impact counterfeiting. This has also minimized the revenue loss incurred from the counterfeiting practices. Multipurpose applications such as product tracking and authentication of advanced tracking technologies have led to increase in demand for the barcode and RFID technologies. Premium beverages, food products, and tobacco products are secured with these technologies. However, the cost associated with the tracking solutions limit their application in the local product tracking solutions. Counterfeiting activities are predominantly observed in the European and Asian regions. The globalization of food related products have given better opportunities for the manufacturers operating across various geographies. This has also helped in maintaining demand supply gap across globe. However, the globalization of food trading increased the risk of counterfeiting in the logistics process, especially for the premium products. Presently, bulk production and fragmented control of manufacturers over supply chain are the two major challenges for this market.
The report covers a geographical analysis of North America, Europe, Asia Pacific, and LAMEA. The North American anti-counterfeit technology market holds a major market share among the other regions. The European anti-counterfeit technology market ranks second in terms of revenue. However, higher adoption rates of novel technologies, increasing focus towards food safety concerns and the growing awareness towards tracing technologies largely contribute to market growth. The Asia-pacific region would witness promising growth during the forecast period, supplemented by a growing level of awareness for food safety, along with active interventions from global anti-counterfeit trade associations to mitigate counterfeit practices. Key players profiled in this report are Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison and Sicpa.

KEY BENEFITS
  • Evaluation of key market drivers and restraints for the anti-counterfeit packaging market segments are highlighted
  • SWOT analysis enables to study the internal environment of the leading companies for strategy formulation
  • Porter’s Five Forces analysis examines the competitive structure of the global anti-counterfeit technologies market and would help market strategists in making informed decisions
  • The report highlights the market intellect along with the current trends and revenue for the period 2014- 2020
  • This report highlights the key development strategies adopted by top companies in the market
  • Trends in packaging technology are explained along with key market intelligence on packaging trends
KEY MARKET SEGMENTS

Global anti-counterfeit technology market is categorized into
MARKET BY TECHNOLOGIES
  • Authentication technology
    • Ink and Dyes
    • Holograms
    • Watermarks
    • Taggants
  • Track and trace technology
    • Barcode technology
    • RFID technology
MARKET BY GEOGRAPHY
  • North America
  • Europe
  • Asia-Pacific
  • LAMEA
CHAPTER: 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits
1.3 Key Market Segments
1.4 Research Methodology
  1.4.1 Secondary Research
  1.4.2 Primary Research
  1.4.3 Analyst Tools And Models

CHAPTER: 2 EXECUTIVE SUMMARY

2.1 CXO Perspective
2.2 Market Beyond What To Expect by 2025 ($million)
  2.2.1 Moderate Growth Scenario
  2.2.2 Rapid Growth Scenario
  2.2.3 Diminishing Growth Scenario

CHAPTER: 3 MARKET OVERVIEW

3.1 Market Definition & Scope
3.2 Counterfeit affected Countries and scenario
  3.2.1 Counterfeiting in Germany
  3.2.2 Counterfeiting in Canada
3.3 Packaging Trends Impacting On Anti-Counterfeiting
  3.3.1 Stand-up pouches
  3.3.2 Tamper Evident Sleeve Labels
3.4 Packaging Trends In Food Products
  3.4.1 Canned Food Packaging
  3.4.2 Convenience Food Packaging
  3.4.3 Baby Food
  3.4.4 Packaged Bakery Products
  3.4.5 Confectionery
  3.4.6 Packaged Dairy Products
  3.4.7 Packaged Meat Products
  3.4.8 Packaged Seafood
3.5 Anti-counterfeit Packaging Method
  3.5.1 Primary packaging
  3.5.2 Secondary packaging
  3.5.3 Tertiary packaging
3.6 Key Findings
  3.6.1 Top Factors Impacting Anti Counterfeit Packaging Market
  3.6.2 Top Investment Pockets Of Global Anti-Counterfeit Packaging Technologies (Food And Beverages) Market
3.7 Regulatory Issues, Legislations And Authorities
  3.7.1 Regulations For Anti-Counterfeit Packaging in United States
    3.7.1.1 U.S. authorities taking Initiatives against counterfeiting
    3.7.1.2 U.S. Laws
  3.7.2 Regulations for anti-counterfeit packaging in Europe
    3.7.2.1 Initiatives from European countries
3.8 Porter`S Five Forces Model of Anti-Counterfeit Packaging Market
  3.8.1 Low Bargaining Power of Suppliers
  3.8.2 High Bargaining Power of Buyers
  3.8.3 Intense Competitive Rivalry
  3.8.4 Higher Threats of Substitute Products
  3.8.5 Lesser Threats From New Entrants
3.9 Case studies
  3.9.1 2D Matrix label from WS Packaging Group provides real time tracking of Driscoll Berries products
  3.9.2 FlexWrap™ of WS Packaging helps in meeting regulatory labelling requirements for small flexible packaging
3.10 Market Dynamics
  3.10.1 Drivers
    3.10.1.1 Advance technology in tracking
    3.10.1.2 Favorable government intervention
    3.10.1.3 integration in of new technologies
  3.10.2 Restraints
    3.10.2.1 Impact on product distribution process
    3.10.2.2 High cost of infrastructure setup
  3.10.3 Opportunities
    3.10.3.1 Advancement in technologies
    3.10.3.2 Collaborative approach by companies

CHAPTER: 4 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET BY TECHNOLOGIES

4.1 Introduction
  4.1.1 Market Dynamics
4.2 Authentication Packaging Technology
  4.2.1 Global Anti-Counterfeit Authentication Packaging Technology Market, BY GEOGRAPHY
  4.2.2 Global Anti-Counterfeit Authentication Packaging Technology Market by Type
  4.2.3 Ink and Dyes
  4.2.4 Holograms
    4.2.4.1 Global anti-counterfeit hologram packaging technology market by types
    4.2.4.2 Global anti-counterfeit hologram packaging technology (Food and beverages) market, BY GEOGRAPHY
    4.2.4.3 Overt holograms
      4.2.4.3.1 GLOBAL ANTI-COUNTERFEIT OVERT HOLOGRAM PACKAGING (FOOD AND BEVERAGES) TECHNOLOGY MARKET, BY GEOGRAPHY
    4.2.4.4 Covert hologram
      4.2.4.4.1 GLOBAL ANTI-COUNTERFEIT COVERT HOLOGRAM PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY
  4.2.5 Watermarks
    4.2.5.1 Physical paper watermark
    4.2.5.2 watermark packaging technology (Food and beverages) market, BY GEOGRAPHY
  4.2.6 Taggants
    4.2.6.1 Global anti-counterfeit taggants packaging technology market by types
    4.2.6.2 Global anti-counterfeit taggants packaging technology (food and beverages) market, BY GEOGRAPHY
4.3 Track And Trace Packaging Technology
  4.3.1 Global Anti-Counterfeit Track & Trace Packaging Technology Market, BY GEOGRAPHY
  4.3.2 Anti-Counterfeit Track & Trace Technology (Food And Beverages) Market by Types
  4.3.3 Barcode Technology
    4.3.3.1 Global Anti-Counterfeit Barcode Packaging Technology (Food And Beverages) Market, BY GEOGRAPHY
    4.3.3.2 Global Anti-Counterfeit Barcode Packaging Technology (Food And Beverages) Market by Types
      4.3.3.2.1 PAPER BARCODE LABEL
      4.3.3.2.2 POLYESTER BARCODE LABELS
      4.3.3.2.3 OTHER BARCODE LABELS
  4.3.4 RFID Technology
    4.3.4.1 Global RFID Anti-Counterfeit Packaging Technology (Food And Beverages) Market by Types
    4.3.4.2 Global RFID Anti-Counterfeit Packaging Technology Market, BY GEOGRAPHY
    4.3.4.3 Ultra-High Frequency RFID
      4.3.4.3.1 BENEFITS OF UHF RFID
      4.3.4.3.2 GLOBAL ULTRA-HIGH FREQUENCY RFID ANTI-COUNTERFEIT PACKAGING TECHNOLOGY MARKET, BY GEOGRAPHY
    4.3.4.4 High Frequency RFID
      4.3.4.4.1 GLOBAL HIGH FREQUENCY RFID ANTI-COUNTERFEIT PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY

CHAPTER: 5 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY

5.1 Global Anti-Counterfeit Packaging (Food And Beverages) Market, BY GEOGRAPHY
5.2 Market Dynamics
5.3 North America
  5.3.1 North America Anti-Counterfeit Packaging Technology (Food And Beverages) Market
5.4 Europe
  5.4.1 Europe Anti-Counterfeit Packaging Technology (Food And Beverages) Market
5.5 Asia-Pacific
  5.5.1 Asia-Pacific Anti-Counterfeit Packaging Market By Technology
5.6 LAMEA
  5.6.1 LAMEA Anti-Counterfeit Packaging Technology (Food And Beverages) Market

CHAPTER: 6 COMPANY PROFILES

6.1 Alien Technology Corp.
  6.1.1 Company Overview
  6.1.2 Company Snapshot
  6.1.3 Swot Analysis of Alien Technology Corp.
6.2 Alpvision
  6.2.1 Company Overview
  6.2.2 Company Snapshot
  6.2.3 Swot Analysis of Alpvision.
6.3 Zebra Technologies Corp.
  6.3.1 Company Overview
  6.3.2 Company Snapshot
  6.3.3 Key Financials of Zebra Technologies Corp.
  6.3.4 Swot Analysis of Zebra Technologies Corp.
6.4 Inksure Technologies Inc.
  6.4.1 Company Overview
  6.4.2 Company Snapshot
  6.4.3 Key Financials of Inksure Technologies Inc.
  6.4.4 Swot Analysis of Inksure Technologies Inc.
6.5 Avery Dennison Corp.
  6.5.1 Company Overview
  6.5.2 Company Snapshot
  6.5.3 Key Financials of Avery Dennison Corp.
  6.5.4 Key Strategies of Avery Dennison Corp.
  6.5.5 Swot Analysis of Avery Dennison Corp.
6.6 Flint Group
  6.6.1 Company Overview
  6.6.2 Company Snapshot
  6.6.3 Swot Analysis of Flint Group Corp.
6.7 Authentix Inc.
  6.7.1 Company Overview
  6.7.2 Company Snapshot
  6.7.3 Swot Analysis of Authentix Inc.
6.8 Sicpa
  6.8.1 Company Overview
  6.8.2 Company Snapshot
  6.8.3 Swot Analysis of Sicpa

LIST OF TABLES

TABLE 1 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET MODERATE GROWTH SCENARIO, BY GEOGRAPHY,2020–2025 ($MILLION)
TABLE 2 GLOBAL ANTI-COUNTERFEIT PACKAGING(FOOD AND BEVERAGES) MARKET RAPID GROWTH SCENARIO, BY GEOGRAPHY, 2020–2025 ($MILLION)
TABLE 3 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET DIMINISHING GROWTH SCENARIO, BY GEOGRAPHY, 2020–2025 ($MILLION)
TABLE 4 COMPARATIVE ANALYSIS OF ANTI-COUNTERFEITING BY TECHNOLOGY
TABLE 5 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET BY TECHNOLOGY, 2014-2020, ($MILLION)
TABLE 6 GLOBAL ANTI-COUNTERFEIT AUTHENTICATION PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 7 GLOBAL ANTI-COUNTERFEIT AUTHENTICATION PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET BY TYPE, 2014-2020 ($MILLION)
TABLE 8 GLOBAL ANTI-COUNTERFEIT INK & DYES PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 9 GLOBAL ANTI-COUNTERFEIT HOLOGRAM PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET BY TYPES, 2014-2020 ($MILLION)
TABLE 10 GLOBAL ANTI-COUNTERFEIT HOLOGRAM PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 11 GLOBAL ANTI-COUNTERFEIT OVERT HOLOGRAM PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 12 GLOBAL ANTI-COUNTERFEIT COVERT HOLOGRAM PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY 2014-2020 ($MILLION)
TABLE 13 GLOBAL ANTI-COUNTERFEIT WATERMARK PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 14 GLOBAL ANTI-COUNTERFEIT TAGGANTS PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET BY TYPES, 2014-2020 ($MILLION)
TABLE 15 GLOBAL ANTI-COUNTERFEIT TAGGANTS PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 16 GLOBAL ANTI-COUNTERFEIT TRACK & TRACE PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 17 GLOBAL ANTI-COUNTERFEIT TRACK &TRACE PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET BY TYPES, 2014-2020 ($MILLION)
TABLE 18 GLOBAL ANTI-COUNTERFEIT BARCODE PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 19 GLOBAL ANTI-COUNTERFEIT BARCODE PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 20 GLOBAL ANTI-COUNTERFEIT PAPER BARCODE LABEL PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 21 GLOBAL ANTI-COUNTERFEIT POLYESTER BARCODE LABEL PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 22 GLOBAL ANTI-COUNTERFEIT OTHER BARCODE PACKAGING LABEL TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 23 GLOBAL ANTI-COUNTERFEIT RFID PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY TYPES, 2014-2020 ($MILLION)
TABLE 24 GLOBAL ANTI-COUNTERFEIT RFID PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 25 GLOBAL ANTI-COUNTERFEIT ULTRA HIGH FREQUENCY RFID PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 26 GLOBAL ANTI-COUNTERFEIT HIGH FREQUENCY RFID PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 27 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET, BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 28 GLOBAL ANTI-COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET DYNAMIC, BY GEOGRAPHY
TABLE 29 NORTH AMERICA ANTI COUNTERFEIT PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY TYPE 2014-2020 ($MILLION)
TABLE 30 EUROPE ANTI COUNTERFEIT PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY TYPE, 2013-2020 ($MILLION)
TABLE 31 ASIA-PACIFIC ANTI COUNTERFEIT PACKAGING (FOOD AND BEVERAGES) MARKET, BY TYPES, 2014-2020 ($MILLION)
TABLE 32 LAMEA ANTI COUNTERFEIT PACKAGING TECHNOLOGY (FOOD AND BEVERAGES) MARKET, BY TYPE, 2014-2020 ($MILLION)
TABLE 33 ALIEN TECHNOLOGY CORP. COMPANY SNAPSHOT
TABLE 34 ALPVISION COMPANY SNAPSHOT
TABLE 35 ZEBRA TECHNOLOGIES CORP. COMPANY SNAPSHOT
TABLE 36 INKSURE TECHNOLOGIES INC. COMPANY SNAPSHOT
TABLE 37 AVERY DENNISON CORP. COMPANY SNAPSHOT
TABLE 38 FLINT GROUP. COMPANY SNAPSHOT
TABLE 39 AUTHENTIX INC. COMPANY SNAPSHOT
TABLE 40 SICAPA COMPANY SNAPSHOT

LIST OF FIGURES

FIG. 1 TOP IMPACTING FACTORS, MODERATE GROWTH SCENARIO (2020–2025)
FIG. 2 TOP IMPACTING FACTORS, RAPID GROWTH SCENARIO (2020–2025)
FIG. 3 TOP IMPACTING FACTORS, DIMINISHING GROWTH SCENARIO (2020–2025)
FIG. 4 EXPECTED GROWTH FOR STAND-UP POUCHES FROM CAGR 2013-2017
FIG. 5 GLOBAL PREPARED BABY FOOD PACKAGING
FIG. 6 EFFECT OF BAKERY PRODUCT ON HOME BY VOLUME IN U.S. (2010)
FIG. 7 U.S. CONFECTIONARY SALES (2012)
FIG. 8 AVERAGE MEAT CONSUMPTION IN U.S. 2012
FIG. 9 TYPE OF CONSUMER GOODS PACKAGING
FIG. 10 TOP FACTORS IMPACTING ANTI-COUNTERFEIT PACKAGING MARKET (2014–2020)
FIG. 11 TOP INVESTMENT POCKETS IN ANTI-COUNTERFEIT PACKAGING TECHNOLOGY MARKET (2014–2020)
FIG. 12 PORTER`S FIVE FORCES MODEL OF ANTI-COUNTERFEIT PACKAGING MARKET
FIG. 13 QR CODE ADOPTION BY GENDER IN EUROPE(2011)
FIG. 14 BAR CODE SCANNING BY LOCATION IN EUROPE(2011)
FIG. 15 SWOT ANALYSIS OF ALIEN TECHNOLOGY CORP.
FIG. 16 SWOT ANALYSIS OF ALPVISION
FIG. 17 FINANCIAL REVENUES OF ZEBRA TECHNOLOGIES CORP. BY GEOGRAPHIES(2013)
FIG. 18 SWOT ANALYSIS OF ZEBRA TECHNOLOGIES CORP.
FIG. 19 FINANCIAL REVENUES OF INKSURE TECHNOLOGIES INC., BY GEOGRAPHY (2012)
FIG. 20 SWOT ANALYSIS OF INKSURE TECHNOLOGIES INC.
FIG. 21 FINANCIAL REVENUES OF AVERY DENNISON CORP., BY GEOGRAPHY(2014)
FIG. 22 SWOT ANALYSIS OF AVERY DENNISON CORP.
FIG. 23 SWOT ANALYSIS OF FLINT GROUP CORP.
FIG. 24 SWOT ANALYSIS OF AUTHENTIX INC.
FIG. 25 SWOT ANALYSIS OF SICPA


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