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Wheatgrass Products Market Size, Share & Trends Analysis Report By Form (Powder, Juice), By Distribution Channel (B2B, B2C (Online, Supermarket/Hypermarket)), By Region, And Segment Forecasts, 2022 - 2030

August 2022 | 80 pages | ID: W2C11F3673C8EN
Grand View Research, Inc.

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Wheatgrass Products Market Growth & Trends

The global wheatgrass products market size is anticipated to reach USD 303.3 million by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.3% from 2022 to 2030. Wheatgrass products have become increasingly popular among consumers in recent years, and this trend is expected to continue in the forthcoming years.

Furthermore, growing awareness about organic food in the U.S. is expected to drive the demand for wheatgrass products. For instance, according to the data published by Organic Produce Network in 2022, sales of organic fresh products increased by 5.5% as compared to 2020. This is projected to boost the demand for organic green food products such as wheatgrass over the forecast period.

Rising awareness about health benefits is driving the demand for green foods products such as wheatgrass products. According to Healthy Focus LLC., a 30ml glass of wheatgrass juice provides the same amount of nutrients as a kilogram of leafy green vegetables. For instance, In October 2021, Just Juice It-an Irish juice-making company-launched three new ranges of juices including wheatgrass shots containing Chlorophyll for the health and wellbeing of consumers.

The COVID-19 pandemic adversely affected several sectors owing to disruption in supply chains across the industry. Meanwhile, the demand for organic food products increased, for instance, as per The Soil Association Certification, in 2021, the U.K.'s organic sector wasworth USD 3.51 billion after a 12.6% increase in sales in 2020.

Wheatgrass Products Market Report Highlights
  • Based on form, the powder segment held the largest revenue share of 52.3% in 2021 as the powder provides a variety of essential vitamins and minerals for proper bodily function
  • Alternative medicine, sometimes known as herbal medicine, is gaining popularity around the world. Consumers have been more interested in reading the ingredient list of food goods as their awareness of personal health has increased
  • Based on distribution channel, the wheatgrass products market has been segmented into B2B and B2C. B2C is further divided into four sub-segments including supermarket/hypermarket, convenience drug store, online, and others. The B2C segment dominated the market and is expected to grow at a CAGR of 6.2% over the forecast period
  • The supermarkets/hypermarkets segment dominated the B2C category. Shifting consumer preferences toward healthy and nutritious products is leading to the buying patterns among consumers. In the fourth quarter of 2021, retail sales were expected to be stronger than in 2020
  • North America dominated the market in 2021 with a share of 30.5% due to the rising awareness of health and nutrition and the presence of major industry players such as NOW Foods, NAVITAS ORGANICS, Pines Wheat Grass, etc. in the region
CHAPTER 1. METHODOLOGY AND SCOPE

1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
  1.3.1 Purchased Database
  1.3.2 Gvr’s Internal Database
  1.3.3 Secondary Sources And Third-Party Perspectives
  1.3.4 Primary Research
1.4 Information Analysis
  1.4.1 Data Analysis Models
  1.4.2 Market Formulation & Data Visualization
1.5 Data Validation and Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1 Market Outlook
2.2 Type Outlook
2.3 Distribution Channel Outlook
2.4 Regional Outlook

CHAPTER 3. WHEATGRASS PRODUCT MARKET VARIABLES, TRENDS, & SCOPE

3.1 Market Introduction
3.2 Penetration & Growth Prospect Mapping
3.3 Value Chain Analysis
3.4 Sales and Retail Chain Analysis
3.5 Market Dynamics
  3.5.1 Driver Impact Analysis
    3.5.1.1 Health Benefits Offered By Wheatgrass
    3.5.1.2 Increase In The Number Of Health-Conscious Consumers
  3.5.2 Restraint Impact Analysis
    3.5.2.1 High Prevalence Of Side Effects
  3.5.3 Industry Challenges
  3.5.4 Industry Opportunities
3.6 Business Environment Analysis
  3.6.1 Industry Analysis - Porter’s Five Forces
3.7 Roadmap of Wheatgrass Products Market
3.8 Market Entry Strategies
3.9 Impact of COVID-19 on Wheatgrass Products Market

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1 Demographic Analysis
4.2 Consumer Trends & Preferences
4.3 Factors Affecting Buying Decision
4.4 Consumer Product Adoption
4.5 Observations & Recommendations

CHAPTER 5. WHEATGRASS PRODUCTS MARKET: FORM ESTIMATES & TREND ANALYSIS

5.1 Form Analysis & Market Share, 2021 & 2030
5.2 Juice
  5.2.1 Juice Market Estimates And Forecast, 2017 - 2030 (USD Million)
5.3. Powder
  5.3.1 Powder Market Estimates And Forecast, 2017 - 2030 (USD Million)
5.4 Others
  5.4.1 Others Market Estimates And Forecast, 2017 - 2030 (USD Million)

CHAPTER 6. WHEATGRASS PRODUCTS MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1 Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2 B2B
  6.2.1 B2B Market Estimates And Forecast, 2017 - 2030 (USD Million)
6.3 B2C
  6.3.1 B2C Market Estimates And Forecast, 2017 - 2030 (USD Million)
  6.3.2 Supermarket/Hypermarket
    6.3.2.1 Supermarket/Hypermarket Market Estimates And Forecast, 2017 - 2030 (USD Million)
  6.3.3 Convenience Drug Store
    6.3.3.1 Convenience Drug Store Market Estimates And Forecast, 2017 - 2030 (USD Million)
  6.3.4 Online
    6.3.4.1 Online Market Estimates And Forecast, 2017 - 2030 (USD Million)
  6.3.5 Others
    6.3.5.1 Others Market Estimates And Forecast, 2017 - 2030 (USD Million)

CHAPTER 7. WHEATGRASS PRODUCTS MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1 Regional Movement Analysis & Market Share, 2021 & 2030
  7.1.1 North America
    7.1.1.1 North America Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.1.2 North America Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.1.3 North America Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.2 U.S.
    7.1.2.1 U.S. Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.2.2 U.S. Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.2.3 U.S. Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.3 Europe
    7.1.3.1 Europe Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.3.2 Europe Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.3.3 Europe Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.4 U.K.
    7.1.4.1 U.K. Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.4.2 U.K. Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.4.3 U.K. Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.5 Germany
    7.1.5.1 Germany Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.5.2 Germany Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.5.3 Germany Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.6 France
    7.1.6.1 France Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.6.2 France Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.6.3 France Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.7 Asia Pacific
    7.1.7.1 Asia Pacific Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.7.2 Asia Pacific Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.7.3 Asia Pacific Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.8 China
    7.1.8.1 China Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.8.2 China Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.8.3 China Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.9 Japan
    7.1.9.1 Japan Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.9.2 Japan Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.9.3 Japan Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.10 Australia
    7.1.10.1 Australia Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.10.2 Australia Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.10.3 Australia Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.11 India
    7.1.11.1 India Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.11.2 India Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.11.3 India Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.12 Central & South America
    7.1.12.1 Central & South America Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.12.2 Central & South America Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.12.3 Central & South America Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.13 Brazil
    7.1.13.1 Brazil Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.13.2 Brazil Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.13.3 Brazil Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)
  7.1.14 Middle East & Africa
    7.1.14.1 Middle East & Africa Wheatgrass Products Market Estimates And Forecast, 2017 - 2030 (USD Million)
    7.1.14.2 Middle East & Africa Wheatgrass Products Market Estimates And Forecast, By Form, 2017 - 2030 (USD Million)
    7.1.14.3 Middle East & Africa Wheatgrass Products Market Estimates And Forecast, By Distribution Channel, 2017 - 2030 (USD Million)

CHAPTER 8. WHEATGRASS PRODUCTS MARKET: COMPETITIVE AND VENDOR ANALYSIS

8.1 Key Global Players, Recent Developments, And Their Impact on The Industry
8.2 Key Company Categorization
  8.2.1 List Of Manufacturers
8.3 Vendor Landscape
  8.3.1 Key Company Heat Map Analysis, 2021

CHAPTER 9. COMPANY PROFILES

9.1. Pines Wheat Grass.
  9.1.1.Company Overview
  9.1.2.Product Benchmarking
9.2. Now Foods
  9.2.1.Company Overview
  9.2.2.Product Benchmarking
9.3. Synergy Natural
  9.3.1.Company Overview
  9.3.2.Product Benchmarking
  9.3.3. Strategic Initiative
9.4. NAVITAS ORGANICS
  9.4.1.Company Overview
  9.4.2.Product Benchmarking
9.5. My Protein
  9.5.1.Company Overview
  9.5.2.Product Benchmarking
9.6. Naturya
  9.6.1.Company Overview
  9.6.2.Product Benchmarking
9.7. Amazing Grass
  9.7.1.Company Overview
  9.7.2.Product Benchmarking
9.8. Kapiva
  9.8.1.Company Overview
  9.8.2.Product Benchmarking
9.9. Abe’s Organics
  9.9.1.Company Overview
  9.9.2.Product Benchmarking
9.10. nutriblade
  9.10.1.Company Overview
  9.10.2.Product Benchmarking
9.11. TERRASOUL SUPERFOODS
  9.11.1.Company Overview
  9.11.2.Product Benchmarking
LIST OF TABLES

Table 1 Global wheatgrass products market - Driving factor market analysis
Table 2 Wheatgrass products market - Restraint factor market analysis
Table 3 Form market estimates and forecast, 2017 - 2030 (USD Million)
Table 4 Powder market estimates and forecast, 2017 - 2030 (USD Million)
Table 5 Juice market estimates and forecast, 2017 - 2030 (USD Million)
Table 6 Others market estimates and forecast, 2017 - 2030 (USD Million)
Table 7 B2B market estimates and forecast, 2017 - 2030 (USD Million)
Table 8 B2C market estimates and forecast, 2017 - 2030 (USD Million)
Table 9 Supermarket/Hypermarket market estimates and forecast, 2017 - 2030 (USD Million)
Table 10 Convenience drug store market estimates and forecast, 2017 - 2030 (USD Million)
Table 11 Online market estimates and forecast, 2017 - 2030 (USD Million)
Table 12 Others market estimates and forecast, 2017 - 2030 (USD Million)
Table 13 North America wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 14 North America wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 15 North America wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 16 U.S. wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 17 U.S. wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 18 U.S. wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 19 Europe wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 20 Europe wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 21 Europe wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 22 U.K. wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 23 U.K. wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 24 U.K. wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 26 Germany wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 27 Germany wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 28 Germany wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 29 France wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 30 France wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 31 France wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 32 Asia Pacific wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 33 Asia Pacific wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 34 Asia Pacific wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 35 China wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 36 China wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 37 China wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 38 Japan wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 39 Japan wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 40 Japan wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 41 Australia wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 42 Australia wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 43 India wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 44 India wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 45 India wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 46 India wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 47 Central & South America wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 48 Central & South America wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 49 Central & South America wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 50 Brazil wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 51 Brazil wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 52 Brazil wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 53 Middle East & South Africa wheatgrass products market estimates and forecast, 2017 - 2030 (USD Million)
Table 54 Middle East & South Africa wheatgrass products market estimates and forecast, by form, 2017 - 2030 (USD Million)
Table 55 Middle East & South Africa wheatgrass products market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 56 Company Categorization
LIST OF FIGURES

Fig. 1 Wheatgrass products market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Global wheatgrass products market - Product penetration and Growth prospect mapping
Fig. 7 wheatgrass products market- Porter’s Five Forces analysis
Fig. 8 Roadmap of the global wheatgrass products market
Fig. 9 Wheatgrass products market: Type share (%) analysis, 2021 & 2030
Fig. 10 Wheatgrass products market: Distribution channel share (%) analysis, 2021 & 2030
Fig. 11 Wheatgrass products market: Regional share (%) analysis, 2021 & 2030
Fig. 12 Wheatgrass products market: Estimated company market position analysis, 2021


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