What Does it Take to Build a City Index?
The number of city rankings and city indices published is proliferating rapidly. This is due to growing interest by city governments, the corporate world and academics, who are happy to use them in analytical and marketing endeavours. However, building a city index is challenging, as results can often turn out biased. This short report focuses on the key biases affecting city indices, and provides some recommendations on which city comparisons make most sense.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Introduction
The World of City Rankings
Potential Caveats of Rankings
A Framework For City Rankings
Some Recommendations
The World of City Rankings
Potential Caveats of Rankings
A Framework For City Rankings
Some Recommendations
