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Wet Wipes Market Size, Share & Trends Analysis Report By Product (Facial & Cosmetics, Baby, Hand & Body, Intimate), By Material (Non-woven, Woven), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

July 2022 | 80 pages | ID: W8303EA516B1EN
Grand View Research, Inc.

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Wet Wipes Market Growth & Trends

The global wet wipes market size is expected to reach USD 29.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 3.6% from 2022 to 2030. Increasing consumer awareness of personal hygiene, as well as their proclivity to spend on products that aid in the proclamation of cleanliness and disinfection, is expected to drive market demand over the forecast period. In times of economic distress, consumers have grown more mindful of their spending and have opted for low-cost and inexpensive products rather than high-priced specialty products. Because the product is in high demand, these factors have had a beneficial impact on market growth.

Expansion of middle-income age groups in emerging economies such as China and India is expected to play a key role in encouraging manufacturers to establish new tie-ups with both, offline and online channels over the next few years. In addition, a variety of wet wipes with unique constituents are available in the market, which are suitable for various purposes. For instance, customers who have dry skin issues are recommended rosewater-based wipes for proper hydration and water retention. These developments in product offerings are expected to drive the market.

The baby wipes segment dominated the market and accounted for the largest revenue share of 30.1% in 2021. Millennial parents are concerned about the baby’s sensitive skin, especially the diaper area. Therefore, to avoid rashes, they prefer using baby wipes because of the associated benefits, such as improved absorbent fabrics, which help in cleaning and reducing bacteria on the baby skin, and reduced risk of infection and skin irritation.

The role of e-commerce is integral in this industry as online platforms are known to attract a larger set of consumers. As this trend holds the potential to change the dynamics of the market, most small- and medium-sized manufacturers have been trying to advertise, promote, and sell their products online as their first step. The market is highly competitive and dominated by large multinational manufacturing companies. The players face intense competition, especially from the top players in the market, as they have a large consumer base, strong brand recognition, and vast distribution networks.

Wet Wipes Market Report Highlights
  • North America dominated the market and is expected to witness a CAGR of 3.3% over the forecast period. The major factors driving this regional market are the changing lifestyles of the people, an increase in the number of working women, rising online retailing trends, and increasing disposable income
  • The intimate wipes segment is expected to register the fastest CAGR of 4.1% from 2022 to 2030. Worldwide, there has been a large increase in the number of women entering the workforce, which has increased their purchasing power and raised their awareness of personal hygiene, ultimately driving the market
  • The non-woven segment dominated the market and accounted for the largest revenue share of 81.3% in 2021 owing to softness and better absorption ability
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Product Outlook
2.3. Material Outlook
2.4. Distribution channel Outlook

CHAPTER 3. WET WIPES MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Wet Wipes Market
3.4. Industry Value Chain Analysis
  3.4.1. Sales/Retail Channel Analysis
  3.4.2. Profit Margin Analysis
3.5. Market Dynamics
  3.5.1. Market Driver Analysis
  3.5.2. Market Restraint Analysis
  3.5.3. Industry Challenges
  3.5.4. Industry Opportunities
3.6. Business Environment Analysis
  3.6.1. Industry Analysis - Porter’s
    3.6.1.1. Supplier Power
    3.6.1.2. Buyer Power
    3.6.1.3. Substitution Threat
    3.6.1.4. Threat from New Entrant
    3.6.1.5. Competitive Rivalry
3.7. Roadmap of Wet Wipes Market
3.8. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

CHAPTER 5. WET WIPES MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Facial & Cosmetics
  5.2.1. Facial & cosmetics wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Baby
  5.3.1. Baby wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Hand & Body
  5.4.1. Hand & body wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Intimate
  5.5.1. Intimate wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
5.6. Others
  5.6.1. Others wet wipes market estimates and forecast, 2017 - 2030 (USD Million)

CHAPTER 6. WET WIPES MARKET: MATERIAL ESTIMATES & TREND ANALYSIS

6.1. Material Movement Analysis & Market Share, 2021 & 2030
6.2. Non-Woven
  6.2.1. Market estimates and forecast, by non-woven wet wipes, 2017 - 2030 (USD Million)
6.3. Woven
  6.3.1. Market estimates and forecast, by woven wet wipes, 2017 - 2030 (USD Million)

CHAPTER 7. WET WIPES MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.2. Supermarkets & Hypermarkets
  7.2.1. Market estimates and forecast, through supermarkets & hypermarkets, 2017 - 2030 (USD Million)
7.3. Convenience Stores
  7.3.1. Market estimates and forecast, through convenience stores, 2017 - 2030 (USD Million)
7.4. Pharmacy
  7.4.1. Market estimates and forecast, through pharmacy, 2017 - 2030 (USD Million)
7.5. E-commerce
  7.5.1. Market estimates and forecast, through e-commerce, 2017 - 2030 (USD Million)
7.6. Others
  7.6.1. Market estimates and forecast, through others, 2017 - 2030 (USD Million)

CHAPTER 8. WET WIPES MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

8.1. Regional Movement Analysis & Market Share, 2021 & 2030
8.2. North America
  8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  8.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  8.2.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
  8.2.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.2.5. U.S.
    8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.2.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.2.5.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.2.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.3. Europe
  8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  8.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  8.3.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
  8.3.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.3.5. Germany
    8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.3.5.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.3.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.3.6. U.K.
    8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.3.6.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.3.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.4. Asia Pacific
  8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  8.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  8.4.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
  8.4.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.4.5. China
    8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.4.5.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.4.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.4.6. India
    8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.4.6.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.4.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.5. Central & South America
  8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  8.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  8.5.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
  8.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.5.5. Brazil
    8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.5.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.5.5.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.5.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
8.6. Middle East & Africa
  8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  8.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
  8.6.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
  8.6.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  8.6.5. South Africa
    8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    8.6.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    8.6.5.3. Market estimates and forecast, by material, 2017 - 2030 (USD Million)
    8.6.5.4. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

CHAPTER 9. COMPETITIVE ANALYSIS

9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
  9.3.1. Key company market share analysis, 2021

CHAPTER 10. COMPANY PROFILES

10.1. The Clorox Company
  10.1.1. Company Overview
  10.1.2. Financial Performance
  10.1.3. Product Benchmarking
  10.1.4. Strategic Initiatives
10.2. KCWW
  10.2.1. Company Overview
  10.2.2. Financial Performance
  10.2.3. Product Benchmarking
  10.2.4. Strategic Initiatives
10.3. Reckitt Benckiser Group PLC
  10.3.1. Company Overview
  10.3.2. Financial Performance
  10.3.3. Product Benchmarking
  10.3.4. Strategic Initiatives
10.4. Unilever
  10.4.1. Company Overview
  10.4.2. Financial Performance
  10.4.3. Product Benchmarking
  10.4.4. Strategic Initiatives
10.5. Johnson & Johnson Services, Inc
  10.5.1. Company Overview
  10.5.2. Financial Performance
  10.5.3. Product Benchmarking
  10.5.4. Strategic Initiatives
10.6. TLC International
  10.6.1. Company Overview
  10.6.2. Financial Performance
  10.6.3. Product Benchmarking
  10.6.4. Strategic Initiatives
10.7. WipesPlus
  10.7.1. Company Overview
  10.7.2. Financial Performance
  10.7.3. Product Benchmarking
  10.7.4. Strategic Initiatives
10.8. The Honest Company
  10.8.1. Company Overview
  10.8.2. Financial Performance
  10.8.3. Product Benchmarking
  10.8.4. Strategic Initiatives
10.9. Procter and Gamble
  10.9.1. Company Overview
  10.9.2. Financial Performance
  10.9.3. Product Benchmarking
  10.9.4. Strategic Initiatives
10.10. Himalaya Wellness Company
  10.10.1. Company Overview
  10.10.2. Financial Performance
  10.10.3. Product Benchmarking
  10.10.4. Strategic Initiatives
LIST OF TABLES

1. Wet wipes market - Driving factor market analysis
2. Wet wipes market - Restraint factor market analysis
3. Baby wipes wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
4. Facial & cosmetics wipes wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
5. Hand & body wipes wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
6. Intimate wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
7. Others wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
8. Non-woven wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
9. Woven wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
10. North America wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
11. North America wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
12. North America wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
13. North America wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
14. U.S. wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
15. U.S. wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
16. U.S. wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
17. U.S. wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
18. Europe wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
19. Europe wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
20. Europe wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
21. Europe wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
22. U.K. wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
23. U.K. wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
24. U.K. wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
25. U.K. wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
26. Germany wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
27. Germany wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
28. Germany wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
29. Germany wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
30. Asia Pacific wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
31. Asia Pacific wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
32. Asia Pacific wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
33. Asia Pacific wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
34. China wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
35. China wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
36. China wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
37. China wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
38. India wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
39. India wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
40. India wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
41. India wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
42. Central and South America wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
43. Central and South America wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
44. Central and South America wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
45. Central and South America wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
46. Brazil wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
47. Brazil wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
48. Brazil wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
49. Brazil wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
50. Middle East and Africa wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
51. Middle East and Africa wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
52. Middle East and Africa wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
53. Middle East and Africa wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
54. South Africa wet wipes market estimates and forecast, 2017 - 2030 (USD Million)
55. South Africa wet wipes market estimates and forecast, by product, 2017 - 2030 (USD Million)
56. South Africa wet wipes market estimates and forecast, by material, 2017 - 2030 (USD Million)
57. South Africa wet wipes market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
58. Company categorization
LIST OF FIGURES

1. Wet wipes products market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Wet wipes market - Penetration & growth prospect mapping
7. Wet wipes market - Value chain analysis
8. Wet wipes market: Porter’s Five Forces Analysis
9. Roadmap of wet wipes market
10. COVID-Impact on wet wipes market
11. Factors affecting buying decisions for wet wipes market
12. Wet wipes market: Product share (%) analysis, 2021 & 2030
13. Wet wipes market: Material share (%) analysis, 2021 & 2030
14. Wet wipes market: Distribution Channel share (%) analysis, 2021 & 2030
15. Wet wipes market: Regional share (%) analysis, 2021 & 2030
16. Key company market share analysis, 2021


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