Video Games in Japan

Date: August 14, 2017
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VCBA0228BF5EN
Leaflet:

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Video games in Japan recorded a 2% current value increase in 2016 as sales reached JPY1.4 trillion. This represented a major improvement on the 1% current value contraction seen in the category in 2015 in the aftermath of Sony’s introduction of PlayStation 4 in 2014. In 2016, static consoles, most notably PlayStation 4 and Nintendo Classic Mini, as well as mobile games that recorded positive yet slower value growth, led to sales of video games turning to positive ground.

Euromonitor International's Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2011-2016
  Table 2 Sales of Video Games by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Video Games: % Value 2012-2016
  Table 4 LBN Brand Shares of Video Games: % Value 2013-2016
  Table 5 NBO Company Shares of Video Games Hardware: % Value 2012-2016
  Table 6 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
  Table 7 NBO Company Shares of Video Games Software: % Value 2012-2016
  Table 8 LBN Brand Shares of Video Games Software: % Value 2013-2016
  Table 9 Distribution of Video Games by Format: % Value 2011-2016
  Table 10 Distribution of Video Games Hardware by Format: % Value 2011-2016
  Table 11 Distribution of Video Games Software by Format: % Value 2011-2016
  Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
  Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
  Table 14 Forecast Sales of Video Games by Category: Value 2016-2021
  Table 15 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
Executive Summary
Toys and Games Records Moderately Positive Growth in 2016
Falling Birth Rate Influences Sales of Toys and Games
Mixi Co Maintains Leadership Amidst Changes Among Top Five Players
Toys and Games Retailing Heads Online Faster Than Ever Before
the Outlook for Toys and Games Is Negative, But Only Slightly So
Key Trends and Developments
Japan's Low Birth Rate Set To Decline, Suppressing Toys and Games Sales
the Launch of New Static Consoles Set To Propel Growth in Video Games
Shift Towards Internet Retailing Poses Threat To Store-based Specialist Retailers
Market Data
  Table 16 Sales of Toys and Games by Category: Value 2011-2016
  Table 17 Sales of Toys and Games by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Toys and Games: % Value 2012-2016
  Table 19 LBN Brand Shares of Toys and Games: % Value 2013-2016
  Table 20 Distribution of Toys and Games by Format: % Value 2011-2016
  Table 21 Forecast Sales of Toys and Games by Category: Value 2016-2021
  Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 1 Research Sources












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