Video Games in Japan

Date: September 16, 2016
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VCBA0228BF5EN
Leaflet:

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Video games in Japan grew by 6% in 2015 to reach sales of ¥1.3 trillion, with growth slowing from the 12% increase seen in 2014. The positive growth came from mobile games, which generated ¥798 billion in 2015, accounting for 63% of overall video game sales. Most, if not all, mobile games that generate sales in mobile games are free-to-play (F2P), games, which are downloaded free of charge. Game developers raise revenues by offering in-app items.

Euromonitor International's Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2010-2015
  Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
  Table 3 Video Gaming Population: Number of People 2010-2015
  Table 4 Video Gaming Population: % Number of People 2010-2015
  Table 5 NBO Company Shares of Video Games: % Value 2011-2015
  Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
  Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
  Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
  Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
  Table 11 Distribution of Video Games by Format: % Value 2010-2015
  Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
  Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
  Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
  Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Executive Summary
Contraction in Dress-up and Role Play Leads To A Decline in Traditional Toys and Games
Licenced Toys and Games Remain Popular Among Children in Japan
Monster Strike Affords Huge Success for Mixi
Online Shopping Offers Convenience To Time-pressed Consumers
Positive Growth Predicted for Toys and Games Over the Forecast Period
Key Trends and Developments
Licencing Remains A Significant Sales Generator in Toys and Games in Japan
Monster Strike Takes Japan by Storm in Mobile Gaming
Market Data
  Table 16 Sales of Toys and Games by Category: Value 2010-2015
  Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
  Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
  Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
  Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
  Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
  Summary 1 Research Sources












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