Video Games in Hong Kong, China

Date: October 22, 2015
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VB362F8E035EN
Leaflet:

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The battle of next-generation consoles continued into 2014, as the top three players within video games intensified their attempts to increase sales. Players increasingly resorted to console-game bundle sales to attract consumer interest. For example, Sony Computer Entertainment Hong Kong and Microsoft Hong Kong launched the FIFA 15 bundle for their PlayStation 4 and Xbox One platforms respectively. Games, especially blockbuster titles such as Battlefield 4 and Call of Duty, tended to be...

Euromonitor International's Video Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2009-2014
  Table 2 Sales of Video Games by Category: % Value Growth 2009-2014
  Table 3 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
  Table 4 NBO Company Shares of Video Games: % Value 2010-2014
  Table 5 LBN Brand Shares of Video Games: % Value 2011-2014
  Table 6 NBO Company Shares of Video Games Hardware: % Value 2010-2014
  Table 7 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
  Table 8 NBO Company Shares of Video Games Software: % Value 2010-2014
  Table 9 LBN Brand Shares of Video Games Software: % Value 2011-2014
  Table 10 NBO Company Shares of Digital Gaming: % Value 2010-2014
  Table 11 LBN Brand Shares of Digital Gaming: % Value 2011-2014
  Table 12 Distribution of Video Games by Format: % Value 2009-2014
  Table 13 Distribution of Video Games Hardware by Format: % Value 2009-2014
  Table 14 Distribution of Video Games Software by Format: % Value 2009-2014
  Table 15 Forecast Sales of Video Games by Category: Value 2014-2019
  Table 16 Forecast Sales of Video Games by Category: % Value Growth 2014-2019
Nintendo (hong Kong) Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
  Summary 1 Nintendo (Hong Kong) Ltd: Key Facts
Competitive Positioning
  Summary 2 Nintendo (Hong Kong) Ltd: Competitive Position 2014
Sony Computer Entertainment Hong Kong Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
  Summary 3 Sony Computer Entertainment Hong Kong Ltd: Key Facts
Competitive Positioning
  Summary 4 Sony Computer Entertainment Hong Kong Ltd: Competitive Position 2014
Executive Summary
Video Games Outgrows Traditional Toys and Games in 2014
Licensed Toys Grow in Importance in 2014
International Companies Dominate in 2014
Traditional Toys and Games Stores Lead
Video Games Is Expected To Outperform Traditional Toys and Games Over the Forecast Period
Key Trends and Developments
Licensed Toys Grow in Importance
Shifts in Demographics Change the Balance of Toys and Games
Higher Rate of Female Employment Results in Higher Demand for Toy and Games
Market Data
  Table 17 Sales of Toys and Games by Category: Value 2009-2014
  Table 18 Sales of Toys and Games by Category: % Value Growth 2009-2014
  Table 19 NBO Company Shares of Toys and Games: % Value 2010-2014
  Table 20 LBN Brand Shares of Toys and Games: % Value 2011-2014
  Table 21 Distribution of Toys and Games by Format: % Value 2009-2014
  Table 22 Forecast Sales of Toys and Games by Category: Value 2014-2019
  Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
  Summary 5 Research Sources
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