Video Games in Hong Kong, China

Date: June 20, 2016
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VB362F8E035EN
Leaflet:

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Video games current retail value sales grew by 10% in 2015 – a slower rate of growth than in 2014 and 2013. This sluggish performance was mainly due to the slowing of demand for PlayStation 4 and Xbox One. While the upgrade from previous generation consoles such as PlayStation 3 and Xbox 360 continued into 2015, hand-held consoles continue to suffer from competition from mobile gaming.

Euromonitor International's Video Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
VIDEO GAMES IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2010-2015
  Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
  Table 3 Video Gaming Population: Number of People 2010-2015
  Table 4 Video Gaming Population: % Number of People 2010-2015
  Table 5 NBO Company Shares of Video Games: % Value 2011-2015
  Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
  Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
  Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
  Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
  Table 11 Distribution of Video Games by Format: % Value 2010-2015
  Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
  Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
  Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
  Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Sony Computer Entertainment Hong Kong Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
  Summary 1 Sony Computer Entertainment Hong Kong Ltd: Key Facts
Competitive Positioning
  Summary 2 Sony Computer Entertainment Hong Kong Ltd: Competitive Position 2015
Executive Summary
Toys and Games Registers Positive Value Growth in 2015
Licenced Toys and Games Outperform Non-licenced Alternatives
International Players Dominate Toys and Games in 2015
Hong Kong Consumers Still Prefer Off-line Shopping
Toys and Games To Register Constant Value Growth Over Forecast Period
Key Trends and Developments
Changing Demographics Slows Down Toys and Games Growth
Majority of Traditional Toys and Games Sales Still Made Off-line
Market Data
  Table 16 Sales of Toys and Games by Category: Value 2010-2015
  Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
  Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
  Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
  Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
  Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources
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