Video Games in China

Date: June 17, 2016
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V5DA8216B11EN
Leaflet:

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The growth of video games slowed down at the end of the review period, falling from 36% in 2014 to 17% in 2015. This was mainly caused by the stagnant development of online games, which accounted for 65% of the whole video games category. Due to the lack of new outstanding games, the depression trend of classic MMORPG games, and attacks from mobile games, online games witnessed low single-digit growth in 2015 at around 2%, leaving a group of loyal players.

Euromonitor International's Video Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
VIDEO GAMES IN CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2010-2015
  Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
  Table 3 Video Gaming Population: Number of People 2010-2015
  Table 4 Video Gaming Population: % Number of People 2010-2015
  Table 5 NBO Company Shares of Video Games: % Value 2011-2015
  Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
  Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
  Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
  Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
  Table 11 Distribution of Video Games by Format: % Value 2010-2015
  Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
  Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
  Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
  Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Tencent Holdings Ltd in Toys and Games (china)
Strategic Direction
Key Facts
  Summary 1 Tencent Holdings Ltd: Key Facts
  Summary 2 Tencent Holdings Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Tencent Holdings Ltd: Competitive Position 2015
Executive Summary
Toys and Games Market Sees Slowdown in 2015
Vr/ar Headsets Capture Consumers' Attention in 2015
Tencent Holdings Ltd Maintains Leading Position in Toys and Games
Internet Retailing Heats Up, Remains Most Dynamic Distribution Channel
Steady Growth Expected Over Forecast Period
Key Trends and Developments
Slowdown of Consumer Electronics Hinders Development of Online and Mobile Games
Internet Retailing Continues To See Dynamic Growth
Market Data
  Table 16 Sales of Toys and Games by Category: Value 2010-2015
  Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
  Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
  Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
  Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
  Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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