Video Streaming Software Market - Forecasts from 2021 to 2026
The video streaming software market is evaluated at US$4,080.814 million for the year 2019 and is anticipated to grow at a CAGR of 14.44% to reach a market size of US$10,488.083 million by the year 2026.
The rise in the number of smartphone users, coupled with the increasing internet users all across the globe is anticipated to be one of the key drivers supplementing the market growth of video streaming software. With the rise in the availability of high-speed internet, consumers now prefer to watch the content that they want to watch at the moment. There on-demand video streaming has increased over the years and the OTT platforms like Netflix, Amazon Prime, and others have become hugely popular in recent years, which has impacted the video streaming software market positively and contributed to its growth. Also, the Covid-19 pandemic has played a huge role in shifting the consumers towards watching online video streaming and created a long-lasting impact on the preferences of people, which is further expected to boost the video streaming software market in the coming five years.
The recent outbreak of the novel coronavirus has impacted the video streaming software market to a large extent. Since the lockdown was implemented all over the world due to the concerns regarding the rapidly increasing Covid-19 cases, the time people spent in front of the screen and watching videos increased hugely. According to the Office of Communications, United Kingdom, the adults which were stuck inside their houses in the lockdown during the pandemic, 40% of them spent their waking hours in front of a screen. The lockdown witnessed a huge surge in people consuming video streaming leading to behavioral changes in people and made people habitual of using video streaming software, which led to the growth of the video streaming software market. Also, as the schools were closed, and children were also stuck inside their homes, there was a rise in children studying from online videos, further propelling the growth of the market. The lockdown period has made the population habitual of consuming more online media, which has led to a permanent shift in the preferences of people and the market for video streaming software is still growing. This lasting impact is anticipated to further keep increasing the market growth during the forecast period.
Rise in the number of internet and smartphone users.
One of the key factors supplementing the Video Streaming Software market growth includes the growing number of people using the internet and smartphones all around the globe. With the rise in internet and smartphone users, the usage of video streaming software is increasing leading to market growth. According to International Telecommunication Union (ITU), 28.7% of the population of the world were internet users in 2010 which increased to 41.5% in 2015 and further increased to 51% in 2019. Also, there were 553 million people in the world who had fixed broadband subscriptions in 2010 which rose to 841 million in 2015 and further rose to 1.13 billion in 2019. With the rise in digitalization, the number of people using the internet has been increasing at an even greater pace. Moreover, the number of smartphone users has been increasing at a great pace around the world. For example, according to India Cellular and Electronics Association (ICEA) report, India witnessed a 14.5% growth rate in the smartphone market in 2018 with 142.5 million units shipped. The report also states that the country is expected to have 829 million smartphone users by 2022. The world is witnessing a rapid increase in smartphone users, along with the increase in internet usage, which is anticipated to surge the market growth during the forecast period.
The rise in on-demand video streaming
On-demand video streaming has seen a huge surge in recent years across the world, which is anticipated to be one of the prominent drivers supplementing the market growth of video streaming software during the forecast period. The major TV media companies have been entering the Video streaming market and rolling out their streaming services. Disney has released their video streaming platform named Disney+, HBO has released HBO Go, and NBC has released Peacock Premium. Moreover, there are other entrants like Apple TV+, AT&T, and many others including sports, which have further increased the interest of people in video streaming software. Also, the increase in the usage of smart TVs has fuelled the market growth further and led to making the population habitual of watching on-demand videos whenever they want. The factors leading to the rise in video-on-demand are expected to have a positive impact on the market growth and are anticipated to be a prominent driver for the video streaming software market in the next five years.
The Asia Pacific region is anticipated to witness substantial growth.
Geographically, the Asia Pacific region is anticipated to witness the highest growth in the market owing to the rapid digitalization and continue spreading the digital capabilities of the region in countries like China, South Korea, Singapore, India, and Hong Kong. The North American region is anticipated to hold a substantial share due to the presence of highly advanced and progressive countries in terms of technology.
Competitive Insights
Prominent/major key market players in the Video Streaming Software market include IBM Corporation, Kaltura, Inc., Haivision among others. The players in the Video Streaming Software market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players in the market have been covered along with their relative competitive strategies and the report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the Video Streaming Software market.
Segmentation
The rise in the number of smartphone users, coupled with the increasing internet users all across the globe is anticipated to be one of the key drivers supplementing the market growth of video streaming software. With the rise in the availability of high-speed internet, consumers now prefer to watch the content that they want to watch at the moment. There on-demand video streaming has increased over the years and the OTT platforms like Netflix, Amazon Prime, and others have become hugely popular in recent years, which has impacted the video streaming software market positively and contributed to its growth. Also, the Covid-19 pandemic has played a huge role in shifting the consumers towards watching online video streaming and created a long-lasting impact on the preferences of people, which is further expected to boost the video streaming software market in the coming five years.
The recent outbreak of the novel coronavirus has impacted the video streaming software market to a large extent. Since the lockdown was implemented all over the world due to the concerns regarding the rapidly increasing Covid-19 cases, the time people spent in front of the screen and watching videos increased hugely. According to the Office of Communications, United Kingdom, the adults which were stuck inside their houses in the lockdown during the pandemic, 40% of them spent their waking hours in front of a screen. The lockdown witnessed a huge surge in people consuming video streaming leading to behavioral changes in people and made people habitual of using video streaming software, which led to the growth of the video streaming software market. Also, as the schools were closed, and children were also stuck inside their homes, there was a rise in children studying from online videos, further propelling the growth of the market. The lockdown period has made the population habitual of consuming more online media, which has led to a permanent shift in the preferences of people and the market for video streaming software is still growing. This lasting impact is anticipated to further keep increasing the market growth during the forecast period.
Rise in the number of internet and smartphone users.
One of the key factors supplementing the Video Streaming Software market growth includes the growing number of people using the internet and smartphones all around the globe. With the rise in internet and smartphone users, the usage of video streaming software is increasing leading to market growth. According to International Telecommunication Union (ITU), 28.7% of the population of the world were internet users in 2010 which increased to 41.5% in 2015 and further increased to 51% in 2019. Also, there were 553 million people in the world who had fixed broadband subscriptions in 2010 which rose to 841 million in 2015 and further rose to 1.13 billion in 2019. With the rise in digitalization, the number of people using the internet has been increasing at an even greater pace. Moreover, the number of smartphone users has been increasing at a great pace around the world. For example, according to India Cellular and Electronics Association (ICEA) report, India witnessed a 14.5% growth rate in the smartphone market in 2018 with 142.5 million units shipped. The report also states that the country is expected to have 829 million smartphone users by 2022. The world is witnessing a rapid increase in smartphone users, along with the increase in internet usage, which is anticipated to surge the market growth during the forecast period.
The rise in on-demand video streaming
On-demand video streaming has seen a huge surge in recent years across the world, which is anticipated to be one of the prominent drivers supplementing the market growth of video streaming software during the forecast period. The major TV media companies have been entering the Video streaming market and rolling out their streaming services. Disney has released their video streaming platform named Disney+, HBO has released HBO Go, and NBC has released Peacock Premium. Moreover, there are other entrants like Apple TV+, AT&T, and many others including sports, which have further increased the interest of people in video streaming software. Also, the increase in the usage of smart TVs has fuelled the market growth further and led to making the population habitual of watching on-demand videos whenever they want. The factors leading to the rise in video-on-demand are expected to have a positive impact on the market growth and are anticipated to be a prominent driver for the video streaming software market in the next five years.
The Asia Pacific region is anticipated to witness substantial growth.
Geographically, the Asia Pacific region is anticipated to witness the highest growth in the market owing to the rapid digitalization and continue spreading the digital capabilities of the region in countries like China, South Korea, Singapore, India, and Hong Kong. The North American region is anticipated to hold a substantial share due to the presence of highly advanced and progressive countries in terms of technology.
Competitive Insights
Prominent/major key market players in the Video Streaming Software market include IBM Corporation, Kaltura, Inc., Haivision among others. The players in the Video Streaming Software market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players in the market have been covered along with their relative competitive strategies and the report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the Video Streaming Software market.
Segmentation
- By Solutions
- Transcoding and Processing
- Video Management
- Video Delivery and Distribution
- Video Security
- Video Analytics
- Others
- By Services
- Professional Services
- Managed Services
- By Streaming Type
- Live Streaming
- Video-on-Demand Streaming
- By Deployment
- On-Premise
- Cloud
- By Vertical
- Media and Entertainment
- BFSI
- Education
- Healthcare
- Government
- Others
- By Geography
- North America
- USA
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- Germany
- France
- UK
- Others
- Middle East and Africa
- Saudi Arabia
- UAE
- Others
- Asia Pacific
- China
- India
- Japan
- South Korea
- Others
1. INTRODUCTION
1.1. Market Definition
1.2. Market Segmentation
2. RESEARCH METHODOLOGY
2.1. Research Data
2.2. Assumptions
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY SOLUTIONS
5.1. Introduction
5.2. Transcoding and Processing
5.3. Video Management
5.4. Video Delivery and Distribution
5.5. Video Security
5.6. Video Analytics
5.7. Others
6. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY SERVICES
6.1. Introduction
6.2. Professional Services
6.3. Managed Services
7. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY STREAMING TYPE
7.1. Introduction
7.2. Live Streaming
7.3. Video-on-Demand Streaming
8. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY DEPLOYMENT
8.1. Introduction
8.2. On-Premise
8.3. Cloud
9. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY VERTICAL
9.1. Introduction
9.2. Media and Entertainment
9.3. BFSI
9.4. Education
9.5. Healthcare
9.6. Government
9.7. Cloud
10. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY GEOGRAPHY
10.1. Introduction
10.2. North America
10.2.1. North America Video Streaming Software Market, By Solutions
10.2.2. North America Video Streaming Software Market, By Services
10.2.3. North America Video Streaming Software Market, By Streaming Type
10.2.4. North America Video Streaming Software Market, By Deployment
10.2.5. North America Video Streaming Software Market, By Vertical
10.2.6. By Country
10.2.6.1. USA
10.2.6.2. Canada
10.2.6.3. Mexico
10.3. South America
10.3.1. South America Video Streaming Software Market, By Solutions
10.3.2. South America Video Streaming Software Market, By Services
10.3.3. South America Video Streaming Software Market, By Streaming Type
10.3.4. South America Video Streaming Software Market, By Deployment
10.3.5. South America Video Streaming Software Market, By Vertical
10.3.6. By Country
10.3.6.1. Brazil
10.3.6.2. Argentina
10.3.6.3. Others
10.4. Europe
10.4.1. Europe Video Streaming Software Market, By Solutions
10.4.2. Europe Video Streaming Software Market, By Services
10.4.3. Europe Video Streaming Software Market, By Streaming Type
10.4.4. Europe Video Streaming Software Market, By Deployment
10.4.5. Europe Video Streaming Software Market, By Vertical
10.4.6. By Country
10.4.6.1.1. Germany
10.4.6.1.2. France
10.4.6.1.3. UK
10.4.6.1.4. Others
10.5. Middle East and Africa
10.5.1. Middle East and Africa Video Streaming Software Market, By Solutions
10.5.2. Middle East and Africa Video Streaming Software Market, By Services
10.5.3. Middle East and Africa Video Streaming Software Market, By Streaming Type
10.5.4. Middle East and Africa Video Streaming Software Market, By Deployment
10.5.5. Middle East and Africa Video Streaming Software Market, By Vertical
10.5.6. By Country
10.5.6.1. Saudi Arabia
10.5.6.2. UAE
10.5.6.3. Others
10.6. Asia Pacific
10.6.1. Asia Pacific Video Streaming Software Market, By Solutions
10.6.2. Asia Pacific Video Streaming Software Market, By Services
10.6.3. Asia Pacific Video Streaming Software Market, By Streaming Type
10.6.4. Asia Pacific Video Streaming Software Market, By Deployment
10.6.5. Asia Pacific Video Streaming Software Market, By Vertical
10.6.6. By Country
10.6.6.1. China
10.6.6.2. India
10.6.6.3. Japan
10.6.6.4. South Korea
10.6.6.5. Others
11. COMPETITIVE ENVIRONMENT AND ANALYSIS
11.1. Major Players and Strategy Analysis
11.2. Emerging Players and Market Lucrativeness
11.3. Mergers, Acquisitions, Agreements, and Collaborations
11.4. Vendor Competitiveness Matrix
12. COMPANY PROFILES
12.1. Wowza Media Systems, LLC
12.2. Amazon
12.3. Kollective Technology, Inc.
12.4. Ooyala, Inc.
12.5. Haivision
12.6. IBM Corporation
12.7. Kaltura, Inc.
12.8. Panopto Inc.
12.9. Brightcove
12.10. Vbrick
12.11. Qumu Corporation
1.1. Market Definition
1.2. Market Segmentation
2. RESEARCH METHODOLOGY
2.1. Research Data
2.2. Assumptions
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY SOLUTIONS
5.1. Introduction
5.2. Transcoding and Processing
5.3. Video Management
5.4. Video Delivery and Distribution
5.5. Video Security
5.6. Video Analytics
5.7. Others
6. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY SERVICES
6.1. Introduction
6.2. Professional Services
6.3. Managed Services
7. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY STREAMING TYPE
7.1. Introduction
7.2. Live Streaming
7.3. Video-on-Demand Streaming
8. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY DEPLOYMENT
8.1. Introduction
8.2. On-Premise
8.3. Cloud
9. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY VERTICAL
9.1. Introduction
9.2. Media and Entertainment
9.3. BFSI
9.4. Education
9.5. Healthcare
9.6. Government
9.7. Cloud
10. VIDEO STREAMING SOFTWARE MARKET ANALYSIS, BY GEOGRAPHY
10.1. Introduction
10.2. North America
10.2.1. North America Video Streaming Software Market, By Solutions
10.2.2. North America Video Streaming Software Market, By Services
10.2.3. North America Video Streaming Software Market, By Streaming Type
10.2.4. North America Video Streaming Software Market, By Deployment
10.2.5. North America Video Streaming Software Market, By Vertical
10.2.6. By Country
10.2.6.1. USA
10.2.6.2. Canada
10.2.6.3. Mexico
10.3. South America
10.3.1. South America Video Streaming Software Market, By Solutions
10.3.2. South America Video Streaming Software Market, By Services
10.3.3. South America Video Streaming Software Market, By Streaming Type
10.3.4. South America Video Streaming Software Market, By Deployment
10.3.5. South America Video Streaming Software Market, By Vertical
10.3.6. By Country
10.3.6.1. Brazil
10.3.6.2. Argentina
10.3.6.3. Others
10.4. Europe
10.4.1. Europe Video Streaming Software Market, By Solutions
10.4.2. Europe Video Streaming Software Market, By Services
10.4.3. Europe Video Streaming Software Market, By Streaming Type
10.4.4. Europe Video Streaming Software Market, By Deployment
10.4.5. Europe Video Streaming Software Market, By Vertical
10.4.6. By Country
10.4.6.1.1. Germany
10.4.6.1.2. France
10.4.6.1.3. UK
10.4.6.1.4. Others
10.5. Middle East and Africa
10.5.1. Middle East and Africa Video Streaming Software Market, By Solutions
10.5.2. Middle East and Africa Video Streaming Software Market, By Services
10.5.3. Middle East and Africa Video Streaming Software Market, By Streaming Type
10.5.4. Middle East and Africa Video Streaming Software Market, By Deployment
10.5.5. Middle East and Africa Video Streaming Software Market, By Vertical
10.5.6. By Country
10.5.6.1. Saudi Arabia
10.5.6.2. UAE
10.5.6.3. Others
10.6. Asia Pacific
10.6.1. Asia Pacific Video Streaming Software Market, By Solutions
10.6.2. Asia Pacific Video Streaming Software Market, By Services
10.6.3. Asia Pacific Video Streaming Software Market, By Streaming Type
10.6.4. Asia Pacific Video Streaming Software Market, By Deployment
10.6.5. Asia Pacific Video Streaming Software Market, By Vertical
10.6.6. By Country
10.6.6.1. China
10.6.6.2. India
10.6.6.3. Japan
10.6.6.4. South Korea
10.6.6.5. Others
11. COMPETITIVE ENVIRONMENT AND ANALYSIS
11.1. Major Players and Strategy Analysis
11.2. Emerging Players and Market Lucrativeness
11.3. Mergers, Acquisitions, Agreements, and Collaborations
11.4. Vendor Competitiveness Matrix
12. COMPANY PROFILES
12.1. Wowza Media Systems, LLC
12.2. Amazon
12.3. Kollective Technology, Inc.
12.4. Ooyala, Inc.
12.5. Haivision
12.6. IBM Corporation
12.7. Kaltura, Inc.
12.8. Panopto Inc.
12.9. Brightcove
12.10. Vbrick
12.11. Qumu Corporation
