U.S. Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-trade, Off-trade), And Segment Forecasts, 2024 - 2030
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U.S. Wine Market Growth & Trends
The U.S. wine market size is expected to reach USD 116.07 billion by 2030, registering a CAGR of 5.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Wine has gained wide-scale penetration across the U.S. as changing cultural norms and evolving lifestyles have led to an increased appreciation for wine as a beverage of choice. With a shift toward more sophisticated and diverse tastes, wine has become synonymous with socializing, dining, and celebratory occasions. The online sales of wine have made the product more affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.
Wine is considered a social drink, fit for all occasions-formal and informal. A scientific theory that makes wine suitable for the purpose of socializing is that its consumption activates endorphins. Moreover, wine is also considered to be healthy. Numerous scientific studies have shown that moderate consumption of wine can be good for cardiovascular health. The compounds present in grapes reduce the risk of some cancers, diabetes, and other cardiovascular diseases. Its antioxidants eliminate free radicals in the body. It is also believed that consuming wine in moderation increases longevity and boosts the resilience of some organs.
Wines are popular as they are consumed by a wide audience as an affordable choice for regular consumption, often being a go-to option for newcomers to the wine scene. With evolving lifestyles, there has been a noticeable shift towards lighter alcoholic beverages like wine, beer, and seltzers, from strong liquor. This changing trend is a significant driver behind the increasing number of wine enthusiasts and the growing demand for table wine.
U.S. Wine Market Report Highlights
U.S. Wine Market Growth & Trends
The U.S. wine market size is expected to reach USD 116.07 billion by 2030, registering a CAGR of 5.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Wine has gained wide-scale penetration across the U.S. as changing cultural norms and evolving lifestyles have led to an increased appreciation for wine as a beverage of choice. With a shift toward more sophisticated and diverse tastes, wine has become synonymous with socializing, dining, and celebratory occasions. The online sales of wine have made the product more affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.
Wine is considered a social drink, fit for all occasions-formal and informal. A scientific theory that makes wine suitable for the purpose of socializing is that its consumption activates endorphins. Moreover, wine is also considered to be healthy. Numerous scientific studies have shown that moderate consumption of wine can be good for cardiovascular health. The compounds present in grapes reduce the risk of some cancers, diabetes, and other cardiovascular diseases. Its antioxidants eliminate free radicals in the body. It is also believed that consuming wine in moderation increases longevity and boosts the resilience of some organs.
Wines are popular as they are consumed by a wide audience as an affordable choice for regular consumption, often being a go-to option for newcomers to the wine scene. With evolving lifestyles, there has been a noticeable shift towards lighter alcoholic beverages like wine, beer, and seltzers, from strong liquor. This changing trend is a significant driver behind the increasing number of wine enthusiasts and the growing demand for table wine.
U.S. Wine Market Report Highlights
- The sparkling wine market is anticipated to grow at a CAGR of 6.3% from 2024 to 2030. The increasing interest of consumers towards consumption of sparkling wine in celebratory and social drinking occasions is driving the segment’s growth
- Sales of wine through on-trade channel is expected to grow at a CAGR of 6.3% from 2024 to 2030. Increasing penetration of wine in bars and restaurants in the U.S. is driving the market growth in the coming years
- The off-trade distribution channel accounted for the major share across the U.S. The regular consumption of table and dessert wine is a major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on market growth
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Product Snapshot
2.3. Demography Snapshot
2.4. Distribution Channel Snapshot
2.5. Competitive Landscape Snapshot
CHAPTER 3. U.S. WINE MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Regulatory Framework
3.5. Market Dynamics
3.5.1. Market Driver Impact Analysis
3.5.2. Market Restraint Impact Analysis
3.5.3. Industry Opportunities
3.5.4. Industry Challenges
3.6. Industry Analysis - Porter’s Five Forces Analysis
3.7. Market Entry Strategies
CHAPTER 4. U.S. WINE MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. U.S. WINE MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Table Wine
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Dessert Wine
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Sparkling Wine
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. U.S. WINE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. On-Trade
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Off-Trade
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. E. & J. Gallo Winery
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Constellation Brands, Inc.
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. The Wine Group
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Trinchero Family Estates
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Pernod Ricard
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Deutsch Family Wine & Spirits
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Accolade Wines
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Castel Fr?res
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Casella Family Brands
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Bronco Wine Company
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Product Snapshot
2.3. Demography Snapshot
2.4. Distribution Channel Snapshot
2.5. Competitive Landscape Snapshot
CHAPTER 3. U.S. WINE MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Regulatory Framework
3.5. Market Dynamics
3.5.1. Market Driver Impact Analysis
3.5.2. Market Restraint Impact Analysis
3.5.3. Industry Opportunities
3.5.4. Industry Challenges
3.6. Industry Analysis - Porter’s Five Forces Analysis
3.7. Market Entry Strategies
CHAPTER 4. U.S. WINE MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. U.S. WINE MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Table Wine
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Dessert Wine
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Sparkling Wine
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. U.S. WINE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.2. On-Trade
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Off-Trade
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2023 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. E. & J. Gallo Winery
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Constellation Brands, Inc.
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. The Wine Group
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Trinchero Family Estates
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Pernod Ricard
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Deutsch Family Wine & Spirits
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Accolade Wines
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Castel Fr?res
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Casella Family Brands
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Bronco Wine Company
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives
LIST OF TABLES
Table 1. U.S. Wine Market - Key Market Driver Analysis
Table 2. U.S. Wine Market - Key Market Restraint Analysis
Table 3. U.S. wine market estimates & forecast, by product (USD Million)
Table 4. U.S. wine market estimates & forecast, by distribution channel (USD Million)
Table 5. Recent developments & impact analysis, by key market participants
Table 6. Company market share, 2023
Table 7. Company heat map analysis
Table 1. U.S. Wine Market - Key Market Driver Analysis
Table 2. U.S. Wine Market - Key Market Restraint Analysis
Table 3. U.S. wine market estimates & forecast, by product (USD Million)
Table 4. U.S. wine market estimates & forecast, by distribution channel (USD Million)
Table 5. Recent developments & impact analysis, by key market participants
Table 6. Company market share, 2023
Table 7. Company heat map analysis
LIST OF FIGURES
Fig. 1 U.S. wine market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape Snapshot
Fig. 9 U.S. wine market size, 2018 to 2030 (USD Million)
Fig. 10 U.S. wine market: Value chain analysis
Fig. 11 U.S. wine market: Profit - margin analysis
Fig. 12 U.S. wine market: Dynamics
Fig. 13 U.S. wine market: Porter’s five forces analysis
Fig. 14 Factors influencing buying decisions for wine
Fig. 15 U.S. wine market, by product: Key takeaways
Fig. 16 U.S. wine market, by product: Market share, 2023 & 2030
Fig. 17 U.S. table wine market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 U.S. dessert wine market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 U.S. sparkling wine market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 U.S. wine market, by distribution channel: Key takeaways
Fig. 21 U.S. wine market, by distribution channel: Market share, 2023 & 2030
Fig. 22 U.S. wine market estimates & forecasts, through on-trade channel, 2018 - 2030 (USD Million)
Fig. 23 U.S. wine market estimates & forecasts, through off-trade channel, 2018 - 2030 (USD Million)
Fig. 24 Company market share analysis, 2023
Fig. 25 Strategic framework of U.S. wine market
Fig. 1 U.S. wine market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape Snapshot
Fig. 9 U.S. wine market size, 2018 to 2030 (USD Million)
Fig. 10 U.S. wine market: Value chain analysis
Fig. 11 U.S. wine market: Profit - margin analysis
Fig. 12 U.S. wine market: Dynamics
Fig. 13 U.S. wine market: Porter’s five forces analysis
Fig. 14 Factors influencing buying decisions for wine
Fig. 15 U.S. wine market, by product: Key takeaways
Fig. 16 U.S. wine market, by product: Market share, 2023 & 2030
Fig. 17 U.S. table wine market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 U.S. dessert wine market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 U.S. sparkling wine market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 U.S. wine market, by distribution channel: Key takeaways
Fig. 21 U.S. wine market, by distribution channel: Market share, 2023 & 2030
Fig. 22 U.S. wine market estimates & forecasts, through on-trade channel, 2018 - 2030 (USD Million)
Fig. 23 U.S. wine market estimates & forecasts, through off-trade channel, 2018 - 2030 (USD Million)
Fig. 24 Company market share analysis, 2023
Fig. 25 Strategic framework of U.S. wine market
