U.S. Laundry Care Market Size, Share & Trends Analysis Report By Product (Laundry Detergents, Fabric Softeners, Bleach, Laundry Boosters, Laundry Sanitizers/Disinfectants), By Application (Residential, Commercial), And Segment Forecasts, 2025 - 2030
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U.S. Laundry Care Market Growth & Trends
The U.S. laundry care market size is expected treach USD 35.19 billion by 2030, and is projected tgrow at a CAGR of 6.2% from 2025 t2030, according ta new report by Grand View Research, Inc. The market has experienced significant evolution as consumers have become more focused on product effectiveness and convenience. With brands like Persil and Tide continuing tdominate, smaller players have alsfound their niche by offering unique formulations and sustainable packaging. For example, Carbona, a brand known for its long-standing presence in the cleaning industry, recently entered the laundry detergent market with waterless detergent sheets, a product aimed at reducing environmental impact. This growing interest in eco-friendly options has encouraged both established and new brands tfocus on sustainability without compromising on cleaning performance.
Despite the rise of smaller competitors, leading brands like Tide and Gain have maintained their market share by continuously innovating with new product lines. Tide, for instance, has introduced specialized products like Tide Pods and Tide Simply, catering ta wide range of consumer preferences from budget-conscious buyers tthose looking for premium fabric care. These brands have successfully balanced affordability and premium product offerings tcater tdifferent market segments, helping them sustain their dominance in the competitive U.S. laundry care market.
The demand for laundry care products continues trise as consumers focus on both cleanliness and fabric preservation. Products designed tprotect delicate fabrics and colors are becoming increasingly popular. Brands like Woolite and All have capitalized on this demand by offering specialized products for gentle cleaning. These products are targeted at consumers whwant tpreserve the life of their clothes, especially as garments become more expensive and consumers seek value from their investments. With an increased focus on fabric care, many brands are expanding their portfolios tmeet the growing consumer need for specialized laundry solutions.
Retailers in the U.S. are seeing a shift in how consumers purchase laundry care products. While traditional in-store shopping remains popular, there has been a noticeable rise in online purchases, especially for niche products. E-commerce platforms like Amazon and direct-to-consumer models have provided smaller brands such as Dropps and Truman’s an opportunity tgrow their customer base. These brands, often emphasizing sustainability and convenience, have taken advantage of the surge in online shopping during the past few years. This shift toward online retail, combined with subscription models, is reshaping how brands engage with consumers and distribute their laundry care products.
U.S. Laundry Care Market Report Highlights
U.S. Laundry Care Market Growth & Trends
The U.S. laundry care market size is expected treach USD 35.19 billion by 2030, and is projected tgrow at a CAGR of 6.2% from 2025 t2030, according ta new report by Grand View Research, Inc. The market has experienced significant evolution as consumers have become more focused on product effectiveness and convenience. With brands like Persil and Tide continuing tdominate, smaller players have alsfound their niche by offering unique formulations and sustainable packaging. For example, Carbona, a brand known for its long-standing presence in the cleaning industry, recently entered the laundry detergent market with waterless detergent sheets, a product aimed at reducing environmental impact. This growing interest in eco-friendly options has encouraged both established and new brands tfocus on sustainability without compromising on cleaning performance.
Despite the rise of smaller competitors, leading brands like Tide and Gain have maintained their market share by continuously innovating with new product lines. Tide, for instance, has introduced specialized products like Tide Pods and Tide Simply, catering ta wide range of consumer preferences from budget-conscious buyers tthose looking for premium fabric care. These brands have successfully balanced affordability and premium product offerings tcater tdifferent market segments, helping them sustain their dominance in the competitive U.S. laundry care market.
The demand for laundry care products continues trise as consumers focus on both cleanliness and fabric preservation. Products designed tprotect delicate fabrics and colors are becoming increasingly popular. Brands like Woolite and All have capitalized on this demand by offering specialized products for gentle cleaning. These products are targeted at consumers whwant tpreserve the life of their clothes, especially as garments become more expensive and consumers seek value from their investments. With an increased focus on fabric care, many brands are expanding their portfolios tmeet the growing consumer need for specialized laundry solutions.
Retailers in the U.S. are seeing a shift in how consumers purchase laundry care products. While traditional in-store shopping remains popular, there has been a noticeable rise in online purchases, especially for niche products. E-commerce platforms like Amazon and direct-to-consumer models have provided smaller brands such as Dropps and Truman’s an opportunity tgrow their customer base. These brands, often emphasizing sustainability and convenience, have taken advantage of the surge in online shopping during the past few years. This shift toward online retail, combined with subscription models, is reshaping how brands engage with consumers and distribute their laundry care products.
U.S. Laundry Care Market Report Highlights
- Based on product, laundry detergents accounted for a significant share of the U.S. laundry care market. Demand for laundry detergents in the U.S. remains high due tongoing price sensitivity and inflation, with value-based options gaining traction. Consumer preferences are alsshifting toward convenient, sustainable options, such as waterless detergent sheets and eco-friendly formulas.
- Based on application, demand for laundry care in commercial spaces is expected tgrow significantly from 2025 t2030. This is due tinnovative product launches offering enhanced cleaning and sustainability. Additionally, advancements in formulations addressing tougher stains and odors will drive increased usage in hotels, healthcare, and other commercial sectors.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Product Outlook
2.3. Application Outlook
2.4. Competitive Landscape Snapshot
CHAPTER 3. U.S. LAUNDRY CARE MARKET VARIABLES AND TRENDS
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. U.S. LAUNDRY CARE MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Service Adoption
4.5. Observations & Recommendations
CHAPTER 5. U.S. LAUNDRY CARE MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. U.S. Laundry Care Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
5.3.1. Laundry Detergents
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Fabric Softeners
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Bleach
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Laundry Boosters
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.5. Laundry Sanitizers/Disinfectants
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.6. Others
5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. U.S. LAUNDRY CARE MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
6.1. U.S. Laundry Care Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
6.3.1. Residential
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Commercial
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.2. Laundromats
6.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.3. Food Service
6.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.4. Hospitality
6.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.5. Healthcare
6.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.6. Education Institutes
6.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.7. Marine Industry
6.3.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.8. Correctional Facilities
6.3.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.9. Others
6.3.2.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. U.S. LAUNDRY CARE MARKET: COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Unilever
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Colgate-Palmolive
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Henkel
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Church & Dwight
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Ecolab
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Reckitt Benckiser
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. The Clorox Company
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Solenis
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Seventh Generation
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Product Outlook
2.3. Application Outlook
2.4. Competitive Landscape Snapshot
CHAPTER 3. U.S. LAUNDRY CARE MARKET VARIABLES AND TRENDS
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
CHAPTER 4. U.S. LAUNDRY CARE MARKET: CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Service Adoption
4.5. Observations & Recommendations
CHAPTER 5. U.S. LAUNDRY CARE MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. U.S. Laundry Care Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Billion)
5.3.1. Laundry Detergents
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Fabric Softeners
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Bleach
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Laundry Boosters
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.5. Laundry Sanitizers/Disinfectants
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.6. Others
5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 6. U.S. LAUNDRY CARE MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
6.1. U.S. Laundry Care Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
6.3.1. Residential
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Commercial
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.2. Laundromats
6.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.3. Food Service
6.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.4. Hospitality
6.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.5. Healthcare
6.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.6. Education Institutes
6.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.7. Marine Industry
6.3.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.8. Correctional Facilities
6.3.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2.9. Others
6.3.2.9.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
CHAPTER 7. U.S. LAUNDRY CARE MARKET: COMPETITIVE ANALYSIS
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Unilever
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Colgate-Palmolive
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. Henkel
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Church & Dwight
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Ecolab
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Reckitt Benckiser
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. The Clorox Company
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Solenis
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Seventh Generation
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives
