U.S. Hospital Facilities Market Size, Share & Trends Analysis Report By Patient Service (Inpatient, Outpatient), By Service Type (Acute Care, Cardiovascular), By Facility Type, And Segment Forecasts, 2022 - 2030
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U.S. Hospital Facilities Market Growth & Trends
The U.S. hospital facilities market size is expected to reach USD 2,540.4 billion by 2030 and is expected to expand at a CAGR of 7.62% over the forecast period, according to a new report by Grand View Research, Inc. According to the American Hospital Association (AHA), there were more than 36.2 million patients admitted to U.S. hospitals, in 2021. Hospital services include a broad range of medical offerings, ranging from essential health care to training & research for major medical school centers to services developed by an industry-owned network of institutions, such as Health Maintenance Organizations (HMOs). According to the CDC, in 2018, around 130 million people visited emergency departments, out of which, 12.4% of the visits resulted in hospital admission.
Hospitals provide treatment for a variety of indications, including neurology, cardiology, infectious disorders, gastrointestinal diseases, and psychiatric disorders. The rising prevalence of these illnesses is contributing to the high frequency of visits. Moreover, as the elderly population frequently requires emergency care, the growing geriatric population in the U.S. is contributing to a rise in the number of medical visits, thereby driving the market growth. The COVID-19 pandemic adversely impacted the U.S. healthcare system. Healthcare facilities across the U.S. were facing both financial and organizational difficulties. One of the major steps taken by the hospitals at the start of the pandemic was to delay the elective procedures that culminated in the hospital’s monumental monetary losses.
According to the AHA, COVID-19 Financial Impact Report Estimates, due to canceled services during the pandemic, non-federal hospitals lost around USD 161.4 billion in income during the four-month period from March 2020 to June 2020. Furthermore, for COVID-19 hospitalizations, between March 2020 and June 2020, the country’s hospitals and health systems collectively lost around USD 36.6 billion, including payments for COVID-19 patients. The aforementioned factors negatively impacted the market. The cardiovascular service type segment dominated the market in 2021 due to changing & sedentary lifestyles and the increased geriatric & obese population.
According to HCUP, heart failure is the second leading cause of hospital admission, with around 4.1% of the total inpatient stays in 2018. The acute care segment is anticipated to register the fastest CAGR from 2022 to 2030. A high number of inpatient admissions during flu season in the U.S. is likely to fuel the segment growth. For instance, according to HCUP, nearly 1.5 million influenza-related inpatient stays were recorded during flu season in 2016. As per the CDC, during the 2019 flu season, there were a total of 16.1 million medical visits. Mergers, acquisitions, and partnerships are some of the key strategies undertaken by market players. For instance, in February 2021, Northwestern Medicine Kishwaukee Hospital partnered with Lurie Children’s for the Pediatric Emergency Medicine telemedicine program.
U.S. Hospital Facilities Market Report Highlights
U.S. Hospital Facilities Market Growth & Trends
The U.S. hospital facilities market size is expected to reach USD 2,540.4 billion by 2030 and is expected to expand at a CAGR of 7.62% over the forecast period, according to a new report by Grand View Research, Inc. According to the American Hospital Association (AHA), there were more than 36.2 million patients admitted to U.S. hospitals, in 2021. Hospital services include a broad range of medical offerings, ranging from essential health care to training & research for major medical school centers to services developed by an industry-owned network of institutions, such as Health Maintenance Organizations (HMOs). According to the CDC, in 2018, around 130 million people visited emergency departments, out of which, 12.4% of the visits resulted in hospital admission.
Hospitals provide treatment for a variety of indications, including neurology, cardiology, infectious disorders, gastrointestinal diseases, and psychiatric disorders. The rising prevalence of these illnesses is contributing to the high frequency of visits. Moreover, as the elderly population frequently requires emergency care, the growing geriatric population in the U.S. is contributing to a rise in the number of medical visits, thereby driving the market growth. The COVID-19 pandemic adversely impacted the U.S. healthcare system. Healthcare facilities across the U.S. were facing both financial and organizational difficulties. One of the major steps taken by the hospitals at the start of the pandemic was to delay the elective procedures that culminated in the hospital’s monumental monetary losses.
According to the AHA, COVID-19 Financial Impact Report Estimates, due to canceled services during the pandemic, non-federal hospitals lost around USD 161.4 billion in income during the four-month period from March 2020 to June 2020. Furthermore, for COVID-19 hospitalizations, between March 2020 and June 2020, the country’s hospitals and health systems collectively lost around USD 36.6 billion, including payments for COVID-19 patients. The aforementioned factors negatively impacted the market. The cardiovascular service type segment dominated the market in 2021 due to changing & sedentary lifestyles and the increased geriatric & obese population.
According to HCUP, heart failure is the second leading cause of hospital admission, with around 4.1% of the total inpatient stays in 2018. The acute care segment is anticipated to register the fastest CAGR from 2022 to 2030. A high number of inpatient admissions during flu season in the U.S. is likely to fuel the segment growth. For instance, according to HCUP, nearly 1.5 million influenza-related inpatient stays were recorded during flu season in 2016. As per the CDC, during the 2019 flu season, there were a total of 16.1 million medical visits. Mergers, acquisitions, and partnerships are some of the key strategies undertaken by market players. For instance, in February 2021, Northwestern Medicine Kishwaukee Hospital partnered with Lurie Children’s for the Pediatric Emergency Medicine telemedicine program.
U.S. Hospital Facilities Market Report Highlights
- The public/community hospitals segment led for the market in 2021. According to the AHA, the number of non-government not-for-profit community hospitals increased from 2,937 in 2020 to 2,946 in 2021
- A rise in the number of patient admissions and funding received from business groups are factors projected to fuel the segment growth
- The outpatient services segment led the market in 2021 due to increased efforts to shift care to outpatient settings with minimally invasive procedures and diagnostics
- The adoption of AI by healthcare facilities to improve care is expected to create new growth opportunities
- For instance, in January 2017, Mayo Clinic’s Center for Individualized Medicine collaborated with Tempus, a startup focusing on the development of personalized cancer care by using a machine learning platform
CHAPTER 1. METHODOLOGY AND SCOPE
1.1 Market Segmentation & Scope
1.1.1 Estimates And Forecast Timeline
1.2 Research Methodology
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GVR’s Internal Database
1.3.3 Secondary Sources
1.3.4 Primary Research
1.4 Information or Data Analysis
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Commodity Flow Analysis
1.7 List of Secondary Sources
1.8 List of Abbreviations
1.9 Objectives
1.9.1 Objective -
1.9.2 Objective -
1.9.3 Objective -
CHAPTER 2. EXECUTIVE SUMMARY
2.1 Market Outlook
2.2 Segment Outlook
2.2.1 Patient Service
2.2.2 Facility Type
2.2.3 Service Type
2.3 Competitive Insights
CHAPTER 3. MARKET VARIABLES, TRENDS & SCOPE
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook
3.1.2 Related/Ancillary Market Outlook
3.2 Market Dynamics
3.2.1 Market Driver Analysis
3.2.1.1 Increasing number of surgical procedures
3.2.1.2 High number of hospital visits
3.2.1.3 Increasing prevalence of lifestyle diseases
3.2.2 Market Restraint Analysis
3.2.2.1 Concerns regarding hospital-acquired infections
3.2.2.2 High cost of innovative technology & medical equipment upgradation
3.2.3 Industry Challenges
3.2.4 Industry Opportunities
3.3 Penetration & Growth Prospect Mapping
3.4 Business Environment Analysis Tools
3.4.1 PESTEL Analysis
3.4.1.1 Political & legal landscape
3.4.1.2 Economic and social landscape
3.4.1.3 Technology landscape
3.4.2 Porter’s Five Forces Analysis
3.4.2.1 Competitive rivalry: High
3.4.2.2 Threat of new entrants: Low
3.4.2.3 Bargaining power of buyers: Moderate
3.4.2.4 Bargaining power of suppliers: Moderate
3.4.2.5 Threat of substitutes: High
3.5 Regulatory Framework & Reimbursement Scenario
3.5.1 Regulatory Framework
3.5.2 Reimbursement Scenario
3.6 Impact of COVID-19: Qualitative Analysis
CHAPTER 4. U.S. HOSPITAL FACILITIES MARKET: PATIENT SERVICE ANALYSIS
4.1 U.S. Hospital Facilities Market Share Analysis, 2021 & 2030
4.2 Segment Dashboard
4.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for Patient Service
4.3.1 Inpatient Services
4.3.1.1 Inpatient services market, 2017 - 2030 (USD Billion)
4.3.2 Outpatient Services
4.3.2.1 Outpatient services market, 2017 - 2030 (USD Billion)
CHAPTER 5. U.S. HOSPITAL FACILITIES MARKET: FACILITY TYPE ANALYSIS
5.1 U.S. Hospital Facilities Market Share Analysis, 2021 & 2030
5.2 Segment Dashboard
5.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for Facility Type
5.3.1 Public/Community Hospitals
5.3.1.1 Public/community hospitals market, 2017 - 2030 (USD Billion)
5.3.2 State Owned & Federal Hospitals
5.3.2.1 State owned & federal hospitals market, 2017 - 2030 (USD Billion)
5.3.3 Private Hospitals
5.3.3.1 Private hospitals market, 2017 - 2030 (USD Billion)
CHAPTER 6. U.S. HOSPITAL FACILITIES MARKET : SERVICE TYPE ANALYSIS
6.1 U.S. Hospital Facilities Market Share Analysis, 2021 & 2030
6.2 Segment Dashboard
6.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for Service Type
6.3.1 Acute Care
6.3.1.1 Acute care market, 2017 - 2030 (USD Billion)
6.3.2 Cardiovascular
6.3.2.1 Cardiovascular market, 2017 - 2030 (USD Billion)
6.3.3 Cancer Care
6.3.3.1 Cancer care market, 2017 - 2030 (USD Billion)
6.3.4 Neurorehabilitation & Psychiatry Services
6.3.4.1 Neurorehabilitation & psychiatry services market, 2017 - 2030 (USD Billion)
6.3.5 Pathology Lab, Diagnostics, And Imaging
6.3.5.1 Pathology lab, diagnostics, and imaging market, 2017 - 2030 (USD Billion)
6.3.6 Obstetrics & Gynecology
6.3.6.1 Obstetrics & gynecology market, 2017 - 2030 (USD Billion)
6.3.7 Others
6.3.7.1 Others market, 2017 - 2030 (USD Billion)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1 Recent Developments & Impact Analysis, by Key Market Participants
7.2 Competition Categorization (Key innovators, market leaders, emerging players)
7.3 Company Market Position Analysis
7.4 Synergy Analysis: Major Deals & Strategic Alliances
7.5 List of Few Hospital Facilities
7.6 Company Profiles
7.6.1 The Johns Hopkins Hospital
7.6.1.1 Company overview
7.6.1.2 Financial performance
7.6.1.3 Service benchmarking
7.6.2 Mayo Clinic
7.6.2.1 Company overview
7.6.2.2 Financial performance
7.6.2.3 Service benchmarking
7.6.3 Cleveland Clinic
7.6.3.1 Company overview
7.6.3.2 Financial performance
7.6.3.3 Service benchmarking
7.6.3.4 Strategic initiatives
7.6.4 Cedars Sinai
7.6.4.1 Company overview
7.6.4.2 Financial performance
7.6.4.3 Service benchmarking
7.6.4.4 Strategic initiatives
7.6.5 Massachusetts General Hospital
7.6.5.1 Company overview
7.6.5.2 Financial performance
7.6.5.3 Service benchmarking
7.6.6 UCSF HEALTH
7.6.6.1 Company overview
7.6.6.2 Financial performance
7.6.6.3 Service benchmarking
7.6.6.4 Strategic initiatives
7.6.7 NewYork-Presbyterian Hospital
7.6.7.1 Company overview
7.6.7.2 Service benchmarking
7.6.7.3 Strategic initiatives
7.6.8 Brigham And Women's Hospital
7.6.8.1 Company overview
7.6.8.2 Financial performance
7.6.8.3 Service benchmarking
7.6.8.4 Strategic initiatives
7.6.9 Ronald Regan UCLA Medical Center
7.6.9.1 Company overview
7.6.9.2 Financial performance
7.6.9.3 Service benchmarking
7.6.9.4 Strategic initiatives
7.6.10 Northwestern Memorial Hospital
7.6.10.1 Company overview
7.6.10.2 Financial performance
7.6.10.3 Service benchmarking
7.6.10.4 Strategic initiatives
1.1 Market Segmentation & Scope
1.1.1 Estimates And Forecast Timeline
1.2 Research Methodology
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GVR’s Internal Database
1.3.3 Secondary Sources
1.3.4 Primary Research
1.4 Information or Data Analysis
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Commodity Flow Analysis
1.7 List of Secondary Sources
1.8 List of Abbreviations
1.9 Objectives
1.9.1 Objective -
1.9.2 Objective -
1.9.3 Objective -
CHAPTER 2. EXECUTIVE SUMMARY
2.1 Market Outlook
2.2 Segment Outlook
2.2.1 Patient Service
2.2.2 Facility Type
2.2.3 Service Type
2.3 Competitive Insights
CHAPTER 3. MARKET VARIABLES, TRENDS & SCOPE
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook
3.1.2 Related/Ancillary Market Outlook
3.2 Market Dynamics
3.2.1 Market Driver Analysis
3.2.1.1 Increasing number of surgical procedures
3.2.1.2 High number of hospital visits
3.2.1.3 Increasing prevalence of lifestyle diseases
3.2.2 Market Restraint Analysis
3.2.2.1 Concerns regarding hospital-acquired infections
3.2.2.2 High cost of innovative technology & medical equipment upgradation
3.2.3 Industry Challenges
3.2.4 Industry Opportunities
3.3 Penetration & Growth Prospect Mapping
3.4 Business Environment Analysis Tools
3.4.1 PESTEL Analysis
3.4.1.1 Political & legal landscape
3.4.1.2 Economic and social landscape
3.4.1.3 Technology landscape
3.4.2 Porter’s Five Forces Analysis
3.4.2.1 Competitive rivalry: High
3.4.2.2 Threat of new entrants: Low
3.4.2.3 Bargaining power of buyers: Moderate
3.4.2.4 Bargaining power of suppliers: Moderate
3.4.2.5 Threat of substitutes: High
3.5 Regulatory Framework & Reimbursement Scenario
3.5.1 Regulatory Framework
3.5.2 Reimbursement Scenario
3.6 Impact of COVID-19: Qualitative Analysis
CHAPTER 4. U.S. HOSPITAL FACILITIES MARKET: PATIENT SERVICE ANALYSIS
4.1 U.S. Hospital Facilities Market Share Analysis, 2021 & 2030
4.2 Segment Dashboard
4.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for Patient Service
4.3.1 Inpatient Services
4.3.1.1 Inpatient services market, 2017 - 2030 (USD Billion)
4.3.2 Outpatient Services
4.3.2.1 Outpatient services market, 2017 - 2030 (USD Billion)
CHAPTER 5. U.S. HOSPITAL FACILITIES MARKET: FACILITY TYPE ANALYSIS
5.1 U.S. Hospital Facilities Market Share Analysis, 2021 & 2030
5.2 Segment Dashboard
5.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for Facility Type
5.3.1 Public/Community Hospitals
5.3.1.1 Public/community hospitals market, 2017 - 2030 (USD Billion)
5.3.2 State Owned & Federal Hospitals
5.3.2.1 State owned & federal hospitals market, 2017 - 2030 (USD Billion)
5.3.3 Private Hospitals
5.3.3.1 Private hospitals market, 2017 - 2030 (USD Billion)
CHAPTER 6. U.S. HOSPITAL FACILITIES MARKET : SERVICE TYPE ANALYSIS
6.1 U.S. Hospital Facilities Market Share Analysis, 2021 & 2030
6.2 Segment Dashboard
6.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for Service Type
6.3.1 Acute Care
6.3.1.1 Acute care market, 2017 - 2030 (USD Billion)
6.3.2 Cardiovascular
6.3.2.1 Cardiovascular market, 2017 - 2030 (USD Billion)
6.3.3 Cancer Care
6.3.3.1 Cancer care market, 2017 - 2030 (USD Billion)
6.3.4 Neurorehabilitation & Psychiatry Services
6.3.4.1 Neurorehabilitation & psychiatry services market, 2017 - 2030 (USD Billion)
6.3.5 Pathology Lab, Diagnostics, And Imaging
6.3.5.1 Pathology lab, diagnostics, and imaging market, 2017 - 2030 (USD Billion)
6.3.6 Obstetrics & Gynecology
6.3.6.1 Obstetrics & gynecology market, 2017 - 2030 (USD Billion)
6.3.7 Others
6.3.7.1 Others market, 2017 - 2030 (USD Billion)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1 Recent Developments & Impact Analysis, by Key Market Participants
7.2 Competition Categorization (Key innovators, market leaders, emerging players)
7.3 Company Market Position Analysis
7.4 Synergy Analysis: Major Deals & Strategic Alliances
7.5 List of Few Hospital Facilities
7.6 Company Profiles
7.6.1 The Johns Hopkins Hospital
7.6.1.1 Company overview
7.6.1.2 Financial performance
7.6.1.3 Service benchmarking
7.6.2 Mayo Clinic
7.6.2.1 Company overview
7.6.2.2 Financial performance
7.6.2.3 Service benchmarking
7.6.3 Cleveland Clinic
7.6.3.1 Company overview
7.6.3.2 Financial performance
7.6.3.3 Service benchmarking
7.6.3.4 Strategic initiatives
7.6.4 Cedars Sinai
7.6.4.1 Company overview
7.6.4.2 Financial performance
7.6.4.3 Service benchmarking
7.6.4.4 Strategic initiatives
7.6.5 Massachusetts General Hospital
7.6.5.1 Company overview
7.6.5.2 Financial performance
7.6.5.3 Service benchmarking
7.6.6 UCSF HEALTH
7.6.6.1 Company overview
7.6.6.2 Financial performance
7.6.6.3 Service benchmarking
7.6.6.4 Strategic initiatives
7.6.7 NewYork-Presbyterian Hospital
7.6.7.1 Company overview
7.6.7.2 Service benchmarking
7.6.7.3 Strategic initiatives
7.6.8 Brigham And Women's Hospital
7.6.8.1 Company overview
7.6.8.2 Financial performance
7.6.8.3 Service benchmarking
7.6.8.4 Strategic initiatives
7.6.9 Ronald Regan UCLA Medical Center
7.6.9.1 Company overview
7.6.9.2 Financial performance
7.6.9.3 Service benchmarking
7.6.9.4 Strategic initiatives
7.6.10 Northwestern Memorial Hospital
7.6.10.1 Company overview
7.6.10.2 Financial performance
7.6.10.3 Service benchmarking
7.6.10.4 Strategic initiatives
LIST OF TABLES
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 U.S. hospital facilities market, by patient services, 2017 - 2030 (USD Billion)
Table 4 U.S. hospital facilities market, by facility type, 2017 - 2030 (USD Billion)
Table 5 U.S. hospital facilities market, by service type, 2017 - 2030 (USD Billion)
Table 6 Synergy analysis: Major deals & strategic alliances
Table 7 List of few hospital facilities
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 U.S. hospital facilities market, by patient services, 2017 - 2030 (USD Billion)
Table 4 U.S. hospital facilities market, by facility type, 2017 - 2030 (USD Billion)
Table 5 U.S. hospital facilities market, by service type, 2017 - 2030 (USD Billion)
Table 6 Synergy analysis: Major deals & strategic alliances
Table 7 List of few hospital facilities
LIST OF FIGURES
Fig. 1 U.S. hospital facilities market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook, 2021 (USD billion)
Fig. 10 Market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 Penetration & growth prospect mapping
Fig. 14 U.S. hospital facilities market: Patient service movement analysis (USD billion)
Fig. 15 U.S hospital facilities patient service market: Segment dashboard
Fig. 16 Inpatient services market, 2017 - 2030 (USD billion)
Fig. 17 Outpatient services market, 2017 - 2030 (USD billion)
Fig. 18 U.S. hospital facilities market: Facility type movement analysis (USD billion)
Fig. 19 U.S hospital facilities facility type market: Segment dashboard
Fig. 20 Public/community hospitals market, 2017 - 2030 (USD billion)
Fig. 21 State-owned & federal hospitals market, 2017 - 2030 (USD billion)
Fig. 22 Private hospitals market, 2017 - 2030 (USD billion)
Fig. 23 U.S. hospital facilities market: Service type movement analysis (USD billion)
Fig. 24 U.S hospital facilities service type market: Segment dashboard
Fig. 25 Acute care market, 2017 - 2030 (USD billion)
Fig. 26 Cardiovascular market, 2017 - 2030 (USD billion)
Fig. 27 Cancer care market, 2017 - 2030 (USD billion)
Fig. 28 Neurorehabilitation & psychiatry services market, 2017 - 2030 (USD billion)
Fig. 29 Pathology lab, diagnostics, and imaging market, 2017 - 2030 (USD billion)
Fig. 30 Obstetrics & gynecology market, 2017 - 2030 (USD billion)
Fig. 31 Others market, 2017 - 2030 (USD billion)
Fig. 32 Impact analysis by key market participants
Fig. 33 Competition categorization
Fig. 34 Company market position analysis
Fig. 1 U.S. hospital facilities market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook, 2021 (USD billion)
Fig. 10 Market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 Penetration & growth prospect mapping
Fig. 14 U.S. hospital facilities market: Patient service movement analysis (USD billion)
Fig. 15 U.S hospital facilities patient service market: Segment dashboard
Fig. 16 Inpatient services market, 2017 - 2030 (USD billion)
Fig. 17 Outpatient services market, 2017 - 2030 (USD billion)
Fig. 18 U.S. hospital facilities market: Facility type movement analysis (USD billion)
Fig. 19 U.S hospital facilities facility type market: Segment dashboard
Fig. 20 Public/community hospitals market, 2017 - 2030 (USD billion)
Fig. 21 State-owned & federal hospitals market, 2017 - 2030 (USD billion)
Fig. 22 Private hospitals market, 2017 - 2030 (USD billion)
Fig. 23 U.S. hospital facilities market: Service type movement analysis (USD billion)
Fig. 24 U.S hospital facilities service type market: Segment dashboard
Fig. 25 Acute care market, 2017 - 2030 (USD billion)
Fig. 26 Cardiovascular market, 2017 - 2030 (USD billion)
Fig. 27 Cancer care market, 2017 - 2030 (USD billion)
Fig. 28 Neurorehabilitation & psychiatry services market, 2017 - 2030 (USD billion)
Fig. 29 Pathology lab, diagnostics, and imaging market, 2017 - 2030 (USD billion)
Fig. 30 Obstetrics & gynecology market, 2017 - 2030 (USD billion)
Fig. 31 Others market, 2017 - 2030 (USD billion)
Fig. 32 Impact analysis by key market participants
Fig. 33 Competition categorization
Fig. 34 Company market position analysis
