U.S. Fruits And Vegetables Market Size, Share & Trends Analysis Report By Product (Fresh, Dried, Frozen), By Distribution Channel (Hypermarkets & Supermarkets, Grocery Stores, Online), And Segment Forecasts, 2026 - 2033

June 2026 | 110 pages | ID: UF401962989EN
Grand View Research, Inc.

Abstracts

The U.S. fruits and vegetables market size was valued at USD 112.4 billion in 2025 and is projected to grow from USD 119.5 billion in 2026 to USD 172.6 billion by 2033, reflecting at a 5.4% CAGR from 2026 to 2033. Market growth is driven by increasing consumer focus on healthy eating and rising demand for fresh, organic, and nutrient-rich produce. Consumers are increasingly favoring plant-based diets, healthy snacking options, and convenient online grocery services, further supporting demand for fruits and vegetables across the U.S. market.

Public organizations such as the U.S. Food and Drug Administration and the United States Department of Agriculture are increasingly promoting healthy eating habits and plant-based nutrition across the U.S. food industry. This growing awareness is strengthening demand for fresh, organic, and minimally processed fruits and vegetables rich in nutrients and dietary fiber. The rising popularity of vegan and vegetarian diets, along with increasing preference for healthy snacking options, is further supporting market growth. In addition, the expansion of online grocery platforms and meal-kit delivery services is improving consumers' nationwide access to fresh produce.

Market trends in the U.S. fruits and vegetables industry are increasingly influenced by growing consumer preference for fresh, organic, and minimally processed food products. Consumers are prioritizing nutrient-rich fruits and vegetables with natural sourcing, non-GMO claims, and high dietary fiber content to support healthy lifestyles. The increasing popularity of plant-based diets and healthy snacking habits is driving higher consumption nationwide. In addition, supermarkets, online grocery platforms, and meal-kit delivery services are improving accessibility to fresh produce. These factors are collectively supporting market growth.

Innovation within the U.S. market continues to grow through advancements in farming technologies, supply chain management, and product preservation solutions. Companies are increasingly adopting AI-powered irrigation systems, vertical farming, robotics, and sustainable packaging technologies to improve production efficiency. Advancements in cold chain logistics, freezing, and dehydration technologies are also improving product shelf life and reducing food waste. Leading companies such as Fresh Del Monte Produce, Inc., Dole Food Company, Inc., and Sunkist Growers, Inc. are expanding their fresh, frozen, and dried produce portfolios. These innovations are helping companies meet evolving consumer demand for convenient and healthy food products.

U.S. Fruits And Vegetables Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. fruits and vegetables market based on product and distribution channel:

• Product Outlook (Revenue, USD Billion, 2021 - 2033)
• Fresh Fruits & Vegetables
• Dried Fruits & Vegetables
• Frozen Fruits & Vegetables
• Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
• Hypermarkets & Supermarkets
• Grocery Stores
• Online
• Other Channels
• Country Outlook (Revenue, USD Billion, 2021 - 2033)
• Northeast U.S.
• Southeast U.S.
• Southwest U.S.
• West U.S.
• Midwest U.S.

Contents

CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Materials & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Snapshot
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Snapshot

CHAPTER 3. U.S. FRUITS AND VEGETABLES MARKET VARIABLES AND TRENDS

3.1. Market Introduction
3.2. Industry Value Chain Analysis
  3.2.1. Raw Material Trends & Outlook
  3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
  3.3.1. Market Driver Analysis
  3.3.2. Market Restraint Analysis
  3.3.3. Market Opportunities
  3.3.4. Market Challenges
3.4. Industry Analysis Tools
  3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies

CHAPTER 4. U.S. FRUITS AND VEGETABLES MARKET: CONSUMER BEHAVIOR ANALYSIS

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Observations & Recommendations

CHAPTER 5. U.S. FRUITS AND VEGETABLES MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. U.S. Fruits And Vegetables Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts by Product, 2021 - 2033 (USD Billion)
  5.3.1. Fresh Fruits & Vegetables
    5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  5.3.2. Dried Fruits & Vegetables
    5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  5.3.3. Frozen Fruits & Vegetables
    5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

CHAPTER 6. U.S. FRUITS AND VEGETABLES MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. U.S. Fruits And Vegetables Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts by Distribution Channel, 2021 - 2033 (USD Billion)
  6.3.1. Hypermarkets & Supermarkets
    6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  6.3.2. Grocery Stores
    6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  6.3.3. Online
    6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  6.3.4. Other Channels
    6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

CHAPTER 7. U.S. FRUITS AND VEGETABLES MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. U.S. Fruits And Vegetables Market, By Region: Key Takeaways
  7.1.1. Northeast U.S.
    7.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  7.1.2. Southeast U.S.
    7.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  7.1.3. Southwest U.S.
    7.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  7.1.4. West U.S.
    7.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  7.1.5. Midwest U.S.
    7.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

CHAPTER 8. U.S. FRUITS AND VEGETABLES MARKET: COMPETITIVE ANALYSIS

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2025 (%)
8.7. Company Heat Map Analysis, 2025
8.8. Strategy Mapping
8.9. Company Profiles
  8.9.1. Nestle
    8.9.1.1. Company Overview
    8.9.1.2. Financial Performance
    8.9.1.3. Product Portfolios
    8.9.1.4. Strategic Initiatives
  8.9.2. Dole Food Company, Inc.
    8.9.2.1. Company Overview
    8.9.2.2. Financial Performance
    8.9.2.3. Product Portfolios
    8.9.2.4. Strategic Initiatives
  8.9.3. Fresh Del Monte Produce, Inc.
    8.9.3.1. Company Overview
    8.9.3.2. Financial Performance
    8.9.3.3. Product Portfolios
    8.9.3.4. Strategic Initiatives
  8.9.4. Sunkist Growers, Inc.
    8.9.4.1. Company Overview
    8.9.4.2. Financial Performance
    8.9.4.3. Product Portfolios
    8.9.4.4. Strategic Initiatives
  8.9.5. Chiquita Brands International, Inc.
    8.9.5.1. Company Overview
    8.9.5.2. Financial Performance
    8.9.5.3. Product Portfolios
    8.9.5.4. Strategic Initiatives
  8.9.6. General Mills Inc.
    8.9.6.1. Company Overview
    8.9.6.2. Financial Performance
    8.9.6.3. Product Portfolios
    8.9.6.4. Strategic Initiatives
  8.9.7. Fresh Pro
    8.9.7.1. Company Overview
    8.9.7.2. Financial Performance
    8.9.7.3. Product Portfolios
    8.9.7.4. Strategic Initiatives
  8.9.8. Sysco Corporation
    8.9.8.1. Company Overview
    8.9.8.2. Financial Performance
    8.9.8.3. Product Portfolios
    8.9.8.4. Strategic Initiatives
  8.9.9. Tanimura & Antle Fresh Foods Inc.
    8.9.9.1. Company Overview
    8.9.9.2. Financial Performance
    8.9.9.3. Product Portfolios
    8.9.9.4. Strategic Initiatives
  8.9.10. C.H. Robinson Worldwide, Inc.
    8.9.10.1. Company Overview
    8.9.10.2. Financial Performance
    8.9.10.3. Product Portfolios
    8.9.10.4. Strategic Initiatives

List Of Tables

LIST OF TABLES

Table 1 U.S. fruits and vegetables market - Key market driver analysis
Table 2 U.S. fruits and vegetables market - Key market restraint analysis
Table 3 U.S. fruits and vegetables market estimates & forecast, by product (USD Billion)
Table 4 U.S. fruits and vegetables market estimates & forecast, by distribution channel (USD Billion)
Table 5 Northeast macro-economic outlay
Table 6 Northeast U.S. fruits and vegetables market - Key market driver analysis
Table 7 Northeast U.S. fruits and vegetables market - Key market restraint analysis
Table 8 Northeast U.S. fruits and vegetables market estimates & forecast, by product (USD Billion)
Table 9 Northeast U.S. fruits and vegetables market estimates & forecast, by distribution channel (USD Billion)
Table 10 Southeast macro-economic outlay
Table 11 Southeast U.S. fruits and vegetables market - Key market driver analysis
Table 12 Southeast U.S. fruits and vegetables market - Key market restraint analysis
Table 13 Southeast U.S. fruits and vegetables market estimates & forecast, by product (USD Billion)
Table 14 Southeast U.S. fruits and vegetables market estimates & forecast, by distribution channel (USD Billion)
Table 15 Southwest macro-economic outlay
Table 16 Southwest U.S. fruits and vegetables market - Key market driver analysis
Table 17 Southwest U.S. fruits and vegetables market - Key market restraint analysis
Table 18 Southwest U.S. fruits and vegetables market estimates & forecast, by product (USD Billion)
Table 19 Southwest U.S. fruits and vegetables market estimates & forecast, by distribution channel (USD Billion)
Table 20 West U.S. macro-economic outlay
Table 21 West U.S. fruits and vegetables market - Key market driver analysis
Table 22 West U.S. fruits and vegetables market - Key market restraint analysis
Table 23 West U.S. fruits and vegetables market estimates & forecast, by product (USD Billion)
Table 24 West U.S. fruits and vegetables market estimates & forecast, by distribution channel (USD Billion)
Table 25 Midwest U.S. macro-economic outlay
Table 26 Midwest U.S. fruits and vegetables market - Key market driver analysis
Table 27 Midwest U.S. fruits and vegetables market - Key market restraint analysis
Table 28 Midwest U.S. fruits and vegetables market estimates & forecast, by product (USD Billion)
Table 29 Midwest U.S. fruits and vegetables market estimates & forecast, by distribution channel (USD Billion)
Table 30 Recent developments & impact analysis by key market participants
Table 31 Company market share, 2025
Table 32 Company heat map analysis
Table 33 Companies undergoing key strategies

List Of Figures

LIST OF FIGURES

Fig. 1 U.S. Fruits And Vegetables Market Segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution Channel Outlook
Fig. 9 Competitive landscape snapshot
Fig. 10 U.S. fruits and vegetables market size (USD Billion)
Fig. 11 U.S. fruits and vegetables market size, 2021 to 2033 (USD Billion)
Fig. 12 U.S. fruits and vegetables market: Penetration & growth prospect mapping
Fig. 13 U.S. fruits and vegetables market: Value chain analysis
Fig. 14 U.S. fruits and vegetables market: Profit margin analysis
Fig. 15 U.S. fruits and vegetables market: Market dynamics
Fig. 16 U.S. fruits and vegetables market: Porter's five forces analysis
Fig. 17 Factors influencing buying decisions for fruits and vegetables
Fig. 18 U.S. fruits and vegetables market: Product Movement Analysis, 2025 & 2033 (%)
Fig. 19 U.S. fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 20 U.S. fresh fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 21 U.S dried fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 22 U.S frozen fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 23 U.S. fruits and vegetables market: Distribution Channel Movement Analysis, 2025 & 2033 (%)
Fig. 24 U.S. fruits and vegetables market estimates and forecast, through hypermarkets & supermarkets, 2021 - 2033 (USD Billion)
Fig. 25 U.S. fruits and vegetables market estimates and forecast, through grocery stores, 2021 - 2033 (USD Billion)
Fig. 26 U.S. fruits and vegetables market estimates and forecast, through online, 2021 - 2033 (USD Billion)
Fig. 27 U.S. fruits and vegetables market estimates and forecast, through other channels 2021 - 2033 (USD Billion)
Fig. 28 Northeast U.S. fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 29 Southeast U.S. fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 30 Southwest U.S. fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 31 West U.S. fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 32 Midwest U.S. fruits and vegetables market estimates and forecast, 2021 - 2033 (USD Billion)
Fig. 33 Key company categorization
Fig. 34 Company market share analysis, 2025
Fig. 35 Strategic framework of the U.S. fruits and vegetables market