United States Tissue Paper Market, By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User (Residential, Hospital, Food and Beverage Industry, and Others (Malls and Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandised Retailers, etc.)), By Region, By Top 10 States, Competition Forecast & Opportunities, 2026F

January 2022 | 76 pages | ID: UC532BE11844EN
TechSci Research

Abstracts

United States tissue paper market stood at USD11.51 billion in 2020 and is anticipated to grow with a CAGR of 4.3% in the forecast period, 2022-2026, to reach a market value of USD14.63 billion by 2026F. The market is expected to grow on account of increasing awareness among the population regarding hygiene maintenance. Increasing demand for various kinds of tissue paper for its multiple usages in the household, personal care, hygiene maintenance, etc., is further driving the growth of the United States tissue paper market in the upcoming five years. Increasing population of the country, rising disposable income, rapidly growing options, and growing number of market players in the industry are some of the major factors supporting the growth of the United States tissue paper market in the next five years. Currently, the market players are focusing on the development of biodegradable and recyclable tissue paper and its related products. Recyclable and biodegradable tissue papers are also beneficial for the environment, thus satisfying the rising concerns regarding cutting trees for the production of paper and further substantiating the growth of the United States tissue paper market in the future five years. Moreover, growing demand from the end-user sector further aid the United States tissue paper market growth in the forecast years through 2026.

The United States tissue paper market is segmented on the basis of product, distribution channel, end user, top 10 leading states analysis, regional distribution, and competitive landscape. Based on product, the market is further segmented into toilet paper, kitchen towel, facial tissues, napkins, and others like wipes, decorative tissue, etc. The toilet paper segment is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on account of increasing consumption in the country along with the increasing concerns among the population regarding safety and hygiene. Kitchen towel is also expected to register significant growth in the next five years due to increased usage of kitchen towels in the modern household.

Some of the major players operating in the United States tissue paper market are Kimberly-Clark Corporation, The Procter & Gamble Company, Cascades Inc., Clearwater Paper Corporation, INTERNATIONAL PAPER COMPANY, Essity Aktiebolag (publ), Sofidel America Corp., Von Drehle Corporation, First Quality Tissue LLC, and OASIS TISSUE, LLC. Companies are continuously releasing new products to be competitive in the market and focusing on marketing and advertising related to innovation and a better understanding of population mobility and growth are areas where the sector needs to invest more to rekindle growth.

Years considered for this report:

• Historical Years: 2016-2019
• Base Year: 2020
• Estimated Year: 2021E
• Forecast Period: 2022F-2026F

Objective of the Study:

• To analyze the historical growth in the market size of United States tissue paper market from 2016 to 2020.
• To estimate and forecast the market size of United States tissue paper market from 2021 to 2026 and growth rate until 2026.
• To define, classify and forecast the United States tissue paper market on the basis of product, distribution channel, end users, top 10 states analysis, regional distribution, and competitive landscape.
• To scrutinize the detailed market segmentation and forecast the market size on the basis of four regions, namely – South, West, Midwest and Northeast.
• To examine competitive developments such as expansions, innovative product launches, government policy and investments and new entrants in the United States tissue paper market.
• To strategically profile leading players operating in the United States tissue paper market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading tissue paper companies across the United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, prices of products and competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product, end user, distribution channel and regional presence of all major tissue paper companies across the country.

TechSci Research calculated the United States tissue paper market size using a top-down approach, where manufacturers’ value share data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, World Bank, International Trade Centre, United States Census Bureau, press releases, industry magazines, industry reports, news dailies, credible paid databases and proprietary databases were also studied by TechSci Research.

Key Target Audience:

• Tissue paper manufacturers/importers, suppliers, distributors and other stakeholders.
• Trade Associations, organizations, forums and alliances related to Tissue Paper manufacturing
• Government bodies such as regulating authorities and policy makers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as tissue paper manufacturers, distributors, dealers and policy makers. The study would also help them in deciding which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, United States tissue paper market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• United States Tissue Paper Market, By Product:
• Toilet Paper
• Kitchen Towel
• Facial Tissues
• Napkins
• Others
• United States Tissue Paper Market, By End User:
• Residential
• Hospital
• Food and Beverage Industry
• Others
• United States Tissue Paper Market, By Distribution Channel:
• Hypermarket/ Supermarket
• Departmental Stores
• Pharmacy/Drug Stores
• Online Sales Channel
• Others
• United States Tissue Paper Market, Market, By Region:
• South
• West
• Mid-West
• North-East
• United States Tissue Paper Market, Market, By Top 10 Leading States:
• California
• Texas
• Florida
• New York
• Pennsylvania
• Illinois
• Ohio
• Georgia
• North Carolina
• Michigan
• Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the United States tissue paper market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across all major regions.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Contents

1. PRODUCT OVERVIEW

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. IMPACT OF COVID-19 ON UNITED STATES TISSUE PAPER MARKET

5. VOICE OF CUSTOMER

5.1. Factors Influencing Purchase Decisions
5.2. Brand Awareness
5.3. Challenges Faced by Customer
5.4. Preferred Distribution Channel

6. UNITED STATES TISSUE PAPER MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others)
  6.2.2. By End User (Residential, Hospital, Food and Beverage Industry, and Others)
  6.2.3. By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others)
  6.2.4. By Region
  6.2.5. By Top 10 Leading States
  6.2.6. By Company (2020)
6.3. Market Map

7. UNITED STATES TOILET PAPER MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By End User
  7.2.2. By Distribution Channel

8. UNITED STATES KITCHEN TOWEL MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By End User
  8.2.2. By Distribution Channel

9. UNITED STATES FACIAL TISSUES MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By End User
  9.2.2. By Distribution Channel

10. UNITED STATES NAPKINS MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By End User
  10.2.2. By Distribution Channel

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS AND DEVELOPMENTS

13. POLICY AND REGULATORY LANDSCAPE

14. UNITED STATES ECONOMIC PROFILE

15. COMPETITIVE LANDSCAPE

15.1. Kimberly-Clark Corporation
15.2. The Procter & Gamble Company
15.3. Cascades Inc.
15.4. Clearwater Paper Corporation
15.5. INTERNATIONAL PAPER COMPANY
15.6. Essity Aktiebolag (publ)
15.7. Sofidel America Corp.
15.8. Von Drehle Corporation
15.9. First Quality Tissue LLC
15.10. OASIS TISSUE, LLC
15.11. Solaris Paper
15.12. St. Croix Tissue, Inc.
15.13. Flower City Tissue Mills Co.
15.14. Gorham Paper & Tissue LLC
15.15. Marcal Company

16. STRATEGIC RECOMMENDATIONS

List Of Figures

LIST OF FIGURES

Figure 1: United States Tissue Paper Market Size, By Value (USD Billion) 2016-2026F
Figure 2: United States Tissue Paper Market Share, By Product, By Value, 2016-2026F
Figure 3: United States Tissue Paper Market Share, By End User, By Value, 2016-2026F
Figure 4: United States Tissue Paper Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 5: United States Tissue Paper Market Share, By Region, By Value, 2016-2026F
Figure 6: United States Tissue Paper Market Share, By Top 10 Leading States, By Value, 2020
Figure 7: United States Tissue Paper Market Share, By Company, By Value, 2020
Figure 8: United States Tissue Paper Market Map, By Product, Market Size (USD Billion) & Growth Rate (%)
Figure 9: United States Tissue Paper Market Map, By End User, Market Size (USD Billion) & Growth Rate (%)
Figure 10: United States Tissue Paper Market Map, By Distribution Channel, Market Size (USD Billion) & Growth Rate (%)
Figure 11: United States Tissue Paper Market Map, By Region, Market Size (USD Billion) & Growth Rate (%)
Figure 12: United States Tissue Paper Market Map, By Top 10 Leading States, Market Size (USD Billion) & Growth Rate (%)
Figure 13: United States Toilet Paper Market Size, By Value (USD Billion) 2016-2026F
Figure 14: United States Toilet Paper Market Share, By Product, By Value, 2016-2026F
Figure 15: United States Toilet Paper Market Share, By End User, By Value, 2016-2026F
Figure 16: United States Toilet Paper Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 17: United States Kitchen Towel Market Size, By Value (USD Billion) 2016-2026F
Figure 18: United States Kitchen Towel Market Share, By Product, By Value, 2016-2026F
Figure 19: United States Kitchen Towel Market Share, By End User, By Value, 2016-2026F
Figure 20: United States Kitchen Towel Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 21: United States Facial Tissues Market Size, By Value (USD Billion) 2016-2026F
Figure 22: United States Facial Tissues Market Share, By Product, By Value, 2016-2026F
Figure 23: United States Facial Tissues Market Share, By End User, By Value, 2016-2026F
Figure 24: United States Facial Tissues Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 25: United States Napkins Market Size, By Value (USD Billion) 2016-2026F
Figure 26: United States Napkins Market Share, By Product, By Value, 2016-2026F
Figure 27: United States Napkins Market Share, By End User, By Value, 2016-2026F
Figure 28: United States Napkins Market Share, By Distribution Channel, By Value, 2016-2026F